Everything In Between

What Everything In Between does

Everything In Between is an independent creative studio headquartered at 5 Calvert Avenue in London (founded 2012), offering integrated brand and design services. The studio's offering spans brand strategy, brand identity, bespoke typography, digital design, art direction, motion design, film and photography, printed matter, content creation, and signage and wayfinding, delivered as bespoke, project-based engagements rather than modular products. Its work is characterised by long-tenure client relationships — including decade-long engagements with Derwent London and Lina Stores — and a client roster concentrated in hospitality, food and beverage, real estate, fashion, jewellery, and lifestyle verticals, with both enterprise clients (Michelin-starred restaurants, Maybourne, The Arts Club) and select funded startups.

The studio's competitive positioning rests on creative talent and craft rather than proprietary technology: bespoke typography, context-responsive signage, and motion design are cited as differentiators, while the firm explicitly states it avoids a stylistic signature in favour of client-tailored output. Revenue is generated entirely through direct, project-based professional services engagements, initiated via email enquiries and relationship-driven acquisition; there is no public pricing, no published rate card, and no subscription or productised offering.

Operationally, Everything In Between operates from a single London office with 26 employees, serves clients internationally (UK, USA, Denmark, Japan, UAE), and maintains a portfolio-driven go-to-market through its website (e-i-b.com), Instagram, and LinkedIn. The company is privately held with no disclosed external investment, parent company, or institutional backing, and shows no evidence of funding rounds, acquisitions, patents, certifications, or AI/ML capabilities.

Name

Everything In Between

Legal name

Everything In Between Ltd

Website

https://e-i-b.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Everything In Between is an independent London-based creative studio offering bespoke brand strategy, identity design, bespoke typography, environmental design, and digital design services. It serves enterprise and startup clients across hospitality, F&B, real estate, fashion, and lifestyle sectors through long-tenure, project-based engagements.

Ownership category

akta.pro rank

Product category

Brand Design & Creative Services

NAICS

Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Brand identity design
• Creative studio services
• Bespoke typography
• Environmental wayfinding design
• Brand strategy consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Design Services: Project-based professional design services encompassing brand strategy, identity systems, environmental design, packaging, digital design, and related creative services. Revenue is generated through direct client engagements for specific project work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Everything In Between is an independent creative studio that delivers brand strategy, brand identity, bespoke typography, digital design, art direction, motion design, film and photography, printed matter, content creation, and signage and wayfinding services. Engagements are project-based and tailored to each client, spanning hospitality, fine dining, real estate, fashion, beauty, lifestyle, and design-led cultural sectors, with work delivered for both UK and international clients.

Product overview

Everything In Between is an independent creative studio offering integrated design and branding services. The company provides a unified suite of services including Brand Strategy, Brand Identity, Content Creation, Bespoke Typography, Digital Design, Art Direction, Motion Design, Film & Photography, Printed Matter, and Signage & Wayfinding. These services are delivered as project-based engagements across diverse sectors including hospitality (restaurants, hotels, members clubs), retail (fashion, beauty, food & beverage), real estate (commercial developers, architecture firms), and lifestyle brands. The studio works with clients ranging from startups to established institutions, creating comprehensive brand identities, environmental graphics, packaging systems, and digital experiences. There is no modular product architecture; the offering consists of creative services tailored to each client's specific needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Spin (Studio Spin): London-based independent design studio working across brand identity, packaging, editorial, and digital. Direct peer in size, geography, and premium brand identity focus.
• Pentagram: The world's largest independent design studio, structured as a partnership of creative directors across multiple offices. Direct peer in independent, multi-disciplinary brand identity and design services with similar relationship-driven model.
• Mucho Studio: Independent design studio working across brand identity, editorial, and cultural projects. Comparable in size, philosophy, and emphasis on craft, with similar type-driven design sensibility.
• Bibliothèque Design: Independent London design studio producing brand identities, editorial design, and packaging for cultural and consumer clients. Comparable scale, philosophy, and craft-led approach.
• NB Studio: London-based independent design studio covering brand identity, editorial, and packaging for premium brands. Direct peer in size, discipline breadth, and craft-led approach.
• Hato (Hato Press / Hato Studio): London-based independent creative practice spanning editorial, brand identity, and art direction with a similarly craft- and typography-driven approach.
• Manual (Manual Design): Independent creative studio offering brand identity, packaging, and digital design with a similarly craft-focused, anti-trend philosophy. Comparable headcount and premium positioning.
• Studio Blackburn: London-based independent brand and design consultancy with comparable service offering spanning brand strategy, identity, packaging, and digital for premium clients.

Broad incumbents

• Mother Design: Design arm of Mother advertising agency, covering brand identity, motion, and digital. Shares independent creative culture and premium clientele but operates as part of a wider advertising network.
• Saffron Brand Consultants: Global brand consultancy working on brand strategy and identity with a focus on purpose and positioning. Broader, more strategic and research-heavy than EIB but overlapping on premium brand identity engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/everythinginbetween
• Instagraminstagram.com/_everythinginbetween

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everything In Between