Instituto ELA - English Language Academy

Name

Instituto ELA - English Language Academy

Legal name

Instituto ELA

Website

https://ela.edu.pe

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Vocational Education and Professional Training

NAICS

Language Schools (611630)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General ESL Programs (Multi-level Adult ESL) (EDAAACAA)

Keywords

• Secretarial training programs
• Executive secretarial education
• Administrative professional training
• Technical vocational education
• Corporate training services

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Programs Tuition: Revenue from 3-year professional technical programs leading to Título a Nombre de la Nación (national-issued degrees). Programs include Secretariado Ejecutivo and Asistencia Administrativa.
2. Diplomados and Specialization Programs: Shorter-term diploma programs (6-9 months) in areas like Administrative Management, Accounting, Etiquette and Protocol, and International Business. Billed per program with modular certifications.
3. Free Courses and Workshops: Shorter courses including Typing, Shorthand, Spelling and Writing, Expert Office courses. These may be offered as standalone paid courses or as part of broader program packages.
4. Secretarial Update Programs: 4-month update programs for working professionals seeking current skills and certifications. 100 hours of instruction delivered on Saturdays.
5. Corporate Training: Customized in-house training programs for companies and government institutions. Programs cover professional development, management, HR, finance, logistics, and IT areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Instituto ELA is a licensed Peruvian higher education institute that delivers technical-professional career programs (3-year), diploma specializations (6-9 months), and continuing education courses focused on secretarial, administrative, and management assistance training. Programs lead to a Título a Nombre de la Nación (nation-issued professional title), are offered in-person and 100% virtual modalities, and are backed by a proprietary virtual learning platform, a virtual library, and a corporate training division serving government ministries and private companies.

Product overview

Instituto ELA operates as an education and training institution offering a portfolio of programs organized into three main tiers: (1) technical certificate programs (carreras técnicas) — including Programa Asistente Administrativo and Programa Secretariado Ejecutivo, both 3-year programs leading to a título a nombre de la Nación — serving as the primary credentialed offerings; (2) diploma programs (diplomados) — including Gestión Administrativa, Gestión Contable, Gestión Pública, Gestión Jurídica, Negocios Internacionales, Etiqueta y Protocolo Empresarial, Informática, Calidad, and Business Communication — providing specialized professional specialization; and (3) free courses (cursos libres) — including Actualización Secretarial, Asistencia de Gerencia, Actualización Secretarial y Gerencial 2026, Digitación, Experto en Office, Ortografía y Redacción, and Taquigrafía — providing targeted skill development. The institution also provides a proprietary virtual classroom (Aula Virtual) and virtual library (Biblioteca Virtual) platform, a job placement service (Bolsa de Trabajo), and corporate training (Centro de Capacitación Empresarial). The free Update Program (Actualización Secretarial y Gerencial 2026) includes modules on AI tools and Power BI, reflecting integration of emerging technology content.

Differentiator

Problem solved

Functional benefit

Products and services

• Programa Asistente Administrativo (Professional Technical in Administrative Assistance) Three-year technical professional program training administrative assistants in information management, decision support, and strategic planning, leading to a Título a Nombre de la Nación (nation-issued professional title). Designed for individuals seeking a credentialed career in administrative assistance.
• Programa Secretariado Ejecutivo (Executive Secretariat) Three-year technical professional program training executive secretaries across six modules progressing from auxiliary administrative roles through executive assistant and direction assistant functions, leading to a Título a Nombre de la Nación. Designed for individuals pursuing careers supporting executive decision-making.
• Convalidación Secretariado Ejecutivo (Executive Secretariat Convalidation) Convalidation program recognizing previously acquired knowledge, skills, and competencies from prior studies or certified work experience, allowing students to advance without starting from scratch. Open to applicants without age limit. Designed for professionals with prior administrative experience seeking formal credentialing.
• Programa Actualización Secretarial (Secretarial Update Program) Four-month continuing education program (16 sessions, 100 hours) on Saturdays covering updated administrative tools, AI integration for administrative tasks, and modern communication techniques. Awards a diploma and academic certificate. Designed for currently employed secretaries and assistants seeking to update their skills.
• Asistencia de Gerencia (Management Assistance Program) Five-month specialization program (Saturdays only) training participants to work directly with senior management, covering strategic management, executive communication, digital tools, project management, financial basics, soft skills, and AI/automation tools. Designed for administrative professionals aspiring to management assistant roles.
• Diplomado en Gestión Administrativa (Diploma in Administrative Management) Diploma program focused on executive-level tools for organizational excellence, covering coaching, emotional intelligence, empowerment, quality management, public administration, and financial reporting with Excel. Designed for administrative professionals seeking specialization.
• Diplomado en Gestión Contable (Diploma in Accounting Management) Nine-month Saturday diploma (14:00-19:00) applying accounting and financial knowledge to optimize productivity, covering manual and computerized accounting, financial statements, payroll, tax declarations, and CONCAR software. Designed for professionals seeking accounting specialization.
• Diplomado en Gestión Pública (Diploma in Public Management) Seven-month Saturday diploma (09:00-13:00, 130 hours) addressing public sector demands, covering public modernization, strategic planning, human resources, public procurement, and government control systems. Designed for public sector administrative professionals.
• Diplomado en Negocios Internacionales (Diploma in International Business) Seven-month Saturday program covering international trade, customs procedures, INCOTERMS, import/export costs, logistics, E-commerce, and technical English for international commerce. Designed for professionals entering or advancing in international business roles.
• Diplomado en Etiqueta y Protocolo Empresarial (Diploma in Business Etiquette and Protocol) Six-month Saturday program covering urbanity, social etiquette, business protocol, event organization, and governmental/diplomatic protocol. Awards three modular certifications. Designed for administrative professionals working with executives and international stakeholders.
• Centro de Capacitación Empresarial (Corporate Training Center) Corporate extension program offering customized courses, workshops, seminars, and diplomas delivered at client organizations or scheduled at employer-requested times and dates. Covers professional development, management, HR, finance, logistics, and IT areas. Serves corporate and government clients including Ministerio de Justicia, Ministerio de Defensa, SUNARP, SUNAT, Poder Judicial, and others with 55 years of corporate training experience.
• Curso Libre de Experto en Office (Office Expert Course) Free course covering intermediate and advanced Word and Excel, Internet use for information management, PowerPoint for presentations, and Outlook for personal and enterprise information administration. Designed for individuals seeking practical office software proficiency.
• Curso Libre de Digitación (Typing Course) Free three-month practical course (Thursday evenings) developing keyboard skills to an average speed of 40 words per minute, covering alphabetic, numeric, and symbol keyboard operation. Designed for individuals seeking typing proficiency for office roles.
• Curso Libre de Ortografía y Redacción (Spelling and Writing Course) Free course improving communicative skills, orthographic knowledge, and business writing through practical emphasis covering spelling rules, punctuation, commercial correspondence, and administrative documents. Designed for administrative professionals seeking writing proficiency.
• Curso de Taquigrafía / Transcripción de Textos (Shorthand / Text Transcription Course) Free two-month practical course developing shorthand skills using the Gregg method, training to an average speed of 90 words per minute for dictation and 80 words per minute for reading. Designed for secretaries and administrative assistants.

Quantifiable outcome

• Graduates report successful employment at prestigious institutions including Universidad del Pacífico and government ministries
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Centro de Capacitación Profesional de LimaminorOthersListed as a convenant (agreement) partner. ELA maintains institutional cooperation with this professional training center in Lima. Nature of partnership appears to be educational collaboration and recognition.
• Ministerio de JusticiacoreOthersCorporate training client. ELA provides training programs to Ministry of Justice staff in areas of administrative management, professional development, and specialized skills. Repeat client relationship.
• Ministerio de DefensacoreOthersCorporate training client receiving customized administrative and professional development programs. Long-standing institutional relationship.
• Ministerio de AgriculturacoreOthersGovernment ministry client receiving ELA's corporate training services. Specialized programs for ministry administrative staff.
• Ministerio de Transporte y ComunicacionescoreOthersGovernment ministry client receiving ELA's corporate training services for administrative personnel development.
• Poder JudicialcoreOthersJudicial branch of government receiving ELA's corporate training programs for secretarial and administrative staff.
• SUNARPcoreOthersNational Superintendence of Public Registries receiving ELA's professional development training programs.
• Colegio de Ingenieros del PerúminorOthersListed as a convenant partner - educational and professional collaboration with the engineering professional association.
• Universidad del PacíficocoreOthersMultiple ELA graduates employed at Universidad del Pacífico. Institution represents a major employer of ELA graduates and potential training partner.
• Municipalidad de MiraflorescoreOthersLocal government client receiving ELA's corporate training services for municipal administrative staff.
• SUNATcoreOthersNational Tax Administration receiving ELA's professional development training programs for administrative personnel.
• Universidad San Martín de PorrescoreOthersMajor private university receiving ELA's corporate training programs for staff development.
• Congress of the Republic of PerucoreOthersLegislative body receiving ELA's professional development and administrative training programs.
• ONPEcoreOthersNational Office of Electoral Processes receiving ELA's administrative training programs.
• RANSA ComercialcoreOthersMajor logistics and commercial company receiving ELA's corporate training services.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Berlitz Corporation: Berlitz is a global language-education leader with in-person and online English programs and a presence across Latin America including Peru. It is comparable to ELA as a broader incumbent offering adult English instruction with corporate and individual channels, though it does not focus on the niche secretarial/administrative credentialing that ELA specializes in.
• EF Education First: EF is one of the world's largest private education companies, with strong English-language programs operating across Latin America. It is a broad incumbent with overlapping adult-English and professional training offerings relative to ELA, including corporate and government channels.

Direct peers

• Interlingua Peru: Interlingua is a Latin American regional language-school chain with a direct Peru presence, teaching English and other languages to adults and corporate clients. It is directly comparable to ELA in targeting the same Lima adult-language and corporate-training segments.
• Centro de Idiomas CNA Peru: CNA is a Peruvian institute chain offering English and other vocational programs with multiple Lima locations. It is a direct peer to ELA in the Peruvian adult education market for English-language and professional training programs.
• Wall Street English: Wall Street English is a global English-language school chain operating in multiple Latin American countries with blended online + in-person delivery. Its adult-learner focus, modular certification structure, and corporate training services closely mirror ELA's direct-to-consumer and corporate English-training business model.
• Open English: Open English is a leading online English-learning platform serving Latin America, including subscribers in Peru. It competes with ELA's virtual modality and adult-learner segment, offering subscription-based English training delivered online without geographic constraints.
• Centro Cultural Peruano Británico (Británico): Británico is one of the most recognized English-language schools in Peru, operating multiple Lima branches. It competes directly with ELA for adult learners seeking formal English and professional communication training, with a similar institutional, course-based delivery model.
• Instituto Cultural Peruano Norteamericano (ICPNA): ICPNA is the largest and most established English-language teaching institution in Peru, headquartered in Lima with nationwide branches. It is directly comparable to ELA because both serve adult Peruvian learners seeking English and professional skills, and both compete in the same Lima adult-education market for students pursuing credentialed programs.

Regional players

• TECSUP: TECSUP is a leading Peruvian technical education institute offering credentialed professional programs. It is comparable to ELA as a Peruvian private higher-education alternative targeting the same career-oriented secondary-school graduate segment with national title-bearing programs.
• SENATI: SENATI is Peru's leading technical and vocational education institution, focused on workforce training for industrial and administrative occupations. While broader in scope, it competes for the same pool of Peruvian secondary-school graduates seeking title-bearing technical careers — directly relevant to ELA's core 3-year program positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/institutoela

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto ELA - English Language Academy