ehrenamt24 | Digitale Lösungen für Vereine & Verbände

What ehrenamt24 | Digitale Lösungen für Vereine & Verbände does

ehrenamt24 Benefits GmbH & Co. KG is a German digital services and consulting provider focused exclusively on the country's voluntary sector, serving clubs (Vereine) and federations (Verbände). Founded in 2017 and headquartered in Sauerlach, Bavaria, the company operates through three service pillars: Online Marketing (website creation, social media marketing, Google Ad Grants management, including a specialized offering for volunteer fire departments), Digitalisierung (reselling WISO MeinVerein and easyVerein association management software, plus the MitgliederBenefits shopping discount platform), and Beratung (insurance, legal, and tax advisory delivered through referral partnerships with BERNHARD Assekuranz, KRAUS GHENDLER, and NPO Experts).

The company does not develop proprietary technology; its core platform is the mein.ehrenamt24.de self-serve member portal, complemented by a CMS-based marketing site, the Vereinswiki knowledge base, and digital document templates. Supporting content assets include the monthly VereinsUpdate newsletter, web seminars, and the Vereinsakademie online course platform (operated at vereinsguide24.de).

The business model combines a product-led freemium acquisition motion with a consulting-led direct sales motion. The Basic tier is permanently free; paid Standard (€399/year) and Premium (€639/year) annual subscriptions unlock consulting hours, partner discounts, and online courses. Individually tailored digital services (websites, social media, Google Ad Grants, software implementation) are priced per engagement after an initial consultation. Revenue is further supplemented by referral commissions from insurance placements and partner referrals. The company serves a long-tail base of over 2,000 German clubs and associations, ranging from small local sports clubs to national federations such as Deutscher Feuerwehrverband, Deutscher Schwimmverband, Deutscher Turnerbund, Deutscher Tischtennis-Bund, and Bayerischer Jugendring. Operations are exclusively within Germany; no funding rounds or revenue figures are publicly disclosed.

Name

ehrenamt24 | Digitale Lösungen für Vereine & Verbände

Legal name

ehrenamt24 Benefits GmbH & Co. KG

Website

https://ehrenamt24.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ehrenamt24 is a German digital services and consulting provider serving 2,000+ clubs and federations (Vereine & Verbände) with a freemium membership portal, resold association software, websites, social media marketing, and partner-delivered insurance, legal, and tax advisory.

Ownership category

akta.pro rank

Headquarters

HQ city

Sauerlach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Premium Membership Subscriptions: The company generates recurring revenue primarily through paid membership tiers on the mein.ehrenamt24.de platform. The Standard plan is priced at €399/year and the Premium plan at €639/year (both including VAT). These subscriptions provide access to consulting services, training courses, document libraries, and partner discounts.
2. Digital Services (Websites, Marketing, Software): ehrenamt24 sells digital services to clubs including website creation, social media marketing, Google Ad Grants management, and resells association management software (WISO MeinVerein, easyVerein). Service pricing is individually tailored after an initial consultation.
3. Partner Commissions & Referrals: The company earns referral fees and commissions through its partner network, including insurance broker BERNHARD Assekuranz, tax advisory NPO Experts, and legal services KRAUS GHENDLER. These partners serve the same club customer base.
4. Insurance Advisory: Through the BERNHARD Assekuranz partnership, ehrenamt24 provides insurance advisory services for clubs including liability, event liability, D&O, and legal protection insurance. The company acts as an intermediary, earning commissions on policy placements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ehrenamt24 provides a bundled digital ecosystem for German clubs and associations (Vereine & Verbände), combining website creation, social media marketing, association software reselling, insurance advisory, and legal/tax consulting through a tiered membership (Basic free, Standard €399/year, Premium €639/year). It also operates the mein.ehrenamt24.de member portal and the MitgliederBenefits shopping platform, serving more than 2,000 clubs and federations across Germany.

Product overview

ehrenamt24 offers a comprehensive digital ecosystem for associations and federations in Germany, combining consulting services with digital tools and partner solutions. The portfolio centers on three main pillars: Online Marketing (websites, social media, Google Ad Grants), Digitalization (association management software including WISO MeinVerein and easyVerein, plus the MitgliederBenefits discount platform), and Insurance & Legal Services (liability, event insurance, legal and tax consulting through partner networks). Supporting resources include document templates, a knowledge wiki, webinars, and the e24-Community membership platform. The company serves over 2,000 associations as a trusted partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Vereinswebsite (Website für Vereine) Professional website creation service for associations, providing a modern online presence to attract more members and sponsors.
• Website für Feuerwehren Specialized website creation service tailored for volunteer fire departments, offering a modern online presence.
• Social Media Marketing Social media marketing services to help associations build online presence and engage with their communities.
• Google Ad Grants Management Management service for Google Ad Grants, helping non-profit organizations utilize free advertising budgets of up to $10,000 per month.
• WISO MeinVerein (Resold Software) Association management software providing comprehensive solutions to automate association processes, offered with discounts of up to 30% through ehrenamt24 in partnership with Buhl.
• easyVerein (Resold Software) Modern software solution for association management, recommended as a digitalization option for clubs.
• MitgliederBenefits (Vorteilsplattform) Shopping and discount platform for member retention, providing exclusive benefits and attractive discounts for association members at no additional cost to the club.
• Versicherungen für Vereine (Insurance Advisory) Comprehensive insurance consultation services for associations including liability, event liability, asset damage and D&O, and legal protection insurance, provided in partnership with BERNHARD Assekuranz.
• Individuelle Beratung (e24-Beratung) Personalized one-on-one consultation service answering individual club questions in dedicated sessions.
• Web-Seminare Live workshop sessions conducted via online platforms with multiple participants on association management topics.
• Vereinsgründung (Club Founding Support) Comprehensive support and guidance for association founding, provided in partnership with KRAUS GHENDLER law firm.
• Vereins- & Satzungsrecht (Association and Charter Law) Legal consultation services for association and charter law matters, provided through the partner network.
• Steuerberatung für Vereine (Tax Advisory) Tax consulting services for associations, provided by NPO Experts specializing in non-profit organizations.
• Steuererklärung für Vereine (Tax Return Preparation) Tax return preparation services for associations, provided through the NPO Experts partner network.
• e24-Community / mein.ehrenamt24 Membership Platform Online membership platform offering document downloads, expert advice, funding overviews, online courses, and member discounts across Basic (free), Standard (€399/year), and Premium (€639/year) tiers.

Quantifiable outcome

• Over 2,000 clubs trust ehrenamt24's services

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• BERNHARD AssekuranzcoreChannel Partner/ Reseller/ Distributorehrenamt24 partners with BERNHARD Assekuranz, an insurance broker with 70 years of expertise in the voluntary sector, to provide clubs with comprehensive insurance advisory services including liability, event liability, D&O, and legal protection insurance. BERNHARD offers free policy reviews and acts as the exclusive insurance partner referenced on ehrenamt24's website. ehrenamt24 receives referral commissions and the partnership provides its club members access to discounted insurance products (10% discount for Standard/Premium members).
• KRAUS GHENDLER Retsch & Partner RechtsanwältecoreStrategic or Co-development PartnerKRAUS GHENDLER is a renowned law firm specializing in association and corporate law that supports ehrenamt24's club founding services. The firm has assisted hundreds of clubs with successful starts, providing legal expertise for founding, constitutional matters, and ongoing governance. ehrenamt24 refers its club clients to KRAUS GHENDLER for legal services, and the partnership strengthens ehrenamt24's positioning as a full-service club advisory provider.
• NPO ExpertscoreStrategic or Co-development PartnerNPO Experts are specialized tax advisors and lawyers with deep expertise in non-profit organizations, association law, charitable law, and tax law. They partner with ehrenamt24 to provide tax advisory services for clubs, helping clients understand and navigate the complexities of non-profit taxation. The partnership enhances ehrenamt24's tax and accounting advisory offering.
• Bayerisches Staatsministerium für Wirtschaft, Landesentwicklung und EnergieminorGTM or Marketing Partnerehrenamt24 has received funding support from the Bavarian State Ministry for Digitalization initiatives (Digitalbonus Bayern). This public-sector partnership validates the company's digital transformation services for clubs.
• Vereinsakademie (vereinsguide24.de)minorGTM or Marketing Partnerehrenamt24 refers club leaders to the Vereinsakademie online course platform (vereinsguide24.de) for structured training on association management topics. This complements ehrenamt24's own consulting and document offerings with a formal learning pathway.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• MeinVereinOnline (Netxp Verlag): Netxp Verlag's MeinVereinOnline is a German online association management platform providing member, contribution, and event administration for clubs. It targets the same Vereine segment as ehrenamt24's software and digital services.
• easyVerein: easyVerein is a cloud-based German association management software provider offering member management, finance, and communication tools. It is both a technology partner resold through ehrenamt24 and a direct competitor targeting the same German Vereine customer base.
• ClubOrg: ClubOrg is a German club management software product offering member administration, contribution billing, and communication tools for Vereine. It competes with ehrenamt24's bundled software-and-services proposition for clubs.
• ClubDesk (formerly Linear Vereinssoftware): ClubDesk is a DACH-focused club and association management platform serving German-speaking clubs and federations. It directly competes with ehrenamt24's bundled digitalization and software offering for SMB associations.
• Buhl Data (WISO MeinVerein): Buhl Data is a German tax and business software publisher whose WISO MeinVerein product is one of the leading association management suites in Germany. As ehrenamt24's principal software partner, Buhl is also a direct competitor in serving German clubs with member, finance, and communication tooling.

Others

• sevDesk: sevDesk is a German cloud accounting and invoicing platform for SMBs and freelancers. It is an adjacent SMB-finance software peer rather than a direct Vereine competitor, but it competes for German SMB tooling wallet share.
• Jimdo: Jimdo is a Hamburg-based DIY website builder widely adopted by German small businesses and associations. It is an indirect alternative for clubs weighing a self-serve website against ehrenamt24's done-for-you Vereinswebsite service.

Broad incumbents

• DATEV: DATEV is Germany's largest IT and consulting cooperative for tax advisors, auditors, lawyers, and their clients including non-profit organizations. It is a broad incumbent in the tax/accounting software layer that ehrenamt24 partly integrates through NPO Experts partners.
• Haufe Group: Haufe Group is a major German provider of professional information, software, and services to SMBs and tax/accounting professionals. It overlaps with ehrenamt24's content-and-software playbook for German Vereine and Verbände, though at much greater breadth and scale.
• Lexware: Lexware is a Haufe-owned German SMB accounting, invoicing, and organization software suite. Although primarily aimed at for-profit SMBs, it competes for the same digital-tooling budget that German Vereine allocate to ehrenamt24.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ehrenamt24
• Instagraminstagram.com/ehrenamt24
• LinkedInlinkedin.com/company/ehrenamt24

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ehrenamt24 | Digitale Lösungen für Vereine & Verbände