EEC - Escuela Europea de Coaching

What EEC - Escuela Europea de Coaching does

EEC Italia (legal name: Escuela Europea de Coaching Italia Srl) is a Turin-based coaching education and services company operating as the Italian subsidiary of the international Escuela Europea de Coaching organization founded in Spain in 2003. The Italian chapter was established in 2005 by Laura Averone and Raquel Guarnieri, both of whom serve as Managing Directors. The company provides ICF-accredited coach training programs (Level 1 ACSTH and Level 2 ACTP), specialized courses in team coaching (AATC-accredited), sport coaching, and educational coaching (Educoach), plus individual coaching sessions, corporate coaching programs, and a subscription-based digital academy called OntologicaMente.

The core methodology is the proprietary Ontological Transformational Model, integrating biology of knowledge, constructivist philosophy, language philosophy, and neuroscience into a coaching framework also linked to Matríztica's Collaborative Communication methodology. The curriculum is delivered through in-person training centers in Turin and Milan (plus a Level 1 program in Rome), online courses, and blended formats, with prices ranging from €1,000 for the foundational 26-hour course to €6,300 for the complete certification bundle. Individual coaching sessions are priced at €150-250 per session depending on coach credential level (ACC/PCC/MCC). OntologicaMente operates as a €90/year subscription community offering CCE credits, webinars, and peer coaching.

EEC Italia generates revenue through five streams: professional training courses (one-time, €1,000-€6,300), individual coaching sessions (€150-250 per session or packages of 4-6), corporate coaching and training programs (custom enterprise engagements), the OntologicaMente annual subscription, and specialized workshops/masterclasses (€500-€1,000). The company serves three primary segments: medium-to-large enterprises (with named clients including Enel, Iveco, FCA/Stellantis, Johnson & Johnson, CDP, TIM, and Ferrero), individuals seeking professional coach certification, and HR professionals/managers integrating coaching skills into existing roles. Customer acquisition combines a sales-led model (dedicated B2B contacts Alberto Gianolio and Marco Fernicola), community-led retention (OntologicaMente digital academy), and event-driven lead generation through free Open Day webinars and the '1 ora con EEC' series.

Name

EEC - Escuela Europea de Coaching

Legal name

Escuela Europea de Coaching Italia Srl

Website

https://eecitalia.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

EEC Italia is a Turin-based ICF-accredited coaching school and corporate coaching services provider, founded in 2005, offering multi-level executive coach certification programs, specialized vertical courses, and customized corporate coaching solutions to Italian enterprises and individuals.

Ownership category

akta.pro rank

Product category

Professional Coaching Education and Services

NAICS

Educational Services (611), Educational Support Services (61171), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ)

Keywords

• Executive coaching training
• Professional coach certification
• Corporate leadership coaching
• ICF accredited programs
• Team coaching laboratory

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Coaching Training Courses: One-time fee courses for coach certification (Fondamenta, Intermedio, Avanzato, Level 1, Level 2) with bundled discounts for multi-course purchases. Courses range from 26 to 96 hours with ICF accreditation.
2. Individual Coaching Sessions: Per-session and package sales of one-on-one coaching sessions with MCC, PCC, and ACC credentialed coaches. Prices range from €150-250 per session depending on coach level, with package discounts available.
3. OntologicaMente Digital Academy Subscription: Annual subscription providing access to webinars, masterclasses, peer coaching platform, mentor coaching sessions, and exclusive content. Includes CCE credits for ICF credential renewal.
4. Corporate Coaching and Training Programs: Customized coaching and leadership development programs sold to enterprises for executive, team, and organizational development.
5. Specialized Workshops and Masterclasses: Short-format workshops (e.g., Sport Coaching €950, Communication Collaborative €500, Leadership Co-Inspirativa €800-1000) offering continuing education credits.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

EEC Italia is the Italian chapter of the international Escuela Europea de Coaching (EEC), founded in 2005 in Turin by Laura Averone and Raquel Guarnieri. The company delivers ICF-accredited (ACTP/ACSTH/AATC) professional coach training programs built on its proprietary Ontological Transformational Model, ranging from foundational (Fondamenta, 26 hours) to advanced (Avanzato, 79 hours) certification levels, with direct pathways to ACC and PCC credentials. It also sells customized corporate coaching and leadership development programs, one-on-one coaching sessions delivered by ICF-credentialed coaches, and operates the OntologicaMente subscription-based digital academy for ongoing coach education.

Product overview

EEC Italia is a coaching education and services organization offering a multi-level Executive Coaching certification program (Fondamenta, Intermedio, Avanzato, and Livello 1 Roma) recognized by ICF at Levels 1 and 2. The portfolio includes specialized programs for Team Coaching, Sport Coaching, and Educoach (school environment), alongside professional development services like Mentoring, Coaching al Coach, and Communicazione Collaborativa masterclass. The organization provides individual coaching sessions at three credential levels (MCC, PCC, ACC), corporate coaching solutions for businesses, and operates OntologicaMente, a digital academy offering webinars and peer coaching for ongoing education. Course bundles offer discounts for combined purchases, with programs available in-person (Torino, Milano, Roma) and online formats.

Differentiator

Problem solved

Functional benefit

Brands

• OntologicaMente: Digital academy for ongoing coaching education and professional development, offering webinars, seminars, and peer coaching programs

Products and services

• Executive Coaching Fondamenta Foundational coaching course providing essential coaching skills based on the Ontological-Transformational Model, including 26 hours of training and 1 individual coaching session. It awards an Attestation EEC Italia and is the entry point to the EEC certification pathway.
• Executive Coaching Intermedio Intermediate-level coaching course offering 70 hours of training with 10 hours of mentoring and supervision, leading to the Level 1 ICF diploma and providing the credential pathway to ICF ACC.
• Executive Coaching Avanzato Advanced coaching program of 79 hours providing master-level training with 6 supervision/mentoring sessions, leading to the Level 2 ICF diploma for professional Executive Coaches and providing the credential pathway to ICF PCC.
• Executive Coaching Livello 1 Roma 96-hour comprehensive coaching program delivered in Rome, providing Level 1 ICF accreditation for aspiring Executive Coaches.
• Laboratorio di Team Coaching 75-hour advanced program for coaching teams, accredited AATC by ICF with 62 Core Competence credits and 13 Resource Development credits. Uses an action learning approach where participants work with actual corporate teams under supervision rather than simulated scenarios, qualifying for ACTC (Advanced Certification in Team Coaching).
• Sport Coaching 18-hour specialized program for sports coaches to help athletes manage thoughts and emotions beyond technical-tactical-physical abilities, featuring guest experts including Serie A volleyball coach Angelo Lorenzetti and mental coach Omar Beltran.
• Educoach 20-hour coaching program dedicated to the school environment, developing coaching competencies to support middle and high school students in career orientation and educational support.
• Mentoring 10-hour mentoring program for consolidating the 8 ICF coaching competencies and PCC Markers, available in individual or group formats for ICF credential renewal (ACC Individual €1,750; ACC Group €1,500; PCC Individual €2,000; MCC Individual €2,400).
• Coaching al Coach 18-hour intensive theoretical-practical-experiential laboratory for certified coaches to elevate their practice and deepen methodologies. Includes 3 hours individual mentoring, 7 hours group mentoring, and 8 RD credits, with non-profit organization partnerships enabling practice with real coaching cases.
• Comunicazione Collaborativa (Collaborative Communication Masterclass) Masterclass with Sebastian Gaggero of Matríztica teaching the 7-step Collaborative Communication methodology based on Cultural Biology foundations, designed for cultural change and transformative conversation development.
• Individual Coaching Sessions One-on-one coaching sessions with certified ICF coaches at MCC, PCC, and ACC credential levels for personal and professional development, available in packages of 1, 4, or 6 sessions. MCC coach: €250/session or €950 for 4 sessions; PCC coach: €200/session or €760 for 4 sessions; ACC coach: €150/session or €570 for 4 sessions.
• Corporate Coaching Customized coaching and training solutions for organizations including Executive Coaching, Team Coaching, and leadership development programs, delivered at client premises or adapted to specific organizational needs.
• OntologicaMente Digital Academy Subscription-based digital academy providing ongoing coaching education at €90/year (plus VAT) with 30 hours of training, 40 CCE credits over 3 years, 4 webinars, 4 demo sessions, 2 mentor coaching sessions, peer coaching program, 3 monographic seminars, exclusive content catalog, and a 10% discount on EEC training.

Quantifiable outcome

• 80% of graduates complete full path to Level 2 ICF diploma
• +2 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MatrízticacoreStrategic or Co-development PartnerCollaboration with Matríztica (founded by Humberto Maturana and Ximena Dávila in 2000) for the Collaborative Communication masterclass program. Sebastian Gaggero, Matríztica Project Director, co-develops and delivers the 7-step collaborative communication methodology based on Cultural Biology foundations.
• Bologna Business SchoolcoreImplementation/ SI/ Consulting PartnerEEC Italia delivers the ACTP Executive Coaching program for Bologna Business School. Andrea Falleri serves as instructor and supervisor since 2022. Program provides academic credential pathway combined with ICF professional certification.
• Non-Profit Organizations (OntologicaMente)minorOthersEEC Italia collaborates with non-profit organizations to provide real coaching cases for 'Coaching al Coach' participants. Students can practice with clients from these organizations to accumulate ICF-recognized paid coaching hours.
• Angelo LorenzettiminorStrategic or Co-development PartnerSerie A volleyball coach serving as guest expert in Sport Coaching program, providing practical insights into high-level sports performance and mental coaching.
• Omar BeltranminorStrategic or Co-development PartnerMental coach with extensive experience serving as guest expert in Sport Coaching program to enrich practical understanding of sports coaching at elite levels.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Development Dimensions International (DDI): Global leadership development and talent management company providing executive coaching, leadership training, and certification programs to enterprises. Overlaps with EEC Italia's corporate coaching and team development offerings but at much larger scale across broader geographies.
• BTS: Global professional services firm specializing in leadership development, executive coaching, and business simulations. Competes for corporate L&D budgets and offers comparable enterprise coaching and team development programs across multiple European markets including Italy.
• Korn Ferry: Global organizational consulting firm with significant executive coaching and leadership development practice serving Fortune 500 clients. Competes for corporate coaching and leadership training budgets with enterprise clients similar to EEC Italia's roster.
• Center for Creative Leadership (CCL): Established global leadership development organization offering executive coaching, leadership programs, and corporate coaching training at scale. Overlaps with EEC Italia's corporate coaching and leadership development offerings but operates as a much larger, broader-scope institution.

Regional players

• Talengo: Spanish/Latin American executive coaching and leadership development firm with comparable ICF-aligned methodology and corporate client base. Operates in adjacent Spanish-speaking markets rather than Italy but with similar methodology depth and mid-market focus.

Direct peers

• CoachU: US-based ICF-accredited coach training organization offering Level 1 and Level 2 certification paths plus corporate coaching solutions. Comparable in product mix (foundational through advanced certification), pricing model (bundled courses), and B2B/B2C dual go-to-market.
• Coaches Training Institute (CTI): Global ICF-accredited coach training school offering ACTP and ACSTH certification pathways with similar course bundles (Co-Active Fundamentals, Intermediate, Advanced) and corporate partnerships. Comparable in scope, certification structure, and target market of aspiring professional coaches.
• Newfield Network: International ICF-accredited coach training school with ontological/wholeness-based methodology similar to EEC's, plus corporate coaching programs. Competes in the same ICF ACTP/ACSTH certification space with comparable course structures and credentialing pathways.
• Escuela Europea de Coaching (EEC España): The Spanish parent organization that founded the same Ontological Transformational Model and ICF-accredited coach certification pathway. EEC España is the originator of the methodology and credentialing structure that EEC Italia delivers under license, making it the closest operational and methodological peer.
• IECSC - International European Coaching School: European ICF-accredited coach training school operating in Italy and other European markets with similar ACTP/ACSTH certification programs and corporate coaching offerings. Directly competes for Italian-language coach training enrollment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@eec-italia
• Facebookfacebook.com/eec.coaching
• LinkedInlinkedin.com/school/eec-coaching
• Instagraminstagram.com/eec.coaching

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EEC - Escuela Europea de Coaching