Restaurant De Verlenging Philips Stadium

What Restaurant De Verlenging Philips Stadium does

Eetcafé De Verlenging is a family-owned Dutch lunch restaurant and event venue embedded inside the south-west corner (entrance 4) of Philips Stadion in Eindhoven, operated by the Van Kemenade family since its opening on 24 March 2002. The business runs a single 376 m² reception space with capacity for up to 450 guests plus a 120-person heated outdoor terrace, and operates lunch service Monday–Friday 10:00–18:00 and Saturday 10:00–17:00 (closed Sundays). Its offering centers on à la carte lunch, a standard €15.00 lunch buffet, a €20.00 'De Luxe' buffet, a four-course Bourgondische Saturday tafellunch, and a menu featuring PSV player-named sandwiches (e.g., Calzone Pepi, Broodje Guus Till) refreshed in February 2026.

Revenue is generated across five streams: walk-in and reserved lunch service (including takeaway), private event hosting (weddings, receptions, corporate functions, jubilees — capacity up to 450), PSV matchday aftermatch and VIP arrangements (including thuisblijvers home-viewer packages at ~€35 per person), gift vouchers (lunchbonnen), and limited home-delivery of PSV player-curated dishes. Concert and stadium events (Groots by Guus Meeuwis, Qmusic Foute Party, Bij Ons in Brabant, UEFA Women's Champions League 2023) and PSV championship celebrations (e.g., the 2018 24th-title party with ~550 attendees) drive episodic demand peaks and adjusted opening hours.

Distribution is exclusively direct and on-premise at Philips Stadion: reservations via email ([email protected]), online form, and phone (040-2505534). Marketing relies on the company website with blog/news, an email newsletter (signup incentive: two free coffees), organic social (Facebook, Instagram), direct referrals, and earned media via podcast recordings and NOS broadcasts from the venue. The Van Kemenade family's parallel stewardship of PSV's De Herdgang training complex underwrites the cafe's authentic connection to the club, which is the core of its brand and demand.

Name

Restaurant De Verlenging Philips Stadium

Legal name

Eetcafé de Verlenging

Website

https://eetcafedeverlenging.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Eetcafé De Verlenging is a family-owned Dutch lunch restaurant and event venue inside Philips Stadion in Eindhoven, serving à la carte and buffet lunches, private events for up to 450 guests, and PSV matchday aftermatch and VIP arrangements, with deep ties to PSV via the Van Kemenade family.

Ownership category

akta.pro rank

Product category

Stadium restaurant and event catering

NAICS

Full-Service Restaurants (722511), Caterers (722320), Cafeterias, Grill Buffets, and Buffets (722514)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Concession & Stadium / Arena Catering (THAFAIAG)

akta.pro secondary industries

Special Occasion & Destination Restaurants (THAFACAK), All-Day Dining Restaurants (THAFACAJ)

Keywords

• Lunch restaurant services
• Stadium hospitality catering
• Private dining events
• Corporate lunch vouchers
• Aftermatch dining arrangements

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Lunch restaurant (a la carte and buffet): The café generates revenue through à la carte lunch sales, a standard lunch buffet at €15.00 per person, and a 'De Luxe' lunch buffet at €20.00 per person (including smoked salmon and beef croquette). Additional revenue from sandwiches, salads, and specialty items. Takeaway lunch orders are also accepted.
2. Private event hosting (feesten, parties, receptions): The venue hosts private events including receptions, jubilees, birthday parties, weddings, and corporate functions. The space has a capacity of up to 450 persons and a heated outdoor terrace for up to 120 persons. Revenue is generated through room rental, catering, and bespoke event packages.
3. Matchday aftermatch and VIP arrangements: Revenue from aftermatch arrangements, VIP arrangements during football matches, and special match-watching packages for away games (e.g., FC Barcelona–PSV, AJAX–PSV). Includes walking diners, live entertainment, and drinks. Also sold as 'thuisblijvers' (home-viewing) packages for fans not attending the stadium.
4. Lunch gift vouchers: The café sells lunch gift vouchers ('lunchbonnen') that customers can purchase as gifts, creating a pre-paid revenue stream.
5. Home delivery of PSV player-curated dishes: During the COVID-19 period, the café offered home delivery of PSV player-curated stews, soups, and desserts. This was a limited-time revenue stream tied to specific menu promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Restaurant De Verlenging Philips Stadium is a Dutch lunch café (eetcafé) located inside Philips Stadion in Eindhoven that serves daily lunch buffets (standard and De Luxe), à la carte lunch, and hosts private events for up to 450 persons including business meetings, aftermatch dining, VIP arrangements, and Bourgondische four-course Saturday lunches. The venue also sells corporate lunch vouchers and offers catering tied to PSV matchdays, concerts, and stadium events.

Product overview

Eetcafé De Verlenging is a traditional Dutch restaurant and event venue operating within Philips Stadium in Eindhoven since 2002. The establishment offers a unified dining experience centered around lunch service, featuring an extensive menu with player-named sandwiches, standard and premium lunch buffets, and Bourgondische tafellunch experiences on Saturdays. Beyond daily dining, the venue operates several add-on services including aftermatch arrangements for post-football gatherings, VIP hospitality packages for stadium events, custom event hosting for up to 450 guests, home delivery of player-curated comfort food, and lunch voucher programs. The restaurant has developed strong ties with PSV football club, hosting championship celebrations, player farewell events, and the annual ED Amateur Voetbal Gala.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard lunch buffet A multi-choice self-service lunch buffet priced at €15 per person, available to walk-in stadium visitors and casual diners at Philips Stadion.
• De Luxe lunch buffet An upgraded, premium multi-choice lunch buffet priced at €20 per person for diners wanting a richer selection than the standard buffet.
• À la carte lunch Individually ordered lunch dishes from a printed menu for visitors who prefer à la carte selection over a buffet.
• Private event hosting (up to 450 persons) Full-service venue rental and event catering inside Philips Stadion for groups of up to 450 persons, including business meetings, private parties, and celebration events.
• VIP arrangements VIP hospitality packages combining premium dining and supporter/VIP box experiences for guests attending PSV matches.
• Prix de Bourgondische four-course lunch (Saturday) A premium Bourgondische four-course Saturday lunch consisting of one amuse, one starter, one soup, one main course, and one dessert for guests wanting a fine-dining lunch.
• Corporate lunch vouchers Pre-paid lunch vouchers sold to local companies and employers to provide their staff with regular lunches at the restaurant.
• Home delivery (Thuisblijvers) A limited-time home-delivery lunch offering introduced during COVID-19 (Thuisblijvers arrangement), priced at €7.95 per person, delivering meals to households in the Eindhoven area.
• PSV player named sandwiches Themed sandwiches named after PSV players as part of the restaurant's branded menu offering for fans and visitors.
• Aftermatch arrangements Post-match dining arrangements offered to guests following PSV home fixtures, including artist collaborations such as Guus Meeuwis.

Quantifiable outcome

• Championship celebration hosting: ~550 guests attended the PSV 24th championship party in the café (2018)

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• PSV (via Van Kemenade family)coreStrategic or Co-development PartnerThe Van Kemenade family has operated the PSV training complex De Herdgang for decades, caring for PSV players and staff. This creates a deep operational and brand relationship with the club, making Eetcafé De Verlenging the de facto hospitality partner of PSV. The café hosts PSV championship celebrations, player farewell events, and matchday business hospitality.
• Eindhovens DagbladminorGTM or Marketing PartnerThe Eindhovens Dagblad co-hosts the annual ED Amateur Voetbal Gala at Eetcafé De Verlenging, awarding prizes in amateur football across the Helmond and Eindhoven region. The newspaper provides media coverage and co-branding for the event.
• Guus MeeuwisminorGTM or Marketing PartnerGuus Meeuwis is a regular performer at the Groots concert series held at Philips Stadion. De Verlenging serves as the backstage hospitality and VIP reception venue for the Groots events, hosting his family, friends, and business partners. Guus Meeuwis was inducted into the café's Wall of Fame in recognition of his patronage.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/restaurant-de-verlenging-philips-stadium

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Restaurant De Verlenging Philips Stadium