EFU Life - Window Takaful Operations
EFU Life's Window Takaful Operations (Hemayah Takaful) provides Shariah-compliant life, health, savings, and protection products in Pakistan, distributing through Islamic bank partners, mobile wallets, and fintech platforms to over 14 million insured lives under PKR 263 billion in funds under management.
- Company typePublic
- Founded2015
- HeadquartersKarachi, Sindh, Pakistan
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What EFU Life - Window Takaful Operations does
EFU Life - Window Takaful Operations operates the Hemayah Takaful window within EFU Life Assurance Ltd, a Pakistan Stock Exchange-listed life insurer headquartered in Karachi. The company provides Shariah-compliant life, health, savings, and protection products under a Window Takaful license regulated by the SECP, with Shariah compliance certification overseen by a dedicated Shariah Advisor. As of 2025, the operation manages PKR 263 billion in funds under management, has insured 14 million+ lives, paid PKR 11.96 billion in claims, and recorded PKR 2.44 billion in profit after tax.
The product portfolio spans Everyday Savings plans (Takaful Savings, Savings Plus, Humsafar travel savings, Nisa women-focused savings, Khushali prosperity plan, Guaranteed Acceptance without medical exam, Group Savings, Pilgrimage Plan for Hajj/Umrah, Accelerated Savings), Building Wealth products (Emerald, Capital Growth), child-focused savings, Corporate Benefits (critical illness, hospital cash, salary continuation, credit protection), Bancatakaful offerings distributed through 10+ Islamic banks (Dubai Islamic Bank, Askari Bank, Bank Islami, National Bank of Pakistan, Faysal Bank, Bank of Punjab, Standard Chartered, UBL, Habib Metropolitan Bank, Bank Alfalah), Inclusive Takaful micro/nano coverage through mobile wallets (Jazz, Jazz Cash, easypaisa, HBL, PayPak), and Digital Takaful via Bykea and Takaful Bazaar. The Thrive mobile app (winner of Best Insurance Tech of the Year at Pakistan Digital Awards 2026) and the PlanIT app provide self-service policy management, while the PRIMUS loyalty program layers merchant discounts onto retention.
Revenue is generated primarily through recurring takaful contributions from individual and corporate policyholders, supplemented by fund management fees on the PKR 263 billion AUM. Distribution runs through five channels: direct sales force, Bancatakaful partnerships with Islamic banks, corporate benefits sales, inclusive takaful through mobile wallets and digital platforms, and digital takaful via fintech partners. Recent strategic activity (2025-2026) has centered on embedding takaful into fintech ecosystems via easypaisa, expanding micro/nano takaful distribution with Bank Islami, Mashwara.ai, and Digitt+, and launching new products including Mukammal Sehat for health coverage, all of which signal an offensive push into digital and mass-market segments beyond the traditional high-net-worth savings customer.
EFU Life - Window Takaful Operations firmographics
Firmographics- Name
- EFU Life - Window Takaful Operations
- Legal name
- EFU Life Assurance Ltd
- Website
- https://efuhemayahtakaful.com
- Company type
- Public
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- EFU Life's Window Takaful Operations (Hemayah Takaful) provides Shariah-compliant life, health, savings, and protection products in Pakistan, distributing through Islamic bank partners, mobile wallets, and fintech platforms to over 14 million insured lives under PKR 263 billion in funds under management.
- Ownership category
- akta.pro rank
EFU Life - Window Takaful Operations industry classification
Industry- Product category
- Family Takaful Insurance
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113)
- SIC
- Life Insurance (6311), Accident & Health Insurance (6321)
- akta.pro primary industry
- Takaful Bancassurance (Islamic Insurance Distribution) (FSABAGAM)
Keywords
Where EFU Life - Window Takaful Operations is headquartered
LocationHeadquarters
- HQ city
- Karachi, Sindh
- HQ country
- Pakistan
- HQ region
- Asia
Offices1 record
Markets served
EFU Life - Window Takaful Operations business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Takaful Contributions: Recurring contribution payments from individual and corporate policyholders for life, health, savings, and protection takaful coverage under Shariah-compliant window operations
- Fund Management Fees: Management fees earned from overseeing takaful funds under management totaling PKR 263 billion
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Savings Products |
| Subscription | Annual | Corporate/Group Benefits |
| Unit Pricing | Pay-as-you-go | Inclusive/Micro Takaful |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
EFU Life - Window Takaful Operations product offering
Product offeringCore offering
EFU Life operates the Hemayah Window Takaful Operations, offering Shariah-compliant family takaful products including life protection, savings plans, wealth-building plans, child education planning, health coverage, retirement solutions, and corporate group benefits. Products are distributed through direct sales force, bancatakaful partnerships with 10+ Islamic banks, corporate benefits sales, inclusive takaful through mobile wallets, and digital takaful via fintech partnerships.
Product overview
EFU Life operates as a leading Life and Health Insurer and Family Takaful Operator in Pakistan, offering a comprehensive portfolio of Shariah-compliant insurance and savings products. The core product is Hemayah Takaful, which provides window takaful operations based on mutual cooperation and risk-sharing principles. The product ecosystem comprises multiple interconnected lines: (1) Life and Savings products including Takaful Savings Plan, Takaful Savings Plus Plan, Takaful Humsafar Plan, Takaful Nisa Savings Plus Plan, Takaful Khushali Plan, Takaful Guaranteed Acceptance Plan, Takaful Group Savings Plan, Hemayah Takaful Pilgrimage Plan, and Hemayah Takaful Accelerated Savings Plan under the Everyday Savings category; (2) Building Wealth products including Takaful Emerald Plan and Takaful Capital Growth Plan; (3) Child-focused savings through Takaful Child Savings Plan; (4) Bancatakaful distributed through 10+ banking partners (Dubai Islamic Bank, Askari Bank, Bank Islami, National Bank of Pakistan, Faysal Bank, Bank of Punjab, Standard Chartered, UBL, Habib Metropolitan Bank, Bank Alfalah) with over 30 named plan variants; (5) Corporate Benefits including group takaful, critical illness cover, hospital cash plans, and salary continuation; (6) Inclusive Takaful for micro/nano coverage through digital platforms (Jazz, Jazz Cash, PayPak, HBL, etc.); (7) Digital Takaful via Bykea and Takaful Bazaar; and (8) Health, Retirement, and Wellbeing solutions. The company supports customers through mobile applications (Thrive and PlanIT), the PRIMUS loyalty program, and fund management services including EFU Takaful Conservative Fund, Growth Fund, and Aggressive Fund.
Differentiator
Problem solved
Functional benefit
Brands
- PRIMUS: Loyalty program offering exclusive deals and discounts at leading brands
- Thrive
- WIN
- PlanIT
Products and services
- Takaful Savings Plan Basic savings plan for individual customers offering regular contributions with Shariah-compliant investment returns under Hemayah Window Takaful Operations.
- Takaful Savings Plus Plan Enhanced savings plan with additional benefits and higher contribution limits for individual policyholders seeking greater accumulation.
- Takaful Humsafar Plan Travel-focused savings plan designed for travel enthusiasts to accumulate funds for travel-related goals.
- Takaful Nisa Savings Plus Plan Women-specific savings plan with tailored benefits and flexible contribution options targeting female customers.
- Takaful Khushali Plan Savings plan focused on prosperity and well-being outcomes for individual policyholders.
- Takaful Guaranteed Acceptance Plan Savings plan with guaranteed acceptance and no medical examination requirement for policyholders.
- Takaful Group Savings Plan Group-based savings plan designed for employers and organizations to provide collective savings benefits to members.
- Hemayah Takaful Pilgrimage Plan Savings plan designed for individuals to accumulate funds specifically for Hajj and Umrah pilgrimage expenses.
- Hemayah Takaful Accelerated Savings Plan Savings plan with accelerated contribution options enabling faster fund accumulation for individual policyholders.
- Takaful Emerald Plan Premium wealth building plan with comprehensive coverage and growth features for individual policyholders.
- Takaful Capital Growth Plan Investment-focused plan aimed at capital appreciation through Shariah-compliant investments for individual policyholders.
- Takaful Child Savings Plan Savings plan designed for parents to fund children's education and future financial planning needs.
- Bancatakaful Bancatakaful distribution channel offering takaful products through 10+ Islamic and commercial bank partners across Pakistan, including over 30 named plan variants tailored for each bank's customer base.
- Corporate Benefits Group takaful solutions for employers including critical illness cover, credit protection schemes, fee continuation plans, hospital cash plans, and salary continuation plans.
- Inclusive Takaful Micro and nano takaful products distributed through digital platforms and mobile wallets, designed for mass-market accessibility and underserved populations in Pakistan.
- Digital Takaful Digitally distributed takaful products through fintech partnerships including Bykea and Takaful Bazaar for tech-savvy consumers.
- Retirement Solutions Retirement planning takaful products providing secure income for individuals during post-employment years.
- Health Products Health insurance solutions including the Mukammal Sehat Plan and corporate health coverage offerings.
- Wellbeing and Lifestyle Wellness-focused takaful products empowering well-being at every life stage for individual policyholders.
Quantifiable outcome
- PKR 11.96 Billion claims paid in 2025
- +2 more outcomes
Companies that use EFU Life - Window Takaful Operations
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
EFU Life - Window Takaful Operations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
EFU Life - Window Takaful Operations partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- easypaisacoreStrategic partnership to unveil Shariah-compliant takaful savings solution, marking a new milestone in their strategic partnership. The collaboration enables easypaisa users to access Islamic-compliant savings and protection products.
- Bank IslamicoreEFU Life and EFU General Insurance expanded partnership with Bank Islami to expand access to digital micro and nano takaful plans. Bank Islami serves as distribution channel for micro takaful products.
- Discount WorldminorStrategic alliance to elevate PRIMUS Loyalty Program, providing exclusive deals and discounts at leading brands to EFU Life customers through Discount World's merchant network.
- BykeaminorDigital Takaful distribution partnership enabling Bykea's ride-hailing ecosystem to access micro takaful products through the app.
- Takaful BazaarminorDigital Takaful platform partnership for online distribution of takaful products to tech-savvy consumers.
- Dubai Islamic BankcoreBancatakaful partnership offering EFU Takaful Sarmaya Plan, EFU Takaful Child Saving Plan, and EFU Accelerated Savings Plan through bank branches.
- National Bank of PakistancoreBancatakaful partnership offering EFU Takaful Savings Plan and EFU Takaful Education and Marriage Plan through NBP branches.
- Standard CharteredcoreBancatakaful partnership offering EFU Zaman and EFU Takaful Bunyaad Plus Plan through Standard Chartered branches.
- JazzcoreInclusive Takaful partnership for digital distribution of micro takaful products through Jazz's mobile ecosystem.
- HBL (Habib Bank Limited)coreInclusive Takaful partnership for digital distribution through HBL's mobile and digital banking channels.
- Askari BankcoreBancatakaful partnership offering EFU Takaful ILM Plan and EFU Takaful Sarmaya Plan through Askari Bank branches.
- Faysal BankcoreBancatakaful partnership offering EFU Mustaqbil Takaful Plan, EFU Takaful Zenith Plan, and EFU Takaful WIN Fitcover Plan through Faysal Bank branches.
- Bank of PunjabcoreBancatakaful partnership offering EFU Takaful Saving Plan, EFU Takaful Child Savings Plan, EFU Takaful High Value Savings Plan, and EFU Takaful Women Savings Plan through BOP branches.
- UBL (United Bank Limited)coreBancatakaful partnership offering EFU Better Life Takaful Savings Plan, EFU Better Life Takaful Child Savings Plan, and EFU Better Life Takaful Shaheen Plan through UBL branches.
- Habib Metropolitan BankcoreBancatakaful partnership offering EFU Takaful Asaan Bachat Plan, EFU Takaful Kamyab Mustaqbil Plan, EFU Ladies Takaful & Investment Plan, and EFU Takaful Mustahkim High Value Saving Plan through HMB branches.
- Bank AlfalahcoreDual partnership through Bancatakaful (EFU Takaful Savings Plan, EFU Takaful Accelerated Savings Plan, EFU Takaful High Value Savings Plan, EFU Takaful WIN Savings Plan) and Inclusive Takaful for digital distribution.
- Bank IslamicoreBancatakaful partnership offering EFU Takaful Spiritual Journey Plan, EFU Nigehbaan Plan, EFU Takaful Accelerated Savings Plan, and EFU Takaful WIN Savings Plan through Bank Islami branches.
- Jazz CashcoreInclusive Takaful partnership for digital distribution of micro takaful products through Jazz Cash mobile wallet.
- ABL AMCminorInclusive Takaful partnership for cross-selling takaful products through ABL Asset Management Company's customer base.
- HBL AMCminorInclusive Takaful partnership for cross-selling takaful products through HBL Asset Management Company's customer base.
- SmartchoiceminorInclusive Takaful partnership for digital distribution of micro takaful products.
- PayPakminorInclusive Takaful partnership for distribution through PayPak digital payment network.
- Habib Metro BankminorInclusive Takaful partnership for digital distribution through Habib Metro Bank's mobile and digital banking channels.
- Waada DigitalminorInclusive Takaful digital platform partnership for micro takaful distribution.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
EFU Life - Window Takaful Operations competitors and assessment
Company assessmentBroad incumbents
- EFU General Insurance Limited: Sister company of EFU Life under the EFU Group offering general (non-life) insurance and family takaful. Operates in the broader Pakistani insurance market under the same parent brand with overlapping bancatakaful distribution.
- State Life Insurance Corporation of Pakistan: Pakistan's largest state-owned life insurer with an extensive branch and bancassurance network. Larger and broader incumbent in the same life insurance category, though historically more focused on conventional than takaful products.
Direct peers
- Pak-Qatar Family Takaful Limited: Specialized family takaful operator in Pakistan focused on Shariah-compliant life and health takaful. Direct competitor in the same niche with similar bancatakaful partnerships and savings-led product positioning.
- Jubilee Life Insurance Company Limited: One of Pakistan's largest listed life insurers offering both conventional and family takaful products through a similar bancatakaful and direct sales distribution model. Direct competitor in the same Pakistani Shariah-compliant insurance space with comparable bancassurance partnerships.
- Takaful Pakistan Limited: Pakistani family takaful operator offering Shariah-compliant savings and protection plans. Directly comparable in product focus, distribution approach, and target market, competing for the same bancatakaful shelf space.
- Adamjee Life Assurance Company Limited: Major Pakistani life insurer offering family takaful alongside conventional life insurance. Comparable in product portfolio, bancatakaful distribution approach, and target customer segments within the same Pakistani market.
- Dawood Family Takaful Limited: Pakistani family takaful specialist offering Shariah-compliant savings and protection products. Directly comparable in business model, Shariah-compliant underwriting approach, and target retail/corporate customers.
Regional players
- SALAMA Islamic Arab Insurance Company: UAE-based Islamic insurance company offering family takaful across the MENA region. Comparable in Shariah-compliant product structure and fund management model, though operating in a different geography.
- Amana Takaful Life PLC: Sri Lankan family takaful operator offering Shariah-compliant life insurance products with bank distribution. Comparable in takaful business model and bancassurance distribution, though operating in a different South Asian market.
- Etiqa Family Takaful Berhad: Leading Malaysian family takaful operator with Shariah-compliant life and health products distributed through bank partnerships. Comparable in business model and bancatakaful approach, though operating in the Malaysian market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
EFU Life - Window Takaful Operations social profiles
Digital presenceEFU Life - Window Takaful Operations financial estimates
Financial estimateRevenue estimate
Valuation estimate
EFU Life - Window Takaful Operations leadership team
Management profileNumber of profiles
EFU Life - Window Takaful Operations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EFU Life - Window Takaful Operations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EFU Life - Window Takaful Operations
What does EFU Life - Window Takaful Operations do?
EFU Life operates the Hemayah Window Takaful Operations, offering Shariah-compliant family takaful products including life protection, savings plans, wealth-building plans, child education planning, health coverage, retirement solutions, and corporate group benefits. Products are distributed through direct sales force, bancatakaful partnerships with 10+ Islamic banks, corporate benefits sales, inclusive takaful through mobile wallets, and digital takaful via fintech partnerships.
Is EFU Life - Window Takaful Operations a public or private company?
EFU Life - Window Takaful Operations is a public company. It is classified as public and is currently operating.
When was EFU Life - Window Takaful Operations founded?
EFU Life - Window Takaful Operations was founded in 2015. It employs 101 to 250 people.
Where is EFU Life - Window Takaful Operations based?
EFU Life - Window Takaful Operations is headquartered in Karachi, Sindh, Pakistan, in the Asia region.
How does EFU Life - Window Takaful Operations make money?
Two revenue lines are on record. Takaful Contributions are the primary driver. The others are fund Management Fees.
Who are EFU Life - Window Takaful Operations's main competitors?
Broad incumbents on record are EFU General Insurance Limited and State Life Insurance Corporation of Pakistan. Direct peers are Pak-Qatar Family Takaful Limited, Jubilee Life Insurance Company Limited, Takaful Pakistan Limited, Adamjee Life Assurance Company Limited and Dawood Family Takaful Limited. Regional players are SALAMA Islamic Arab Insurance Company, Amana Takaful Life PLC and Etiqa Family Takaful Berhad.
Does EFU Life - Window Takaful Operations have an API?
No public API is recorded for EFU Life - Window Takaful Operations.
What industry is EFU Life - Window Takaful Operations in?
EFU Life - Window Takaful Operations's product category is Family Takaful Insurance. Its primary akta.pro industry code is FSABAGAM, Takaful Bancassurance (Islamic Insurance Distribution). Its NAICS code is 52411 and its SIC code is 6311.