EJT École de journalisme de Toulouse

What EJT École de journalisme de Toulouse does

EJT École de journalisme de Toulouse is a private, non-profit (associative) higher education institution founded in 1990 in Toulouse, France, delivering state-recognized journalism training to bac+2 graduates across France. The school operates a core three-year initial training program (Formation initiale) leading to an RNCP-registered diploma (RNCP37841), alongside a work-study apprenticeship track (Formation par apprentissage) alternating school and newsroom placements, plus continuing education (Formation continue) and VAE pathways for working professionals. Specialized modules include a SPECIFIC-category drone pilot certification offered in partnership with the Direction de la Sécurité de l'Aviation Civile, and a sports journalism module taught by Romain Amalric that has produced consecutive Canal+ Grand Match winners. Pedagogical operations rest on a 36-person team led by director Pierre Ginabat.

The school's underlying technology footprint is modest: a WordPress public website (ejt.fr) supported by the WPSchoolPress administration system, with student work generated across audio, video, and written formats — exemplified by the Actu'Vu weekly news podcast, winner of best student radio at the Kaléido'Scoop 2022 national competition. There is no proprietary AI, ML, or platform technology disclosed; the institution's intellectual assets are pedagogical methodology, instructor quality, and its 1,100+ alumni network.

Revenue is generated through four streams: recurring tuition for initial training, recurring apprenticeship contract revenue from partner media companies, the French solde de la taxe d'apprentissage solicited from corporate payers, and government subsidies/scholarships tied to its agréée par l'État status. The go-to-market is event-driven (open days, annual competitive entrance exam at bac+2 level, word-of-mouth within France's journalism community), with marketing relying on organic digital presence, student-produced content, and the reputational flywheel of award wins. Geographic scope is domestic France, with no international or online expansion signals.

Name

EJT École de journalisme de Toulouse

Legal name

École de journalisme de Toulouse

Website

https://ejt.fr

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

EJT École de journalisme de Toulouse is a state-recognized, non-profit French journalism school founded in 1990 in Toulouse, delivering a three-year RNCP-registered degree plus apprenticeship, VAE, and continuing education tracks to bac+2 graduates aspiring to careers across French broadcast, print, and digital media.

Ownership category

akta.pro rank

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tuition fees (initial training): As a private associative higher education institution, EJT charges tuition for its initial journalism training programme. Exact fees are not publicly disclosed; the school notes costs on its admission page with a dedicated section on tuition ('Frais de scolarité').
2. Apprenticeship / Alternance: EJT offers a work-study (alternance) programme that pairs school-based learning with professional placement in media companies. Revenue from apprenticeship contracts contributes to the school's funding model.
3. Taxe d'apprentissage: EJT is habilitated to receive the 'solde de la taxe d'apprentissage' (apprenticeship tax), a French mechanism allowing companies to fund vocational training institutions. The school actively solicits this funding to improve teaching quality.
4. Government subsidies and scholarships: EJT is recognised by the profession, state-licensed (agréée par l'État), registered in the RNCP (RNCP37841), and authorised to receive scholarship holders (boursiers), indicating access to public funding.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

EJT is a higher education institution offering journalism training programs including a three-year initial training program (Formation initiale), an apprenticeship track (alternance) combining school and newsroom experience, continuing education (Formation continue), and VAE (Validation des Acquired Experience). The curriculum covers print, broadcast, and digital journalism, with specialized modules such as sports journalism and drone pilot certification (SPECIFIC category). Student productions include the award-winning Actu'Vu news podcast.

Product overview

EJT École de journalisme de Toulouse is a higher education institution under associative status, recognized by the journalism profession and approved by the State (RNCP37841). The school offers a three-year journalism program (Formation initiale) and an apprenticeship-based program (Formation par apprentissage), along with VAE and continuing education options. The curriculum combines theoretical training with practical experience through student productions like the award-winning Actu'Vu news podcast. Specialized modules include drone pilot certification and sports journalism. The school prides itself on producing versatile journalists for regional and national press, periodicals, audiovisual, and digital media.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 97% of graduates find journalism employment immediately upon graduation
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sciences Po - École de Journalisme: Paris-based journalism school within Sciences Po, one of the most prestigious journalism programs in France. Competes for the same high-achieving bac+2 candidates as EJT but at a higher price point and prestige tier.
• CFJ - Centre de Formation des Journalistes: One of France's oldest and most prestigious journalism schools, based in Paris. Directly competes with EJT for top French journalism candidates and produces graduates for the same national broadcaster and press employers.
• EPJT - École de Journalisme de Tours: Tours-based journalism school affiliated with the University of Tours. Another regional French journalism school with similar admission requirements and curriculum focus.
• IPJ - Institut Pratique de Journalisme (Paris-Dauphine): Paris-based journalism school affiliated with Paris-Dauphine University. Offers a comparable 3-year professional journalism program targeting the same French media employment market.
• IJBA - Institut de Journalisme de Bordeaux Aquitaine: Bordeaux-based journalism school recognized by the state. Directly comparable to EJT as a regional French journalism school with similar curriculum structure and graduate employment outcomes.
• ESJ - École Supérieure de Journalisme (Lille): Lille-based journalism school recognized by the French state. Closely comparable to EJT in size, scope, and target market, training bac+2 graduates for French media careers.

Regional players

• Ecole de Journalisme de Grenoble: Grenoble-based journalism school with state-recognized program. Comparable to EJT as a regional French journalism school, though serving the southeast France market.
• Ecole de Journalisme de Strasbourg: Sister EJT-branded journalism school in Strasbourg. Operates under similar associative higher education model and trains students for the French media market, though based in a different French region.

Broad incumbents

• IFP - Institut Français de Presse (Paris-Panthéon-Assas): Press and communication institute within Paris-Panthéon-Assas University. Provides journalism education as part of a broader university portfolio, with comparable national recognition.
• CELSA - Sorbonne Université: Communication and journalism school within Sorbonne Université. Offers journalism training as part of a broader communications curriculum, competing partially with EJT for similar candidates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/school/ejt-ecole-de-journalisme-de-toulouse

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EJT École de journalisme de Toulouse