Name

TED-Ed

Legal name

TED Conferences, LLC

Website

https://ed.ted.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Online Educational Content Platform

NAICS

Educational Services (61), All Other Miscellaneous Schools and Instruction (611699)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG)

akta.pro secondary industries

K–12 Instructional Video & Multimedia (EDAGALAA), Teacher-Led Digital Lesson Packages & Instructional Resources (EDAFACAL), Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK), Interactive Presentation & Lesson Delivery Engagement Tools (EDAFAGAJ)

Keywords

• Educational video lessons
• Animated learning content
• Interactive lesson builder
• Student presentation programs
• Curated educational collections

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Donations and Patron Support: TED-Ed operates as a non-profit initiative supported by donations through Patreon and other channels. Users can donate to support the organization's educational mission.
2. Merchandise Shop: Online shop selling products inspired by TED-Ed animations including books, apparel, and other merchandise.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

TED-Ed creates and curates free, video-based educational lessons organized by subject and age level, featuring professionally animated TED-Ed Animations and TED Talk Lessons with interactive components (multiple choice questions, open answer questions, guided discussions). The platform enables educators to build custom lessons around any TED-Ed Animation, TED Talk, or YouTube video with tracking, and supports student and educator presentation programs.

Product overview

TED-Ed is an educational platform offering video-based lessons through multiple product lines: TED-Ed Lessons (original animated and talk-based lessons with interactive elements), TED-Ed Collections (themed curations), TED-Ed Explorations (interactive partner-created experiences), and TED-Ed Best of Web (teacher-selected user-created content). The platform supports educators and students through Student Talks and Educator Talks programs, helping learners develop and present ideas in TED-style formats. A key initiative is Play@TED Learning Lab, a partnership with LEGO Foundation exploring play-based learning. The platform organizes content across subjects including The Arts, Business & Economics, Design/Engineering/Technology, Health, Literature & Language, Mathematics, Philosophy & Religion, Psychology, Science & Technology, Social Studies, Teaching & Education, and Thinking & Learning.

Differentiator

Problem solved

Functional benefit

Brands

• TED-Ed Animations: TED-Ed Animations feature the words and ideas of educators brought to life by professional animators.
• TED-Ed Best of Web
• TED Talk Lessons
• Play@TED Learning Lab

Products and services

• TED-Ed Lessons Video-based lessons organized by subject and age level, featuring TED-Ed Animations and TED Talks with interactive questions, discussion topics, and customizable elements for educators and self-directed learners.
• TED-Ed Collections

Quantifiable outcome

• Award-winning educational animations recognized for quality

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• LEGO FoundationcoreStrategic or Co-development PartnerPartnership to create Play@TED Learning Lab exploring how play can spark creativity, fuel learning, and unlock new ideas. The initiative features curated talks, lessons, and interactive content about the transformative power of play. Joint branding includes LEGO Foundation logo on the play.ted.com portal.
• TED (Parent Organization)coreStrategic or Co-development PartnerTED-Ed is an initiative of TED (Technology, Entertainment, Design), the non-profit organization behind the TED brand known for 'Ideas Worth Spreading'. TED provides organizational support, brand authority, and distribution infrastructure.

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Discovery Education: Video-rich K-12 curriculum platform with educator dashboards and standards alignment. Direct competitor in classroom-facing educational video content, though with a paid district model.
• PBS LearningMedia: Public-media-backed free educational video and lesson resource for educators. Comparable as a non-profit, free, video-led K-12 platform with strong brand authority.
• Crash Course: YouTube-native educational video series covering broad subjects with a strong brand and educator following. Comparable in short-form animated/explainer format and free YouTube distribution.
• BrainPOP: Animated educational videos with interactive quizzes for K-12 classrooms. Closely comparable in product format (animated lessons + interactive features) and educator customer base.
• Khan Academy: Non-profit free educational platform offering video-based lessons, practice exercises, and teacher tools. Direct peer in mission, free access model, and K-12/self-directed learner audience.
• National Geographic Education: Educational video, imagery, and lesson resources from National Geographic. Comparable in premium visual educational content and educator/parent audience overlap.

Broad incumbents

• YouTube (Google): Dominant video distribution platform hosting TED-Ed and the bulk of free educational video content. Indirect competitor for learner attention and the primary distribution channel for TED-Ed itself.
• edX: Non-profit MOOC platform offering video-based courses from universities. Comparable as a non-profit, video-led learning brand, though operating at a higher-education/credentialing layer.

Emerging players

• Common Sense Education: Non-profit providing curated educational content reviews and resources for educators and families. Comparable as a non-profit, curation-led education platform serving teachers and parents.
• Mystery Science: K-5 science video lessons with hands-on activities. Comparable in short-form video-led K-12 lesson design, though narrower in subject focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TED_ED
• YouTubeyoutube.com/tededucation
• Facebookfacebook.com/TEDEducation
• LinkedInlinkedin.com/company/ted-ed
• Instagraminstagram.com/tededucation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TED-Ed