ELAF Hotels

What ELAF Hotels does

ELAF Hotels (legal name: Elaf Hotels Company) is a privately held Saudi Arabian hospitality operator running a portfolio of seven hotel properties concentrated in the holy cities of Makkah and Madinah. Aggregate inventory exceeds 2,700 rooms and suites, anchored by Elaf Bakkah (810 rooms), Elaf Qinwan (474 rooms), Elaf Kinda (240 rooms), and Elaf Al Taqwa (160 units), with additional properties including Elaf Taiba and Elaf Al Sagryah. The portfolio is purpose-built for Hajj and Umrah pilgrims, with strategic positioning within walking distance of Al Masjid al-Haram and Al Masjid an-Nabawi, panoramic mosque-view rooms, 390 interconnecting rooms for families at Elaf Bakkah, and 16 dedicated accessibility-equipped rooms. Differentiated accessibility infrastructure includes Braille signage, roll-in showers, alerting devices for hearing-impaired guests, and wheelchair service.

The company monetizes primarily through accommodation revenue (blended ADR across the portfolio ranges from 84 SAR to 1,201 SAR depending on property and room type), supplemented by on-site food and beverage, meeting and ballroom rentals, and the ELAF FIRST cross-property loyalty program. Distribution is hybrid: direct booking through elafhotels.com and the TravelClick-integrated reservation engine, plus OTA/GDS reach via reservations.travelclick.com. The group operates within a multi-brand Saudi hospitality ecosystem alongside the JOUDYAN brand covering Riyadh and Jeddah, suggesting intent to extend beyond the two holy cities.

Name

ELAF Hotels

Legal name

Elaf Hotels Company

Website

https://elafhotels.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ELAF Hotels is a private Saudi hospitality company operating seven hotels with 2,700+ rooms in Makkah and Madinah, serving Hajj and Umrah pilgrims with mosque-adjacent properties, accessibility infrastructure, and the ELAF FIRST loyalty program.

Ownership category

akta.pro rank

Product category

Pilgrimage Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Luxury Villas & Residences Resorts (THAGACAM)

Keywords

• Pilgrimage hotel accommodation
• Hajj and Umrah lodging
• Holy cities hotels
• Religious tourism hospitality
• Saudi Arabia hotels

Headquarters

HQ city

Makkah

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Accommodation Revenue: ELAF Hotels generates primary revenue through room bookings across seven properties in Makkah and Madinah. Room categories range from standard rooms to executive suites, with pricing varying by property, season, and room type. Booking is available through direct website reservations and the TravelClick third-party platform.
2. Food & Beverage Services: The hotels generate additional revenue from F&B offerings, including restaurants, coffee shops, and cafes on-site. Promotional offers include 15% discounts on Food & Beverage experiences during summer campaigns.
3. ELAF FIRST Loyalty Program: The company's loyalty program offers exclusive benefits and privileges to members, providing repeat revenue opportunities and customer retention through tiered membership benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ELAF Hotels operates a portfolio of seven hotel properties in the Saudi holy cities of Makkah and Madinah, providing accommodation for Hajj and Umrah pilgrims. Properties range from large-scale hotels such as Elaf Bakkah (810 rooms) to boutique-style properties like Elaf Al Taqwa (160 units), offering room categories from standard rooms to executive suites, on-site F&B, shuttle services, and accessibility-equipped rooms. The company also runs the ELAF FIRST loyalty program.

Product overview

ELAF Hotels is a hospitality company operating a portfolio of hotel properties in Saudi Arabia's holy cities of Makkah and Medina, catering primarily to pilgrims performing Hajj and Umrah. The portfolio includes six distinct hotel properties: Elaf Al Taqwa (Madinah, 160 units), Elaf Bakkah (Makkah, 810 rooms), Elaf Kinda (Makkah, 240 rooms), Elaf Qinwan (Makkah, 474 rooms), Elaf Taiba (Madinah), and Elaf Al Sagryah (Makkah). Properties offer accommodations ranging from standard rooms to executive suites, with amenities including interconnecting rooms for families, accessible rooms for guests with disabilities, free shuttle services to holy sites, and various dining options. The company also operates the ELAF FIRST loyalty program that provides exclusive member benefits across all properties.

Differentiator

Problem solved

Functional benefit

Brands

• JOUDYAN: Riyadh Hotels brand under ELAF Hotels

Products and services

• Elaf Al Taqwa Hotel Four-star hotel in Madinah offering 160 units (standard rooms, junior suites, executive suite) with panoramic views of the Prophet's Mosque, located adjacent to Quba Street near Al Masjid an-Nabawi and steps from the mosque courtyard.
• Elaf Bakkah Hotel Large hotel in Makkah with 810 guest rooms and suites, including 390 interconnecting rooms ideal for larger families and groups and 16 rooms catering to guests with special needs. Located in Al-Azizyah, Mahbas Al-Jin, with 2.4 km proximity to the Holy Mosque.
• Elaf Kinda Hotel Hotel in Makkah offering 240 rooms and suites on Al Misyal Street near Al Masjid al-Haram, close to King Abdul Aziz Gate and King Fahd Gate. Features contemporary designs, a Family Suite (50 sqm with four beds), and panoramic views of the Makkah Clock Tower area.
• Elaf Qinwan Hotel Four-star hotel in Makkah with 474 rooms offering panoramic views and proximity to holy destinations. Located on Al-Mansour Street, 4 km from the Holy Haram. Includes amenities such as central air conditioning, satellite TV, business hub, concierge, parking, and free internet.
• Elaf Taiba Hotel Hotel in Madinah strategically located on Saad Bin Moaaz Street, just 50 meters from the Prophet's Mosque. Many rooms offer direct views of the mosque for private prayer and comfort.
• Elaf Al Sagryah Hotel Hotel in Makkah on Al Masjid Al Haram Road featuring modern rooms and suites designed for pilgrims, Umrah performers, families, and group travelers. Includes a large prayer hall, meeting room, and versatile ballroom suitable for organized pilgrim programs.
• ELAF FIRST Loyalty Program Exclusive membership program offering benefits, privileges, and special offers across all Elaf Hotels properties. Members access priority services and added value during stays, designed to drive repeat bookings and customer retention.

Quantifiable outcome

• Free 24/7 shuttle service to Holy Mosque (except Ramadan)
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Joudyan HotelsminorOthersJoudyan Hotels is mentioned as a related hospitality brand under the same corporate umbrella as ELAF Hotels. The brands are displayed together in the 'Our Brands' section, with Joudyan representing Riyadh Hotels while ELAF covers Makkah and Madinah hotels.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hilton Worldwide (Makkah/Madinah properties): Global hospitality major with Conrad, Hilton, and DoubleTree flagships in Makkah. Comparable as a broad incumbent in the same pilgrimage lodging category, with stronger loyalty and corporate travel demand overlap.
• InterContinental Hotels Group (IHG): Global hotel major with Crowne Plaza, Holiday Inn, and InterContinental properties in Makkah and Madinah. Comparable as a broad incumbent targeting the same mid-scale to upscale pilgrimage segment with strong global loyalty integration.
• Rotana Hotel Management Corporation: Largest Middle East-headquartered hotel operator with properties across the MENA region including Saudi Arabia. Comparable as a regional incumbent offering similar full-service and mid-scale accommodation to Middle East religious and business travelers.
• Emaar Hospitality Group: UAE-based hospitality operator (Address, Vida, Rove brands) with expanding Saudi presence. Comparable as a regional broad incumbent pursuing similar growth in religious-tourism-adjacent and upscale leisure segments in Saudi Arabia.
• Accor SA (Makkah/Madinah properties): Global operator with Swissôtel, Pullman, Fairmont, Sofitel, and Mövenpick hotels in Makkah and Madinah. Comparable as a broad incumbent with multiple brands capturing the same pilgrimage traveler segments at similar price points.
• Marriott International (Makkah/Madinah properties): Global operator whose brands (Le Méridien, Marriott, Renaissance, Residence Inn) have significant presence in Makkah and Madinah. Comparable as a broad incumbent competing for the same pilgrimage demand via international loyalty programs and global distribution.

Direct peers

• Dur Hospitality Company: Saudi-listed hospitality company operating hotels and serviced apartments across the Kingdom including in Makkah and Madinah. Comparable as a domestic multi-property Saudi hotel operator targeting religious and business travelers.
• Al Hokair Group: Saudi hospitality and tourism group with hotel operations and travel services across Saudi Arabia. Comparable as a regional multi-brand Saudi hospitality group serving both leisure and religious travel segments.
• Jabal Omar Development Company: Saudi-listed real estate developer that owns and operates large hotel clusters directly adjacent to Al Masjid al-Haram in Makkah. It is the most direct competitor to ELAF's Makkah footprint, competing for the same pilgrim demand at similar proximity to the holy sites.
• Rua Al-Madinah Holding (formerly Knowledge Economic City): Saudi-listed developer with significant hospitality and real estate assets in Madinah. Operates hotel inventory in close proximity to Al Masjid an-Nabawi, directly competing with ELAF Taiba and Al Taqwa for pilgrim accommodation demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/elaf-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELAF Hotels