EIML Paris

Name

EIML Paris

Legal name

VIDENUM

Website

https://eiml-paris.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition Fees (Individual Students): EIML Paris charges tuition fees directly to students who self-finance their education. Fees range from approximately €5,130 per year (for apprenticeship-track programs with company funding) to €9,765–13,420 per year for self-funded students in initial training, depending on program, year of study, and payment modality (single payment vs. 8-installment plan). International students outside the EU pay a higher rate.
2. Apprenticeship/Work-Study Company Funding (OpCo): For students in alternating training (alternance), company-work-study contracts (contrat d'apprentissage or contrat de professionnalisation), the training costs are fully covered by the OpCo (competency operator) to which the employer company is affiliated, based on cost-contracts published by France Compétences. Students pay no tuition fees in this model.
3. Taxe d'Apprentissage (Company Training Tax): French companies contribute 0.68% of their annual gross payroll as a 'taxe d'apprentissage' training tax. A portion (13% 'solde') can be freely directed by companies to EIML via the SOLTÉA platform. EIML receives these allocations through ISFJ (the habilitated entity of the GES/SKOLAE network). Companies such as luxury houses use this mechanism to support the school's training programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

EIML Paris is a private French Grande École that delivers state-recognized Bachelor and Master's level programs specializing in luxury marketing, merchandising, retail management, and client advisory. Programs are offered in initial-training and work-study (alternance) formats across seven campuses in France, with international exchange semesters at partner universities and an online MBA option for working professionals.

Product overview

EIML Paris is a Grande École specializing in luxury marketing and management education, operating under the SKOLAE network. The institution offers a comprehensive portfolio of programs ranging from Bachelor to Master's levels, including work-study (alternance) and initial training formats. Core programs include the Bachelor Marketing du Luxe, Cycle Mastère Luxe (holding Bac+5 State Visa), MBA Online in Luxury Marketing, and specialized tracks in International Marketing, Merchandising, Retail Management, and Client Advisor (in partnership with LVMH). The school also includes MODART International under its network, offering fashion management programs. Programs are delivered across 7 campuses in France (Paris, Aix-en-Provence, Bordeaux, Lille, Lyon, Reims, Rennes) with international exchange opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Bachelor Marketing du Luxe A 3-year undergraduate program training students in luxury marketing fundamentals, covering brand strategy, customer relations, and marketing specific to the luxury sector. Targeted at prospective French and international students entering higher education.
• Cycle Mastère Luxe – Marketing du Luxe en alternance A 5-year Master's cycle delivered in work-study format (alternance), combining theoretical luxury-marketing knowledge with professional experience in luxury companies. The program holds the French State Bac+5 Visa, the highest state recognition for a private higher-education institution.
• Mastère Marketing du Luxe – Rentrée de janvier en initial A Master's-level program with a January intake for students seeking initial training (non-work-study) in luxury marketing, allowing mid-year enrollment.
• MBA Online in Luxury Marketing An online MBA program focusing on luxury marketing, designed for working professionals and career changers seeking to enter or advance within the luxury sector through distance learning.
• Bachelor International Marketing Program A 3-year undergraduate program delivered entirely in English with international study opportunities at partner universities in London, Shanghai, New York, and Milan. Targeted at international students and French students seeking global exposure.
• Mastère International Marketing Program A 2-year Master's program delivered entirely in English, preparing students for international careers in luxury marketing with exchange-semester options at global partner universities.
• Summer Session A short-term summer program offering international academic exposure for students seeking brief intensive study experiences in luxury marketing in Paris.
• Bachelor Luxe, Merchandising et Design A 3-year undergraduate program combining luxury studies with merchandising and design fundamentals, preparing students for roles in visual merchandising and product presentation within luxury houses.
• Mastère Marketing et Stratégie Merchandising A 2-year Master's program training students in strategic merchandising, retail space design, and marketing strategy for luxury brands.
• Mastère Retail et Management de la Performance A 2-year Master's program focused on retail management and performance optimization in luxury retail environments, including CRM, KPI management, and team leadership. Holds RNCP39579 (Level 7) certification.
• Bachelor Retail dans le Luxe A 3-year work-study program training students in luxury retail operations, sales ceremonial, customer relationship management, and boutique management from year 1. Holds RNCP41493 (Level 6) certification and is accessible through the Parcoursup national platform.
• Bachelor Client Advisor x IME LVMH A 1-year work-study program co-developed with LVMH Métiers d'Excellence, training sales experts for LVMH luxury brands including Dior, Louis Vuitton, Givenchy, Guerlain, Tag Heuer, and Hublot. Tuition is fully funded by LVMH under the work-study contract.
• Bachelor Expertise Vente Bijouterie Horlogerie A specialized undergraduate program focusing on jewelry and watch retail expertise within the luxury sector.

Quantifiable outcome

• 82.6% graduate professional integration rate within the luxury sector.
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• LVMH (Métiers d'Excellence)coreStrategic or Co-development PartnerEIML Paris co-developed the Bachelor Client Advisor program in partnership with LVMH's Métiers d'Excellence (IME). This one-year work-study program trains client advisors specifically for LVMH luxury brands including Dior, Louis Vuitton, Givenchy, Guerlain, Tag Heuer, and Hublot. The program includes LVMH masterclasses, preparation for the LVMH Brevet d'Excellence (recognized across all LVMH brands), and a mandatory apprenticeship contract within an LVMH maison. LVMH fully funds tuition costs under the work-study model.
• SKOLAE NetworkcoreStrategic or Co-development PartnerEIML Paris is part of the SKOLAE higher education network, which encompasses nearly 20,000 students across multiple schools and 50 years of pedagogical expertise. The network provides shared resources, governance, brand infrastructure, international relations support, and alumni services. Within SKOLAE, EIML is also part of the GES (Groupe Eductive Supérieur) network.
• Hanyang University (Seoul, South Korea)minorStrategic or Co-development PartnerEIML Paris has an exchange agreement with Hanyang University in Seoul, South Korea, allowing students to spend a semester or year abroad. Students from EIML have participated in exchange programs at Hanyang, studying business and marketing courses in English, and living in university dormitories in the Wangsimni student district.
• Griffith College DublinminorStrategic or Co-development PartnerEIML Paris has a double-diploma agreement with Griffith College Dublin, Ireland, allowing students to spend a full academic year abroad and earn credentials from both institutions. Students from both the Marketing du Luxe and International Marketing Program tracks have used this exchange.
• Florence University of the Arts (Florence, Italy)minorStrategic or Co-development PartnerEIML Paris maintains an exchange partnership with the Florence University of the Arts (The American University of Florence), enabling students to study a semester in Florence — described as the birthplace of Italian luxury — with courses in fashion, marketing, and audiovisual studies. Students can create their own customized course schedule from the university's broad offerings.

Scale indicators7 records

Expansion highlights6 records

Broad incumbents

• HEC Paris: France's most prestigious business school with a dedicated Luxury Strategy & Marketing specialization in its MSc program. Represents the high-end incumbent against which EIML positions its luxury-specialist Mastère programs.
• ESSEC Business School: Top French grande école with an established MSc in Luxury Brand Management and a strong reputation in luxury-sector recruitment. A larger, broader incumbent competing for the same high-end student and employer pool as EIML.

Direct peers

• INSEEC: Major French private business school group that owns Sup de Luxe and offers a portfolio of luxury, marketing, and management programs. Competes with EIML for both students and luxury-sector employer relationships in France.
• Paris School of Business (PSB): Paris-based private business school offering Bachelor and MSc programs in marketing and luxury management. Competes directly with EIML for French students, international candidates, and luxury employer partnerships.
• ISC Paris: Paris-based private business school offering Bachelor and Mastère programs in luxury marketing, fashion, and cosmetics management. Targets the same French and international student segments as EIML.
• Istituto Marangoni: International fashion, luxury, and design school with campuses in Milan, Paris, London, and Florence. Directly comparable to EIML's Bachelor Luxe Merchandising Design and International programs, and competes in the same international student pool.
• Mod'Art International: Paris-based fashion management school already operating within the SKOLAE network alongside EIML. Offers Bachelor and Mastère programs in fashion management that overlap directly with EIML's luxury merchandising tracks.
• IE University: Madrid-based international university with a dedicated luxury management program and strong recruitment of non-EU students. Comparable to EIML's international track in curriculum, target student profile, and global corporate partnerships.
• EDC Paris Business School: Paris-based private school with a dedicated luxury and fashion management specialization. Targets a similar student demographic to EIML and competes for the same corporate recruiting relationships in the French luxury market.
• Sup de Luxe: Paris-based specialized luxury marketing and management school (part of the INSEEC group). Directly comparable to EIML in terms of program portfolio, target students, and corporate partner base in the French luxury industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eiml

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EIML Paris