ELAB
一般社団法人ELAB is a Tokyo-based non-profit that delivers the EGAKU® art-based creative learning methodology to Japanese middle schools, high schools, universities, and teachers, funded by program fees and grants from foundations including Mitsubishi Memorial Foundation for Educational Excellence.
- Company typePrivate
- Founded2011
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ELAB does
一般社団法人ELAB is a Tokyo-based non-profit (General Incorporated Association under Japanese law) founded in 2011 as the social-mission arm of White Ship, Inc., an art management company founded in 2001 by artist Kunihiko Yazawa and art producer Kimi Hasebe. ELAB designs, delivers, and disseminates the EGAKU® art-based creative learning methodology — an experiential method structured around cycles of dialogue, discovery, and expression through seeing and making art, grounded in cognitive science, adult development theory, and systems thinking. The methodology is codified, trademarked (registration 5909554, held by White Ship), and scheduled for full publication as a book by Nakanishiya Publishing in January 2026.
ELAB serves Japanese educational institutions and educators across four program lines: a flagship secondary-school program (EGAKU the Future Program / 未来を描くプログラム) targeting middle and high school students; a university and graduate program for entrepreneurship and creative development; a teacher professional development program (Creative Communication Skills Development Course); and an elementary school program. As of April 2025, EGAKU has reached 28,219+ cumulative participants across 1,500+ sessions in 200+ organizations, with named customers including the University of Tokyo, Kyoto University, Waseda University Business School, Tokyo Institute of Technology, Fukushima Prefecture Aoi High School, and MEXT's Tobitate! Study Abroad Initiative.
The business model is a hybrid of subsidized program fees and philanthropic grants. Standard fees are 26,400 yen per participant; educational and youth participants pay a subsidized 6,600 yen for materials only, with the remainder covered by grants from the Mitsubishi Memorial Foundation for Educational Excellence, SOIL Foundation, and Suntory Kimi Wa Michisu Fund. Programs are delivered on-site by ELAB staff directly to schools, universities, and teacher cohorts, with additional open-enrollment sessions delivered through parent White Ship. With a six-person team, operations remain lean and geographically concentrated in Japan's Kanto region, with no disclosed international expansion or revenue figures.
ELAB firmographics
Firmographics- Name
- ELAB
- Legal name
- ELAB (General Incorporate Association)
- Website
- https://elab.jp
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 一般社団法人ELAB is a Tokyo-based non-profit that delivers the EGAKU® art-based creative learning methodology to Japanese middle schools, high schools, universities, and teachers, funded by program fees and grants from foundations including Mitsubishi Memorial Foundation for Educational Excellence.
- Ownership category
- akta.pro rank
ELAB industry classification
Industry- Product category
- Art-based Creative Education
- NAICS
- Educational Services (611), Fine Arts Schools (611610), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Curriculum Design & Scope/Sequence (School-Led) (EDAJAFAA)
- akta.pro secondary industry
- K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)
Keywords
Where ELAB is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
ELAB business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Program Fees: Revenue from EGAKU program delivery, with subsidized rates for educational institutions and teachers using grants and donations. Regular program fees are 26,400 yen, with education-supported rates at 6,600 yen for materials only.
- Donations and Grants: Funding from foundations including Mitsubishi Memorial Foundation for Educational Excellence, SOIL Foundation, and Suntory Kimi Wa Michisu Fund to support program delivery to public schools and underserved youth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Teacher Continuing Course - Subsidized |
| Freemium | Pay-as-you-go | Student/Youth Under 25 Support Program - Free |
| Unit Pricing | Pay-as-you-go | Teacher Trial Session |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
ELAB product offering
Product offeringCore offering
ELAB designs and delivers EGAKU® art-based creative learning programs to educational institutions (middle schools, high schools, universities) and teachers across Japan. Programs are experiential art workshops built on a cycle of dialogue, discovery, and expression through seeing and making art, adapted for elementary students, secondary students (EGAKU the Future Program), university students, and teachers. The organization also runs a youth-under-25 sponsorship program and a practitioner community, with materials and instructor delivery provided on-site or via open sessions through parent company White Ship.
Product overview
ELAB operates as an educational organization offering a unified portfolio centered on the EGAKU® art-based creative learning method. The core product is EGAKU, an experiential program that develops creative thinking and communication skills through dialogue, discovery, and expression cycles. This core methodology is adapted into specialized programs: 未来を描くプログラム (EGAKU the Future Program) for secondary school students, 大学・大学院向けプログラム for universities, 教員向けプログラム for teachers, and 小学生向けプログラム for elementary students. Supplementary offerings include EGAKU継続受講 (continuing courses for practitioners), EGAKUプラクティショナー・コミュニティ (practitioner community), and the EGAKU Support Program for Youth Under 25. As of April 2025, EGAKU has reached 28,219 cumulative participants across 1,500+ sessions, with implementations in 200+ organizations including 220+ companies. ELAB is a non-profit entity established in 2011 as the social activity arm of parent company White Ship, Inc.
Differentiator
Problem solved
Functional benefit
Brands
- EGAKU: Art-based creative learning methodology developed by artist Kunihiko Yazawa for developing creative thinking and creative communication skills
- EGAKU the Future Program (未来を描くプログラム)
- EGAKU Support Program
Products and services
- EGAKU the Future Program (未来を描くプログラム) Flaghship creative development program for secondary school students (middle and high school) that nurtures 5 core competencies: individual autonomy, communication ability, ability to enjoy diversity, holistic observation ability, and ability to engage with questions without single right answers. Targets secondary school students aged 12-18 seeking to develop self-awareness and creative confidence.
- Creative Development Program for Universities (大学・大学院向けプログラム) Entrepreneurship and creative thinking development program for university and graduate students, focusing on 6 core skills connecting intrinsic motivation with social impact and empowering the next generation to co-create the future. Implemented at University of Tokyo, Kyoto University, Waseda University Business School, and Tokyo Institute of Technology.
- Professional Development Program for Teachers (教員向けプログラム) Professional development program helping teachers develop creative thinking and creative communication skills through art-based learning, incorporating self-directed, dialogue-based deep learning approaches. Develops 5 key capacities: expression, observation, empathy, dialogue, and self-awareness. Awarded the Mitsubishi Mirai Ikusei Foundation Award in 2023.
- Elementary School Program (小学生向けプログラム) Art-based learning program for elementary school students introducing the EGAKU methodology at the foundational level, applied in subjects such as art and moral education.
- EGAKU Continuing Course (EGAKU継続受講) 3-session support course for teachers and education professionals to deepen creative learning through hands-on experience. Priced at 6,600 yen for materials (normally 26,400 yen) with grant support available, and includes access to the EGAKU Practitioner Community study sessions.
- EGAKU Support Program for Students & Youth Under 25 Sponsored program providing free access to 3 EGAKU Open Sessions for students and youth under 25 years old. ELAB sponsors the program fee worth 26,400 yen; participants purchase an EGAKU Art Kit for 6,600 yen. Delivered through White Ship open enrollment sessions.
- EGAKU Book (次世代が「自分を生きる」ためのアートの実践 EGAKU) Comprehensive published book documenting the EGAKU methodology, including 6 chapters covering what EGAKU is, practical case studies from schools, teacher training applications, and philosophical foundations. Published by Nakanishiya Publishing, scheduled for January 31, 2026 release.
Quantifiable outcome
- Over 28,000 participants have completed EGAKU programs across all demographics
- +2 more outcomes
Companies that use ELAB
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles5 records
ELAB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ELAB partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- White Ship, Inc. (株式会社ホワイトシップ)coreParent company and strategic partner founded in 2001 by Kunihiko Yazawa and Kimi Hasebe. White Ship runs open EGAKU sessions for individuals and corporations, holds the EGAKU trademark, and collaborates with ELAB on program delivery. ELAB was originally the nonprofit arm of White Ship before becoming independent.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
ELAB competitors and assessment
Company assessmentDirect peers
- Teach For Japan: Japanese NPO recruiting and developing teachers to address educational inequity — directly comparable mission of teacher training/development, similar nonprofit funding model, and engagement with major Japanese foundations.
- 特定非営利活動法人アートNPOリンク (Art NPO Link): Japanese NPO intermediary supporting arts organizations across Japan. Adjacent as a nonprofit working to strengthen arts-based programming and creative education delivery in Japanese communities.
- 特定非営利活動法人ETIC (NPO ETIC): Japanese NPO supporting youth social entrepreneurs and innovation, delivering programs in universities and through corporate partnerships. Highly comparable as a Japan-based youth-development nonprofit working with MEXT and major universities.
- NPO法人CANVAS (NPO CANVAS): Japanese non-profit providing creative/digital workshop programs to children and youth — closely comparable target audience (Japanese youth), mission (creative empowerment), and nonprofit delivery model. Both rely on partnerships with schools and foundations.
- NPO法人フローレンス (NPO Florence): Major Japanese NPO providing childcare and educational support services at national scale. Comparable as a sizable Japanese education-focused nonprofit combining service delivery, donor funding, and corporate partnerships.
- NPO法人Kidsdoor: Japanese NPO delivering educational support programs to underprivileged children through schools and community partners. Comparable nonprofit operating model, school-channel distribution, and reliance on corporate/foundation funding.
- NPO法人Learning for All: Japanese NPO providing educational support programs to children from low-income families, including creative learning components. Similar nonprofit structure, school-based delivery model, and foundation grant dependency.
Broad incumbents
- ベネッセホールディングス (Benesse Holdings): Largest Japanese private-sector education company, with corporate social responsibility programs addressing 21st-century skills and creative learning. Broader incumbent offering overlapping educational content and CSR-funded programs to Japanese schools.
- 株式会社グロービス (GLOBIS Corporation): Major Japanese business education provider offering management/leadership training to professionals and universities. Broad incumbent overlap with ELAB's university and teacher development programs, especially around creative thinking and communication skills.
Emerging players
- Ashoka Japan: Global social innovation organization with Japan presence supporting education entrepreneurs and changemakers. Comparable mission of identifying and scaling social innovation in education; provides thought-leadership context for arts/creative learning NPOs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ELAB social profiles
Digital presenceELAB financial estimates
Financial estimateRevenue estimate
Valuation estimate
ELAB leadership team
Management profileNumber of profiles
Profiles6 records
ELAB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ELAB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ELAB
What does ELAB do?
ELAB designs and delivers EGAKU® art-based creative learning programs to educational institutions (middle schools, high schools, universities) and teachers across Japan. Programs are experiential art workshops built on a cycle of dialogue, discovery, and expression through seeing and making art, adapted for elementary students, secondary students (EGAKU the Future Program), university students, and teachers. The organization also runs a youth-under-25 sponsorship program and a practitioner community, with materials and instructor delivery provided on-site or via open sessions through parent company White Ship.
Is ELAB a public or private company?
ELAB is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ELAB founded?
ELAB was founded in 2011. It employs 1 to 10 people.
Where is ELAB based?
ELAB is headquartered in Tokyo, Japan, in the Asia region.
How does ELAB make money?
Two revenue lines are on record. Program Fees are the primary driver. The others are donations and Grants.
Who are ELAB's main competitors?
Direct peers on record are Teach For Japan, 特定非営利活動法人アートNPOリンク (Art NPO Link), 特定非営利活動法人ETIC (NPO ETIC), NPO法人CANVAS (NPO CANVAS), NPO法人フローレンス (NPO Florence), NPO法人Kidsdoor and NPO法人Learning for All. Broad incumbents are ベネッセホールディングス (Benesse Holdings) and 株式会社グロービス (GLOBIS Corporation). Ashoka Japan is listed as an emerging player.
Does ELAB have an API?
No public API is recorded for ELAB.
What industry is ELAB in?
ELAB's product category is Art-based Creative Education. Its primary akta.pro industry code is EDAJAFAA, Curriculum Design & Scope/Sequence (School-Led), with a secondary code of EDAGAKAA, K–12 Instructional Design & Curriculum Development Services. Its NAICS code is 611 and its SIC code is 8200.