株式会社エイコー

What 株式会社エイコー does

株式会社エイコー (Eiko Co., Ltd.) is a Japanese privately held manufacturer and wholesaler of custom regional tourist souvenirs and specialty merchandise, founded on April 6, 1963 and headquartered in Matsumoto City, Nagano Prefecture. The company employs approximately 60 staff across six regional sales offices spanning Matsumoto (HQ), Nagano, Ōmachi, Takayama (Gifu), Tokyo, and Sapporo (Hokkaido), enabling nationwide B2B coverage of Japan's tourism and retail markets. The president and representative director is Kiyoshi Tanaka (田中 潔), and stated registered capital is 100 million JPY.

The product portfolio spans four categories: food products (notably gluten-free rice-flour Character Churros with custom text, and a custom potato fry seasoning system with over 300 flavor options), fancy goods/novelty items (including the Fripen — a novelty pen that dispenses sugar, sprinkles, or seasoning when shaken), special sales merchandise (custom badges, metal goods, commemorative gifts, event merchandise), and comprehensive annual product catalogs. The underlying capability is end-to-end original product development — from concept and design through manufacturing and distribution — with a particular strength in small-lot custom production, including region-specific text/lettering on food items and customizable packaging and sticker artwork for retail buyers.

The business model is sales-led and B2B-centric, with quote-based pricing tied to customization, volume, and specifications. Revenue streams include wholesale of national and regional tourist souvenirs to tourist shops and mass merchandise retailers (量販店), custom special-order merchandise (badges, metal goods, gifts, event items), retail display and fixture design/production, and operation of specialty souvenir stores and event shops. Direct-to-consumer sales occur through Yahoo! Shopping storefronts (eikomart2, yamasanka), supplemented by a YouTube brand channel and Instagram accounts (eiko_38, eikooriginal), while B2B engagement is driven by the regional sales office network plus industry trade show participation such as Yamasanka promotional events. No revenue, funding, M&A, or AI capability data is disclosed in available materials.

Name

株式会社エイコー

Legal name

株式会社　エイinco

Website

https://eiko38.jp

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

株式会社エイコー is a Japanese custom souvenir and specialty merchandise manufacturer founded in 1963, headquartered in Matsumoto, Nagano Prefecture. It designs, produces, and wholesales original tourist souvenirs, novelty food items, and event merchandise to B2B buyers — tourist destinations, mass retailers, and cafes — across six regional offices nationwide.

Ownership category

akta.pro rank

Product category

Tourist Souvenir Manufacturing

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

SIC

Costume Jewelry & Novelties (3960), Retail-Variety Stores (5331)

akta.pro primary industry

Tourist Souvenir & Destination Gift Shops (CRALAJAA)

akta.pro secondary industries

Gift Baskets, Gourmet Gifts & Corporate Gifting Retail (CRALAJAF), Sports, Concert & Venue Gift Shops (CRALAJAH)

Keywords

• Tourist souvenir manufacturing
• Custom promotional merchandise
• Original product development
• Regional gift products
• Novelty food items

Headquarters

HQ city

Matsumoto

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Tourist Souvenir Products: Design, manufacturing, and wholesale of regional tourist souvenirs for destinations across Japan. This includes both nationwide and Shinshu-regional souvenir products.
2. Special Products (バッヂ・メタル等): Custom-made badges, metal products, gifts, commemorative items, and event merchandise. Includes both standard and special-order products.
3. Store Display & Design: Design and production of retail store displays and fixtures for souvenir shops and retail locations.
4. Specialty Store & Event Shop Operations: Planning and operation of specialty souvenir stores and event shops, including retail operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

株式会社エイコー designs, manufactures, and wholesales original tourism souvenirs and custom merchandise for tourist destinations, souvenir retailers, and mass merchandise chains across Japan. Its offerings span four categories: food products (custom text-printed gluten-free Character Churros, 300+ flavor potato seasoning systems), fancy goods and novelty items (e.g., Furi-pen dispensers), special-order items (badges, metal goods, commemorative gifts, event merchandise), and a comprehensive product catalog. The company also produces retail store displays and operates specialty souvenir/event shops, with flexible small-lot production capabilities.

Product overview

株式会社エイuco is a regional souvenir and specialty products company based in Matsumoto, Nagano Prefecture, offering a platform of original custom products across four main categories. The core offerings include customizable food products (Character Churros, Fripen novelty pen, and custom potato seasoning), alongside fancy goods, special sales items (badges, metal goods, commemorative gifts), and a comprehensive product catalog. The company specializes in small-lot production for tourism destinations, retail stores, and event shops throughout Japan.

Differentiator

Problem solved

Functional benefit

Products and services

• Character Churros (文字チュロス) Gluten-free churros made with domestically produced rice flour with a mochi-like (chewy) texture, customizable with names, place names, or any text requested by the customer. Available for small-lot production for takeout or café menus.
• Furi-pen (フリペン) A novelty pen container that holds various raw materials such as sugar, sprinkles, or seasonings. When the cap is removed and the pen is shaken, the contents are dispensed from the pen tip.
• Custom Potato Fry Seasoning (ポテト) Custom potato fry seasoning powder with over 300 flavor options to choose from; customers can create their own unique potato fries with original top and side seal designs.
• Special Sales (特販) — Custom Badges, Metal Goods, Commemorative Gifts, and Event Merchandise Special-order manufacturing and sales of custom badges (バッヂ), metal goods (メタル等), commemorative gifts, and event merchandise for corporate clients and retailers.
• Food Product Line (食品) — Tourist Souvenir Food Items Food product category covering souvenirs and original food products designed for tourism destinations and retail stores, distributed wholesale and via Yahoo Shopping storefronts.
• Fancy Goods (ファンシー雑貨) Category of fancy goods and novelty items including the Furi-pen dispenser and other non-food souvenir merchandise sold through Yahoo Shopping and B2B channels.
• Comprehensive Product Catalog (総合カタログ) Comprehensive product catalog (2026 edition) released as a downloadable PDF that showcases the company's full range of original souvenir and specialty products for B2B buyers and retailers.
• Tourism Souvenir Wholesale & Store Display Design Planning, manufacturing, and wholesale of national and regional tourism souvenirs to tourist destinations across Japan, plus design and production of retail store displays and fixtures for souvenir shops and retail locations.
• Specialty Store & Event Shop Operations Planning and operation of specialty souvenir stores and event shops, including retail operations as part of the special sales division.

Quantifiable outcome

• Small-lot production available for custom products
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Yahoo! Japan Shopping (Yahoo!ショッピング)minorChannel Partner/ Reseller/ DistributorE-commerce marketplace partnership for online product distribution through multiple storefronts (eikomart2, yamasanka)
• Yamazaki (山崎兴业 - Yamasanka brand)minorChannel Partner/ Reseller/ DistributorDistribution partnership through Yamazaki retail brand storefronts and promotional channels

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Village Vanguard: Japanese variety retailer stocking novelty, gift, and pop-culture merchandise. Comparable to Eiko's specialty store operations and quirky gift assortment.
• Felissimo: Japanese gift and lifestyle retailer with custom corporate gift and original product lines. Comparable to Eiko's custom merchandise, gift, and corporate gifting capabilities.
• Animate: Japan's largest anime and character merchandise retailer with nationwide store network. Overlaps with Eiko's specialty gift, novelty, and event merchandise retail segment.

Others

• Senshukai (Belluna): Japanese gift and lifestyle catalog retailer offering custom gift sets and seasonal merchandise. Comparable to Eiko's gift, commemorative, and event merchandise operations.
• Toppan (Souvenir & Print Division): Large Japanese printing and packaging conglomerate with custom merchandise and promotional product capabilities. Comparable to Eiko's custom badge, metal, and commemorative product manufacturing.

Broad incumbents

• Tokyu Hands (Hands): Japanese variety store chain offering novelty, gift, and creative lifestyle merchandise. Comparable to Eiko's fancy goods and novelty product mix across multiple categories.
• Sanrio: Japan's leading character goods company producing licensed souvenirs, gift items, and merchandise sold through retail and wholesale channels. Comparable to Eiko in licensed/pop-culture souvenir merchandising for tourist destinations.
• Bandai Namco Amusement: Major Japanese character goods and amusement prize manufacturer with nationwide retail and wholesale distribution. Overlaps with Eiko's novelty, custom merchandise, and event/concession merchandise businesses.
• Loft (Seven & i Holdings): Japanese variety goods retailer with nationwide stores selling gifts, stationery, and novelty items. Comparable to Eiko's mixed fancy goods and souvenir assortment sold via physical retail.

Direct peers

• KIDDY LAND: Japanese character goods and souvenir retailer operating owned and franchised stores nationwide. Comparable to Eiko's souvenir retail and event shop operations with similar product mix and customer demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/eiko_38
• YouTubeyoutube.com/@%E3%81%8A%E3%81%BF%E3%82%84%E3%81%92%E3%81%AE%E3%82%A8%E3%82%A4%E3%82%B3%E3%83%BC
• Instagraminstagram.com/eiko_38
• LinkedInlinkedin.com/company/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%82%A8%E3%82%A4%E3%82%B3%E3%83%BC

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 株式会社エイコー