EIDEAL
- Company typePrivate
- Founded2008
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
EIDEAL firmographics
Firmographics- Name
- EIDEAL
- Legal name
- EIDEAL
- Website
- https://eideal.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
EIDEAL industry classification
Industry- Product category
- Beauty & Personal Care E-commerce
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Beauty & Personal Care Online Retailers (CRAFADAC)
- akta.pro secondary industry
- Beauty & Personal Care Omnichannel (CRAFAEAB)
Keywords
Where EIDEAL is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
EIDEAL business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: EIDEAL generates revenue through direct retail sales of professional haircare, skincare, and hair tools via their e-commerce platform. Products are sold at fixed retail prices with various promotional discounts and bundle offerings. The company carries multiple premium international brands including Olaplex, Davines, Amazon Keratin, Amika, Insight, Comfort Zone, and Skin Regimen.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing across haircare, skincare, and hair tools categories |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
EIDEAL product offering
Product offeringCore offering
EIDEAL is a Dubai-based multi-brand e-commerce retailer that sells professional haircare, skincare, and hair tools through its own online storefront. It curates premium international brands such as Olaplex, Davines, Amazon Keratin, Amika, Insight, Comfort Zone, and Skin Regimen, alongside its proprietary EIDEAL Tools line and Manta brushes. The store offers same-day delivery in Dubai and international shipping, organized by hair type, skin type, and concern, and supports repeat purchase via the Glow Club loyalty program.
Product overview
EIDEAL is a Dubai, UAE-based professional hair and skincare retailer operating as a multi-brand e-commerce platform. The company distributes professional-grade hair care products across categories including color-treated, curly, damaged, and thinning hair, with brands such as Olaplex, Davines, Amazon Keratin, Amika, and Insight. Its skincare portfolio under Comfort Zone, Skin Regimen, Skin Regimen LX, and Hendiya addresses concerns from anti-aging and hydration to pigmentation and sensitive skin. EIDEAL also offers professional hair tools from proprietary EIDEAL Tools and TWSS brands, plus Manta hair brushes. The platform provides bundled product sets, gift boxes, and a Glow Club loyalty program. Same-day delivery is available in Dubai with international shipping options.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Haircare Collection Multi-brand assortment of professional shampoos, conditioners, masks, leave-ins, styling products, dry shampoos, and sulphate-free options, organized by hair type (curly, frizzy, fine, damaged, dry, blonde, colored, oily, anti-dandruff, keratin-treated) for personal and at-home use.
- Professional Skincare Collection Multi-brand assortment of professional face and body skincare products including cleansers, serums, creams, masks, eye treatments, sun care, and detox lines, organized by skin type (oily, dehydrated, pigmentation, sensitive, combination, anti-aging, dry, puffy eyes) and body need for personal use.
Companies that use EIDEAL
Customer profileSegments3 records
Ideal customer profiles3 records
EIDEAL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EIDEAL partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
EIDEAL competitors and assessment
Company assessmentDirect peers
- Namshi: Namshi is a leading Middle East online fashion and beauty retailer headquartered in the UAE. It sells multi-brand beauty products to the same regional consumer base as EIDEAL through a comparable online-retail model.
- Faces (Chalhoub Group): Faces is a Middle East-based multi-brand beauty and cosmetics retailer operating stores and online across the GCC. It is a direct competitor to EIDEAL on curated premium beauty assortment with stronger offline scale.
- Ounass: Ounass is a UAE-based luxury fashion and beauty e-commerce retailer offering premium brands with same-day delivery in Dubai. It targets the same affluent Dubai consumer as EIDEAL and carries overlapping haircare and skincare ranges.
- Sephora Middle East: Sephora operates a major multi-brand beauty retail footprint across the UAE and wider Middle East with stores and online. It is the most direct competitor to EIDEAL, offering overlapping premium haircare and skincare brands (Olaplex, etc.) to the same Dubai consumer.
Regional players
- Styli: Styli is a UAE-based online fashion and beauty retailer serving Middle East consumers with a focus on trend-driven assortments. It overlaps with EIDEAL on the broader beauty and personal care shopping mission in the same regional market.
- The Luxury Closet: The Luxury Closet is a Dubai-based authenticated luxury and beauty e-commerce platform serving the Middle East. It targets the same premium Dubai customer as EIDEAL with a partially overlapping beauty and personal care assortment.
Emerging players
- Lookfantastic: Lookfantastic is a global multi-brand beauty e-commerce retailer that ships internationally including to the UAE. It overlaps with EIDEAL on the multi-brand premium beauty online proposition with a similar curation-driven model.
Broad incumbents
- Harrods (UAE presence): Harrods operates beauty retail in the UAE and ships internationally. It competes with EIDEAL on premium beauty brands and the affluent consumer in Dubai, but as part of a much broader luxury department-store assortment.
- Net-a-Porter: Net-a-Porter is a global luxury beauty and fashion e-commerce retailer shipping internationally to the UAE. It overlaps with EIDEAL on premium beauty brands sold to affluent consumers in the same market, but as part of a much broader luxury assortment.
- Bloomingdale's UAE: Bloomingdale's operates a UAE storefront and online presence selling premium beauty alongside broader luxury fashion. It overlaps with EIDEAL on the premium haircare and skincare customer but as part of a much wider assortment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
EIDEAL social profiles
Digital presenceEIDEAL financial estimates
Financial estimateRevenue estimate
Valuation estimate
EIDEAL leadership team
Management profileNumber of profiles
EIDEAL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EIDEAL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EIDEAL
What does EIDEAL do?
EIDEAL is a Dubai-based multi-brand e-commerce retailer that sells professional haircare, skincare, and hair tools through its own online storefront. It curates premium international brands such as Olaplex, Davines, Amazon Keratin, Amika, Insight, Comfort Zone, and Skin Regimen, alongside its proprietary EIDEAL Tools line and Manta brushes. The store offers same-day delivery in Dubai and international shipping, organized by hair type, skin type, and concern, and supports repeat purchase via the Glow Club loyalty program.
Is EIDEAL a public or private company?
EIDEAL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EIDEAL founded?
EIDEAL was founded in 2008. It employs 11 to 50 people.
Where is EIDEAL based?
EIDEAL is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does EIDEAL make money?
One revenue line is on record: direct Product Sales.
Who are EIDEAL's main competitors?
Direct peers on record are Namshi, Faces (Chalhoub Group), Ounass and Sephora Middle East. Regional players are Styli and The Luxury Closet. Lookfantastic is listed as an emerging player. Broad incumbents are Harrods (UAE presence), Net-a-Porter and Bloomingdale's UAE.
Does EIDEAL have an API?
No public API is recorded for EIDEAL.
What industry is EIDEAL in?
EIDEAL's product category is Beauty & Personal Care E-commerce. Its primary akta.pro industry code is CRAFADAC, Beauty & Personal Care Online Retailers, with a secondary code of CRAFAEAB, Beauty & Personal Care Omnichannel. Its NAICS code is 456120 and its SIC code is 2844.