University of Maryland College of Education

What University of Maryland College of Education does

The University of Maryland College of Education is a constituent college of the University of Maryland at College Park, established in 1923 and headquartered in College Park, MD. It is organized across three academic departments: Counseling, Higher Education, and Special Education (CHSE); Human Development and Quantitative Methodology (HDQM); and Teaching and Learning, Policy and Leadership (TLPL). The college offers 70+ academic programs spanning bachelor's, master's, doctoral, certificate, and minor degrees, and serves four primary customer segments: prospective undergraduate students, graduate students, working educators seeking professional development, and K-12 school districts in Maryland and the Mid-Atlantic region. It is ranked the #1 Public College of Education in Maryland and among the Top 25 Best Colleges of Education in the U.S. by U.S. News & World Report, with a 93% graduate job placement rate and 100% certification exam pass rate in School Counseling.

The college operates an extensive research infrastructure including the Maryland Assessment Research Center (MARC), which develops AI-enhanced assessment methods (automated scoring, cheating detection, automated item generation, difficulty prediction, and automated standards alignment); the Center for Educational Data Science and Innovation; the REGAL (Research in Enactive Games, AI, and Learning) Lab; the Center for Young Children laboratory school; and specialized labs covering cognition, child development, family involvement, and social-moral development. Faculty apply computational linguistics, quantitative methods, and AI/ML approaches to education research spanning social-moral development, literacy, civic engagement, education policy, and special education. The college participates in the Artificial Intelligence Interdisciplinary Institute at Maryland (AIM), with three AI-focused courses receiving grants in 2026.

The business model operates as a public university college unit, funded through state appropriations via the University System of Maryland, tuition and fees (in-state and out-of-state, program-tiered), federal and state research grants, and alumni/donor contributions. Distribution occurs through university undergraduate and graduate admissions, school district field placement partnerships (notably Prince George's County Public Schools), joint initiatives such as MILE with Morgan State University, and professional development through the EdTerps Learning Academy. The college holds AAQEP accreditation and MSDE approval for educator preparation programs.

Name

University of Maryland College of Education

Legal name

University of Maryland College of Education

Website

https://education.umd.edu

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

The University of Maryland College of Education is a public university college offering 70+ academic programs in counseling, human development, teaching, and educational leadership. It serves students, working educators, and K-12 districts across Maryland through degrees, research, and professional development.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHAFAB

Graduate Schools of Education (M.Ed., Ed.D., Ph.D.)

Education/Higher Education (Colleges & Universities)/Teacher Training Colleges (Education Schools)

SECONDARYEDAHAFAA

Undergraduate Teacher Education Colleges

Education/Higher Education (Colleges & Universities)/Teacher Training Colleges (Education Schools)

SECONDARYEDAHAFAE

Curriculum & Instruction / Instructional Design Programs

Education/Higher Education (Colleges & Universities)/Teacher Training Colleges (Education Schools)

SECONDARYEDAHAFAK

Educational Psychology & Learning Sciences Programs

Education/Higher Education (Colleges & Universities)/Teacher Training Colleges (Education Schools)

Keywords

• Higher education programs
• Teacher preparation
• Graduate education degrees
• Educational research
• Professional learning

Headquarters

HQ city

College Park, MD

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tuition and Fees: Revenue generated from undergraduate and graduate tuition and mandatory fees for students enrolled in academic programs
2. Government and Private Grants: Federal, state, and private research grants funding educational research initiatives, including Maryland State Department of Education partnerships and federal education programs
3. Alumni Giving and Donations: Philanthropic contributions from alumni and donors, including scholarship funding and capital support

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The University of Maryland College of Education is a public higher education college offering 70+ academic programs across three departments, providing undergraduate, master's, doctoral, certificate, and minor degrees in education, counseling, human development, and educational leadership. It supplements degree programs with professional learning for working educators, specialized research centers (including AI-enhanced assessment at MARC), and outreach initiatives addressing literacy, civic engagement, and inclusive post-secondary education.

Product overview

University of Maryland College of Education is a higher education institution offering academic programs across counseling, human development, teaching, learning, policy and leadership. The portfolio includes degree programs (70+ programs including bachelor's, master's, doctoral, certificates), professional learning through EdTerps Learning Academy, specialized initiatives (TerpsEXCEED inclusive program, MILE literacy initiative, EdTerpsEngage civic initiative), and research centers/labs (MARC with AI-enhanced assessment, Center for Educational Data Science and Innovation, REGAL Lab). Programs are organized across three departments: Counseling/Higher Education/Special Education, Human Development/Quantitative Methodology, and Teaching/Learning/Policy/Leadership. Rankings include #1 Public College of Education in MD (U.S. News & World Report) and Top 25 Best Colleges of Education in U.S.

Differentiator

Problem solved

Functional benefit

Brands

• EdTerps Learning Academy (ETLA): Professional learning programs for educators
• Maryland Initiative for Literacy & Equity (MILE)
• EdTerpsEngage
• TerpsEXCEED
• Human Development Honors Program

Products and services

• School Counseling Master of Education (M.Ed.) A 60-credit graduate program preparing professional school counselors as leaders, advocates, and social justice agents in urban educational settings. Accredited by AAQEP and approved by MSDE.
• Human Development Honors Program A two-year honors program sequence creating a Community of Scholars Model in which undergraduate students gain depth in research and scholarship alongside faculty mentors in human development topics.
• Undergraduate Teaching Assistant (UTA) Program A program where selected undergraduates work with faculty mentors providing teaching assistant services while earning academic credits, gaining experience in college teaching.
• TerpsEXCEED An inclusive post-secondary education program providing Maryland students with intellectual disabilities a two-year college experience on the UMD campus, culminating in a certificate.
• MILE (Maryland Initiative for Literacy & Equity) An interdisciplinary initiative between UMD and Morgan State University advancing literacy and equity in Maryland, building literacy as a catalyst for transformative social change.
• EdTerps Learning Academy (ETLA) Professional learning programs administered by the College of Education providing continuing education and professional development for working educators.
• The One Thing Conference An annual conference bringing educators, school leaders, and education professionals together to explore one transformative idea in education.
• Maryland KidWind A KidWind program in Maryland focused on wind energy education, curriculum work, and educator resources for renewable energy teaching.
• Center for Young Children (CYC) A laboratory school providing preschool and kindergarten programs, serving as a research site for UMD education researchers with academic programs, camp, and family resources.
• Maryland Assessment Research Center (MARC) A research center focused on assessment research, including AI-enhanced methods such as automated scoring, cheating detection, automated item generation, and cognitive diagnostic modeling.
• Grand Challenges Grants Program A research grant initiative directing UMD research toward societal good, with Grand Challenges Grants 2.0 announced in 2026.
• Ed.D. in School System Leadership A doctoral program in school system leadership hosted by the Center for Educational Innovation and Improvement within TLPL, selected as a finalist for the Carnegie Project for Education Doctorate Program of the Year.

Quantifiable outcome

• 93% job placement rate for graduates
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Prince George's County Public SchoolscoreStrategic or Co-development Partner · 28 January 2020Broad partnership focused on school improvement. The University of Maryland and Prince George's County Public Schools announced a comprehensive partnership to collaborate on educational research, teacher preparation, and school improvement initiatives serving the diverse student population of the county.
• Morgan State UniversitycoreStrategic or Co-development PartnerPartnership through MILE (Maryland Initiative for Literacy & Equity), an interdisciplinary initiative advancing literacy and equity in Maryland. The initiative draws on cultural and linguistic assets of Marylanders to build literacy as a catalyst for transformative social change.
• Maryland State Department of EducationcoreStrategic or Co-development PartnerFormal accreditation and approval relationship for educator preparation programs. The College of Education's programs are accredited by AAQEP and approved by MSDE for teacher certification.
• Association for Advancing Quality in Educator Preparation (AAQEP)coreStrategic or Co-development PartnerAccrediting body for educator preparation programs. The School Counseling Program is accredited by AAQEP, ensuring quality standards for teacher and counselor preparation.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rutgers Graduate School of Education: Public R1 graduate school of education serving the Mid-Atlantic with comparable urban-district partnerships and educator preparation programs. Direct regional peer competing for the same school district relationships and graduate applicants.
• University of Virginia School of Education and Human Development: Public R1 school of education and human development with overlapping research strengths in human development, counseling, and education policy. Closest regional peer and direct competitor for Mid-Atlantic students and faculty.
• Penn State College of Education: Large public R1 college of education offering parallel undergraduate teacher preparation, master's, and doctoral programs. Comparable scale and program breadth within the same Big Ten ecosystem.
• University of Florida College of Education: Large public R1 college of education with similarly broad portfolio of teacher preparation, graduate, and research programs. Competes for state funding, faculty, and graduate applicants in a parallel public-university structure.
• Indiana University School of Education: Public R1 school of education offering comparable graduate programs in counseling, human development, and instructional systems technology. Comparable public-university competitive position.
• University of Illinois College of Education: Public R1 college of education with similar scope across curriculum and instruction, educational psychology, and policy. Comparable competitive position in the Big Ten academic market.
• University of Wisconsin-Madison School of Education: Public R1 school of education offering M.Ed., Ed.D., and Ph.D. programs in counseling, human development, and teaching. Comparable mission and structural overlap.
• Ohio State College of Education and Human Ecology: Public R1 college of education and human ecology offering comparable doctoral and master's programs with strong research profile. Direct competitor for graduate students and federally funded research grants.
• Michigan State University College of Education: Public R1 college of education with strong programs in teacher preparation, educational psychology, and K-12 research partnerships. Direct comparable in scale and program structure.
• University of Michigan School of Education: Top-ranked public R1 university's education school offering comparable M.Ed., Ed.D., and Ph.D. programs across counseling, human development, and teaching/learning. Comparable in mission, scale, and competitive set for graduate students and faculty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/UMDCollegeofEd
• YouTubeyoutube.com/channel/UCPC9lwVLLZ6Yqg07U8fxvPg
• LinkedInlinkedin.com/company/umdcollegeofed
• Instagraminstagram.com/umdcollegeofed

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Maryland College of Education