EkoMobile

What EkoMobile does

EkoMobile is a Russian mobile virtual network operator/aggregator (MVNO/MVNE) headquartered in Moscow, operating since approximately 2011 as a privately held company with 27 employees. The company's defining technical proposition is the aggregation of four major Russian carrier networks — Beeline (ПАО ВымпелКом), MegaFon (ПАО МегаФон), MTS (ПАО МТС), and Tele2 (ООО Т2 Мобайл) — into a single unified platform accessible through one app and one account. Rather than owning physical network infrastructure, EkoMobile resells connectivity across these carriers and layers proprietary software on top, including the SIM Pulse feature that monitors signal quality across available networks and advises users which SIM currently provides the most stable connection, as well as a multi-operator switching capability that allows subscribers to move between networks without physically replacing their SIM card.

The product surface spans physical SIM cards, fully digital eSIM provisioning (activated end-to-end via QR code through the mobile app without a store visit), multi-number account management, vanity/beautiful phone numbers priced up to 50,000₽, on-demand backup internet at 10₽/GB, and tiered subscription plans including the Always.Connection tariff starting at 490₽/month and the premium Constellations dual-network tariff starting at 1,450₽/month. Distribution combines a digital self-serve path (website, iOS/Android/RuStore apps, personal account portal), a dealer partner network with recurring commissions, and physical customer service offices in Moscow, Zelenograd, and Saint Petersburg. Revenue is generated through recurring monthly subscriptions, one-time SIM/eSIM activation fees, vanity-number sales, usage-based data add-ons, and revenue share with channel dealers.

The customer base is primarily individual Russian consumers, with a dedicated service track for foreign nationals requiring biometric SIM registration under Russian Federal Law No. 126, supported in Russian, Uzbek, and Tajik. A smaller business-client segment uses multi-number management and B2B tariffs. Marketing is anchored on VKontakte, Telegram, Yandex Dzen, and earned media in Russian outlets (Vesti, HI-Tech/Mail.ru, Rossiyskaya Gazeta, TASS). Operations are geographically restricted — the Republic of Crimea and Sevastopol are excluded from service, as is the Republic of Adygea for eSIM. The company is privately held with no disclosed institutional investors, parent company, or funding rounds in the source material.

Name

EkoMobile

Legal name

EkoMobile

Website

https://ekomobile.ru

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

EkoMobile is a privately held Russian MVNO aggregator that bundles Beeline, MegaFon, MTS, and Tele2 networks into a single app-based platform, offering SIM/eSIM, multi-operator switching, and vanity numbers to individual consumers and foreign nationals in Russia.

Ownership category

akta.pro rank

Product category

Mobile Virtual Network Operator (MVNO) Services

NAICS

Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Mobile Virtual Network Enablers & Full MVNO Operators (HDAIAAAC)

Keywords

• MVNO mobile services
• Multi-operator SIM
• ESIM provisioning
• Mobile data plans
• Voice and SMS

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Mobile subscription services: EkoMobile earns revenue by selling mobile voice, SMS, and data plans on top of aggregated operator networks (Beeline, MegaFon, MTS, Tele2). Customers pay monthly subscription fees for bundled packages of minutes, SMS, and gigabytes. Additional services such as international roaming, additional data packages, and content subscriptions generate incremental revenue.
2. SIM/eSIM card sales and activation: One-time fees for SIM card issuance and number activation. Physical SIM cards are sold at partner retail points and offices; eSIM is activated digitally. Activation fees contribute to upfront revenue per new subscriber.
3. Premium/beautiful phone numbers: EkoMobile sells vanity phone numbers at premium pricing tiers ranging from free to 50,000₽, depending on the number's memorability and pattern. This is a high-margin ancillary revenue stream.
4. Usage-based data add-ons: On-demand data top-ups (e.g., backup internet at 10₽/GB) charged per unit of consumption, billed in addition to monthly plan fees.
5. Dealer and partner revenue share: EkoMobile operates a dealer network and shares a portion of subscription revenue with channel partners who acquire and manage subscriber accounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

EkoMobile is a Russian mobile virtual network operator (MVNO) that sells physical SIM cards and eSIM mobile connectivity by aggregating the networks of Beeline, MegaFon, MTS and Tele2 into a single subscription, app and account. Its core tariff portfolio includes mobile voice, SMS, 4G/LTE mobile internet, international roaming, the premium Constellations package, on-demand Backup Internet, and Beautiful (vanity) Numbers, supported by its proprietary SIM Pulse technology for automatic operator switching.

Product overview

EkoMobile is a Russian mobile service aggregator (MVNE/MVNO) that operates as a unified platform combining cellular networks from four major Russian operators (Beeline, MegaFon, MTS, and Tele2) into a single service offering. The core products include physical SIM cards and eSIM for mobile voice and data connectivity, supported by the companion Mobile Application and Personal Account platform. Add-on modules enhance the core offering through SIM Pulse (intelligent SIM selection), Backup Internet (reserve data), Beautiful Numbers (premium vanity numbers), Multi-Tariffs, Smart Device Tariffs, International Roaming, Constellations (dual-network premium service), and Always Connected plans. The platform enables customers to manage multiple operator networks through a single interface, with the ability to switch between operators without changing SIM cards.

Differentiator

Problem solved

Functional benefit

Brands

• Constellations: Premium tariff plan offering dual-network connectivity
• SIM Pulse
• Backup Internet
• Always.On

Products and services

• SIM Cards Physical mobile SIM cards issued by EkoMobile that connect to multiple Russian mobile operators, sold to individual consumers and small businesses for personal voice, SMS and mobile data use.
• eSIM Digital eSIM profile that provides the same multi-operator mobile connectivity as the physical EkoMobile SIM, allowing users to activate service without a physical card on compatible smartphones.
• Mobile Internet Plans 4G/LTE mobile data tariff plans for individual subscribers on the EkoMobile multi-operator network, bundled with the SIM/eSIM and managed through the personal account.
• Mobile Voice Services Voice and SMS tariff plans offered to individual EkoMobile subscribers over the aggregated Beeline, MegaFon, MTS and Tele2 networks, with bundled minutes and messaging included.
• Backup Internet On-demand, pay-as-you-go mobile data activation service that lets existing EkoMobile subscribers add extra data when their main tariff balance is exhausted, billed per session of use.
• Beautiful Numbers Premium vanity mobile numbers that customers can select and purchase for an additional one-off fee capped at 50,000 RUB, intended for users who want memorable or status phone numbers.
• International Roaming International roaming tariff and activation service for EkoMobile subscribers traveling outside Russia, featuring free incoming calls and discounted international rates targeted at foreign nationals and travelers.
• Constellations Premium dual-SIM package from EkoMobile that combines the SIM Pulse multi-network switching service with an additional mobile number on the same device, targeted at users wanting redundant connectivity.
• EkoMobile Mobile Application Native mobile app for iOS, Android and RuStore that lets subscribers manage their EkoMobile SIM, tariffs, balance, Backup Internet activation, Beautiful Numbers selection and SIM Pulse settings from a phone.
• Personal Account (Web Portal) Web-based personal account at ekomobile.ru where subscribers can register, manage tariffs, top up, activate Backup Internet, buy Beautiful Numbers and configure multi-number/SIM Pulse services.
• Dealer Portal Dedicated partner/dealer portal for resellers and agents that enables them to sell EkoMobile SIMs, eSIMs and tariffs to end customers via the ekomobile.ru dealer interface.

Quantifiable outcome

• Users can switch between operators automatically via SIM Pulse — signal selection happens in-app without physical SIM replacement
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ПАО «ВымпелКом» (Beeline)coreTechnology or IntegrationBeeline is the primary underlying network operator for EkoMobile. Services are provided on Beeline's network across Russia, excluding Crimea and Sevastopol. EkoMobile offers Beeline-based plans including the 4G LTE network, and provides number porting to/from Beeline. The partnership is the operational backbone of EkoMobile's service.
• ПАО «МегаФон» (MegaFon)coreTechnology or IntegrationMegaFon is one of the underlying network operators for EkoMobile's services. MegaFon-based plans are available primarily in Moscow and Moscow region. Porting to/from MegaFon is supported. 30-day billing cycle applies to MegaFon numbers.
• ПАО «МТС» (MTS)coreTechnology or IntegrationMTS is an underlying network operator for EkoMobile services. MTS-based plans are available primarily in Moscow and Moscow region. Number portability to/from MTS is supported.
• ООО «Т2 Мобайл» (Tele2)coreTechnology or IntegrationTele2 is an underlying network operator available nationwide (except Republic of Crimea and Sevastopol). Tele2 operates in 3G/4G only in Moscow region. International roaming is enabled by default on Tele2 plans. Customer support for Tele2-ported numbers is handled by Tele2 directly.
• Sberbank (Сбербанк)minorOthersSberbank is a payment partner for EkoMobile. Customers can pay their EkoMobile bills via Sberbank Online or Sberbank's app without commission.
• Элекснет (Elecsnet)minorOthersЭлекснет is a payment aggregator partner allowing customers to pay EkoMobile bills with any bank card at Elecsnet terminals and online.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Airalo: Global eSIM marketplace for mobile data in 200+ countries. Comparable as a digital-first eSIM aggregator with overlapping technology stack and app-led activation, although focused on travel rather than domestic connectivity.

Direct peers

• Google Fi: US-based multi-network mobile service that aggregates T-Mobile, US Cellular, and Wi-Fi into a single app-managed subscription. Closest international analogue to EkoMobile's multi-operator aggregation model.
• Yota: Long-standing Russian MVNO/devices brand operating on MegaFon's network. Comparable in offering mobile voice/data plans to consumers with app-based management and a similar subscriber scale profile.
• Truphone: Multi-network mobile operator providing app-managed eSIM connectivity across multiple carrier partners. Comparable in business model (multi-MNO aggregation, single-app management, eSIM-first onboarding) and target use cases.
• SberMobile: Russian MVNO launched by Sberbank operating on Tele2's network. Closest direct competitor in the Russian MVNO/reseller space with overlapping consumer and B2B positioning and similar digital onboarding.

Broad incumbents

• MegaFon: Major Russian MNO and host operator for EkoMobile in Moscow region. Comparable in that it offers competing consumer mobile plans and serves the same metropolitan subscriber base.
• Tele2 Russia: One of EkoMobile's host operators and the fourth-largest Russian MNO. Comparable because it is both a partner and a competitor that can directly reach the same end customers with similar tariff structures.
• MTS (Mobile TeleSystems): Russia's largest mobile operator and one of EkoMobile's host networks. Comparable as an incumbent with overlapping retail consumer and B2B mobile offerings across the same geography.
• Beeline (PJSC VimpelCom): Primary host operator for EkoMobile's core plans. Comparable because Beeline also retails mobile services directly to the same Russian consumer base and can launch competing multi-network features.

Others

• BICS ( Belgacom International Carrier Services): Global MVNE/wholesale telecom enabler supporting MVNO launches with interconnection, roaming hubs, and platform services. Comparable as the wholesale infrastructure counterpart to EkoMobile's MVNO/aggregation business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ekomobile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EkoMobile