effect
effect is a Danish sole-proprietorship consulting firm founded in 2003 by Annette S. Schmidt, delivering ISO 9001/14001/45001, FSC, and ESG/sustainability (CSRD/ESRS) advisory alongside organizational development and interim QHSE management to Danish owner-managed SMEs, manufacturers, and municipalities.
- Company typePrivate
- Founded2003
- HeadquartersHinnerup, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingServices
What effect does
effect is a Danish sole-proprietorship consulting firm founded in 2003 by Annette Søgaard Schmidt and registered in Denmark (CVR 26962161) with headquarters in Hinnerup. The firm delivers professional consulting services in management systems certification advisory (ISO 9001 quality, ISO 14001 environmental, ISO 45001 occupational health and safety, and FSC Chain-of-Custody), ESG and sustainability reporting (CSRD, ESRS, DMA, SBTi, GHGP), food safety, organizational development, change facilitation, and interim QHSE management. The owner, a Chemical Engineer and certified Lead Auditor with credentials as a Theory U facilitator and systemic coach, works both at operational level ("in the machine room") and at board level, and also takes paid board and advisory board seats in Danish SMEs and municipal-adjacent entities.
The customer base spans manufacturing (Vestas, LINAK, Scanpan, BSM, Tresu, Marimatech, Force Technology, Glud & Marstrand, Adibus), food production (Danish Crown, DDL, Jupiter Bach), and public administration (Danish Defence Estate Agency, Kolding Kommune, Favrskov Kommune, Favrskov Spildevand A/S), with the reference page displaying roughly 45 logos and the firm reporting 200+ companies advised over 20+ years. Target segments are owner-managed SMEs and mid-sized companies seeking to professionalize management systems while preserving entrepreneurial culture, with selected engagements extending to enterprises of up to 500 employees.
The business operates a direct, sales-led GTM reliant on personal networking across multiple Danish professional bodies (Bestyrelsesnetværket, Konsulentnetværket, Kvalitetsnetværket, FSC-Danmark), referrals, advisory board visibility, a WordPress website, and a LinkedIn profile. Services are quote-based with multi-year contracts; no pricing is publicly disclosed, no software product is sold, no funding has been raised, and there are no subsidiaries, patents, or partnerships on record.
effect firmographics
Firmographics- Name
- effect
- Legal name
- effect
- Website
- https://effect.dk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- effect is a Danish sole-proprietorship consulting firm founded in 2003 by Annette S. Schmidt, delivering ISO 9001/14001/45001, FSC, and ESG/sustainability (CSRD/ESRS) advisory alongside organizational development and interim QHSE management to Danish owner-managed SMEs, manufacturers, and municipalities.
- Ownership category
- akta.pro rank
effect industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161), Environmental Consulting Services (54162), Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Governance & Board Effectiveness Advisory (BPAHAFAC)
Keywords
Where effect is headquartered
LocationHeadquarters
- HQ city
- Hinnerup
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
effect business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Management Consulting Services: Professional consulting engagements focused on quality management, environmental management, occupational health and safety, organizational development, strategy, and business development. Services include interim management roles (QHSE Coordinator, Quality/Environmental Manager), advisory board participation, and project-based consulting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based professional services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
effect product offering
Product offeringCore offering
effect is a sole-proprietor consulting practice that helps small and mid-sized enterprises define and execute technology strategies, drawing on a philosophy that combines strategy, technology, communication, and a human-centric ("Humanity") perspective. The firm supplements client boards with advisory board members, supports green-transition and ESG initiatives, and draws on ISO standards, established frameworks, and Theory U methodology. It also extends its reach through co-authored management literature.
Product overview
effect is a consulting firm operated by Annette S. Schmidt, offering a unified portfolio of advisory services rather than a software product. The core offerings span quality management (ISO 9001), environmental management (ISO 14001), occupational health and safety (ISO 45001), and FSC certification advisory. Additional services include organizational development, culture/DNA analysis, change facilitation, board/advisory board membership, interim QHSE management, and regenerative leadership advisory. The services are delivered as individual consulting engagements to small, medium, and large enterprises, typically owner-managed companies and municipal institutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Technology Strategy Consulting
- Advisory Board Services
- Green Transition and ESG Advisory
Quantifiable outcome
- More than 200 companies consulted over 20+ years of experience
- +1 more outcomes
Companies that use effect
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles1 record
effect technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
effect partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
effect competitors and assessment
Company assessmentRegional players
- Implement Consulting Group: Leading Nordic management consultancy headquartered in Denmark that delivers strategy, operations and organizational development work. Comparable as a Danish-headquartered consulting firm serving Scandinavian enterprises on transformation projects where effect also competes.
- Center for Ledelse (CfL): Danish organizational development and management consultancy with a focus on leadership, strategy and change. Comparable through overlap with effect's organizational development, Theory U-influenced practice and Danish SME and public-sector client base.
Broad incumbents
- PA Consulting: Global innovation and transformation consultancy with strong Nordic offices delivering ESG, sustainability strategy and operations work. Comparable through the sustainability/CSRD advisory overlap and ability to serve Danish enterprises alongside effect's niche offerings.
- DNV: International certification and standards advisory body with strong Nordic presence. Overlaps directly with effect's ISO management systems and ESG/CSRD advisory offerings, but operates at vastly greater scale across multiple geographies.
- Bureau Veritas: Global testing, inspection and certification giant that delivers ISO 9001, 14001 and 45001 certification and advisory services. Comparable because effect competes on the same ISO certification standards but as a tiny solo practitioner against a multinational incumbent.
- Ramboll Management Consulting: Danish-rooted global engineering and management consultancy with significant sustainability and ESG advisory practices. Comparable through overlapping ESG/CSRD, ISO 14001 and organizational development services targeting the same Danish enterprise and municipal clients.
Direct peers
- Mannaz: Danish-headquartered consultancy specializing in leadership development, organizational change and transformation. Comparable as a Nordic competitor in the organizational development and change facilitation space where effect applies Theory U and systemic coaching methods.
- Force Technology: Danish technology consultancy delivering testing, certification and management system services. Notably, Force Technology appears on effect's own reference list, indicating both firms serve the same enterprise quality-management buyer with adjacent offerings.
- Q-Akademiet: Danish niche consultancy specializing in ISO management systems, quality, environment and occupational health & safety. Comparable as a small Danish QHSE-focused competitor targeting the same SME and owner-managed business segment as effect.
Emerging players
- Bæredygtig Forretning (Sustainable Business advisory): Smaller Danish advisory firms focused specifically on CSRD/ESRS reporting and ESG data integration for SMEs. Comparable as a direct competitor in the emerging Danish market for CSRD compliance advisory that effect explicitly targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
effect social profiles
Digital presenceeffect compliance and trust
Trust signalCompliance4 records
effect financial estimates
Financial estimateRevenue estimate
Valuation estimate
effect leadership team
Management profileNumber of profiles
Profiles1 record
effect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
effect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about effect
What does effect do?
effect is a sole-proprietor consulting practice that helps small and mid-sized enterprises define and execute technology strategies, drawing on a philosophy that combines strategy, technology, communication, and a human-centric ("Humanity") perspective. The firm supplements client boards with advisory board members, supports green-transition and ESG initiatives, and draws on ISO standards, established frameworks, and Theory U methodology. It also extends its reach through co-authored management literature.
Is effect a public or private company?
effect is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was effect founded?
effect was founded in 2003. It employs 1 to 10 people.
Where is effect based?
effect is headquartered in Hinnerup, Denmark, in the Europe region.
How does effect make money?
One revenue line is on record: management Consulting Services.
Who are effect's main competitors?
Regional players on record are Implement Consulting Group and Center for Ledelse (CfL). Broad incumbents are PA Consulting, DNV, Bureau Veritas and Ramboll Management Consulting. Direct peers are Mannaz, Force Technology and Q-Akademiet. Bæredygtig Forretning (Sustainable Business advisory) is listed as an emerging player.
Does effect have an API?
No public API is recorded for effect.
What industry is effect in?
effect's product category is Management Consulting. Its primary akta.pro industry code is BPAHAFAC, Governance & Board Effectiveness Advisory. Its NAICS code is 54161 and its SIC code is 8742.