המרכז האקדמי לפיתוח אישי ומקצועי בחינוך ובחברה-אוניברסיטת תל אביב

What המרכז האקדמי לפיתוח אישי ומקצועי בחינוך ובחברה-אוניברסיטת תל אביב does

The Academic Center for Personal and Professional Development in Education and Society (המרכז האקדמי לפיתוח אישי ומקצועי בחינוך ובחברה) is a non-commercial academic unit operating within the Constantiner School of Education at Tel Aviv University. The center runs a multi-track continuing-education platform organised around six thematic tracks: Professional and Organizational Development (career counselling, leadership, digital marketing with AI tools); Therapy and Treatment (bibliotherapy, behavior analysis/ABA, CBT, photo therapy, therapeutic dog training); Coaching and Guidance (Pentaheron Parenting Model, group facilitation, personal coaching); Diagnostic Studies (learning disabilities diagnosis); Entry to Teaching (internship workshops, Tel Aviv greenhouse program, job board); and Professional Development for Education Employees (therapeutic pedagogy, gifted-student instruction, mentor-teacher training). Several programs — notably Therapeutic Pedagogy — are co-developed with the Israel Ministry of Education and carry formal recognition for continuing-education credits (Gomel) and the teaching-license pathway.

Programs are delivered in in-person, hybrid, and online formats and distributed directly through Tel Aviv University's official IMS/MD registration system. Marketing leverages TAU's institutional channels, a dedicated Facebook page, and increasingly virtual salons and podcasts. Teaching certificates are tuition-free, while other courses carry modest fees (some starting at 65 ILS). The center is publicly funded as part of Tel Aviv University; it is not an independent legal entity, has no external shareholders, and operates on a not-for-profit academic basis.

The center's customer base is highly diversified across three primary segments: education professionals seeking certification, therapy/mental-health practitioners seeking specialised training, and parents/individuals seeking personal-development programmes. Geographic scope is Israel-only, and the unit is staffed by a lean team of approximately five personnel coordinating programs delivered by broader TAU faculty.

Name

המרכז האקדמי לפיתוח אישי ומקצועי בחינוך ובחברה-אוניברסיטת תל אביב

Legal name

המרכז האקדמי לפיתוח אישי ומקצועי בחינוך ובחברה - אוניברסיטת תל אביב

Website

https://education.tau.ac.il

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Academic Center for Personal and Professional Development in Education and Society at Tel Aviv University runs certificate and continuing-education programs across therapy, coaching, teaching, and professional development tracks, serving educators, mental-health practitioners, and parents primarily in Israel.

Ownership category

akta.pro rank

Product category

Continuing Education and Professional Development

NAICS

Educational Support Services (611710), Educational Services (61), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

University/College Continuing Education (Extension) Programs (EDAAAEAA)

akta.pro secondary industries

Education Professionals (Teacher/Administrator CE, CPD) (EDAAALAE), Professional & Applied Skills Noncredit Certificates (Non-licensure) (EDAAAEAD), Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD), Education & Training (Teaching/Instructional Design) Certifications (EDAAANAM)

Keywords

• Professional development education
• Teacher certification programs
• Continuing education courses
• Academic certificate programs
• Education professional training

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition and course fees: Revenue generated from tuition and fees for certificate programs, training courses, and professional development programs in education and related fields.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The center offers certificate programs, training courses, and continuing professional development programs for educators, therapists, coaches, and parents, organized across six tracks: Professional and Organizational Development, Therapy and Treatment, Coaching and Guidance, Diagnostic Studies, Entry to Teaching, and Professional Development for Educators. Programs are delivered in in-person, hybrid, and online formats, and select programs are recognized for Israeli Ministry of Education continuing professional development credits (Gomel).

Product overview

The Academic Center for Personal and Professional Development in Education and Society (המרכז האקדמי לפיתוח אישי ומקצועי בחינוך ובחברה) is a division within Tel Aviv University's School of Education (named after Chaim and Joan Constantiner). It operates as a multi-track certificate and professional development platform offering programs across six main tracks: (1) Professional and Organizational Development — including career counseling, resilience leadership, organizational management, and digital marketing with AI tools; (2) Therapy and Treatment — including bibliotherapy, therapeutic dog training, ABA, photo therapy, and CBT for children and youth; (3) Coaching and Guidance — including personal coaching, parent guidance using the Pentaheron Parenting Model, and group facilitation; (4) Diagnostic Studies — learning disabilities diagnosis; (5) Entry to Teaching — including internship preparation and the Tel Aviv greenhouse program; and (6) Professional Development for Educators — including gifted student instruction, therapeutic pedagogy, and new teacher mentoring. Programs are delivered in hybrid and in-person formats, with some aligned to Ministry of Education frameworks.

Differentiator

Problem solved

Functional benefit

Products and services

• Academic Center for Personal and Professional Development in Education and Society (המרכז האקדמי לפיתוח אישי ומקצועי בחינוך ובחברה) Academic unit at Tel Aviv University's School of Education offering certificate programs, training, and enrichment courses for educators, therapists, coaches, and parents across professional development, therapy, coaching, diagnostics, teacher entry, and continuing education tracks.
• Professional and Organizational Development Programs (התפתחות מקצועית וארגונית) Professional and organizational development track covering career counseling certification, resilience leadership, organizational management in the new work world, learning management in organizations, project management in the Jewish world, and digital marketing with AI tools integration.
• Therapy and Treatment Programs (טיפול ותרפיה) Therapy and treatment track including bibliotherapy, therapeutic dog training, behavior analysis (ABA), photo therapy, and cognitive behavioral therapy (CBT) focused on children and youth.
• Coaching and Guidance Programs (אימון והנחייה) Coaching and guidance track including personal coaching in psychological approach, parent guidance training based on the Pentaheron Parenting Model, group facilitation across the life cycle, group facilitation for children and youth, and development and facilitation of educational role-playing games.
• Diagnostic Studies Programs (לימודי אבחון) Diagnostic studies track including learning disabilities diagnosis.
• Entry to Teaching Programs (כניסה להוראה וחונכות) Entry to teaching track including internship (staj) workshops for obtaining a teaching license, dedicated internship community for science and mathematics teaching, the Tel Aviv greenhouse program, and teaching job board.
• Professional Development for Education Employees (פיתוח מקצועי לעובדי הוראה) Professional development track for education employees including teaching gifted and excelling students, training mentor teachers, therapeutic pedagogy, and new teachers' course for the first year after teaching internship.
• Meaning and Purpose Programs (מהות ומשמעות) - Logotherapy Meaning and purpose programs including logotherapy - therapy through meaning (Associate in Logotherapy) and advanced logotherapy (Diplomate in Logotherapy).
• Digital Marketing Program for Self-Employed with AI Tools (שיווק דיגיטלי לעצמאים בשילוב כלי AI) Digital marketing program for self-employed individuals integrating AI tools, offered as part of the professional and organizational development track.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Ministry of Education - Division A for Children and Youth at RiskcoreStrategic or Co-development PartnerPartnership with Ministry of Education's Division A for Children and Youth at Risk to deliver Therapeutic Pedagogy program. The program is developed in collaboration with the ministry and recognized for professional development credits.
• Tel Aviv University School of EducationcoreStrategic or Co-development PartnerPart of Tel Aviv University's School of Education, leveraging academic resources and faculty expertise for professional development programs.

Recent moves5 records

Expansion highlights5 records

Direct peers

• University of Haifa - School of Education: Israeli university with a School of Education offering continuing education, certificates, and professional development programs targeting similar educator, counselor, and therapist populations.
• Technion - Division of Continuing Education and External Studies: Leading Israeli university with a dedicated continuing education division offering certificate and professional development programs across multiple tracks — direct structural comparable within the same Israeli higher-education ecosystem.
• Ben-Gurion University of the Negev - Continuing Education Unit: Another leading Israeli public university with a continuing education unit offering certificate and professional development programs for educators and community professionals, structurally analogous to the subject center.
• Bar-Ilan University - School of Education: Major Israeli research university operating a School of Education that delivers certificate and teacher training programs, competing for the same educator continuing education demand.
• Hebrew University of Jerusalem - School of Education / Continuing Education Unit: Israel's other flagship university continuing education arm serving educators, counselors, and education professionals with certificate and professional development programs — the closest comparable by mission, audience, and academic standing.

Broad incumbents

• Open University of Israel: Israel's largest distance-learning institution offering certificate and continuing education programs across many disciplines — broader scope but overlaps directly with the subject's online certificate offerings.

Others

• Tel Aviv University School of Education (parent unit): Parent institutional unit that also delivers degree-bearing education programs and teacher training — provides infrastructure, faculty, and brand that the subject center leverages; relevant as ecosystem participant rather than direct competitor.

Emerging players

• Reichman University (formerly IDC Herzliya) - Continuing Education Programs: Private Israeli university with continuing education offerings targeting working professionals; competes in the same Israeli continuing-education market with more flexible delivery models.
• MOFET Institute: Israeli national institute dedicated to teacher education research and professional development — narrower scope than the subject center but directly comparable in target audience (Israeli educators) and Ministry of Education alignment.

Regional players

• Ruppin Academic Center - School of Education: Israeli academic college with education and social-sciences programs including continuing education offerings targeting educators in Israel — relevant comparable with slightly lower prestige tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/TAUVOD
• Facebookfacebook.com/tau2go
• LinkedInlinkedin.com/company/%D7%94%D7%9E%D7%A8%D7%9B%D7%96-%D7%94%D7%90%D7%A7%D7%93%D7%9E%D7%99-%D7%9C%D7%A4%D7%99%D7%AA%D7%95%D7%97-%D7%90%D7%99%D7%A9%D7%99-%D7%95%D7%9E%D7%A7%D7%A6%D7%95%D7%A2%D7%99-%D7%91%D7%97%D7%99%D7%A0%D7%95%D7%9A-%D7%95%D7%91%D7%97%D7%91%D7%A8%D7%94
• Instagraminstagram.com/telavivuni

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about המרכז האקדמי לפיתוח אישי ומקצועי בחינוך ובחברה-אוניברסיטת תל אביב