European Digital Media Observatory

What European Digital Media Observatory does

The European Digital Media Observatory (EDMO) is an EU-funded interdisciplinary network established in 2020 and hosted at the European University Institute's School of Transnational Governance in Florence, Italy. EDMO coordinates 15 national and multinational hubs across 28 EU and EEA countries, connecting fact-checking organizations, academic researchers, media literacy practitioners, and EU policymakers to detect and expose online disinformation, organize media literacy activities, and analyze digital media ecosystems. The project operates under EU Contract LC-01935415 with the European Commission's DG CONNECT Unit I.4 as Data Controller and primary funder, and is governed independently from any national or EU public authority.

EDMO's product portfolio spans a Collaborative Platform linking hub members, a weekly Weekly Pulse publication, the monthly Signals & Noise newsletter, the EDMO Blog (launched December 2023), and an EDMO Training Programme covering media literacy, fact-checking, OSINT, research on disinformation, and policy analysis. The network also operates specialized taskforces on the War in Ukraine (established March 2022), the 2024 European Elections, and crisis-related disinformation via a Rapid Response System, with thematic monitoring across elections, climate (1,874 articles in the repository by mid-2025), AI, and the Israel-Hamas conflict. EDMO participates in the Permanent Taskforce of the Code of Conduct on Disinformation and works within the Digital Services Act framework, and has launched cooperation with six EU co-funded research projects on AI methods for detecting AI-generated content and supporting verification professionals.

EDMO operates as a non-profit coordination and research network rather than a commercial entity. All resources, publications, training, and collaborative tools are provided free of charge to stakeholders; revenue is derived solely from EU grant funding under LC-01935415. The go-to-market model is community-led, relying on a collaborative platform, training programs, and partnerships (including with the European Fact-Checking Standards Network) to reach stakeholders across the EU and EEA. EDMO processes personal data pursuant to Regulation (EU) 2018/1725, with Athens Technology Center as Data Processor and WP Engine as sub-processor for hosting.

Name

European Digital Media Observatory

Legal name

European Digital Media Observatory

Website

https://edmo.eu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

European Digital Media Observatory (EDMO) is an EU-funded interdisciplinary network coordinating 15 fact-checking and research hubs across 28 EU/EEA countries to detect disinformation, deliver media literacy training, and inform policy. Hosted at EUI Florence under Contract LC-01935415.

Ownership category

akta.pro rank

Product category

Disinformation Research and Information Integrity Services

NAICS

Public Administration (92)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Digital Learning, EdTech Enablement & Connectivity for Education (BPADAKAH)

Keywords

• Disinformation research
• Fact-checking network
• Media literacy
• Information integrity
• Online disinformation monitoring

Headquarters

HQ city

Florence

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. EU Funding: EDMO is funded by the European Union under Contract number LC-01935415. The project reflects the views of the independent Consortium, and the Commission cannot be held responsible for any use of the information contained herein. EDMO operates as a non-profit research and coordination network rather than a commercial entity.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

EDMO coordinates a pan-European network of 15 national and multinational hubs that detect and expose online disinformation, produce fact-checking briefs and investigations, run media literacy campaigns, deliver training programmes, and conduct research and policy analysis across 28 EU and EEA countries. All resources, publications, training, and collaborative tools are provided free of charge to stakeholders as a publicly funded EU project.

Product overview

EDMO (European Digital Media Observatory) is the EU's largest interdisciplinary network to counter disinformation, operating as a platform-plus-network architecture. The organization coordinates 15 national and multinational EDMO Hubs across 28 EU/EEA countries through its Collaborative Platform, offering a portfolio of interconnected products including the Weekly Pulse (weekly publication), Signals & Noise newsletter (monthly digest), the EDMO Fact-Checking Network, the EDMO Training Programme, Research & Policy Analysis capabilities, Media Literacy Resources, and specialized Taskforces for elections and crisis-related disinformation. The network monitors disinformation across thematic areas including the War in Ukraine, elections, climate, and the Israel-Hamas conflict.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Pulse Weekly publication released every Thursday providing an integrated view of Europe's information integrity challenges, synthesizing insights from EDMO's network of 15 Hubs spanning European countries.
• Signals & Noise Newsletter Monthly email digest providing comprehensive coverage of emerging disinformation trends and EDMO network activities across Europe.
• EDMO Fact-Checking Network A community of EU-based fact-checking organizations that collaborate to detect and debunk disinformation, contributing monthly briefs, investigations, and fact-checks in multiple languages and topic areas.
• EDMO Hubs Network Network of 15 national and multinational EDMO hubs spanning 28 EU and EEA countries that detect and expose online disinformation, organize media literacy activities, and analyze digital media ecosystems.
• EDMO Training Programme Training programme offering online and in-person modules supporting stakeholders in understanding and tackling online disinformation, with topics covering media literacy, fact-checking, OSINT, research on disinformation, and policy analysis.
• EDMO Collaborative Platform Digital platform supporting the work of the EU's interdisciplinary community against disinformation by connecting and coordinating activities across EDMO hubs.
• EDMO Blog Blog encouraging discussion on key topics relating to understanding and building societal resilience against disinformation, covering research, fact-checking, media literacy, and policy analysis.
• Media Literacy Resources Resources providing expertise, ideas, and connection opportunities to empower media literacy practitioners in the fight against disinformation, including campaigns, monthly digests, and the EDMO Guidelines.
• Research and Policy Analysis In-depth investigations and analysis of disinformation campaigns, policy mapping across member states, and contributions to the assessment of EU measures against disinformation under the Digital Services Act framework.

Quantifiable outcome

• As of mid 2025, the EDMO fact-checking repository hosts 1,874 articles on climate disinformation alone
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Partnerships

Six partnerships are on record, tiered core, moderate and minor.

• European University Institute (EUI)coreStrategic or Co-development PartnerEDMO is based at the European University Institute's School of Transnational Governance in Florence. The EUI provides institutional hosting and support for EDMO's operations, lending academic credibility and infrastructure to the network.
• Athens Technology CentercoreTechnology or IntegrationAthens Technology Center (Rizariou 10, 15233, Athens, Greece) serves as the Data Processor for EDMO's website and personal data processing operations.
• EDMO Hubs NetworkcoreStrategic or Co-development PartnerEDMO coordinates the activities of 15 national and multinational EDMO hubs (including HDMO, MedDMO, BECID, CEDMO, and others) spanning 28 EU and EEA countries. These hubs engage in detecting and exposing online disinformation, organizing media literacy activities, and analyzing digital media ecosystems.
• EU-Funded Research Projects on AImoderateStrategic or Co-development PartnerEDMO has started cooperation with six European Commission co-funded research projects focused on AI methods for countering online disinformation. Research focuses on detection of AI-generated content and development of AI-powered tools supporting verification professionals and citizens.
• European Fact-Checking Standards Network (EFCSN)moderateStrategic or Co-development PartnerEDMO collaborates with the European Fact-Checking Standards Network, including sharing resources such as the Elections24Check database for tracking election-related disinformation.
• International Journal of CommunicationminorStrategic or Co-development PartnerFollowing the EDMO Scientific Conference in Amsterdam (February 2024), Claes de Vreese and Aqsa Farooq edited a special section of the International Journal of Communication on Generative AI and Disinformation.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EUvsDisinfo (East StratCom Task Force): EU-led initiative collecting and exposing pro-Kremlin disinformation cases, structurally parallel to EDMO's fact-checking network and operating under similar EU institutional backing.
• Bellingcat: Open-source investigations collective that performs disinformation and influence-operation analysis with similar methodology — combining research, training, and publishing — and engages overlapping policy audiences.
• EU DisinfoLab: European non-profit research and policy organization focused on combating disinformation, with overlapping networks, EU policy engagement, and fact-checking support roles very similar to EDMO.
• European Fact-Checking Standards Network (EFCSN): European network setting operational and ethical standards for European fact-checkers; an explicit EDMO partner that runs complementary certification programs and shared disinformation databases like Elections24Check.

Regional players

• Maldita.es: Spain's leading fact-checking and media literacy non-profit; operates as one of EDMO's national hubs while running independent verification and training activities comparable in model.

Broad incumbents

• Full Fact: UK-based fact-checking and automated verification charity that combines journalism, research, and media literacy work, comparable in scope to EDMO's core activity mix.
• FactCheck.org: US-based non-partisan fact-checking outlet covering politics and policy misinformation — broadly comparable in core verification function to EDMO's fact-checking network.
• International Fact-Checking Network (IFCN): Poynter-operated global network of fact-checking organizations that sets industry standards and certifies checkers — directly comparable to EDMO's fact-checking community role but global rather than EU-only.

Others

• Reuters Institute for the Study of Journalism: Oxford-based academic research center studying journalism, misinformation, and platform governance — directly comparable research and policy-analysis function to EDMO's research arm.

Emerging players

• First Draft / Information Futures Foundation: Non-profit historically focused on disinformation training, verification, and newsroom workflows — substantial methodological overlap with EDMO's training and collaborative platform products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/EDMO_EUI
• LinkedInlinkedin.com/company/european-digital-media-observatory

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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