Edwards and Co Property

Residential Real Estate Agency Servicesedwardsandcoproperty.co.uk

Edwards & Co Property is an independent, family-owned estate and letting agency in North Cardiff offering residential sales, lettings, property management, and valuations across six sub-markets including Rhiwbina, Whitchurch, and Llandaff.

Company typePrivate
Founded-
HeadquartersCardiff, United Kingdom
Headcount11–50
GTM typeB2C
OfferingServices

What Edwards and Co Property does

Edwards & Co Property is a family-owned, independent residential estate and letting agency founded in 2000 and headquartered in Rhiwbina, North Cardiff. The firm operates from a single physical office at 19 Heol Y Deri, Rhiwbina, Cardiff, and serves property vendors, purchasers, landlords, and tenants across six North Cardiff sub-markets: Rhiwbina, Whitchurch, Thornhill, Llandaff, Llandaff North, and Llanishen. Services comprise Sales Services (buyer matching, viewings, negotiation, sales progression), Lettings Services (tenant finding, rent collection, property management), Guaranteed Rents, Probate Valuations, free Property Valuations, Affordability and Yield Calculators, and dedicated area guides. The company employs 12 people and is self-described as "one of North Cardiff's largest and most successful Estate Agencies."

The business model is transaction-fee based across two revenue streams: property sales commissions on residential transactions and lettings/management fees (administration fees, security deposits of approximately six weeks' rent, reference and credit checks, inventory fees, guarantor arrangements, and pet deposits). Go-to-market is sales-led, with a physical office for in-person consultations and saturation distribution on the three major UK property portals — Rightmove, Zoopla, and On The Market — supplemented by area-guide content marketing and presence on Facebook, Instagram, and LinkedIn. The firm holds memberships with The Property Ombudsman, Deposit Protection Service, Rent Smart Wales, and Safe Agent, and carries Professional Indemnity Insurance underwritten by AXA.co.uk. No proprietary technology, AI/ML capabilities, or disclosed funding activity are present in the source data; the technology stack is limited to standard portal listings and basic digital calculators.

Edwards and Co Property firmographics

Firmographics

Name: Edwards and Co Property
Legal name: Edwards & Co
Website: https://edwardsandcoproperty.co.uk
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: Edwards & Co Property is an independent, family-owned estate and letting agency in North Cardiff offering residential sales, lettings, property management, and valuations across six sub-markets including Rhiwbina, Whitchurch, and Llandaff.
Ownership category
akta.pro rank

Edwards and Co Property industry classification

Industry

Product category: Residential Real Estate Agency Services
NAICS: Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Rental and Leasing Services (532)
SIC: Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513)
akta.pro primary industry: Buyer Representation Services (BPAJAAAJ)
akta.pro secondary industries: Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

Residential estate agency
Property lettings
Property sales
Letting agency services
Property management

Where Edwards and Co Property is headquartered

Location

Headquarters

HQ city: Cardiff
HQ country: United Kingdom
HQ region: Europe

Offices1 record

Markets served

Edwards and Co Property business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

Property Sales Commission: Estate agency commissions from residential property sales transactions in the Cardiff area.
Lettings and Management Fees: Fees from tenant referencing, inventory services, and property management for landlords. Includes administration fees, security deposits, reference fees, guarantor arrangement fees, and pet deposit fees.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Administration Fee
Other	Pay-as-you-go	Security Deposit
Other	Pay-as-you-go	Reference and Credit Checks
Other	Pay-as-you-go	Inventory Services
Other	Pay-as-you-go	Pet/Additional Fees

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Edwards and Co Property product offering

Product offering

Core offering

Edwards & Co is a family-owned estate and letting agency that facilitates residential property sales and lettings in North Cardiff. Core services include property sales brokerage, tenant finding, rent collection, property management, guaranteed rents, probate valuations, and free market appraisals, supplemented by online affordability and yield calculators and locality-focused area guides.

Product overview

Edwards & Co operates as a traditional estate and letting agency offering a unified service model centered on property sales and lettings. The core offering consists of Sales Services and Lettings Services, supplemented by specialized modules including Guaranteed Rents for landlords seeking income assurance, Probate Valuations for estate purposes, and Property Valuation (free market appraisal) for vendors and landlords. Digital tools including an Affordability Calculator and Yield Calculator support tenant and investor decision-making. Area Guides provide locality information for buyers and renters. The company also provides professional video tours and photography as part of its standard service.

Differentiator

Problem solved

Functional benefit

Products and services

Sales Services Estate agency services for residential property sales, including buyer matching, viewing coordination, negotiation, and sales progression support for vendors and purchasers in North Cardiff.
Lettings Services Letting agency services covering tenant finding, rent collection, property management, and landlord reporting for residential landlords and tenants in North Cardiff.
Guaranteed Rents Rent guarantee service providing landlords with assured rental income regardless of tenant occupancy or voids.
Probate Valuations Professional property valuation services conducted for estate probate purposes.
Property Valuation (Free Market Appraisal) Free market appraisal service providing property value estimates for prospective sellers and landlords in North Cardiff.

Companies that use Edwards and Co Property

Customer profile

Segments4 records

Ideal customer profiles4 records

Edwards and Co Property technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Edwards and Co Property partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

RightmovecoreChannel Partner/ Reseller/ DistributorMajor UK property portal where Edwards & Co lists properties for sale and rent. Essential channel for property visibility and lead generation.
ZooplacoreChannel Partner/ Reseller/ DistributorMajor UK property portal where Edwards & Co lists properties for sale and rent. Essential channel for property visibility and lead generation.
On The MarketcoreChannel Partner/ Reseller/ DistributorProperty portal where Edwards & Co lists properties for sale and rent. Provides additional property visibility.
AXA.co.ukminorOthersProvider of Professional Indemnity Insurance for Edwards & Co, underwritten by AXA.co.uk

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Edwards and Co Property competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Edwards and Co Property compliance and trust

Trust signal

Compliance1 record

Edwards and Co Property financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Edwards and Co Property leadership team

Management profile

Number of profiles

Edwards and Co Property funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Edwards and Co Property M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edwards and Co Property

What does Edwards and Co Property do?

Is Edwards and Co Property a public or private company?

Edwards and Co Property is a private company. It is classified as family owned and is currently operating.

When was Edwards and Co Property founded?

Edwards and Co Property was founded in -1. It employs 11 to 50 people.

Where is Edwards and Co Property based?

Edwards and Co Property is headquartered in Cardiff, United Kingdom, in the Europe region.

How does Edwards and Co Property make money?

Two revenue lines are on record. Property Sales Commission is the primary driver. The others are lettings and Management Fees.

Does Edwards and Co Property have an API?

No public API is recorded for Edwards and Co Property.

What industry is Edwards and Co Property in?

Edwards and Co Property's product category is Residential Real Estate Agency Services. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services, with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 5312 and its SIC code is 6531.