Iowa State University School of Education

What Iowa State University School of Education does

The Iowa State University School of Education is an academic department within the College of Health and Human Sciences at Iowa State University, a public land-grant university in Ames, Iowa. The school prepares educators from birth through grade 12 and is staffed by 61 faculty and staff listed in its directory. It offers 65+ state-approved teacher preparation programs across 13 undergraduate subject areas, plus M.Ed., M.A.T., M.S., Ph.D., and Ed.D. graduate programs, and graduate certificates. Undergraduates complete over 100 hours of classroom observation and practice before a 16-week student teaching placement; graduates receive Iowa teaching licensure recommendations valid in 48 states.

The school's underlying technology is research-driven rather than product-driven: it centers on the TPACK (Technological Pedagogical Content Knowledge) framework, an AI Literacy in Education Framework developed by Evrim Baran, Science of Reading/LETRS-aligned curriculum, and educational technology platforms operating through the Center for Technology in Learning and Teaching (CTLT). The portfolio also includes outreach programs (Science Bound, Checkout STEM, Fred Duffelmeyer Reading Improvement Clinic, Project AAIMS, RISE) and the Captain and Blue science comic developed with Nahant Marsh Education Center. A 2026 product launch — the Critical AI in Education Pathways micro-credential — extends the offering into self-paced online professional learning for K-12 educators, with digital badges and licensure renewal credit integration.

Revenue mechanics rely primarily on tuition and fees from undergraduate and graduate programs (including online M.Ed. programs charged at in-state rates), supplemented by professional development micro-credential fees, self-supporting international student teaching program fees (Norway, New Zealand, Ecuador, Taiwan, Germany, Poland), and $2.7 million in annual scholarship distribution administered through OneApp. Go-to-market combines admissions-driven recruitment via Iowa State's centralized university admissions, community-led pipeline building through K-12 outreach partnerships, and event-driven professional development micro-credentials for practicing teachers.

Name

Iowa State University School of Education

Legal name

Iowa State University of Science and Technology

Website

https://education.iastate.edu

Company type

Public

Founded year

1858

Operating status

Operating

Headcount range

1–10 employees

Short description

The Iowa State University School of Education is a public academic department preparing pre-service and practicing educators from birth through grade 12 via 65+ approved programs, with research-driven frameworks in TPACK, AI literacy, and Science of Reading, and a 2026-launched AI micro-credential for K-12 teachers.

Ownership category

akta.pro rank

Product category

Teacher Education and Educator Preparation

NAICS

Colleges, Universities, and Professional Schools (61131), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate Teacher Education Colleges (EDAHAFAA)

akta.pro secondary industries

Curriculum & Instruction / Instructional Design Programs (EDAHAFAE), Early Childhood & Elementary Teacher Preparation Programs (EDAHAFAG), Literacy & ELA Instruction (School-Delivered) (EDAJAFAF)

Keywords

• Teacher preparation programs
• Graduate education degrees
• Professional development micro-credentials
• Educational technology research
• K-12 outreach programs

Headquarters

HQ city

Ames

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Tuition and Fees: Public university operating under Iowa State University system. Revenue generated from undergraduate and graduate tuition, with in-state rates for online programs and standard tuition for on-campus programs. Graduate programs include M.A.T., M.Ed., M.S., Ph.D., and Ed.D. programs with varying credit requirements (30-54 credits).
2. Scholarships and Financial Aid Administration: College of Health and Human Sciences distributes approximately $2.7 million in scholarships annually from over 100 scholarship funds. Administered through OneApp system.
3. International Student Teaching Program Fees: Self-supporting international student teaching program with program fees varying by destination, covering placement, partnership, and supervision costs. Additional costs include travel, housing, and incidentals.
4. Professional Development and Micro-Credentials: Online micro-credential courses such as Critical AI in Education Pathways offered for K-12 educators seeking licensure renewal credits. Revenue from course enrollment fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Iowa State University School of Education prepares teachers and education professionals through state-approved undergraduate, master's, doctoral, certificate, and micro-credential programs spanning birth through grade 12, with 100+ hours of clinical observation preceding a 16-week student teaching placement. Programs emphasize Science of Reading alignment, technology integration through the CTLT center, AI literacy, and research-informed instruction, supported by outreach services such as Science Bound, Checkout STEM, and the Fred Duffelmeyer Reading Improvement Clinic.

Product overview

Iowa State University School of Education offers a comprehensive portfolio of educator preparation programs across undergraduate, graduate, and professional development levels. The core offerings include undergraduate majors in Elementary Education, Early Childhood Education, Education Studies, and K-12/Secondary Education pathways across 13 subject areas. Graduate programs span doctoral (Ph.D. and Ed.D.), master's (M.Ed. and M.A.T.), and certificate programs. A notable professional offering is the Critical AI in Education Pathways micro-credential. The School also operates the Center for Technology in Learning and Teaching (CTLT) as a resource center and manages outreach programs including Science Bound, Checkout STEM, and Project AAIMS. The Educator Preparation Program serves as the umbrella for teacher licensure preparation across birth through grade 12 levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Programs (Elementary Education, Early Childhood Education, Education Studies, Secondary/K-12 Education) Four-year bachelor's degree programs preparing students for careers in education and recommending them for Iowa teaching licensure in K-6 Elementary Education, Birth-Grade 3 Early Childhood Education, non-licensure Education Studies, and K-12/Secondary Education pathways across 13 subject areas.
• Master's Programs (M.Ed. and M.A.T.) Graduate degree programs including M.Ed. and M.A.T. options in Educational Administration, Educational Technology, Higher Education, Student Affairs, Mathematics Education, Science Education, Secondary Education, Language Literacy and Culture, and Special Education, with 12-month intensive M.A.T. options for career changers.
• Doctoral Programs (Ph.D. and Ed.D.) Ph.D. and Ed.D. programs in Community College Leadership, Educational Leadership, Educational Technology, Higher Education, Language Literacy and Culture, Mathematics Education, and Science Education.
• Graduate Certificates Certificate programs including Applied Research in the Human Sciences, Education for Social Justice, Instructional Design, and Postsecondary Teaching.
• Educator Preparation Program (EPP) Comprehensive program preparing teacher candidates for recommendation to the Iowa Board of Educational Examiners for teaching licensure, with pathways from birth through grade 12 and leadership preparation for principals and superintendents.
• Critical AI in Education Pathways Micro-Credential A fully online, self-paced professional learning micro-credential designed for K-12 educators to build critical AI literacy for teaching and learning, covering AI ethics, pedagogical integration, implementation guidelines, and human-centered AI principles.
• Learning Technologies Minor A 16-credit undergraduate minor preparing students to become fluent in current and emerging technology for educational settings, including courses on educational technologies, learning with technology, and distance learning.
• International Student Teaching Program Self-supporting international student teaching program with partner school districts in Rosendal, Norway; Alexandria, New Zealand; Cuenca, Ecuador; Kaohsiung, Taiwan; Schwäbisch Gmünd, Germany; and Krosno, Poland, offering students supervised classroom experience abroad with English-language instruction.
• Center for Technology in Learning and Teaching (CTLT) State-of-the-art learning environment and resource center demonstrating powerful applications of technology that improve student learning, supporting technology integration in teacher education and K-12 settings.
• Science Bound Pre-college through college program to increase the number of Iowa youth pursuing degrees and careers in agriculture, science, technology, engineering, and mathematics (ASTEM), as well as education.
• Checkout STEM Program expanding access to research-based literacy and STEM experiences for K-3 children and their families.
• Project AAIMS (Algebra Assessment and Instruction: Meeting Standards) Research outreach project examining teaching and learning of algebra for students with and without disabilities, developing reliable algebra assessment tools for monitoring student progress.
• Fred Duffelmeyer Reading Improvement Clinic Reading tutoring service for children entering kindergarten through 12th grade.

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Nahant Marsh Education CenterminorStrategic or Co-development Partner · 13 March 2025School of Education professor Katherine Richardson Bruna partnered with Nahant Marsh Education Center in Davenport, Iowa to create a science comic 'Captain and Blue: A Story of Wetland Wonders' for young readers. The 382-acre preserve provides environmental education programming and wetland preservation research. The collaboration involved a workshop where Nahant Marsh staff developed storylines, with Richardson Bruna leading the project and Natalie Garcia creating illustrations.
• King Elementary SchoolminorStrategic or Co-development PartnerCollege Pathways program is a partnership between King Elementary School and Iowa State University that promotes college-going awareness among students from schools with potential first-generation college students.
• Moulton Elementary SchoolminorStrategic or Co-development PartnerCollege Pathways program is a partnership between Moulton Elementary School and Iowa State University that promotes college-going awareness among students from schools with potential first-generation college students.
• Iowa State University Health and Human Sciences Extension and OutreachcoreStrategic or Co-development PartnerHuman Sciences Extension and Outreach provides research-based information and education to help families make decisions. As the outreach arm of the College of Human Sciences, faculty and staff work with specialists across Iowa's 99 counties to translate university research to practice for local individuals, families, employers, and communities.
• International School Districts (Norway, New Zealand, Ecuador, Taiwan, Germany, Poland)minorChannel Partner/ Reseller/ DistributorInternational student teaching program partnerships with school districts in Rosendal, Norway; Alexandria, New Zealand; Cuenca, Ecuador; Kaohsiung, Taiwan; Schwäbisch Gmünd, Germany; and Krosno, Poland. Iowa State arranges housing and supervision, students teach in English in local schools or international schools serving diverse student populations.
• CERN (European Organization for Nuclear Research)minorStrategic or Co-development PartnerE.J. Bahng serves as Gender Advisor for the Muon Collider Collaboration at CERN, one of the world's leading scientific research centers, working on humanizing science through STEAM approaches.
• Muon Collider Collaboration at CERNminorStrategic or Co-development PartnerE.J. Bahng serves as Gender Advisor for the Muon Collider Collaboration, working on interdisciplinary STEAM professional communities and physics identity research.
• Ulrike Passe (Iowa State Architecture Professor)minorStrategic or Co-development PartnerIowa State architecture professor who has conducted research with Nahant Marsh and connected Katherine Richardson Bruna with the education center for the science comic collaboration.
• Oregon Cartoon InstituteminorStrategic or Co-development PartnerPartnered with Richardson Bruna for the publication and distribution of 'Captain and Blue' science comic, making it available online and free to download.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Indiana University School of Education: Big Ten School of Education with comparable breadth of licensure programs, doctoral research, online offerings, and AI-in-education activity. Competes for national online M.Ed. and doctoral candidates.
• Ohio State University College of Education and Human Ecology: Large public land-grant educator-preparation college with similarly broad undergraduate and graduate programs, AI-in-education research, and statewide reciprocity. Competes for online graduate students and doctoral candidates across the Midwest.
• Kansas State University College of Education: Land-grant peer with similar undergraduate teacher prep, graduate online programs, and College of Education structure. Competes for teacher candidates and online graduate enrollments in adjacent Midwestern states.
• University of Wisconsin-Madison School of Education: Big Ten public university School of Education with comparable doctoral, master's, and licensure programs, plus active educational technology and literacy research. Comparable faculty research intensity and state-approved program portfolio.
• University of Northern Iowa College of Education: Public Iowa regents university with a strong historical emphasis on teacher education and similar portfolio of undergraduate licensure, graduate programs, and K-12 outreach. Competes directly for in-state applicants and recruits into Iowa school districts.
• University of Minnesota College of Education and Human Development: Regional Big Ten peer offering teacher licensure, graduate programs, and literacy/STEM research. Comparable mission and structure as a college within a major public research university.
• University of Iowa College of Education: Iowa's other public teacher-training institution, offering comparable undergraduate and graduate teacher preparation programs, licensure pathways, and PK-12 outreach. Direct in-state competitor for Iowa teacher candidates and faculty talent.
• Purdue University College of Education: Big Ten land-grant peer offering undergraduate teacher preparation, graduate degrees, and educational technology research including AI in education. Comparable scale, mission, and research profile to ISU School of Education.
• Michigan State University College of Education: Another Big Ten land-grant educator-preparation college with similar program breadth, online graduate offerings, and significant K-12 outreach. Strong faculty research base and multiple endorsement areas parallel ISU's positioning.

Emerging players

• Western Governors University Teachers College: Nonprofit online-first university focused on teacher licensure and graduate education at scale. Represents the disruptive, fully online alternative-certification model that competes with traditional Schools of Education for adult learners and career-changers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/isu-school-of-education

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iowa State University School of Education