EiE English Institute 밀양 캠퍼스

What EiE English Institute 밀양 캠퍼스 does

EiE English Institute is a K-12 English language education franchise operated by Korea E&P Co., Ltd. ((주)코리아이앤피), a privately held Korean corporation headquartered at Korea University's Natural Sciences Campus in Seoul (안암로 145, 606-1,2호). The Miryang campus is one of 100+ franchised campuses delivering English instruction to elementary and middle school students across South Korea, with approximately 30,000 enrolled students reported nationwide as of 2021. Instruction is organized into a four-stage progression: Rookies Course (beginner elementary), Leaders Course (intermediate four-skill integrated), M.E.C. (middle school comprehensive aligned to the revised national curriculum), and Global Leaders Course (advanced discussion, debate, and essay writing).

The curriculum is delivered through EiE's proprietary 3-stage Expression English System, which integrates blended learning (on/offline fusion), flipped classroom methodology (self-directed pre-study), and output-oriented teaching that prioritizes speaking and writing over receptive comprehension. The in-class experience is supported by a proprietary LMS/LCMS hosting the PREP pre-study system, REVIEW post-class system, and an E-Library of 1,000+ digital books. Recent technology additions include AI CLASS (avatar-based AI learning officially launched March 2026), the Talktree AI-powered speaking app (introduced February 2025), and EiE Navigator — a franchise management and analytics tool built on Genspark AI introduced at the January 2026 strategy seminar. A content library of 10+ textbook series (Kopi Wang, Dr. Phonics, Sound First, Reading Quest, First Grammar, Junior Plus, Senior Plus, Ready to Series, Pre Let's, Fact Prep, Pre Junior) and Teacher's Practical Guide (TPG) materials standardize instruction across the franchise network.

EiE operates a franchise distribution model under its E. Partners program. Each campus is independently owned and operated by a licensed franchisee (원장) who charges tuition directly to enrolled families; tuition revenue flows to the campus operator, while Korea E&P earns revenue through franchise fees, proprietary textbook and curriculum material sales, LMS platform access fees, and ongoing franchise support services. Marketing is conducted across multiple channels: TV commercials on KBS, SBS, MBC, and EBS; parent orientation sessions at individual campuses; an annual English speech contest (국제 영어말하기 대회) with regional qualifiers and national finals; and digital channels including Naver Blog, Naver Cafe, Instagram, YouTube, and Kakao. The company is founder-controlled under representative director 류재근 (Ryu Jae-geun), with no public listing, institutional investment, or M&A activity disclosed.

Name

EiE English Institute 밀양 캠퍼스

Legal name

(주)코리아이앤피

Website

https://eie.co.kr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

EiE English Institute is a South Korean K-12 English education franchise operating 100+ campuses nationwide under Korea E&P, delivering an output-oriented Expression English curriculum backed by Korea University with proprietary LMS and AI-augmented features for elementary and middle school students.

Ownership category

akta.pro rank

Product category

K-12 English Language Education

NAICS

Language Schools (61163), Language Schools (611630), Educational Support Services (6117)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Bilingual/ESL/ELL & Multilingual Learner Support Tools (EDAFAOAK)

akta.pro secondary industries

Language Learning eLearning Modules (ESL/EFL) (EDAGAEAI), Grammar, Vocabulary & Pronunciation Materials (EDAGAHAB)

Keywords

• English language education
• K-12 English tutoring
• English expression curriculum
• Blended learning platform
• Franchise education network

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Tuition and fees from franchise campus operations: Each EiE franchise campus (분원) charges tuition to enrolled students (K-12). Tuition revenue flows to campus operators, with franchise fees and curriculum/教材 supply revenue flowing to the parent company (코리아이앤피). The company also earns revenue from textbook and curriculum material sales, LMS platform access fees, and franchise support services.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels11 records

Core offering

EiE (Express in English) is an output-oriented English education program developed by Korea E&P based on Korea University's decades of foreign language education experience, delivered to K-12 students through a network of 100+ franchise campuses and an online LMS. The program follows a proprietary three-stage Expression English System (Blended, Flipped, Output-Oriented) across four course levels (Rookies, Leaders, M.E.C., Global Leaders), supplemented by online PREP/REVIEW systems, an E-Library of 1,000+ e-books, AI CLASS avatar instruction, and a comprehensive textbook and TPG catalogue.

Product overview

EiE (Express in English) English Institute is a comprehensive English education franchise operating under Korea University, offering a multi-stage curriculum across four main course levels — Rookies Course (beginner), Leaders Course (intermediate), M.E.C. (middle school comprehensive), and Global Leaders Course (advanced). The platform is built on a three-stage expression English system encompassing Blended Learning (online/offline fusion), Flipped Learning (reverse classroom), and Output-Oriented Class methodology (presentation and discussion-focused). Supporting the core in-class programs are online components: PREP (pre-class preparation), REVIEW (post-class reinforcement), and E-Library (1,000+ digital books). AI capabilities were introduced through AI CLASS with avatar services (launched 2026), supplemented by AI-powered tools such as the Talktree speaking app. A comprehensive library of Teacher's Practical Guide (TPG) materials supports instructors across all levels, including Phonics, Pre Let's, Kopi Wang, Fact Prep, Pre Junior, Junior Plus, Senior Plus, and Grammar series. Additional products include the EiE English Blade comic book and various specialized curricula such as Sound First, Dr. Phonics, Reading Quest, and the Ready to Series.

Differentiator

Problem solved

Functional benefit

Brands

• Rookies Course: Beginner level course focusing on conversation skills and mastering 1,000 essential elementary English vocabulary
• Leaders Course
• M.E.C.
• Global Leaders Course
• PREP
• REVIEW
• E-Library
• AI CLASS
• Kopi Wang
• Sound First & Dr. Phonics
• EiE English Blade
• Reading Quest
• Talktree

Products and services

• Rookies Course Beginner-level English course targeting elementary students, aiming to improve conversational ability and master approximately 1,000 essential elementary English vocabulary words as the first stage of the EiE curriculum.
• Leaders Course Intermediate-level intensive English course integrating four major skill areas (reading, writing, speaking, listening) with a focus on Output-oriented expression English training.
• M.E.C. (Middle school English Course) Comprehensive middle school English course completing the full 3-year middle school curriculum aligned with the revised national curriculum, covering all essential middle school English topics.
• Global Leaders Course Advanced-level English course focused on debate, discussion, and high-level essay writing skills for students seeking mastery in English expression.
• EiE Online Program (PREP + REVIEW + E-Library) Online learning suite that mirrors EiE classroom instruction: PREP for pre-class self-study, REVIEW for post-class comprehension reinforcement, and E-Library with 1,000+ e-books for graded reading practice.
• AI CLASS AI-powered online learning program featuring avatar-based interaction for enhanced student engagement, integrated into the EiE LMS as part of online instruction.
• Talktree Speaking App AI-based speaking practice application using latest AI technology to develop students' spoken English skills.
• E. Partners Franchise Program Franchise offering that licenses the EiE curriculum, brand, training, and operational support to independent campus operators across South Korea (E. Partners / 분원).
• Reading Quest Reading comprehension curriculum designed to enhance students' reading skills as part of the EiE supplementary curriculum.
• Sound First & Dr. Phonics Phonics-based reading and pronunciation curriculum for early English learners, used as foundational material within the EiE supplemental program.

Quantifiable outcome

• Elementary students master 1,000+ essential vocabulary words through Rookies Course
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature9 records

Partnerships

One partnership is on record.

• CJ택배 (CJ Logistics)minorOthersCJ택배 handles physical distribution and delivery of textbooks and curriculum materials to franchise campuses across South Korea.

Scale indicators4 records

Recent moves18 records

Expansion highlights4 records

Emerging players

• iGoto (iGotoEnglish): Korean online English learning platform offering 1:1 native-speaker lessons and AI-assisted tutoring. Comparable to EiE as a Korean ESL provider targeting the same parent demographic, but delivered online rather than via franchise campuses.

Direct peers

• Chungdahm Learning: Operates April English and Pagoda brand English academies in Korea, focusing on output-oriented speaking and writing programs for K-12 students. Closely comparable to EiE in target customer (K-12), curriculum philosophy (expression/output), and franchise-style delivery.
• Jason English: Korean English education franchise targeting K-12 students with multi-level curriculum and speaking-focused methodology. Comparable to EiE in franchise structure, K-12 positioning, and EFL output emphasis.
• YBM Education: The largest English education franchise in South Korea, offering in-person English programs across multiple levels through owned and franchised campuses. Directly comparable to EiE on K-12 ESL franchise model, scale ambition, and curriculum structure.
• YBM Net: Online English learning platform affiliated with YBM Group, offering digital English courses. Comparable to EiE's LMS, PREP/REVIEW, and AI CLASS online components, and represents a relevant online-only alternative for Korean English learners.
• Wendy's English: Korean English conversation school franchise with multi-level curriculum and franchise campus network. Directly comparable to EiE on franchise-based English education delivery for children and adolescents in Korea.

Broad incumbents

• Visang Education: Major Korean educational content and textbook publisher with digital learning products. Comparable to EiE as a broader education incumbent supplying curriculum and learning content into Korean schools and academies.
• Daekyo (Cosmos / Cool School): Korea's largest educational content publisher and broader K-12 education group (Cosmos brand). Comparable to EiE as a larger incumbent with overlapping curriculum/textbook publishing capabilities and broader educational reach.
• EF English First Korea: Global English language training franchise with significant Korean presence. Comparable to EiE as a broader ESL franchise operator with in-person campus delivery, though serving broader age and proficiency segments.

Others

• Megastudy: Large Korean education company primarily focused on high-school entrance exam prep and online lecture platforms. Adjacent to EiE in the broader Korean private education market but different segment (exam prep vs. expression/output English for K-12).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCQXTX1vXkWK9GYP-bIeDIQ/featured
• Instagraminstagram.com/eie_englishprogram_official
• LinkedInlinkedin.com/company/eie-english-institute-%EB%B0%80%EC%96%91-%EC%BA%A0%ED%8D%BC%EC%8A%A4

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EiE English Institute 밀양 캠퍼스