Employers' Initiative on Domestic Abuse

Name

Employers' Initiative on Domestic Abuse

Legal name

Employers' Initiative on Domestic Abuse

Website

https://eida.org.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: EIDA offers free membership for employers with access to basic resources, events, and the Tuesday Trio newsletter. Premium tiers include Strategic Partner (annual fee with exclusive roundtables and engagement events) and Beacon Member (top tier with dedicated specialist support, Beacon group membership, and co-creation of tools).
2. Foundation Programme (Fee-based): The Foundation Programme, a step-by-step implementation guide, is included in Beacon and Strategic Partner membership but available to other organizations for a fee.
3. Awareness-raising Sessions (Fee-based): Tailored awareness-raising sessions (Lunch & Learn or webinar format) delivered in-person or online. Included in premium memberships but available for a fee to non-members.
4. Donations: EIDA accepts donations to support its mission of helping employers respond to domestic abuse.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

EIDA is a UK registered charity and membership-based network of 2,218+ employers taking action on domestic abuse in the workplace. It delivers free and premium tiered membership (Strategic Partner and Beacon) that gives employers access to practical resources (EIDA Handbook, policy templates, Directory of Support Services), structured training events (Insight Hour webinars, Network Events, Foundation Programme, Roundtables), and a peer community for sharing best practice on supporting employees affected by domestic abuse.

Product overview

EIDA is a membership-based network of employers taking effective action on domestic abuse. The core offering is free EIDA Membership providing access to resources, events, and a community of employers. Premium tiers include the Strategic Partner Programme and Beacon Programme (top tier) which offer additional specialist support, exclusive roundtables, and opportunities to co-create guidance. EIDA provides a range of services including Insight Hour webinars, Network Events, the Foundation Programme, Roundtables, and Spotlight Series webinars. Key resources include the EIDA Handbook, Sharon's Policy template, Directory of Support Services, and 16 Days of Activism campaign materials. The HR Charter provides a separate commitment framework for individual HR professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Beacon Programme: Top-tier membership for organisations that want to lead the way in how workplaces respond to domestic abuse. Includes all benefits of Strategic Partnership plus dedicated specialist support from EIDA, membership of the Beacon group, and opportunities to co-create practical tools and guidance.
• Strategic Partner
• HR Charter
• Foundation Programme

Products and services

• EIDA Membership Free membership for UK employers providing access to member-only resources, event invitations, the EIDA Handbook, Sharon's Policy template, and a community of employers committed to creating an effective workplace response to domestic abuse.
• Beacon Programme Top-tier paid membership offering all Strategic Partner benefits plus dedicated specialist support from EIDA, Beacon group membership, and opportunities to co-create practical tools and guidance.
• Strategic Partner Programme Premium partnership tier providing support from EIDA, attendance at exclusive roundtables, and an annual EIDA engagement event the partner can host or gift.
• HR Charter A commitment programme for individual HR professionals developed with Working Futures. Signatories receive tools, resources, event access, a digital badge, and commit to championing domestic abuse awareness within their organisations.
• Insight Hour Webinars Member-only online webinars exploring different topics relating to domestic abuse, including LGBT+ perspectives, Honour-based Abuse, domestic abuse legislation, and the Bright Sky app.
• Network Events Interactive in-person events focusing on specific topics relating to domestic abuse, where EIDA members engage with expert speakers, survivors, leading employers, and network with other members.
• Foundation Programme Step-by-step implementation guidance for organisations starting to address domestic abuse in the workplace, providing two in-person one-day sessions with an additional 1-1 follow-up online session. Included in Beacon and Strategic Partner memberships and available to other organisations for a fee.
• Roundtables Sector or theme-focused sessions (e.g. rail sector, coercive and controlling behaviour) providing space for conversations, good practice and challenges to be shared among employers.
• Spotlight Series Webinars Mini series of 30-minute spotlights open to all, where partners provide information to bring greater breadth and understanding to UK employers' domestic abuse responses.
• EIDA Handbook Comprehensive handbook providing guidance for employers on domestic abuse response, included in membership benefits.
• Sharon's Policy Template Editable domestic abuse policy template available to members for implementing workplace policies.
• Directory of Support Services Comprehensive directory of specialist support services for employees affected by domestic abuse.
• Tuesday Trio Newsletter Regular newsletter providing updates on EIDA activities, news, resource publications, and sector developments delivered every Tuesday.

Quantifiable outcome

• EIDA references that victims are assaulted more than 35 times before calling for help — highlighting the importance of workplace intervention

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Working FuturescoreStrategic or Co-development PartnerWorking Futures (previously CIRCAL) collaborated with EIDA to develop the HR Charter against Domestic Abuse. Together they ran online sessions with hundreds of HR professionals to increase awareness, ultimately producing the HR Charter commitment framework for individual HR professionals.
• HestiacoreStrategic or Co-development PartnerHestia is a key partner providing crisis support, refuges, and the Everyone's Business service. They operate the UK Bright Sky domestic abuse app, the national Respond to Abuse Advice Line (referenced in Domestic Abuse Act 2021 Statutory Guidance), and the Everyone's Business Award for employers. Hestia has worked with over 400 businesses providing IDVA services for employers.
• RefugeminorStrategic or Co-development PartnerRefuge provides specialist support for victim-survivors and has created digital tools including the Home Tech tool and Digital Breakup tool for tech-enabled abuse. EIDA shares these resources with employers.
• WalkSafeminorGTM or Marketing PartnerMitie (EIDA Beacon member) partnered with WalkSafe, a personal safety app connecting employees with trained advisers in a specialist security control centre, as part of their Safer Communities initiative.
• FujitsuminorStrategic or Co-development PartnerAs a Beacon member, Fujitsu provided pro bono support including funding for EIDA's brand new CRM and website, enabling better tailoring of support for members.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Refuge: Refuge is a UK specialist domestic abuse charity providing survivor support, refuges, and digital safety tools (Home Tech, Digital Breakup). It is referenced in the same statutory framework as EIDA and overlaps with EIDA in providing resources that employers route employees to.
• Respect: Respect is a UK charity working with both victims and perpetrators of domestic abuse, and operates the Respect Phoneline and accreditation frameworks used by employers and frontline services. Comparable to EIDA as a UK DA-sector charity engaging employers and policymakers.
• Women's Aid: Women's Aid is the UK federation of domestic abuse services, operating the National Domestic Abuse Helpline and providing employer-facing resources. It overlaps with EIDA's mission of supporting DA-affected employees and is a peer in the UK DA charity ecosystem.
• Hestia: Hestia is a UK domestic abuse charity that — like EIDA — works directly with employers to deliver workplace DA responses, including IDVA services, the Bright Sky app, and the Respond to Abuse Advice Line referenced in the Domestic Abuse Act 2021 Statutory Guidance. Hestia is both a strategic partner and a direct competitor for employer DA engagements.
• Business Disability Forum: Business Disability Forum is a UK employer membership charity helping organizations become disability-inclusive. Structurally analogous to EIDA — paid premium tiers, employer resources, advisory support — and competes for the same corporate D&I/wellbeing budget.
• Business in the Community: Business in the Community is a UK Royal-Voluntary-Service-backed employer membership charity addressing workplace social issues (mental health, inclusion, domestic abuse). It is the closest analogue to EIDA in structure — a membership body helping employers tackle societal issues — and offers overlapping wellbeing and DA resources.
• Surviving Economic Abuse: Surviving Economic Abuse is a UK charity focused on economic abuse, a topic explicitly highlighted by EIDA members like Lloyds Banking Group. It overlaps with EIDA's employer-education mission on financial/economic dimensions of domestic abuse.

Broad incumbents

• Mind (UK): Mind is the UK's largest mental health charity with employer-facing programmes (Mind Workplace Wellbeing, Mental Health at Work). It is a broader incumbent than EIDA in the workplace wellbeing space and could absorb DA-related workplace wellbeing demand.
• Samaritans: Samaritans operates a UK-wide emotional support helpline and employer wellbeing partnerships. While not focused on domestic abuse, it is a broad incumbent charity addressing workplace mental health and competing for similar employer CSR/Wellbeing spend.

Regional players

• CIPD (Chartered Institute of Personnel and Development): CIPD is the UK professional body for HR and people development, providing policy guidance, training, and member resources that overlap with EIDA's HR-Charter programme and people-management guidance on domestic abuse. A natural partner and indirect competitor for HR-professional mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@EIDAOrg
• LinkedInlinkedin.com/company/eidaorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Employers' Initiative on Domestic Abuse