Extra International Sport

What Extra International Sport does

Extra International Sport (EIS) is a privately held, locally owned sports training and events operator founded in 2011 and headquartered in Abu Dhabi, United Arab Emirates. The company delivers progressive youth and adult sports training across six disciplines — basketball, football, volleyball, track and field, badminton, and skateboard — using a proprietary coaching methodology it calls "Progressive Sports Training Solutions," in which coaching staff are positioned to push each student for measurable progress in physical, mental, and social skills during every session.

The core product portfolio spans year-round subscription training programs (2x or 3x per week), seasonal summer and winter camps, the "Sports Inclusion Training Program" (SITP) for Persons of Determination starting at age 5, and "The Game Plan" — a tournament and league system across basketball and beach volleyball formats for U12 through adult categories. Service delivery occurs at eight Abu Dhabi venues anchored by Zayed Sports City and supplemented through school and club partnerships (Liwa International School, Khalifa University, Armed Forces Officers Club, Active Sports Centre, First Kick Alkhawarzmi, and others).

Revenue is generated primarily through recurring monthly training subscriptions, transaction-based tournament registration fees, and corporate/group team-building events. Customer acquisition is driven by a direct-to-consumer motion via the company website (eisport.ae), word-of-mouth referrals, organic search, and social media. The company is privately held with no disclosed institutional investors, no funding rounds, and no publicly reported revenue, and has stated intentions to expand operations into the United States (North Carolina).

Name

Extra International Sport

Legal name

Extra International Sport

Website

https://eisport.ae

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Extra International Sport is a privately held Abu Dhabi-based sports training operator founded in 2011, delivering progressive coaching across six sports to youth, adults, and Persons of Determination via subscription programs, camps, and tournaments across multiple venues.

Ownership category

akta.pro rank

Product category

Youth Sports Training Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

akta.pro secondary industries

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB), Adaptive & Para-Sport Coaching (HSADAEAM), Adaptive & Para-Sport Training Programs (MPAKAJAK)

Keywords

• Youth sports training
• Multi-sport academy
• Sports inclusion program
• Sports camps
• Tournament league management

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sports Training Programs: Recurring training fees for year-round sports programs including basketball, football, volleyball, track and field, and badminton. Programs offer 2x-per-week or 3x-per-week training sessions.
2. Sports Camps: Seasonal summer (July-August) and winter (December-January) camps providing sports training during school breaks.
3. Tournaments and Leagues: Registration fees for competitive tournaments and leagues in basketball (5x5, 3x3) and volleyball (6x6, 2x2 beach volley) for various age categories.
4. Corporate and Group Services: Team-building events, youth exchange programs, and sporting events for corporate institutions and groups.
5. Sports Inclusion Training Program: Specialized training for Persons of Determination (POD), offering 2x or 3x per week sessions for children starting at age 5.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Extra International Sport operates a multi-sport training academy delivering progressive coaching in basketball, football, volleyball, track and field, badminton, and skateboard for youth and adults. The company runs recurring weekly programs (2x or 3x per week sessions), seasonal summer and winter camps, competitive teams, and tournament/league competitions (The Game Plan). It also offers a specialized Sports Inclusion Training Program (SITP) for Persons of Determination starting at age 5.

Product overview

Extra International Sports is a locally owned sports training provider founded in 2011, offering a portfolio of progressive sports training programs including Basketball, Football, Track and Field, Volleyball, Badminton, and Skateboard training. The company operates through its core Competitive Team program for elite athletes and a comprehensive Sports Programme for general participants, supported by specialized offerings such as the Sports Inclusion Training Program (SITP) for Persons of Determination, and seasonal Summer and Winter Camps. The company also manages The Game Plan tournament and league system for competitive play across multiple sports. Programs are delivered at various venues including Zayed Sports City, with registration available at multiple locations across Abu Dhabi.

Differentiator

Problem solved

Functional benefit

Products and services

• Basketball Training Progressive basketball training program for all skill levels, with monthly workout plans focused on ball handling, shooting, finishing and overall player development. Includes a Tiny Ballers program for ages 3-6.
• Football Training Progressive football training using a 'Progressive Training Approach' that emphasizes hard work and enjoyment of the sport, developing both physical fitness and social skills through challenges and team experiences.
• Track and Field Training Year-round track and field training program accepting participants from 3 years old, with mixed and female-only class options available.
• Volleyball Training Volleyball training program for ages 12 and up, offering 3x-a-week sessions with custom-fitted uniforms. Accepts all skill levels from 3-18 years and adults.
• Sports Inclusion Training Program (SITP) Year-round sports training program for Persons of Determination (POD), providing opportunities to develop physical fitness, demonstrate courage and participate in sharing of gifts, skills and friendship. Accepts ages 5-18 and adults, with 2x or 3x per week options.
• Summer Camp Sports training camp held during summer break (July-August) designed to keep children active while improving their sports and social skills.
• Winter Camp Sports training camp held during winter break (December-January) providing sports training and social skill development opportunities during school holidays.
• The Game Plan (Tournaments & Leagues) Tournament and league registration program for teams and individuals, offering competitions in 5x5 and 3x3 Basketball, 6x6 and 2x2 Beach Volleyball. Categories include Boys, Girls, and Mix (COED) across U12, U15, U17, and 18+ age groups.
• Badminton Training Sports training program available for registration, offering opportunities for skill development in badminton.
• Skateboard Training Skateboard sports training program available for registration, providing instruction for skateboard skill development.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Partners in Sports, Education and Entertainment SectorsminorStrategic or Co-development Partner · 1 January 2011The company works with partners in the sports, education, and entertainment sectors to provide capital resources, infrastructure, and financial support while working with management teams to enhance best practices and identify growth opportunities. The specific partner names are not publicly disclosed on the website.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• IMG Academy: US-based global sports and education performance training brand with multi-sport offerings. Comparable sport-specific coaching model and tiered training paths; far larger scale and international brand presence than EIS.
• i9 Sports: US youth sports franchise offering organized leagues and instructional programs across multiple sports. Similar community-based, multi-sport, age-segmented model that EIS could benchmark for US expansion.
• Decathlon UAE (Sports Training Programs): Global sporting goods retailer that increasingly offers in-store sports coaching and camps in the UAE. Comparable youth sports instruction offering at scale, with cross-subsidization EIS does not have.

Direct peers

• Manchester City Football Schools UAE: Premier League club's branded youth football coaching program active in the UAE. Competes with EIS for football families and venue access, with stronger brand pull but narrower sport focus.
• GEMS Sports Academy: GEMS Education's in-school and after-school sports programs across the UAE. Comparable subscription-based youth sports offering, often leveraging GEMS school partnerships similar to EIS's Liwa International School arrangement.
• LaLiga Academy UAE: Operates branded football (soccer) training academies across the UAE. Direct competitor for EIS's football coaching cohorts in the same Abu Dhabi/Dubai market, leveraging a global brand EIS lacks.
• Sport Stars Academy: UAE-based multi-sport youth academy offering basketball, football, swimming, gymnastics and similar programs in Abu Dhabi and Dubai. Directly comparable on multi-sport youth coaching, subscription model, and competitive geography.
• Urban Energy Sports Academy: UAE-based sports and fitness academy offering youth and adult coaching programs in Abu Dhabi/Dubai. Direct overlap on multi-sport youth coaching and subscription-based delivery model.

Regional players

• Challenger Sports: US-based youth soccer coaching and camp operator with international camp programs. Comparable subscription/seasonal coaching structure and progressive curriculum approach used by EIS.

Emerging players

• Special Olympics UAE: UAE affiliate of Special Olympics providing sports training for people of determination. Closest comparator to EIS's SITP inclusion program, representing both a peer and a potential partnership/competition for the inclusion niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/extra-international-sport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Extra International Sport