Edmonton Rush Lacrosse Club

What Edmonton Rush Lacrosse Club does

The Edmonton Rush Lacrosse Club was a professional box lacrosse franchise that competed in the National Lacrosse League (NLL) from 2006 through 2015, based in Edmonton, Alberta, Canada. The club played home games at Rexall Place, a major-league indoor arena, generating revenue principally from ticket sales, sponsorships, and game-day concessions tied to attendance at box-lacrosse matches. Operating with a community-led go-to-market motion, the franchise targeted Edmonton-area sports fans and families through grassroots channels including youth lacrosse camps, school visits, charity appearances, and in-arena entertainment (mascots Chopper and Slush and the Crush dance squad).

The franchise's product was professional box lacrosse entertainment — a fast, physical indoor format governed by a shot clock, contested by six players per side including a goaltender, and played on an enclosed arena surface. The technical product combined live game-play, broadcast-friendly visual spectacle, and full game-night production. On the bench, the club competed with a defence-first, transition-heavy system: founding coach Paul Day (2006-2009) was succeeded by Bob Hamley and then by Derek Keenan (from 2010), who earned NLL Coach of the Year honours in 2010 and 2014 and built a roster around home-grown offensive star Mark Matthews (2013 NLL Rookie of the Year; 53 goals / 62 assists / 114 points in 2015; 2015 Champion's Cup Finals MVP).

The franchise's ten-season record was 75 wins and 89 losses with an 8-6 playoff mark; it reached the Champion's Cup final in 2012 and 2014, then won its only NLL championship in 2015 (a 13-5 regular season, first in the Western Division, defeating the Toronto Rock 11-10 in Game 2 of the final). Following the title, owner Bruce Urban relocated the franchise to Saskatoon, Saskatchewan for the 2016 season, citing the lack of a long-term Rexall Place arena deal and signage constraints at the home venue in light of the incoming Rogers Place; the relocated club was rebranded as the Saskatchewan Rush and continued to win NLL championships. The Edmonton-entity chapter is now closed. The current web presence (edmontonrush.com) is an independent, non-commercial, fan-maintained heritage archive documenting the Edmonton era; the site explicitly states it is not affiliated with, endorsed by, or connected to the NLL, the Saskatchewan Rush, or any active club, and offers no tickets, merchandise, or services for sale.

Name

Edmonton Rush Lacrosse Club

Legal name

Edmonton Rush Lacrosse Club

Website

https://edmontonrush.com

Company type

Private

Founded year

2006

Operating status

Closed

Headcount range

11–50 employees

Short description

The Edmonton Rush Lacrosse Club was a professional box lacrosse franchise in the National Lacrosse League that played at Edmonton's Rexall Place from 2006 to 2015, won the 2015 Champion's Cup, then relocated to Saskatoon. The current site is a non-commercial, fan-maintained heritage archive.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Lacrosse Leagues (MPAKAAAO)

akta.pro secondary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Professional lacrosse franchise
• Box lacrosse entertainment
• Sports heritage archive
• National Lacrosse League
• Youth lacrosse programs

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales and Game Attendance: The primary revenue stream for the Edmonton Rush came from ticket sales at Rexall Place, where the team played ten seasons from 2006 to 2015. Family-friendly ticket options and game-night promotions attracted fans to the arena for box lacrosse entertainment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Edmonton Rush Lacrosse Club historically operated as a professional box lacrosse franchise in the National Lacrosse League, playing at Rexall Place in Edmonton, Alberta from 2006 to 2015. The franchise provided professional box lacrosse entertainment, youth lacrosse development through camps and clinics, and community engagement via charity events and school programs. The current edmontonrush.com website is a fan-made, non-commercial heritage archive that documents that decade of franchise history.

Product overview

The Edmonton Rush Heritage Archive is a single, non-commercial heritage website that preserves the history of the professional box lacrosse team from 2006-2015. The archive functions as a unified digital resource combining franchise timeline, championship documentation, seasonal records, team retrospectives, community stories, and lacrosse education. It is not a commercial product or technology service but rather an educational historical archive organized into interconnected pages covering history, championships, seasons, team profiles, community initiatives, and lacrosse fundamentals.

Differentiator

Problem solved

Functional benefit

Products and services

• Edmonton Rush Heritage Archive A fan-made, non-commercial digital heritage archive that documents the history of the Edmonton Rush professional box lacrosse team from 2006 to 2015, including franchise history, championship seasons, team rosters, community programs, and lacrosse education content. Targeted at lacrosse fans, former community program participants, and sports historians.

Quantifiable outcome

• Won the 2015 NLL Champion's Cup in the franchise's final Edmonton season
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Saskatchewan Rush (Relocated Franchise)minorOthers · 20 July 2015After winning the 2015 Champion's Cup, the Edmonton Rush franchise relocated to Saskatoon, Saskatchewan for the 2016 season and rebranded as the Saskatchewan Rush. The core championship roster and coaching leadership moved west, and the relocated franchise continued to win NLL championships in 2016 and 2018.

Scale indicators5 records

Recent moves4 records

Direct peers

• Calgary Roughnecks: The Calgary Roughnecks are the Edmonton Rush's direct NLL provincial rival, also based in Alberta and sharing the Battle of Alberta rivalry. They operate the same business model (NLL franchise, home arena ticketed games, community programming) in the same geographic market corridor.
• Buffalo Bandits: The Buffalo Bandits are one of the NLL's original franchises and a direct competitor on the floor. They share the same league, business model, and target audience of indoor lacrosse fans and families.
• Rochester Knighthawks: The Rochester Knighthawks are an NLL franchise operating in a comparable small-to-mid-market North American city with similar arena economics, ticketed game operations, and youth lacrosse development programming.
• Halifax Thunderbirds: The Halifax Thunderbirds are a newer NLL franchise operating the same league business model with arena ticketed games and community youth programs. They represent the modern NLL small-market franchise structure comparable to the Rush.
• Vancouver Warriors: The Vancouver Warriors are a Western Division NLL franchise, operating the same league business model with comparable ticketed home games and community outreach. Direct competitive peer within the NLL.
• Toronto Rock: The Toronto Rock are a fellow NLL franchise and were the Edmonton Rush's opponent in the 2015 Champion's Cup final. They operate the same NLL box lacrosse business model with similar ticketed home games and community programs.
• Colorado Mammoth: The Colorado Mammoth are a Western Division NLL franchise with similar arena-based operations, family-focused game entertainment, and youth development programming. They compete in the same league and serve comparable consumer segments.
• Philadelphia Wings: The Philadelphia Wings are an NLL franchise operating under the same league and business model, sharing ticketed arena games, sponsorship structures, and community outreach programs with the Rush.
• Saskatchewan Rush: The Saskatchewan Rush is the direct continuation of the Edmonton Rush franchise following its 2016 relocation. Same core roster, same ownership, same NLL operation — making it the closest possible peer and the franchise's legacy entity.

Broad incumbents

• Edmonton Oilers (NHL): The Edmonton Oilers are the dominant professional sports tenant in the same Edmonton market. They are not a direct competitor in lacrosse, but they absorb the majority of local sports sponsorship, ticket spend, and media attention, making them the most relevant market-share peer for any Edmonton sports franchise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/edmonton-rush-lacrosse-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edmonton Rush Lacrosse Club