Eilert Akademie | The Science of Emotions

What Eilert Akademie | The Science of Emotions does

Eilert Akademie | The Science of Emotions is a privately held professional training and coaching academy founded in 2001 in Berlin by Dr. Dirk W. Eilert and operated as a sole proprietorship. The business delivers a structured "Three-Pillar Concept" built on three proprietary, trademarked methodologies — emTrace® (emotional freedom), Mesource® (emotional resilience), and Mimikresonanz® (emotional resonance / nonverbal perception) — supported by a dual foundation of Applied Neuroscience certification (Certified Practitioner through Certified Expert) and a KI-assistierter Coach certification built on third-party generative AI tools (ChatGPT Plus, Claude Pro, or Gemini Advanced). Programs are delivered in hybrid format at four European locations (Berlin, Paris, Zurich, Innsbruck) and via Webucation online, with cohorts capped at 16–20 participants.

The company monetizes through multiple streams: one-time fees for basistraining and advanced certifications (991–1,650 EUR plus VAT), a recurring KI-Kompetenz-Community subscription at 67 EUR/month, sales of branded physical and digital training tools, card sets, posters, and books (1–82 EUR), and customized B2B inhouse training for corporate leadership and HR departments. Customers are primarily professional coaches, trainers, and therapists seeking certified methodologies, with corporate leadership/HR and individual learners as secondary segments. Three core trainers/faculty (Dr. Dr. Damir del Monte, Prof. Dr. Anna Buchheim, Mia Quick) deliver the neuroscience and methodology programs alongside the founder.

The business operates with 1–10 employees, no external funding, and four registered trademarks. Distribution combines direct seminar booking via the Evidenz GmbH platform, a multilingual website (DE/AT/CH variants), an e-commerce shop, organic social presence on Facebook, Instagram, LinkedIn, and X, email marketing via CleverReach, Amazon and Junfermann Verlag affiliate partnerships, and earned media coverage in TV, radio, and print. No public revenue, ARR, or headcount growth figures are disclosed.

Name

Eilert Akademie | The Science of Emotions

Legal name

Dr. Dirk W. Eilert

Website

https://eilert-akademie.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Eilert Akademie is a Berlin-based private training academy founded in 2001 that certifies professional coaches, trainers, and therapists in three proprietary emotional intelligence methodologies (emTrace, Mesource, Mimikresonanz), delivered across four European cities and online.

Ownership category

akta.pro rank

Product category

Professional Training and Coaching Services

NAICS

Professional and Management Development Training (611430), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAEANAL

Train-the-Trainer & Instructor Enablement Services

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Training & Technical Enablement Services

SECONDARYEDAKAMAL

Staff Training, Coaching & Professional Development (SEL/Mental Health)

Education/Special Education & Learning Support Services/Social-Emotional Learning (SEL) & Mental Health Supports (School-Based)

SECONDARYHSADAJAB

Mindfulness-Based Coaching & Training (MBSR/MBCT-style)

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYEDAFACAM

Social-Emotional Learning (SEL) & Wellbeing Digital Curriculum

Education/Education Technology (EdTech) & Digital Learning/Digital Curriculum, Courseware & Interactive Learning Content

Keywords

• Emotional intelligence training
• Professional coaching certification
• Applied neuroscience education
• AI-assisted coaching
• Corporate leadership development

Headquarters

HQ city

Berlin, Berlin

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Professional Training Programs: Fee-based seminars and certifications including basistraining, advanced modules, and expert certifications for coaches, trainers, and therapists. Programs include emTrace, Mesource, Mimikresonanz, and Neuroscience certifications with multi-day in-person or online formats.
2. KI-Kompetenz-Community Membership: Monthly subscription membership providing ongoing AI coaching workshops, Living Library access with tutorials and video content, and community networking. 67 EUR monthly plus VAT, minimum 24 hours/year of content.
3. Product Sales: Sale of coaching tools, books, card sets, posters, and physical training materials including emTrace tools, Mesource cards, Mimikresonanz materials, and motivational products. Prices range from 1 EUR to 82 EUR.
4. Corporate Inhouse Training: Customized training and keynote presentations for corporate leadership and HR departments on emotional intelligence and corporate culture.
5. Online Training Components: Preparatory online training modules included with seminar bookings, providing digital content for seminar preparation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Eilert-Akademie delivers paid professional training and certification programs for emotional intelligence coaching built on a three-pillar concept: emTrace® (emotional freedom), Mesource® (emotional resilience), and Mimikresonanz® (emotional resonance / nonverbal perception). These are anchored by a dual scientific foundation consisting of an Applied Neuroscience certification track (Certified Expert of Applied Neuroscience) and a KI-assistierter Coach (AI-assisted Coach) certification, supported by an ongoing subscription community and physical/digital coaching tools.

Product overview

Eilert-Akademie is a professional training and coaching education provider offering a structured three-pillar methodology (emTrace® for emotional freedom, Mesource® for emotional resilience, and Mimikresonanz® for emotional resonance) built on a dual foundation of Applied Neuroscience education and AI-assisted coaching certification. The portfolio includes foundational and advanced training modules in neuroscience (Certified Practitioner through Certified Expert levels), AI competency training through the KI-assistierter Coach program, and an ongoing KI-Kompetenz-Community subscription. Physical and digital training tools complement the methodology programs, including card sets, models, posters, and publications for use in coaching practice.

Differentiator

Problem solved

Functional benefit

Brands

• emTrace: Integrative emotions coaching method focusing on emotional freedom and releasing emotional blockades.
• Mesource
• Mimikresonanz
• Eilert Institute

Products and services

• emTrace® Coach Certification (Emotional Freedom) Certification program training coaches to use the proprietary emTrace® methodology to help clients effectively release emotional blockages in a light and sustainable way.
• Mesource® Resilienzcoach Certification (Emotional Resilience) Certification program training coaches in Mesource® methodology for emotions and stress regulation to develop powerful emotional balance in clients.
• Mimikresonanz® Trainer Certification (Emotional Resonance) Certification program training trainers in Mimikresonanz® methodology to enhance nonverbal perception skills using facial micro-expression analysis (TtP = Talk to People).
• Certified Expert of Applied Neuroscience Full neuroscience certification program providing deep understanding of neuronal information networks and how to combine them synergistically with digital networks for advanced coaching practice.
• KI-assistierter Coach (AI-assisted Coach) Certification Training program on using artificial intelligence (ChatGPT Plus, Claude Pro, Gemini Advanced) as a coaching assistant for preparation, execution, and follow-up of coaching sessions, including developing custom AI assistants.
• Basisausbildung Applied Neuroscience Four-day foundational training in applied neuroscience covering functional neuroanatomy, brain as complex system, limbic system, and neurobiological foundations of therapy and coaching. Certifies attendees as Certified Practitioner of Applied Neuroscience.
• Neuroscience Aufbaumodul Persönlichkeit & Störungen Three-day advanced module covering personality dimensions, neurobiology of personality, psychopharmacology basics, and neurobiological foundations of psychological disorders. Part of the Certified Expert of Applied Neuroscience track.
• Neuroscience Aufbaumodul Trauma & Schmerz Advanced module on the neurobiology of stress, trauma, and pain, including psychosomatic competence and the psychical immune system. Part of the Certified Expert of Applied Neuroscience track.
• Neuroscience Aufbaumodul Entwicklung & Bindung Advanced module covering developmental neurobiology from conception to puberty, attachment theory, and how attachment patterns form and can be influenced. Part of the Certified Expert of Applied Neuroscience track.
• Neuroscience Aufbaumodul Wahrnehmung & Lernen Advanced module on perception, learning, and memory including sensory systems, brain reality construction, memory systems, and learning optimization. Part of the Certified Expert of Applied Neuroscience track.
• KI-Kompetenz-Community Membership Annual subscription community providing monthly workshops (minimum 24 hours/year), Living Library with tutorials and video content, and ongoing AI competency development for coaching professionals at 67 EUR per month plus VAT.
• emTrace® Coaching Tools (Cards, Models, Physical Tools) Training tools including Balance Board, Values Box, Intervention Overview, Octagon Process Framework, Eye Patch, Brain Explanatory Model, Basic Process, Hero's Journey, Mask, pocket cards, and postcards for emotions education.
• Mesource® Coaching Tools (Cards, Models, Physical Tools) Resilience training tools including Mastery Cards, Meditation Pocketcards, Self-Worth Resources, Strength Mirror, Wisdom Wallet, Courage Figurine, DriverScan Pocketcards, KI-Assistent Pocketcards, and various laminated models and posters.
• Mimikresonanz® Tools (Cards, Posters, Models) Facial expression training tools including Gefühlsrad (Emotions Wheel), Feeling Conference Card Set, Emotions of the World card game, Motivkompass® (Motive Compass), Wholeception poster, and literature directory.
• Eilert-Akademie Books and Publications Published books on emotional intelligence topics including 'Mimikresonanz', 'Was dein Gesicht verrät', 'Integratives Emotionscoaching mit emTrace', and '30 Min. Mimik lesen', priced from 9.90 EUR to 58 EUR.
• Corporate Inhouse Training and Keynote Presentations Customized inhouse training programs and keynote presentations for corporate leadership and HR departments on emotional intelligence and corporate culture development.
• Mimikresonanz® TtP-Basistraining Foundational Mimikresonanz training program focused on Talk to People (TtP) methodology for nonverbal perception and facial micro-expression analysis.
• Online Training Components (Webucation) Digital preparatory and follow-up online training content delivered via Webucation (online video conference) bundled with seminar registrations.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Evidenz GmbHcoreTechnology or IntegrationExternal seminar management and booking tool provider. Provides the professional booking system embedded via iFrame on the Eilert-Akademie website for seminar registration and management. Data processed on Evidenz servers located in Germany (Kaiserstraße 170, 66386 St. Ingbert). GDPR data processing agreement (AVV) in place.
• Centrovital HotelminorOthersWellness hotel partnership for seminar participant accommodation in Berlin. Special booking rates available for Eilert-Akademie participants with direct booking using academy booking code.
• Dr. Dr. Damir del MontecoreOthersNeuroscience trainer and scientific expert. Delivers Applied Neuroscience basistraining and advanced modules (Persönlichkeit & Störungen, Entwicklung & Bindung). Holds multiple doctorates supporting scientific credibility.
• Prof. Dr. Anna BuchheimcoreOthersUniversity professor providing scientific support and training for Neuroscience advanced modules. Expert in developmental neurobiology and attachment research.
• Mia QuickcoreOthersLead trainer for KI-assistiertes Coaching (AI-assisted coaching) Basistraining program. Responsible for delivering the 4-day AI coaching certification.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• 6seconds: Global emotional intelligence organization delivering EQ certification and training programs with DACH distribution; shares Eilert's emotional intelligence focus but operates at broader international scale.
• Stefanie Stahl: German psychologist and bestselling author offering self-worth and emotional intelligence seminars and training for individuals and professionals, occupying adjacent space to Eilert's emotional resilience work.

Regional players

• DVCT (Deutscher Verband für Coaching und Training): Leading German coaching and training industry association setting standards and accrediting coaching training programs — operates in the same DACH coaching ecosystem as Eilert-Akademie.
• DBVC (Deutscher Bundesverband für Coaching und Coachingausbildung): German coaching industry association with a separate educational arm accrediting coaching training programs; comparable as a DACH ecosystem peer for coach certification standards.

Direct peers

• SySt-Institut München: Munich-based institute offering systemic coaching training and certification in the DACH region, serving the same professional coaches and therapists audience with multi-day seminar formats.
• Milton Erickson Institut Heidelberg: German institute providing systemic coaching and hypnotherapy certification programs to coaches, trainers, and therapists — directly comparable audience and product to Eilert-Akademie's professional certification offering.
• INSIGHTS MDI: International DISC-based coaching and consulting methodology provider with active DACH training and certification operations serving coaches, trainers, and HR professionals.
• wingwave: Methodology-driven coaching training (Besser-Siegmund method) targeting coaches and therapists with proprietary branded techniques, closely paralleling Eilert's emTrace®/Mesource®/Mimikresonanz® structure.
• NLP-Akademie Berlin: Berlin-based NLP coaching training and certification provider offering practitioner and master practitioner tracks to the same German-speaking professional coach audience.

Broad incumbents

• FranklinCovey: Global leadership and performance training company with a broad portfolio including emotional intelligence content; competes for the same corporate leadership and HR training budget as Eilert's Inhouse-Training line, though at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/EilertAkademie
• Facebookfacebook.com/EilertAkademie
• Instagraminstagram.com/eilertakademie
• LinkedInlinkedin.com/company/eilert-akademie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eilert Akademie | The Science of Emotions