EVERYBODYS FITNESS CENTER LLC

What EVERYBODYS FITNESS CENTER LLC does

Everybodys Fitness Center LLC (EFC Fit) operates a single-location, family-owned 24/7 fitness center at 441 Southbridge St in Auburn, Massachusetts. Founded in 2011 by co-owners Jarrod and Melanie, the facility serves approximately 1,000+ individual and family members across the Central Massachusetts market with a fully inclusive, judgment-free positioning. The gym is notable as the only group cycling studio in the Auburn area and emphasizes community culture as a differentiator from chain competitors.

The core product is a 24/7 key-tag-access gym floor with tiered membership subscriptions (Single $22.99 biweekly, Couple $40.99, Family $44.99, Elite $75) plus a $21 / 21-day trial funnel. Group fitness classes (RIDE, R30, 30 and Done, Lazy Yoga, Boot Camp, Heart Rate Training) are included with every membership. Adjacent revenue streams include the 8-week seasonal Tribe Team Training program ($239-$269 per season), private one-on-one personal training, and the EFC Cafe serving proprietary fitness beverages. The technology stack consists of the ABC Fitness online signup platform, iClub member portal, and key tag hardware for off-hours access; no proprietary software or AI capabilities are referenced.

The business is bootstrapped with no external funding, no parent company, and no franchise structure. With 11 employees and four pricing tiers, the unit economics rely on diversified recurring subscription revenue from a community-anchored member base. The go-to-market is direct-to-consumer through a self-serve online signup funnel and in-person tours, with member testimonials and word-of-mouth as the primary marketing channels.

Name

EVERYBODYS FITNESS CENTER LLC

Legal name

Everybodys Fitness Center LLC

Website

https://efcfit.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Everybodys Fitness Center LLC operates a single-location, family-owned 24/7 fitness center in Auburn, Massachusetts, serving 1,000+ individual and family members through tiered subscriptions, group cycling classes, structured training programs, personal training, and an on-site cafe.

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Fitness center memberships
• Group fitness classes
• Personal training services
• 24/7 gym access
• Group cycling studio

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Biweekly recurring membership fees billed every two weeks with annual commitment. Single, Couple, and Family tier options at $22.99, $40.99, and $44.99 biweekly respectively. Elite tier at $75 biweekly for premium coaching access.
2. EFC Cafe Sales: On-site cafe serving Fitness Tea, Protein Shakes, and Protein Coffee. Protein drinks at $20g protein per serving. Drives additional per-visit revenue and member convenience.
3. Personal Training Services: Private one-on-one training in 30 and 60 minute sessions. Customized movement, strength, and cardiovascular programs.
4. Tribe Team Training: Coach-led group training program with 8-week seasons. Members pay $239/season; non-members pay $269/season. Includes Tribe Core, Tribe Life, and Tribe Fit variants.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Everybodys Fitness Center (EFC) operates a single-location, family-owned 24/7 fitness center in Auburn, Massachusetts, offering tiered membership plans (Single, Couple, Family, Elite), unlimited group fitness classes including the area's only group cycling studio, coach-led Tribe team training, one-on-one personal training, and an on-site cafe serving functional beverages.

Product overview

Everybody's Fitness Center (EFC) operates as a unified fitness facility offering tiered membership plans (Single, Couple, Family, Elite) and a 21-day introductory pass. The core offering centers on 24/7 gym access with key tag entry, supplemented by group fitness classes including RIDE, R30, 30 and Done, Lazy Yoga, Boot Camp, and Heart Rate Training. The company also offers structured group training programs under the Tribe brand (Tribe Core, Tribe Life, Tribe Fit) and private one-on-one personal training services. An on-site cafe (EFC Cafe) provides functional beverages including Fitness Tea, Protein Shake, and Protein Coffee. All memberships include unlimited group classes, with Elite membership adding premium Tribe training sessions and additional privileges.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Membership

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• ABC FitnesscoreTechnology or IntegrationABC Fitness provides the member portal and online signup platform for EFC. Members access their accounts through mico.myiclubonline.com and can sign up for memberships online. This technology partnership enables the self-serve membership experience and class scheduling.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Anytime Fitness: 24/7 key-tag access fitness franchise with single and multi-location small-gym footprints, mirroring EFC's round-the-clock access model and tiered individual/couple/family memberships.
• Planet Fitness: Low-cost national gym chain competing directly in the Massachusetts market on price and basic equipment access, the primary head-to-head value competitor for EFC's entry-level membership tier.
• Crunch Fitness: Mid-priced national chain offering memberships with included group classes, directly comparable to EFC's 'all classes included' positioning and tiered family/elite structures.
• YMCA: Community-focused non-profit fitness center offering memberships, group classes, and family programming — the closest analog to EFC's family/inclusive community positioning in a single local market.
• Snap Fitness: 24/7 small-format fitness franchise with key-tag access and tiered memberships, closely aligned with EFC's single-location, 24/7 self-serve access business model.
• Orangetheory Fitness: Boutique group fitness franchise built around coach-led interval/heart-rate training, analogous to EFC's Tribe Team Training and Heart Rate Training premium offerings.
• F45 Training: Functional group training franchise with multiple intensity-tier programs (comparable to Tribe Core/Life/Fit), offering comparable coach-led small-group sessions as a paid add-on to base fitness memberships.
• Workout Anytime: 24/7 value-priced fitness franchise with single-club and franchise formats, closely matching EFC's small-footprint, key-tag access, value-membership business model.

Broad incumbents

• Gold's Gym: Established national full-service gym chain offering memberships, group classes, and personal training; competes with EFC for the same family and individual fitness segments at a broader scale.
• Equinox: Premium national fitness club with tiered memberships and high-end group classes; comparable to EFC's Elite tier in targeting higher-ARPU members willing to pay for premium coaching and amenities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EVERYBODYS FITNESS CENTER LLC