Educación Continua PUCP

What Educación Continua PUCP does

Educación Continua PUCP is the continuing education division (Dirección de Educación Continua) of the Pontificia Universidad Católica del Perú (PUCP), Peru's top-ranked university per QS World University Rankings 2024. The unit delivers professional development programming for working professionals, executives, corporate organizations, and a secondary teenage learner segment, organized across 20 thematic areas including AI para el Mundo, Gestión 4.0, Sostenibilidad, Marketing 6.0, Derecho y Arbitraje, Contabilidad y Finanzas, Gestión de Proyectos, Gestión del Talento Humano, Arte y Diseño, and Cultura y Humanidades. Its portfolio comprises four course types — Talleres (workshops), Cursos (courses), Programas (specialization programs), and Diplomaturas (diploma programs) — delivered in virtual, in-person, and hybrid modalities with prices ranging from S/ 275 for short courses to S/ 16,950 for international diplomas. Several programs confer dual or stacked certifications through partnerships with ICAEW, EADA Business School (Spain), Universidad de Valencia, CertiProf, DTA Institute, and the Lean Change Management Association.

The underlying platform is a WordPress-based web presence with online registration portals (eros.pucp.edu.pe, campusvirtual.pucp.edu.pe), Zoom for synchronous virtual delivery, and multi-channel marketing across website, Facebook, Instagram, LinkedIn, YouTube, TikTok, email newsletter, and WhatsApp. The unit has no public API, no proprietary technology stack, no disclosed app, and no AI infrastructure of its own. AI is featured prominently as curriculum content rather than as an operational differentiator, with course offerings spanning machine learning, agentic AI, generative AI tools, and AI regulation and governance.

Commercially, Educación Continua PUCP runs a sales-led, direct enrollment model: individual learners self-register through the institutional website, while a separate 'Capacitaciones a medida' division handles negotiated enterprise contracts for customized corporate training. Revenue is transaction-based per enrollment with one-time tuition fees and no recurring subscription layer. The unit is a nonprofit extension of a 1917-founded private university, with no external investors, no funding rounds, and no parent-subsidiary structure beyond the PUCP umbrella. Headcount stands at 47 employees, all operating from the PUCP campus in San Miguel, Lima.

Name

Educación Continua PUCP

Legal name

Pontificia Universidad Católica del Perú

Website

https://educacioncontinua.pucp.edu.pe

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

11–50 employees

Short description

Educación Continua PUCP is the continuing education division of Pontificia Universidad Católica del Perú, offering workshops, courses, specialization programs, and diplomas across 20 thematic areas for working professionals, executives, corporate clients, and teenagers in Peru.

Ownership category

akta.pro rank

Product category

Continuing Education and Professional Development

NAICS

Professional and Management Development Training (611430), Educational Services (61), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM)

akta.pro secondary industries

Accounting, Audit & Tax (CPA/CA/ACCA CPE) (EDAAALAA), Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE), Engineering & Technical Professions (PE, Engineering CPD) (EDAAALAF)

Keywords

• Continuing education programs
• Professional development courses
• Executive diploma programs
• Corporate training services
• Online certification courses

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Course and Program Tuition: One-time registration and tuition fees for individual courses, workshops, diplomas, and specialization programs. Fees vary by program type and duration, ranging from S/ 275 for short courses to S/ 16,950 for international diplomas. Revenue is transaction-based per enrollment.
2. Custom Corporate Training: Bespoke training programs developed for organizations under 'Capacitaciones a medida' (customized training) division. Negotiated pricing based on organizational requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Educación Continua PUCP is the continuing education division of the Pontificia Universidad Católica del Perú, offering structured academic programs for professionals and the general public. The portfolio spans four delivery formats — workshops (Talleres), short courses (Cursos), specialization programs (Programas), and diploma programs (Diplomaturas) — across approximately 20 thematic areas. Programs are delivered virtually, in-person, or in hybrid format, and select diplomas include international certifications through partnerships with ICAEW, EADA Business School, Universidad de Valencia, and agile methodology bodies.

Product overview

Educación Continua PUCP is the continuing education division of the Pontificia Universidad Católica del Perú, offering a comprehensive portfolio of professional development programs. The offering consists of four primary course types: Talleres (workshops), Cursos (courses), Programas (specialization programs), and Diplomaturas (diploma programs), organized across 19 thematic areas including AI para el Mundo, Gestión 4.0, Sostenibilidad, Marketing, Derecho y Arbitraje, Contabilidad y Finanzas, Arte y Diseño, and others. The portfolio includes specific AI-focused offerings such as the IA Agéntica Applied to Business course, AI for Business Toolkit, Machine Learning for Business specialization, and AI Strategies for Creatives course. Programs are delivered in multiple modalities (virtual, in-person, and hybrid) and often carry certifications from international bodies such as ICAEW, AHA, and various agile methodology certifiers. The platform is built on WordPress infrastructure without a public API.

Differentiator

Problem solved

Functional benefit

Products and services

• Talleres (Workshops) Short, focused skill-building sessions covering topics such as debate, artistic disciplines, digital tools, and creative writing for various age groups including teenagers.
• Cursos (Courses) Structured learning programs spanning multiple sessions, covering diverse topics from finance and law to technology and humanities, with specific start dates and durations ranging from 6 to 48 hours.
• Programas (Specialization Programs) Extended specialization programs providing in-depth training in specific professional domains, with industry certifications and comprehensive curricula ranging from 69 to 96 hours.
• Diplomaturas (Diploma Programs) Higher-level diploma programs offering comprehensive education in specialized fields, developed in partnership with international institutions and professional certification bodies, spanning 120-208 hours.
• Capacitaciones a Medida (Custom Corporate Training) Bespoke training programs developed for organizations covering employee upskilling, workforce development, compliance training, and digital transformation. Pricing is negotiated based on organizational requirements.
• Diplomatura en Normas Internacionales de Información Financiera (NIIF/IFRS) with ICAEW Certification Diploma program in International Financial Reporting Standards, including analysis and application of new IFRS 18. Students receive both PUCP diploma and ICAEW certification. Priced S/ 10,000 - S/ 14,950.
• Diplomatura de Estudio Internacional Empresarial en Dirección y Gestión Comercial (with EADA) International diploma in business direction and commercial management. Students receive credentials from both Centrum PUCP and EADA Business School. Priced S/ 15,900 - S/ 16,950.
• Diplomatura de Estudio Internacional Empresarial en Métodos Ágiles e Innovación International diploma program in agile methodologies and innovation, bundling certifications from Scrum Alliance, CertiProf, DTA Institute, Lean Change Management Association, and Red Agile LATAM.
• Diplomatura en Dirección e Innovación de Empresas (with Universidad de Valencia) Diploma in business direction and innovation with dual certification from PUCP and Universidad de Valencia's Chair of Business and Humanism.
• Programa de Especialización en Machine Learning Aplicado a los Negocios Specialization program teaching machine learning fundamentals and applications for business decision-making using Python, AutoML platforms, and generative AI tools. Priced S/ 4,000 - S/ 6,500.
• Curso en IA Agéntica Aplicada a Negocios Course on agentic AI systems for business, covering multi-agent systems, automation, and productivity using tools such as Make AI, N8N, Claude, Copilot, and ChatGPT. Priced S/ 1,900 - S/ 2,360.
• Curso de AI for Business Toolkit Practical course on using AI tools for daily business tasks including automation, communication enhancement, content generation, and decision support.
• Curso de Estrategias de IA para Creativos Course on integrating AI as a co-creation tool in creative processes, covering generative AI fundamentals, prompt engineering, and ethical AI implementation.
• Curso de Regulación y Gobernanza de la Inteligencia Artificial Course on AI regulation and governance covering technical, ethical, economic, and regulatory aspects with focus on Latin American and Peruvian contexts.
• Taller en Tipografía Animada con After Effects Workshop on animated typography using Adobe After Effects, including lyric video production and motion design fundamentals.
• Taller de Openings y Endings para Series, Películas y Programas Audiovisuales Workshop on Broadcast Design covering visual identity and narrative elements for audiovisual productions, including opening and ending credits design.
• Diplomatura en Gestión Estratégica de Servicios Legales (with Canvas Legal) Diploma in strategic management of legal services with Canvas Legal certificate covering Business Model Canvas Legal, OKRs and KPIs.
• Programa de Especialización en Estrategia de Innovación (with DTA Institute) Specialization program in innovation strategy bundling Generative AI Advanced (GAIA) and AI Driven and Product Discovery Management Certified (APDMC) certifications from DTA Institute.
• Diplomatura en Gestión Comercial y Estrategias de Ventas Diploma program focused on commercial management and sales strategies. Priced S/ 8,500.
• Diplomatura en Gestión de Proyectos (PMBOK7) Diploma in project management with PMBOK7-aligned curriculum. Priced S/ 8,500.

Quantifiable outcome

• Official certification from Pontificia Universidad Católica del Perú
• +2 more outcomes

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and supporting.

• ICAEW (Institute of Chartered Accountants in England and Wales)coreStrategic or Co-development PartnerInternational certification partnership for the Diplomatura en Normas Internacionales de Información Financiera (NIIF/IFRS). Students receive both PUCP diploma and ICAEW Spanish Language IFRS Certificate upon completion and passing the ICAEW assessment.
• EADA Business School (Spain)coreStrategic or Co-development PartnerInternational dual-certification partnership for the Diplomatura de Estudio Internacional Empresarial en Dirección y Gestión Comercial. Students receive credentials from both Centrum PUCP and EADA Business School.
• CertiProfsupportingChannel Partner/ Reseller/ DistributorInternational certification provider for agile and innovation methodologies. Offers Innovation Management Professional Certification (IMPC) and Agile Coach Professional Certificate (ACPC) as part of the Methods Ágiles e Innovación diploma.
• DTA InstitutesupportingChannel Partner/ Reseller/ DistributorCertification partner offering Scrum Master Essentials, Scrum Master with AI (SMAI), and other digital transformation certifications. Integrates AI-focused credentials into agile programs.
• Lean Change Management AssociationsupportingChannel Partner/ Reseller/ DistributorProvider of Lean Change Management certification integrated into the Methods Ágiles e Innovación international diploma.
• Red Agile LATAMsupportingChannel Partner/ Reseller/ DistributorLatin American agile community offering Certificación en Diseño de Organizaciones Inteligentes (CDOI) for program graduates.
• Canvas LegalsupportingChannel Partner/ Reseller/ DistributorLegal business model certification partner offering Canvas Legal certificate with focus on Business Model Canvas Legal, OKRs and KPIs for the Gestión Estratégica de Servicios Legales program.
• Universidad de Valencia (Spain)coreStrategic or Co-development PartnerAcademic partnership for the Diplomatura en Dirección e Innovación de Empresas. Dual certification from Faculty of Sciences and Engineering PUCP and the Chair of Business and Humanism at Universidad de Valencia.
• DTA InstitutesupportingChannel Partner/ Reseller/ DistributorProvides Generative AI Advanced (GAIA) and AI Driven and Product Discovery Management Certified (APDMC) certifications for the Innovation Strategy program.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CENTRUM PUCP: Sister executive education and business school entity within the same PUCP parent, offering MBA, executive programs and business diplomas in Lima. Most directly comparable peer due to shared brand, faculty and target professional audience, though it skews more to graduate business degrees.
• Tecnológico de Monterrey - Educación Continua: Continuing education division of Mexico's leading private university, offering diplomas, executive programs and online certificates across Latin America. Comparable in scope (university-affiliated CE), portfolio breadth and B2B/B2C mix, and a relevant benchmark for regional scaling.
• ESAN Executive Education: Peruvian graduate business school offering executive education, diplomas and corporate training programs in Lima. Directly competes for the same working-professional and corporate-training segment as Educación Continua PUCP in the Peruvian market.
• Pontificia Universidad Javeriana - Educación Continua: Continuing education arm of Colombia's leading Jesuit university, offering diplomas, courses and corporate training. Highly comparable mission and product mix; useful for benchmarking how Colombian/Andean peers structure portfolios and partnerships.
• Universidad de los Andes (Colombia) - Educación Continua: Continuing education unit of Universidad de los Andes, offering professional diplomas and corporate training in Colombia. Comparable portfolio architecture and target audience of working professionals in the Andean region.
• Universidad del Pacífico - Centro de Educación Continua: Continuing education center of another top Peruvian private university, offering professional diplomas, courses and corporate training. Closely comparable in mission, portfolio breadth, and target learner base in Lima.
• INCAE Business School Executive Education: Top-ranked Latin American business school operating executive education programs across Central and South America. Comparable for executive/professional diploma offerings and international partnership model.

Broad incumbents

• IE Business School Executive Education: Global business school with a broad executive education portfolio including online and in-person programs reaching Latin American professionals. Comparable in premium executive education positioning and international dual-credential model.

Regional players

• Universidad Adolfo Ibáñez - Educación Continua: Chilean private university with executive education and continuing education programs. Comparable in university-affiliated professional development offerings but operates primarily in Chile rather than Peru.

Emerging players

• Coursera (for reference): Global online learning platform offering professional certificates and degree programs from universities. Not a direct competitor on in-person/live delivery, but increasingly competes for the same self-directed professional learner on price and convenience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@EducacionContinuaPUCP
• Facebookfacebook.com/educacioncontinuapucp
• LinkedInlinkedin.com/company/educacion-continua-pucp
• Instagraminstagram.com/educacioncontinua_pucp
• TikToktiktok.com/@educacioncontinuapucp

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Educación Continua PUCP