Efígie Academy

What Efígie Academy does

Efígie Academy is a Brazilian B2B international education platform headquartered in Campinas, São Paulo, operating as a joint venture between the original Brazilian company Efígie (founded 2007, 17 years of experience in international programs and private school partnerships) and Sweden-based Grupo Educatius (20+ years operating globally). The company sells exclusively to Brazilian private schools, enabling them to offer international educational experiences to their students without leaving Brazil. Its product portfolio centers on two core offerings: the My Way platform — an AI-enabled, gamified learning environment focused on the 4Cs of 21st century skills (critical thinking, communication, collaboration, creativity) with embedded career counseling — and the Duplo Diploma program, delivered in partnership with Washington Academy Online, which allows students to complete a US High School diploma simultaneously with the Brazilian Ensino Médio, yielding two diplomas. Partner schools can also develop branded Admission Centers on their premises to differentiate in a competitive private school market.

Name

Efígie Academy

Legal name

Efígie Academy Ltda

Website

https://efigieacademy.com.br

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Efígie Academy is a Brazilian B2B international education platform, jointly operated with Sweden's Grupo Educatius, that equips Brazilian private schools with the My Way AI-enabled skills platform and the Duplo Diploma US High School program.

Ownership category

akta.pro rank

Product category

International Education Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJABAG

International/Global Curriculum Schools (IB, Cambridge, etc.)

Education/K–12 / Primary & Secondary Education/Private & Independent K–12 Schools

SECONDARYEDAIAHAK

Academic Support, Tutoring & Language Support for Enrolled Overseas Secondary Students

Education/International Education & Study Abroad/Overseas Secondary School Programs (Boarding, Exchange, Summer)

SECONDARYEDAIAJAF

Integrated Language + Academic Skills (EAP) Bridging Programs

Education/International Education & Study Abroad/Overseas Pathway, Foundation & Bridging Programs

Keywords

• International education programs
• Dual diploma programs
• K-12 school partnerships
• Study abroad counseling
• Education technology platform

Headquarters

HQ city

Brazil

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. B2B School Partnerships: Efígie Academy generates revenue through partnerships with Brazilian private schools, offering access to international education programs including the My Way platform and Dual Diploma program. Schools pay for access to these programs and can develop Admission Centers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Efigie Academy partners with Brazilian private schools to deliver international education programs, primarily through its My Way platform (an AI-enabled, gamified learning platform for developing 21st-century skills) and its Duplo Diploma (Dual Diploma) program with Washington Academy Online, which enables students to earn both Brazilian and American high school diplomas without leaving Brazil. Partner schools also gain access to counseling for international university applications, AP courses, and the option to set up on-site Admission Centers.

Product overview

Efígie Academy operates as a B2B international education platform offering a portfolio of products under the Educatius Group umbrella. The core offerings include the My Way platform for 21st century skills development and the Duplo Diploma (Dual Diploma) program enabling students to earn both Brazilian and American high school diplomas through a partnership with Washington Academy. Additional offerings include a web series (Globalized Schools) for thought leadership. All programs target schools seeking to provide global educational experiences to their students.

Differentiator

Problem solved

Functional benefit

Brands

• MY WAY: Platform offering schools essential tools to cultivate the 4Cs of 21st century skills (critical thinking, communication, collaboration, and creativity), preparing students for universities in Brazil or worldwide.
• Duplo Diploma
• Globalized Schools
• International Education Summit
• Educador Global BH

Products and services

• My Way Platform AI-enabled, gamified digital learning platform that gives Brazilian partner schools essential tools to cultivate the 4Cs of 21st-century skills (critical thinking, communication, collaboration, creativity) and prepare students for universities in Brazil or anywhere in the world. Includes specialized career counselors.
• Duplo Diploma (Dual Diploma) Program Program delivered in partnership with Washington Academy Online that enables Brazilian students to complete a US High School diploma while simultaneously completing Brazilian Ensino Medio, earning both Brazilian and American diplomas. Partner schools can develop an Admission Center within their facilities.

Quantifiable outcome

• Students complete US High School diploma without leaving Brazil
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• EducatiuscoreStrategic or Co-development PartnerJoint venture between Efígie and Educatius (Swedish company with 20+ years of experience enabling international student dreams). Efígie Academy represents a revolution in organizing international education in Brazil, combining Efígie's 17 years of Brazilian expertise with Educatius' global network.
• Washington Academy OnlinecoreStrategic or Co-development PartnerWashington Academy Online is one of the best and most traditional US High Schools, offering the Dual Diploma program where students complete US High School without leaving Brazil while also completing Brazilian Ensino Médio, obtaining both Brazilian and American diplomas.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CIEE (Council on International Educational Exchange): Large nonprofit international education organization running high school exchange, study abroad, and international high school programs globally. Comparable as an established B2B and B2C provider of international education pathways serving secondary school students.
• EF Education First: Large incumbent offering language training, cultural exchange, academic programs, and degree pathways for secondary and postsecondary students. Comparable as a broad international education provider with school partnerships, exchange, and online learning offerings.

Emerging players

• Into University Partnerships: Provider of international pathway, foundation, and English-language bridging programs that integrate international students into partner universities. Comparable as a peer in academic + language bridging pathways that complement international high school credentials.

Direct peers

• Educatius Group: Parent JV partner of Efígie Academy and a global operator of international education programs, high school exchanges, and study abroad pathways serving students across more than 10 countries. Operates the same exchange and dual-diploma model that Efígie Academy delivers in Brazil.
• AFS Intercultural Programs: Global intercultural exchange organization operating high school study abroad, hosted programs, and school partnerships. Highly comparable in mission (cross-cultural secondary education) and offers a similar portfolio of programs that Efígie Academy channels to Brazilian private schools.
• STS Student Travel Schools: Italy-rooted, globally operating organization providing high school study abroad, language immersion, and academic exchange programs for secondary students. Comparable as a peer offering international education pathways to high school students through structured programs.
• Aspect Foundation: Nonprofit that runs high school student exchange, F-1 academic programs, and short-term international education experiences, partnering with schools worldwide. Directly comparable in offering secondary-level international programs through a school-distributed model.
• WEP (World Education Program): Nonprofit organization facilitating high school student exchanges and international education programs with school networks across multiple countries. Directly comparable as a peer in international secondary student exchange and academic-year programs.
• Nacel Educational Travel: International student exchange organization offering high school study abroad, language programs, and host-family placements in multiple countries. Comparable to Efígie Academy's hosted exchange and academic pathway components delivered via partner schools.

Others

• Cambridge Assessment International Education: Provider of internationally recognized K-12 curricula (IGCSE, A-Levels, Cambridge International) adopted by Brazilian private schools. Comparable as an enabling international curriculum framework that competes for the same school internationalization budget as Efígie Academy's My Way and Duplo Diploma programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ef%C3%ADgie-academy

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Efígie Academy