ELECTRONIC EXCELLENCE LTD

What ELECTRONIC EXCELLENCE LTD does

Electronic Excellence Ltd is a small specialist distributor of electromechanical and electronic components, headquartered in Lurgan, Northern Ireland, and operating for 25 years since its founding in 2000. The company operates as a stocking distributor for multiple international brands, including Weidmuller, Alpha Wire, Wiska, Entrelec, ERIFLEX, and Weston Body Hardware, holding local inventory to support rapid fulfilment. Its product range spans cables, connectors, electromechanical components, semiconductors, displays, industrial PCs, and fasteners, with value-added services including custom cable design, industrial PC configuration, and custom display interface cabling. The company is led by Managing Director Jonathan Rountree and operates with a 12-person team.

The business serves industrial customers across multiple verticals, including industrial automation, automotive, aerospace, medical, rail, and maritime. Its core go-to-market is direct, sales-led, quote-based B2B distribution with ex-works pricing terms, and a stated 24-hour delivery capability across Ireland alongside international reach covering the UK, continental Europe, North America, China, and the Middle East. The company is ISO 9001:2015 and ISO 14001:2015 certified and has held Investors in People accreditation since 2012. Marketing activity includes event-led engagement, exemplified by the Weidmuller WOW truck event, and a customer-facing 25th anniversary communications push in 2025.

Revenue mechanics are not publicly disclosed. The model is a traditional distribution spread: procurement of branded components at wholesale, resale to industrial buyers at quoted margins, with higher-margin contribution from customised cable and IPC build services. Customer concentration is not disclosed, and the international customer base indicates a distributed rather than anchor-account revenue mix. There is no evidence of digital channels, e-commerce, or platform-based fulfilment; the model is relationship-driven and event-supported.

Name

ELECTRONIC EXCELLENCE LTD

Legal name

Electronic Excellence Ltd.

Website

https://eeltd.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Electronic Excellence Ltd is a small specialist stocking distributor of cables, connectors, electromechanical components, semiconductors, displays, and industrial PCs, serving industrial, automotive, aerospace, medical, rail, and maritime customers across the UK, Ireland, Europe, North America, China, and the Middle East.

Ownership category

akta.pro rank

Product category

Electronic Components Distribution

NAICS

Other Electrical Equipment and Component Manufacturing (3359), All Other Electrical Equipment and Component Manufacturing (33599)

SIC

Electronic Components & Accessories (3670), Electronic Connectors (3678)

akta.pro primary industry

EMI/EMC & Filtering Components (Common-mode chokes, filters, shielding materials) (IMAGAJAN)

akta.pro secondary industries

Ruggedized/Harsh-Environment Electronics Manufacturing (IP-rated, shock/vibration, wide-temp) (IMAGAGAF), Cable Accessories & Joints/Terminations (splices, joints, terminations, link boxes) (EUADADAC)

Keywords

• Electronic component distribution
• Cable assembly solutions
• Interconnect solutions
• Electromechanical components
• Industrial fasteners supply

Headquarters

HQ city

Lurgan

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Distribution and Sales: Electronic Excellence generates revenue through the sale and distribution of electrical and electromechanical components including cable assemblies, connectors, semiconductors, displays, industrial PCs, fasteners, and assembly hardware sourced from multiple international manufacturers.
2. Technical Consultation Services: Revenue generated through providing technical expertise, component selection advice, and engineering support to help customers select appropriate solutions for their specific requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Electronic Excellence Ltd is a specialist stocking distributor and supplier of cable assemblies, interconnect solutions, and electromechanical components sourced from multiple international brands including Weidmuller, Alpha Wire, Wiska, Entrelec (TE Connectivity), ERIFLEX, and Weston Body Hardware. The company designs and supplies custom cables, customised Industrial PCs, and customised display interface cables, while providing on-site technical support and engineering expertise to industrial clients.

Product overview

Electronic Excellence Ltd is a specialist distributor and supplier of cable assemblies and interconnect solutions, operating as a component distributor rather than a unified software platform. Their product portfolio encompasses nine featured branded products (WBH H9 Emergency Stop, WISKA products, ENTRELEC Terminals, ALPHA WIRE, ERIFLEX FLEXIBAR Advanced, Weidmuller Power Supplies, WBH Compression Drop-T, Binder 770 Series Connector, and Weidmuller RockStar Range) alongside six core product categories: Connectors, Electromechanical Components, Cables, Semiconductors, Displays, Industrial PCs, and Fasteners & Assembly Hardware. The company focuses on design expertise, technical support, and quality-guaranteed components serving industrial, automotive, aerospace, medical, and power generation sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Cable Assemblies and Interconnect Solutions: Core product category focusing on custom cable assemblies and interconnect solutions for various industrial applications.

Products and services

• Connectors
• Electromechanical Components
• Cables
• Semiconductors
• Displays
• Industrial PCs
• Fasteners & Assembly Hardware
• WBH H9 Emergency Stop
• WISKA Products
• ENTRELEC Terminals
• ALPHA WIRE Products
• ERIFLEX FLEXIBAR Advanced
• Weidmuller Power Supplies
• WBH Compression Drop-T
• Binder 770 Series Connector
• Weidmuller RockStar Range

Quantifiable outcome

• 24-hour delivery capability across Ireland
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• WeidmullercoreChannel Partner/ Reseller/ Distributor · 31 October 2017Electronic Excellence is Weidmuller's stocking distributor of power supplies in Ireland. They hosted Weidmuller's 'WOW – Weidmuller on Wheels' showcase demonstration truck at their premises in Lurgan on 6th November 2017. They distribute Weidmuller RockStar Range, power supplies and other Weidmuller products.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Distrelec: European industrial electronics and electrical components distributor (now part of RS Group), serving industrial customers with cables, connectors, switches, power supplies and automation components. Comparable European industrial footprint and product range.
• Rapid Electronics: UK-based electronic components and electromechanical distributor with a strong catalogue across connectors, switches, cables, semiconductors and enclosures. A closer regional comparable to Electronic Excellence for UK/Ireland industrial customers, though with a more catalog-driven model.
• Digi-Key Electronics: Global broad-line electronic components distributor serving industrial and commercial customers. Comparable in product coverage to Electronic Excellence but competes on digital procurement, real-time pricing and stock transparency rather than local stock and engineering support.
• Farnell / element14: Global electronic components distributor (part of Avnet) serving industrial, aerospace and medical customers with semiconductors, connectors, cables, displays and embedded computing. Closest large-scale analog to Electronic Excellence's product breadth across connectors-to-Industrial PCs.
• CPC Farnell: UK arm of the Farnell group supplying electronic and electrical components to industrial and prosumer customers. Comparable SKU coverage in connectors, cables and electromechanical components, with similar UK-and-Ireland geographic remit.
• TME (Transfer Multisort Elektronik): European electronic components distributor headquartered in Poland, supplying connectors, cables, electromechanical, semiconductors and industrial computing across Europe. Comparable European industrial customer base and overlapping product categories.
• Mouser Electronics: Global authorized electronic components distributor with a catalog overlapping most of Electronic Excellence's product lines — connectors, cables, electromechanical, semiconductors and embedded modules. Differentiated by scale, online configurability and breadth rather than local stock or custom design.
• RS Components (RS Group): One of the largest UK and European industrial electronics distributors, offering connectors, cables, electromechanical components, semiconductors and fasteners from competing brands. Directly comparable product categories and customer base to Electronic Excellence, but at vastly larger scale with full e-commerce.

Broad incumbents

• Edmundson Electrical: Largest UK electrical wholesaler, distributing electrical installation products, cabling, lighting and accessories through a national branch network. Broader electrical focus than Electronic Excellence but overlaps meaningfully in cabling, connectors and power distribution products serving UK/Ireland industrial customers.
• Rexel UK: Major global electrical distribution group with substantial UK operations, supplying cables, wiring accessories, enclosures and industrial electrical products. Overlaps with Electronic Excellence in cabling, terminals, power distribution and industrial electrical supply, though Rexel is far broader in scope and channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/electronic-excellence-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELECTRONIC EXCELLENCE LTD