Education in Action
Education in Action operates live, in-person educational enrichment events for UK secondary school students across 20+ subjects at A-level, IB, GCSE and KS3 levels, delivered at venues in London, Manchester and the Midlands with hybrid online streaming.
- Company typePrivate
- Founded1990
- HeadquartersLondon, England, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Education in Action does
Education in Action, legally Training Partnership (Education) Limited, is a UK-based provider of live educational enrichment events for secondary school students. Founded in the early 1990s and operating for over 30 years, the company runs one-day themed events branded as "[Subject] in Action" across more than 20 subjects spanning the sciences, humanities, arts and technical disciplines at A-level, IB, BTEC, GCSE and KS3 levels. Events are held at purpose-built lecture theatres and university venues across London (Emmanuel Centre), Manchester (King's House Conference Centre, University of Salford, Royal Northern College of Music) and the Midlands (University of Birmingham, University of Warwick), with live-streamed online access introduced in 2021 as a hybrid option.
The core product is a curated live programme featuring award-winning speakers drawn from top UK universities, industry and media. The company operates no proprietary technology platform; its infrastructure relies on third-party venues, Mailchimp for email marketing and standard website booking forms. Online delivery capability was built during the COVID-19 pandemic, with 34+ online events delivered since the first lockdown before settling into a hybrid in-person plus streamed model from 2021 onwards.
Revenue is generated entirely from one-time ticket sales to UK secondary schools and FE colleges, with per-student pricing ranging from £12.50 + VAT for KS3 half-day STEM events to £27.00 + VAT for London A-level full-day events. One complimentary staff ticket is included per 10 students booked. Distribution is exclusively direct, via the company website, email/phone and teacher outreach through school networks and education sector events such as the Festival of Education.
Education in Action firmographics
Firmographics- Name
- Education in Action
- Legal name
- Training Partnership (Education) Limited
- Website
- https://educationinaction.org.uk
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Education in Action operates live, in-person educational enrichment events for UK secondary school students across 20+ subjects at A-level, IB, GCSE and KS3 levels, delivered at venues in London, Manchester and the Midlands with hybrid online streaming.
- Ownership category
- akta.pro rank
Education in Action industry classification
Industry- Product category
- Educational Enrichment Events
- NAICS
- Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Electives & Enrichment Curriculum (Arts, Music, PE, CTE Exploratories) (EDAGAAAG)
Keywords
Where Education in Action is headquartered
LocationHeadquarters
- HQ city
- London, England
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Education in Action business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Event Ticket Sales: Revenue generated from selling tickets to educational enrichment events. Tickets are priced per student with complimentary staff tickets (1 per 10 students). Events are held at venues in London, Manchester, and Midlands, with online streaming options. Pricing varies by event level (A-Level, GCSE, KS3) and location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | A-Level full-day events in London |
| Unit Pricing | One time | A-Level full-day events in Midlands and Manchester |
| Unit Pricing | One time | GCSE full-day events across all locations |
| Unit Pricing | One time | KS3 STEM half-day events across all locations |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Education in Action product offering
Product offeringCore offering
Education in Action organises and delivers inspirational live educational enrichment events (study days) for UK secondary school students at A-level, IB, BTEC, GCSE and KS3 levels. Events are held at purpose-built lecture theatres in London, Manchester and the Midlands, featuring award-winning speakers from academia, industry and media across subjects such as biology, chemistry, computer science, economics, maths, physics, and humanities. Tickets are sold per student with complimentary teacher places.
Product overview
Education in Action is an educational enrichment events company providing live, in-person events for secondary school students across the UK. The company operates a portfolio of subject-specific event brands spanning A-level, IB, BTEC, GCSE and KS3 levels. The core products are themed one-day enrichment events branded as 'X in Action' (e.g., Biology in Action, Computer Science in Action, Maths in Action) held at venues in London, Manchester and the Midlands. Events feature world-class speakers delivering inspirational talks, interactive demonstrations and exam preparation sessions. The company also offers online/hybrid streaming options for remote attendance. Pricing varies by level (A-level full-day events at £24.50-£27.00 + VAT, GCSE at £19.50 + VAT, KS3 half-day at £12.50 + VAT) with venues including Emmanuel Centre London, King's House Conference Centre Manchester, University of Warwick, and University of Birmingham.
Differentiator
Problem solved
Functional benefit
Products and services
- Biology in Action
Companies that use Education in Action
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Education in Action technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Education in Action partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Emmanuel Centre, LondoncorePurpose-built lecture theatre venue in central London used for hosting A-Level, GCSE, and KS3 enrichment events. Provides professional event space for educational sessions.
- University of BirminghamcoreUniversity campus venue in the Midlands hosting events, providing access to academic environment and lecture facilities for students.
- University of WarwickcoreUniversity venue in the Midlands hosting Maths in Action and other subject events, offering students exposure to university campus environment.
- King's House Conference Centre, ManchestercoreConference venue in Manchester used for hosting events in the North of England, serving schools across the Manchester region.
- University of SalfordcoreUniversity venue used for events in Manchester area, providing academic setting for educational enrichment.
- The Royal Northern College of MusicminorMusic college venue used for select events in Manchester area, providing specialist facilities for relevant subject events.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Education in Action competitors and assessment
Company assessmentBroad incumbents
- Royal Society: UK national academy of sciences running lectures, fellowships, and educational outreach for school students. Comparable science enrichment mission but operates as a much broader institution with multiple strategic priorities beyond school events.
Direct peers
- Debate Mate: UK social enterprise running in-school debating programs and enrichment events for secondary students. Comparable target market (UK secondary schools), enrichment format, and curriculum-complementary programming.
- Speakers for Schools: UK charity connecting state schools with leading professionals for in-person and virtual talks. Closest direct peer: same target customers (UK secondary schools), similar speaker-led enrichment model, and overlapping value proposition of expert-led inspirational content.
- STEM Learning: UK provider of STEM enrichment resources, teacher CPD, and student STEM programs including the Big Bang programme. Comparable as a UK secondary-school STEM enrichment provider with similar subject-specific programming and school-targeted delivery.
- UniAdmissions: UK provider of Oxbridge, medical, and university admissions preparation including enrichment courses and study days. Comparable A-level enrichment focus, premium pricing, and same target audience of academically ambitious UK sixth-form students.
- EngineeringUK (Big Bang Fair): UK organisation running the Big Bang Fair and other STEM events targeted at school-age students. Comparable large-scale STEM enrichment events delivered to UK secondary schools, complementing curriculum.
- Royal Institution: Historic UK science institution running expert lectures, masterclasses, and the Christmas Lectures for schools. Directly comparable in delivering world-class scientist-led enrichment to UK secondary students, including at in-person venue events.
- English-Speaking Union: UK and international educational charity running debating, public speaking, and cultural enrichment programs for students including competitions and events. Comparable format of expert-led enrichment for UK secondary school audiences.
- Speakers Trust: UK charity focused on oracy and communication skills for young people, delivering workshops and events in schools. Comparable enrichment programming and target customer base of UK secondary schools.
Others
- The Training Partnership: Related legal entity sharing the Training Partnership (Education) Limited corporate parent. Focused on teacher CPD and training rather than student-facing events, but part of the same broader company family.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Education in Action social profiles
Digital presenceEducation in Action financial estimates
Financial estimateRevenue estimate
Valuation estimate
Education in Action leadership team
Management profileNumber of profiles
Education in Action funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Education in Action M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Education in Action
What does Education in Action do?
Education in Action organises and delivers inspirational live educational enrichment events (study days) for UK secondary school students at A-level, IB, BTEC, GCSE and KS3 levels. Events are held at purpose-built lecture theatres in London, Manchester and the Midlands, featuring award-winning speakers from academia, industry and media across subjects such as biology, chemistry, computer science, economics, maths, physics, and humanities. Tickets are sold per student with complimentary teacher places.
Is Education in Action a public or private company?
Education in Action is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Education in Action founded?
Education in Action was founded in 1990. It employs 1 to 10 people.
Where is Education in Action based?
Education in Action is headquartered in London, England, United Kingdom, in the Europe region.
How does Education in Action make money?
One revenue line is on record: event Ticket Sales.
Who are Education in Action's main competitors?
Royal Society is listed as a broad incumbent. Direct peers are Debate Mate, Speakers for Schools, STEM Learning, UniAdmissions, EngineeringUK (Big Bang Fair), Royal Institution, English-Speaking Union and Speakers Trust. The Training Partnership is listed as an others.
Does Education in Action have an API?
No public API is recorded for Education in Action.
What industry is Education in Action in?
Education in Action's product category is Educational Enrichment Events. Its primary akta.pro industry code is EDAGAAAG, Electives & Enrichment Curriculum (Arts, Music, PE, CTE Exploratories). Its NAICS code is 61 and its SIC code is 8200.