Wellnesshotel Eggerwirt

What Wellnesshotel Eggerwirt does

Wellnesshotel Eggerwirt is a family-owned 4-star superior spa hotel located in St. Michael im Lungau in the UNESCO Salzburger Lungau Biosphere Reserve, Austria. The property has been under continuous Moser-family ownership since 1640 and is currently operated by Albert and Inge Moser alongside daughter Eva, son-in-law Kurt Pirker, and hotel director Martin Holzfeind. It is legally constituted as Albert Moser GmbH (FN 184904v, Regional Court of Salzburg).

The hotel operates as a single integrated resort with 80 rooms and suites across 22 categories (30–101 m²) and a 12,500 m² spa complex comprising three differentiated zones: a Premium SPA for guests aged 14 and above, a women-only Lady SPA, and a Family SPA. Spa infrastructure includes seven pools, ten saunas, a 600 m² solar-heated natural swimming pond branded as the '61st mountain lake', and treatment menus using QMS and Babor cosmetics. The property draws 100% of its water supply from its own mountain spring and runs on 90% renewable electricity. Adjacent activity infrastructure covers four ski regions (300+ km of slopes), 60 mountain lakes, and partnerships with nine golf courses including a 2 km-distant 18-hole championship course.

Revenue is generated through five streams: room reservations with all-inclusive pampering board (breakfast buffet, afternoon wellness buffet, 5-course evening menu, 24-hour non-alcoholic drinks), day spa access packages (€104–€195 per person), spa treatments and beauty services (€50–€189+), corporate and private event hosting (seminars up to 50 delegates, incentive trips), and ancillary activity commissions (ski pass sales, golf green fees at 25–30% commission, bike rentals, childcare). The go-to-market is direct-to-consumer via the hotel's own booking engine (booking.eggerwirt.at), voucher shop (shop.eggerwirt.at), and email/phone channels, with no visible OTA dependency. Customer segments span families with children (7-day holiday childcare, 5-day otherwise), wellness and spa enthusiasts, active holiday makers, couples/honeymooners, and corporate groups, supported by named awards including Leading Spa Award 2025, Relax Guide Spa Award 2026, AMA Genuss Region certification, and a HolidayCheck 100% recommendation rate.

Name

Wellnesshotel Eggerwirt

Legal name

Albert Moser GmbH

Website

https://eggerwirt.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned 4-star superior Austrian spa hotel in St. Michael im Lungau, operated by Albert Moser GmbH since 1640, serving wellness enthusiasts, families, and active holiday makers with 80 rooms, a 12,500 m² multi-zone spa, and direct-to-consumer booking.

Ownership category

akta.pro rank

Product category

Spa Hotel & Wellness Resort Hospitality

NAICS

Accommodation (721), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Wellness & Spa All-Inclusive Resorts (THAGAKAE)

Keywords

• Spa hotel hospitality
• Wellness resort accommodations
• Family holiday packages
• Skiing holiday packages
• Spa treatments services

Headquarters

HQ city

St. Michael im Lungau

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Room Reservations & All-Inclusive Packages: Primary revenue from 80 rooms and suites across 22 room categories. All-inclusive pampering board includes: breakfast buffet, afternoon wellness buffet with homemade cakes, 5-course evening menu, and non-alcoholic drinks available 24 hours. Packages range from short stays (2 nights) to week-long holidays with seasonal themes (golf, skiing, honeymoon, family).
2. Day Spa Access: Day spa packages offering unlimited use of garden spa facilities (10am-7pm) with various tiers including gourmet buffets and dinner. Day Relax packages priced at €104-195 per person depending on inclusions.
3. Spa Treatments & Beauty Services: Extensive menu of massages (50-189€), cosmetics (QMS, Babor brands), body treatments, and beauty packages. Additional revenue from couple treatments, private spa bookings, and specialized Alpine treatments.
4. Event Hosting & Workshops: Seminar room facilities for up to 50 people with full AV equipment. Services include incentive events, team building, corporate seminars, and winter driving safety courses. Hosts events for major clients like Magna International.
5. Activity Services: Revenue from ski pass sales, golf green fee bookings (with 25-30% commission), bike rental partnerships, and organized excursions. Additional fees for childcare services and specialized equipment rental.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Wellnesshotel Eggerwirt operates a 4-star superior family-owned spa resort in St. Michael im Lungau, Austria, providing 80 rooms and suites with all-inclusive gourmet dining, a 12,500 m² Garden SPA comprising three zones (Premium SPA 14+, Lady SPA, Family SPA) with seven pools, ten saunas, and a solar-heated natural swimming pond, plus year-round outdoor activities (skiing, hiking, cycling, golf), comprehensive spa treatments, dedicated family and childcare services, and event hosting for up to 50 people. The integrated offering targets multi-generational family and wellness holiday guests with a focus on regional cuisine, natural spring water wellness, and authentic Austrian hospitality.

Product overview

Wellnesshotel Eggerwirt is a 4-star family-owned spa hotel in St. Michael im Lungau, Austria, operated by Albert Moser GmbH since 1640. The hotel operates as a single unified property offering an integrated hospitality experience combining accommodation (80 rooms across 22 categories), comprehensive wellness facilities (12,500 m² Garden SPA with Premium, Lady, and Family spa areas), all-inclusive gourmet dining, year-round active holiday programs (skiing, hiking, cycling, golf), and family services. The product portfolio centers on the Wellness & Garden Spa as the core differentiator, supplemented by Rooms & Suites, Culinary services, Active Holidays programming, and Family Holidays packages. Additional offerings include Day Spa access for external visitors, Spa Treatments (massages, cosmetics, body treatments), Workshop & Events hosting, and Holiday Packages for specific themes like golf and relaxation.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellness & Garden Spa A 12,500 m² spa complex featuring three separate spa areas (Premium SPA for adults 14+, Lady SPA women-only retreat, and Family SPA), seven pools, ten saunas, a 600 m² solar-heated natural swimming pond, and comprehensive relaxation terraces. Designed for hotel guests seeking a multi-zone wellness experience.
• Rooms & Suites 80 rooms and suites across 22 categories, including double rooms, family suites, and luxury suites with natural furnishings and materials, ranging from 30 m² to 101 m². For leisure and family guests staying at the resort.
• Culinary & Gourmet Board All-inclusive pampering board for hotel guests featuring breakfast buffet, afternoon wellness buffet with homemade cakes, 5-course à la carte evening meals, 24-hour non-alcoholic drinks, AMA-certified regional ingredients, mountain spring water, and wines from a restored 1640 wine cellar.
• Active Holidays Year-round outdoor activity programmes for hotel guests including access to 4 ski resorts with 300+ km of slopes (one ski pass), hiking in the UNESCO Biosphere Reserve across 60 mountain lakes and 13 valleys, e-bike stations, and a partner 18-hole golf course 2 km away with 25-30% green fee discount.
• Family Holidays Family holiday programme with 7-day childcare during school holidays (5 days otherwise), spacious family suites up to 101 m², Kids World indoor play area, playground, kids' menu, and dedicated Family SPA with pools and sauna. Targeted at families with babies, toddlers, and children up to age 10.
• Day Spa Day visitor spa access packages priced from €104 to €195 per person (Day Relax 1-4 tiers), offering unlimited use of the 12,500 m² garden spa between 10am-7pm with various dining inclusions (gourmet buffet, breakfast, 5-course dinner). Targeted at regional visitors without overnight stay.
• Spa Treatments Comprehensive treatment menu including massages (Ayurvedic, Hawaiian, hot stone, priced €50-€189), cosmetics (QMS, Babor brands), body treatments, Alpienne Alpine treatments, and couple packages. For hotel guests and day-spa visitors.
• Workshop & Events Event hosting including a seminar room for up to 50 people with full AV equipment, workshop facilities, incentive events, team building, and corporate events (including winter driving safety courses and medical congress programmes) with catering. Targeted at corporate clients and event organisers.
• Holiday Packages Pre-arranged multi-night stay packages including Golf Short Stay (from €797/person for 3 nights), Recharge your batteries (from €854/person for 4 nights), Golfing & Enjoyment (from €1,596/person for 6 nights), Honeymoon package (from €974/person for 4 nights), Sunshine time 7=6 (from €1,470/person for 7 nights), Special Days 5=4, and Regulars' Days themed stays.

Quantifiable outcome

• 99% of guests would recommend the hotel to friends
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Magna InternationalcoreStrategic or Co-development PartnerMajor corporate client that regularly organizes incentive events and team building activities at the Eggerwirt resort. The partnership demonstrates the hotel's capability to host large-scale corporate events with comprehensive spa facilities and outdoor activities.
• DP Event GmbHcoreStrategic or Co-development PartnerEvent management company that organizes annual winter driving safety courses on ice-covered routes in Lungau. The partnership brings corporate clients to the hotel during winter season.
• Golf Club St. MichaelcoreStrategic or Co-development Partner18-hole championship golf course located 2km from the hotel. Guests receive 25-30% discount on green fees, free use of driving range and 9-hole course. The hotel organizes tee times and golf lessons.
• Golf Courses Network (4 additional courses)minorChannel Partner/ Reseller/ DistributorFour additional golf courses within 45 minutes: Golf Club St. Johann (40 min), Golf Club Bad Kleinkirchheim (50 min), Golf Club Dachstein-Tauern (45 min), Golf Club Goldegg (50 min), Golf Club Kreischberg (40 min), Golf Club Maria Wörth/Dellach (60 min), Golf Club Millstatt (30 min), Golf Club Radstadt (30 min), Golf Club Velden Köstenberg (60 min).
• Ski Rental Partners (3 locations)minorChannel Partner/ Reseller/ DistributorThree partner ski rental centers providing premium quality skis and snowboards for hotel guests. Equipment available for all skill levels with delivery/pickup services.
• Lungau Call TaximinorGTM or Marketing PartnerLocal taxi service operating 6pm-midnight (Sun-Wed) and 6pm-2am (Thu-Sat). Provides transportation within Lungau region for hotel guests, complementing the Guest Mobility Ticket program.
• Europäische ReiseversicherungminorGTM or Marketing PartnerRecommended travel insurance provider for hotel cancellation protection. Hotel promotes Hotel Cancellation Plus insurance to guests as a value-add service.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hotel Stanglwirt: Family-owned 5-star alpine wellness resort in Going am Wilden Kaiser, Austria, with comparable scale (~150 rooms), multi-zone spa, own farm-to-table culinary program, and a similar mix of wellness, family, and active-holiday guests. It is widely considered the closest comparable to Eggerwirt in terms of heritage positioning and family-led operating model.
• Schloss Elmau: Luxury wellness retreat in Krün, Bavaria, Germany, with ~150 rooms, separate family/youth/adult spa zones, and a similar blend of wellness, cultural programming, and conference hosting. Closest German-market analog to Eggerwirt's multi-zone spa architecture.
• Wellness & Spa Hotel Alpenrose: 4-star superior family-run wellness hotel in Lermoos, Tirol, Austria, with comparable room count, multi-zone spa (adults-only/family), and ski-in/ski-out positioning. Competes directly for the same Austrian alpine family wellness segment.
• Sonnenalp Resort: Family-owned 5-star wellness resort in Ofterschwang, Allgäu, Germany, with comparable room count (~200), family wellness focus, all-inclusive dining, and a direct-to-consumer booking model. Comparable on family heritage, scale, and segment mix.
• Hotel & Spa Post Lech: Family-owned 5-star wellness hotel in Lech am Arlberg, Austria, with comparable premium pricing, comprehensive spa, and ski-adjacent active holidays. Targets an overlapping luxury alpine wellness guest in the Austrian Alps.

Broad incumbents

• Familotel: Cooperative network of family-focused hotels across the Alps and Mediterranean with standardized childcare and family wellness offerings. Highly relevant to Eggerwirt's primary family segment because it offers the network distribution and shared marketing that an independent property lacks.
• A-ROSA Resort: German hotel group operating several 4–5 star wellness resorts (e.g., A-ROSA Sylt, Scharmützelsee, Bad Saarow) with comparable spa-driven family and couples positioning. Represents the chain-style competition against which single-property family hotels must differentiate.
• Falkensteiner Hotels & Residences: Multi-property Austrian hotel group operating wellness and family resorts across the Alps and Mediterranean. Larger and broader portfolio than Eggerwirt; relevant as a scaled competitor with stronger marketing distribution and loyalty reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/eggerwirt
• Facebookfacebook.com/Wellnesshotel.Eggerwirt
• Instagraminstagram.com/mein_eggerwirt
• LinkedInlinkedin.com/company/wellnesshotel-eggerwirt

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellnesshotel Eggerwirt