What Early Learning and Care Council of Australia (ELACCA.org.au) does

ELACCA is a non-profit peak body established in 2014 to represent the CEOs of Australia's largest early learning and care providers, both not-for-profit and for-profit. Its 17-18 member organisations collectively operate 2,383 services (2,002 long day care, 304 preschool/kindergarten, and 77 outside school hours care services) across every Australian state and territory, covering approximately 25% of all early learning places in the country, serving 359,324 children and families and employing more than 58,738 staff. ELACCA itself operates with around 10 staff headquartered in Woden, ACT.

Its core products are informational and advocacy rather than technological: the elacca.org.au website, the Big Roles in Little Lives workforce recruitment campaign, state-by-state early education jobs portals, and structured career pathway resources covering Certificate III through Graduate Diploma qualifications. There is no proprietary technology platform, AI capability, or technical integration; the product surface is essentially a content, policy, and workforce-marketing operation.

ELACCA's business model is membership-fee funded: revenue derives from dues paid by member provider organisations, supplemented by advocacy grants where applicable. It does not sell products or services to end consumers, and its go-to-market is community-led, centered on policy influence (engagement with Productivity Commission, ACCC, SA Royal Commission, NSW IPART), media positioning, and workforce development campaigns. Leadership transitioned through 2025-2026 with Elizabeth Death stepping down in October 2025, Anne Hollonds AO appointed in November 2025, and Dr Amanda Walsh appointed in June 2026.

Name

Early Learning and Care Council of Australia (ELACCA.org.au)

Legal name

Early Learning and Care Council of Australia (ELACCA)

Website

https://elacca.org.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

ELACCA is a non-profit peak body founded in 2014 that represents the CEOs of Australia's largest early learning and care providers, covering about 25% of national places and serving over 359,000 children and families through advocacy, policy influence, and workforce development.

Ownership category

akta.pro rank

Product category

Early Childhood Education Advocacy and Industry Representation

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

ECE Leadership & Administration Training (Directors/Owners/Supervisors) (EDACAIAD)

akta.pro secondary industries

In-Service Professional Development (Workshops/Institutes/Short Courses) (EDACAIAB), Pre-Service ECE Credential Programs (Certificates/Diplomas/Degrees) (EDACAIAA)

Keywords

• Early childhood education advocacy
• Peak body representation
• Workforce development campaigns
• Policy and research
• Education sector support

Headquarters

HQ city

Woden (Canberra)

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership fees: ELACCA represents CEO members of early learning and care providers and operates as a peak body. Revenue appears to come from membership fees from member organizations, though specific amounts are not disclosed.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

ELACCA is a non-profit peak body that represents the CEOs of Australia's largest early learning and care providers. It delivers policy advocacy, workforce development (including the Big Roles in Little Lives campaign), career pathway resources, and a national early education jobs portal. Its members operate 2,383 services delivering 25% of all early learning places in Australia.

Product overview

ELACCA operates as a peak advocacy body for early learning and care providers in Australia, not a software product company. The organization's offerings consist of an information/advocacy website portal, the 'Big Roles in Little Lives' workforce recruitment campaign, career pathway resources detailing qualification routes (Certificate III, Diploma, Bachelor, Graduate Diploma), and a jobs portal connecting job seekers with member organizations across all Australian states and territories. These are informational and advocacy services rather than technology products with technical integrations or AI capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Big Roles in Little Lives: A campaign/program brand used by ELACCA to promote careers in early childhood education, featuring the Big Roles in Little Lives initiative to attract people to the early learning and care sector.

Products and services

• Big Roles in Little Lives Campaign A workforce recruitment and promotion initiative showcasing career pathways in early childhood education, including educator, lead educator, early childhood teacher, and manager/director roles, targeting prospective workers and career changers.
• Early Education Jobs Portal Regional job listings for early childhood education positions across all Australian states and territories, connecting job seekers with ELACCA member organisations.
• Early Childhood Career Pathways Resources Educational resources detailing qualification pathways (Certificate III, Diploma, Bachelor degree, Graduate Diploma), career progression information, and training options across Australian states and territories for prospective early childhood educators.

Quantifiable outcome

• Represents 25% of Australia's early learning places
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Australian Independent Schools Australia: National peak body representing independent schools. Comparable as a sector-level advocacy organization engaging federal and state governments on education policy, funding and workforce issues, albeit in the school rather than ECE segment.
• Only About Children (OAC): Premium early learning and preschool operator with ELACCA membership. Comparable as a member organization whose integrated care-and-education model and employer brand directly inform ELACCA's workforce campaign messaging.
• KU Children's Services: One of Australia's largest not-for-profit early childhood education providers. Comparable as a major ELACCA-eligible operator and historically influential voice in ECE sector advocacy, with deep policy and curriculum expertise.
• SDN Children's Services: Not-for-profit early childhood provider whose CEO co-chairs ELACCA. Comparable as a founding-style member whose governance voice and not-for-profit perspective directly shape ELACCA's policy direction.
• Early Childhood Australia (ECA): Australia's longest-standing peak body for early childhood education, advocating for children, families and educators. Directly comparable as a national advocacy and policy organization operating in the same ECE sector, though with a broader practitioner and educator membership base rather than CEO-only.
• Australian Children's Education & Care Quality Authority (ACECQA): National authority for the National Quality Framework in early childhood education and care. Comparable as a sector-wide institution influencing policy, standards and quality outcomes that ELACCA's members must operate within.

Others

• Good Things Foundation Australia: Non-profit focused on digital and social inclusion outcomes. Comparable as a non-profit sector body relying on member/funder support, advocacy and policy engagement for impact, sharing governance and funding-model dynamics with ELACCA.

Broad incumbents

• G8 Education: One of Australia's largest for-profit early learning operators, listed on the ASX and a member of ELACCA. Comparable as a large-scale ELACCA member whose CEO sits on ELACCA's board and whose operational scale shapes ELACCA's policy positions.
• Goodstart Early Learning: Australia's largest not-for-profit early learning provider and a long-standing ELACCA member. Comparable as a major operator of long day care services and a sector benchmark for workforce and quality practices that ELACCA advocates for.
• Affinity Education Group: Large for-profit early learning operator with national footprint and an ELACCA member. Comparable as a significant sector employer whose scale and growth trajectory shape ELACCA's policy priorities on workforce and affordability.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/ELACCA_ORG_AU
• YouTubeyoutube.com/channel/UCn3_xhrntUm1SgacOdvga7A
• Facebookfacebook.com/elaccaorg
• LinkedInlinkedin.com/company/early-learning-and-care-council-of-australia-elacca.org.au-
• Instagraminstagram.com/bigrolesinlittlelives_elacca

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Early Learning and Care Council of Australia (ELACCA.org.au)