What EHPM - European Federation of Associations of Health Products Manufacturers does

EHPM, the European Federation of Associations of Health Products Manufacturers, is a Brussels-headquartered trade association founded in 1975 that represents Europe's food supplement sector at the EU level. Through its National Association members from 14 European countries, it represents over 1,600 health-product manufacturers, the majority of them SMEs. Its core remit is developing and defending an appropriate, harmonized regulatory framework for food supplements across the EU Single Market, covering areas such as Directive 2002/46/EC, health claims under Regulation 1924/2006, Article 8 procedures under Regulation 1925/2006, novel foods, and mutual recognition.

The federation generates revenue through annual membership fees paid by National Associations, individual companies, and service providers, on a recurring subscription basis. Specific fee tiers are not publicly disclosed. It distributes its intellectual outputs—guidelines, position papers, the EHPM Manifesto, Annual Reports, and weekly/quarterly regulatory updates—through a private members' area on its website. Its flagship publications include the EHPM Quality Guide, Nutrivigilance Guidelines (2024), Probiotics Guidelines and Position Paper (2024), Influencer and Marketing Practical Guidelines (2026), the 2024-2029 Manifesto, and the Annual Report series.

EHPM is led by a small secretariat of approximately six staff headquartered at Tribes Brussels Marnix (Avenue Marnix 17, Brussels), led by Director General Livia Menichetti and President Nicolas Cappelaere. It operates through working groups (Regulatory & Quality, Botanicals, Influencer Marketing) and ad hoc task forces, and runs an annual program of General Assemblies, Members' Meetings, and the new Food Supplement Summit launched in 2026. Its go-to-market is community-led and event-driven: it recruits members through demonstrated EU policy influence, regulatory expertise, and the production of industry-recognized best-practice documents, and reinforces engagement through high-profile convenings. The organization is privately held and independent, with no parent company, no subsidiaries, and no external funding.

Name

EHPM - European Federation of Associations of Health Products Manufacturers

Legal name

European Federation of Associations of Health Product Manufacturers

Website

https://ehpm.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

EHPM is a Brussels-headquartered European trade federation founded in 1975 that represents over 1,600 food supplement manufacturers through 14 national associations, providing EU regulatory advocacy, industry guidelines, and policy engagement for the European health-products sector.

Ownership category

akta.pro rank

Product category

Industry Trade Association / Food Supplement Sector Advocacy

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

EHS Management Systems & ISO Consulting (ISO 14001/45001) (BPAHAJAF)

akta.pro secondary industry

Environmental, Health & Safety (EHS) & Regulatory Reference (OSHA, EPA, Risk) (EDAGAGAJ)

Keywords

• Food supplements trade association
• EU regulatory advocacy
• Industry guidelines development
• Nutrivigilance self-regulation
• Food supplement policy

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees and dues: EHPM generates revenue through annual membership fees paid by national associations, companies, and service providers. The fees fund the federation's advocacy, policy research, event organization, and guideline development activities. Specific fee tiers or amounts are not publicly disclosed.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

EHPM is a membership-based European trade association that represents National Associations from 14 European countries, companies, and service providers in the food supplements sector — collectively covering over 1,600 health-product manufacturers. It delivers EU policy advocacy, regulatory intelligence, industry self-regulatory guidelines (Nutrivigilance, Probiotics, Quality Guide, Influencer Marketing), position papers, and convening events such as the Annual Members' Meeting and Food Supplement Summit.

Product overview

EHPM is a trade association representing European food supplement manufacturers and distributors, not a technology company with commercial products. The organization offers publications, guidelines, position papers, and organizes events for its members. Key offerings include Annual Reports documenting organizational activities, various guidelines on quality standards (EHPM Quality Guide), safety (Nutrivigilance Guidelines), specific ingredients (Probiotics Guidelines), and marketing practices (Influencer and Marketing Guidelines). EHPM also publishes position papers on regulatory issues and organizes the annual Food Supplement Summit. These are member services and advocacy materials, not commercial technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• EHPM Nutrivigilance Guidelines Self-regulatory guidelines for food supplement companies on the management of adverse event reports, providing a practical framework for FBOs to develop and implement internal post-market vigilance systems. For EHPM members and the broader food supplement sector.
• EHPM Probiotics Guidelines Industry guidelines providing recommendations on strain characterization, safety, viability, manufacturing practices and labelling for probiotics used in food supplements. For EHPM members and the broader probiotics and food supplement sector.
• EHPM Position Paper on Probiotics Policy position paper advocating a harmonized EU approach to the use of the term 'probiotic' in food supplements. Targets EU institutions, national authorities and EHPM members active in probiotic product categories.
• EHPM Influencer and Marketing Practical Guidelines Two practical guidelines — one for Food Business Operators and one for Influencers — offering tips and tools for transparent and responsible influencer marketing in the food supplements sector. For FBOs, influencers, agencies and EHPM members.
• EHPM Quality Guide Quality standards guide for food supplement manufacturers covering best practices in manufacturing, quality and safety. Editions published in 2007 and 2014, with a third edition under development. For EHPM members and the broader food supplement sector.
• EHPM Proposal for Maximum and Minimum Levels for Vitamins and Minerals Technical proposal setting out maximum and minimum levels for vitamins and minerals in food supplements for adults and children, including a model for setting safe maximum levels on a scientific basis. For EHPM members, EU institutions and national authorities.
• EHPM Manifesto 2024-2029 Comprehensive policy manifesto outlining EHPM's positions on key regulatory issues for the EU mandate, with six specific policy asks including maximum levels for vitamins and minerals, novel foods, and proportionate risk management. For EU policymakers, members and stakeholders.
• Impact Assessment on 20 Years of the Food Supplements Directive Impact assessment publication marking the 20th anniversary of Directive 2002/46/EC (Food Supplements Directive), recognising the directive's achievements and identifying ongoing regulatory challenges. For EU institutions, members and policy stakeholders.
• EHPM Food Supplement Summit Inaugural annual summit held in Brussels that convenes European Commission representatives, academia, national associations and industry to discuss the future of food supplements within Europe's evolving health and regulatory landscape. For EHPM members, EU institutions, academia and the broader industry.
• EHPM Position Papers (regulatory issues portfolio) Portfolio of policy position papers on regulatory issues including Novel Foods, Ethylene Oxide contamination, Health Claims and Border Controls, articulating EHPM's stance on key regulatory challenges facing the food supplement sector. For EU institutions, national authorities and EHPM members.
• EHPM Annual Report Annual publication providing a comprehensive overview of EHPM's activities, achievements, and public affairs strategy for the relevant year (editions covering 2020-2024). For EHPM members, EU institutions and stakeholders.

Quantifiable outcome

• Over 1,600 health-product manufacturers represented across Europe through 14 national associations
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• European Parliament (hosted by MEP Pascal Arimont)coreStrategic or Co-development Partner · 12 November 2025EHPM's 50th anniversary celebration was hosted at the European Parliament by MEP Pascal Arimont. The event brought together Commissioner for Health and Animal Welfare Olivér Várhelyi, industry leaders, and policymakers, reflecting EHPM's central role in EU food supplement policy dialogue.
• International Alliance of Dietary/Food Supplement Associations (IADSA)coreStrategic or Co-development Partner · 27 June 2024EHPM collaborates closely with IADSA. At the 2024 Members' Meeting, IADSA representatives Simon Pettman and Cynthia Rousselot presented the IADSA guidelines on influencers and marketing, offering valuable insights for the industry. EHPM participates in IADSA activities and draws on its international framework for best-practice development.
• European Commission (DG SANTE)coreStrategic or Co-development PartnerEHPM proactively cooperates with European Commission Directorates-General, particularly DG SANTE, on food supplement regulatory policy. Commission representatives including Dr. Klaus Berend, Alexandra Nikolakopoulou, Frans Verstraete, and Ivona Babic have participated in EHPM events and provided regulatory updates on Article 8 procedures, novel foods, contaminants, and maximum levels.
• National Authorities (Belgium, Italy, Denmark)coreStrategic or Co-development PartnerEHPM engages with national food safety authorities across its member states. At its nutrivigilance launch event, representatives from Belgium's DGAPF/SPF Santé publique and Italy's Istituto Superiore di Sanità presented their national post-market vigilance systems. Denmark's authority published guidelines allowing the term 'probiotic' for food supplements, aligned with EHPM's position.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FoodDrinkEurope: Largest Brussels-based federation of the European food and beverage industry. FoodDrinkEurope operates in adjacent regulatory and policy territory to EHPM, including on EU food law, labelling, and Farm to Fork strategy, making it a broader-incumbent peer rather than a direct competitor.
• Council for Responsible Nutrition (CRN): US-based trade association for the dietary supplement industry, founded in 1973. CRN operates the same membership-association, regulatory-advocacy model as EHPM but on a larger scale in a different (US) regulatory environment, serving as a global benchmark for the trade association model.

Direct peers

• Food Supplements Europe (FSE): Brussels-based federation representing food supplement manufacturers active at EU level. FSE operates in the same regulatory advocacy space as EHPM, including on food supplement-specific legislation, making it a direct European peer with overlapping membership and objectives.
• IADSA (International Alliance of Dietary/Food Supplement Associations): Global federation of food supplement associations with which EHPM maintains a strategic partnership. IADSA operates the same membership-association model focused on dietary supplement regulation and best-practice development, making it EHPM's closest international counterpart.
• Synadiet: French trade association representing food supplement and natural health product companies. Synadiet operates an equivalent national-level advocacy, regulatory engagement, and member services model to EHPM within France.
• NPN (Nederlandse Producenten Natuurproducten): Dutch trade association for natural health products manufacturers and an EHPM member through which EHPM's Influencer Marketing Working Group is chaired. NPN operates the same national-level advocacy and member-services model as EHPM but focused on the Dutch market.
• Health Food Manufacturers' Association (HFMA): UK trade association representing the food supplements industry and a member of EHPM through EHPM's Vice-President (who is HFMA's Director General). HFMA operates the same national-association model on a single-country basis, sharing EHPM's advocacy, regulatory, and quality-standards focus.

Regional players

• United Natural Products Alliance (UNPA): US-based trade association of dietary supplement manufacturers emphasising quality and regulatory compliance. UNPA parallels EHPM's quality-standards and nutrivigilance orientation but serves a US member base, positioning it as a regional peer with a similar advocacy focus.
• Bundesverband Naturkost & Naturwaren (BNN): German trade association for organic foods and natural products, including dietary supplements. BNN overlaps with EHPM on the natural products regulatory and quality-standards axis but operates as a German national association rather than at EU level.

Emerging players

• International Probiotics Association (IPA): Global non-profit bringing together probiotic producers and EHPM's counterpart on the probiotics sub-category. IPA overlaps with EHPM on probiotics-specific standards and labelling — a segment where EHPM has invested in formal guidelines — making it an adjacent peer in a focused sub-vertical.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EHPM1975
• LinkedInlinkedin.com/company/ehpm

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EHPM - European Federation of Associations of Health Products Manufacturers