Edufront Learning Centre Pte. Ltd.

What Edufront Learning Centre Pte. Ltd. does

Edufront Learning Centre Pte. Ltd. is a Singapore-incorporated private tuition company operating six owned physical centres (Pasir Ris, Tampines, Choa Chu Kang, Woodlands, Jurong West) and a nationwide LiveOnline@Edufront delivery channel via Zoom, serving approximately 900+ students annually from Kindergarten 2 through Secondary 5. Founded in 2018 (Pte. Ltd. registration 201823706E) by Mr. Yang Iskandar, a former MOE Head of Department (ICT) at Maris Stella High (Primary) School with a Master of Science from NUS and Postgraduate Diploma in Education from NIE, the company delivers weekly subject tuition in English, Mathematics, and Science, with a flagship PSLE Mastery Programme for Primary 6 students targeting admission to top secondary schools (RI, RGS, VJC, Cedar Girls). A sister brand, Pusat Bahasa Nusa, addresses Malay-language tuition from K2 to Secondary.

The product surface is supported by a proprietary mobile-enabled Learning Management System delivering 24/7 access to recorded lessons, quizzes with automated marking, tutor-moderated forum discussions for homework help, and parent progress dashboards. Teaching methods are differentiated through three in-house proprietary frameworks: the C-P-A-H System (Concrete-Pictorial-Abstract-Heuristics) for Mathematics, a 3-Pronged Strategy for Science, and the 6-Traits of Writing Model for English. Add-on modules include the Ultimate Intensive Revision (September 2026 holiday workshops), PSLE Mock Exams, Student Workshops, and a new Maths Booster at 50% discount for weaker pupils.

The business model is overwhelmingly recurring subscription-based, with weekly tuition priced SGD 170-300 per subject per month depending on level (K2 $170, P6 $230, Sec 3 $280, O/N Levels $300), augmented by multi-subject bundle discounts of 5-20% off, sibling discounts, upfront annual payment incentives, and one-time transactional revenue from mock exams ($90-150/subject), workshops ($10.90-$21.80 per session), registration ($30), and LMS/material fees ($60 per programme per semester). Customer acquisition relies on a product-led growth motion combining parent word-of-mouth, a $10.90 trial-lesson funnel, demonstrated PSLE top-scorer results (92% achieve target score or better, with reported 2-3 grade improvements), an (e)Referral programme, and content-marketing channels (website, YouTube, Instagram, Facebook, blog) rather than paid advertising. The company operates as a privately held, founder-driven entity with no disclosed external institutional investors.

Name

Edufront Learning Centre Pte. Ltd.

Legal name

EDUFRONT LEARNING CENTRE PTE. LTD.

Website

https://edufront.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Edufront Learning Centre Pte. Ltd. is a Singapore tuition provider operating six physical centres and a nationwide LiveOnline platform, serving ~900+ K2-to-Sec-5 students annually with proprietary English, Mathematics, Science, and Malay programmes, anchored on a flagship PSLE preparation track.

Ownership category

akta.pro rank

Product category

Primary and Secondary Education Tutoring Services

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA)

akta.pro secondary industries

Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI), Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA)

Keywords

• Primary school tuition
• PSLE preparation
• Secondary school tuition
• Malay language tuition
• Live online tuition

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Weekly Tuition Programmes: Recurring monthly subscription revenue from weekly tuition classes across multiple subjects (English, Mathematics, Science, Malay) for students from K2 to Secondary 5. Classes run weekly throughout the academic year with fees charged monthly. Multiple subject enrolments and sibling discounts incentivise bundle purchases.
2. Intensive Revision Workshops: One-time fees for concentrated holiday revision programmes such as the Ultimate Intensive Revision (September 2026), covering PSLE Maths, Science, and Malay Language. These multi-day workshops provide intensive exam preparation.
3. Mock Exams: Per-exam fees for PSLE mock exam sessions conducted under simulated exam conditions. Current Edufront students receive discounted rates ($90-120 per subject) while public/non-Edufront students pay $130-150 per subject.
4. Student Workshops: One-time fees for targeted online workshops such as the PSLE Science and Malay paper discussion sessions ($21.80 per live session with recordings, $10.90 for recording-only access).
5. Administrative Fees: One-time fees including registration ($30 for new students), LMS and material fees ($60 per programme per semester), and refundable deposits ($50 per programme). These fees accompany new student enrolments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Edufront Learning Centre is a Singapore tuition centre chain that delivers weekly subject-specific tuition (English, Mathematics, Science, and Malay) for students from Kindergarten 2 through Secondary 5. Programmes are delivered at six owned physical centres across Singapore and via LiveOnline Zoom classes, supported by a proprietary mobile-enabled Learning Management System (LMS) providing 24/7 access to recorded lessons, quizzes, and parent progress tracking. The flagship PSLE Mastery Programme prepares Primary 6 students for the national Primary School Leaving Examination.

Product overview

Edufront Learning Centre Pte. Ltd. offers a portfolio of education programmes for Kindergarten 2 through Secondary 5 students in Singapore. The core offering consists of subject-specific Mastery Programmes (Primary Mastery, PSLE Mastery, Secondary Mastery, Preschool Mastery) delivered at six physical centres across Singapore plus LiveOnline via Zoom. The PSLE Mastery Programme serves as the flagship intensive preparation course for Primary 6 students. Supplementary offerings include the Ultimate Intensive Revision workshops, PSLE Mock Exam programme, Student Workshops, and Maths Booster add-on module. The Malay Mastery programme operates under the sister brand Pusat Bahasa Nusa. All programmes are supported by the proprietary Learning Management System (LMS) providing recorded lessons, automated quizzes, and parent progress tracking. Mr Yang's PSLE Classes represents the premium branded PSLE Maths and Science tutoring led by the Principal.

Differentiator

Problem solved

Functional benefit

Brands

• Pusat Bahasa Nusa: Sister brand of Edufront Learning Centre specialising in quality Malay language programmes from K2 to Secondary levels.

Products and services

• Primary Mastery Programme Weekly tuition programme for Primary 1 to 5 students covering English, Mathematics, and Science subjects with small group classes (1:12 ratio) and research-based teaching strategies. Designed for parents seeking to build strong academic foundations early.
• PSLE Mastery Programme Intensive Primary 6 exam preparation programme covering English, Mathematics, and Science with mock papers, common-trap drilling, and time-management coaching. Flagship programme with proven 92% target-score achievement rate.
• Secondary Mastery Programme Tuition programme for Secondary 1 to 5 students (G3/Express, G2/NA streams) focusing on critical thinking development and secondary school curriculum mastery. Available primarily through LiveOnline and at specific physical centres.
• Preschool Mastery Programme Pre-school programme under the Nurture by Edufront brand designed to equip Kindergarten 2 learners with confidence and a strong academic foundation in preparation for Primary 1.
• Malay Mastery (Pusat Bahasa Nusa) Quality Malay language programmes from K2 to Secondary levels (including Secondary Malay in G3/Express and G2/NA streams, and Karangan writing), delivered under sister brand Pusat Bahasa Nusa.
• LiveOnline@Edufront Synchronous online tuition via Zoom following the same curriculum as physical classes. Includes 24/7 LMS access to recorded lessons, learning materials, automated quizzes, and forum discussions, with physical materials delivered monthly to student homes.
• Ultimate Intensive Revision Programme Comprehensive multi-day revision workshops for PSLE and Primary 5 students, led by NIE-trained/MOE teachers during school holidays. Concentrated exam preparation for PSLE Maths, Science, and Malay Language.
• PSLE Mock Exam Programme Simulated PSLE exam sessions conducted under real exam conditions to help Primary 6 students experience the exam atmosphere and build confidence. Per-subject fees differ for current Edufront students versus public candidates.
• Student Workshop Live online workshops including PSLE Science and Malay paper discussion sessions for exam preparation and technique training. Offered as paid per-session online events with recording options.
• Mr Yang's PSLE Classes Premium-branded weekly PSLE Mathematics and Science classes led personally by Principal Mr Yang Iskandar (former MOE Head of Department) at multiple Edufront centres, with a documented record of 2-3 grade improvements for PSLE students.
• Maths Booster Programme Additional weekly Mathematics booster session offered at a 50% discount when taken alongside the regular Maths Mastery class. Recommended for students scoring 60% or below to close learning gaps.
• Malay Karangan Writing Programme Standalone programme launched for AY2026 focused specifically on Malay composition (Karangan) writing skills for Primary 3 to Primary 5 students, offered as a separate class from the regular Malay Mastery class.

Quantifiable outcome

• 92% of students achieved their PSLE target score or better
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• The Learning Lab: Singapore-based tuition specialist offering K-12 programmes in English, Maths, and Science with proprietary curricula. Directly comparable on subject coverage, PSLE focus, small-group format, and Singapore-only geographic scope.
• Knowledge Atlas Tuition Centre: Singapore K-12 tuition specialist with multiple centres offering PSLE and secondary exam preparation. Comparable in operating model, subject mix, and Singapore geographic concentration.
• Indigo Education Group: Singapore tuition centre operating group classes for primary and secondary levels with proprietary teaching methods. Comparable in subject/scope, small-class format, and PSLE positioning within Singapore.
• Mavis Tutorial Centre: Established Singapore tuition chain offering K-12 group tuition with multiple centres nationwide. Directly comparable in multi-centre Singapore model, weekly subscription model, and K-12 exam preparation focus.
• Mind Stretcher: One of Singapore's largest private tuition chains offering K-12 weekly tuition, holiday programmes, and e-learning. Closely comparable in product mix (multi-subject weekly classes, PSLE/O-Levels focus) and target market (Singapore parents), though larger scale.
• Aspire Hub Education: Singapore tuition centre chain providing K-12 academic tuition with structured programmes and exam-focused methodology. Comparable as a Singapore-only competitor targeting the same PSLE/secondary exam preparation market.

Emerging players

• The Thinking Caps: Singapore-based boutique tuition centre focused on primary school PSLE preparation with smaller centre footprint. Comparable on PSLE specialisation and methodology-driven positioning, but at smaller scale.

Broad incumbents

• Kumon Singapore: Franchise-based supplementary education network in Singapore offering Maths and English worksheets/programmes for K-12. Comparable as a Singapore K-12 academic support provider, though structurally different (franchise model, individualised worksheets vs. group tuition).
• MindChamps: Singapore-headquartered education group (formerly SGX-listed) operating preschools, tuition centres, and enrichment programmes. Comparable in K-12 tuition and Singapore focus, but at significantly larger scale with broader portfolio.

Regional players

• Berries World of Learning School: Singapore preschool/kindergarten chain focused on early childhood education. Comparable only on Edufront's Preschool Mastery Programme segment (K2) — represents a partial overlap rather than full PSLE/primary competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/edufrontsg
• Facebookfacebook.com/edufrontlearningcentre
• Instagraminstagram.com/edufrontsg
• LinkedInlinkedin.com/company/edufront-learning-centre-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edufront Learning Centre Pte. Ltd.