El Deportivo

What El Deportivo does

El Deportivo is a Colombian digital sports media platform operated by MARKETING PROCESOS Y GESTIÓN MAPROGES S.A. (MAPROGES S.A.), a private sociedad anónima domiciled and headquartered in Bogotá, Colombia (Carrera 47 # 93-62). The company's data protection and privacy policies were formalized effective February 1, 2017. El Deportivo publishes a free, web-based sports news portal at eldeportivo.com.co serving Colombian sports enthusiasts with minute-by-minute coverage of Liga BetPlay, Copa BetPlay, Liga Femenina, the Colombian National Team (Selección Colombia), Colombian players abroad, and international football competitions including the Champions League, Copa Libertadores, Copa Sudamericana, Premier League, La Liga, and Serie A. Coverage extends beyond football to basketball, cycling, Formula 1, and tennis. The site carries 19 employees and the EL DEPORTIVO® registered trademark in Colombia.

The platform is built on a web-based content management system (URL structure and image hosting consistent with WordPress) supporting editorial articles, category-indexed sections, a live radio streaming module ("Radio en Vivo") for real-time sports audio coverage, and integrated display advertising placements. There is no native mobile application. Distribution is centered on the website, augmented by organic SEO, social media profiles on X (Twitter) and Facebook, and an email newsletter. The company's technology profile shows no public API, no SDK, and no documented integrations.

El Deportivo operates a fully advertising-supported business model with no subscription fees, paywalls, or direct consumer charges. Revenue is generated through display advertising sold to sponsors visible on the site — primarily Colombian gambling and entertainment brands including BetPlay (with tracked UTM campaigns) and Superastro — alongside standard banner and promotional placements. End users are individual consumers seeking real-time sports information; there is no enterprise or B2B customer segment. The company is privately held with no identified external investors, parent company, subsidiaries, or funding rounds.

Name

El Deportivo

Legal name

MARKETING PROCESOS Y GESTIÓN S.A. MAPROGES S.A.

Website

https://eldeportivo.com.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

El Deportivo is a Colombian digital sports media platform operating the free, ad-supported website eldeportivo.com.co, delivering minute-by-minute coverage of Liga BetPlay, the Colombian National Team, international football, and additional sports to Colombian sports enthusiasts.

Ownership category

akta.pro rank

Product category

Sports News Media

NAICS

Radio Broadcasting Stations (516110), Radio and Television Broadcasting Stations (5161)

SIC

Radio Broadcasting Stations (4832), Services-Advertising (7310)

akta.pro primary industry

Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG)

Keywords

• Sports news media
• Colombian football coverage
• Digital sports journalism
• Live sports radio streaming
• Online sports portal

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising: The website generates revenue through advertising, displaying ads from sponsors such as BetPlay, Superastro, and other gambling/entertainment brands. The site contains multiple ad placements including banner advertisements and promotional content.

Distribution channels1 record

Marketing channels4 records

Core offering

El Deportivo is a Colombian digital sports news media portal that publishes minute-by-minute sports journalism covering Liga BetPlay, Copa BetPlay, Liga Femenina, the Colombian National Team, international football competitions (Champions League, Copa Libertadores, Premier League, La Liga, Serie A), and other sports including basketball, cycling, Formula 1, and tennis. The platform also provides integrated live radio streaming (Radio en Vivo) for real-time sports audio commentary.

Product overview

El Deportivo is a sports news portal offering minute-by-minute coverage of Colombian football (Liga BetPlay, Copa BetPlay, Liga Femenina) and international football competitions (Champions League, Copa Libertadores, Copa Sudamericana, Europa League, Spanish League, Premier League, Serie A). The platform also covers the Colombian National Team, other sports (basketball, cycling, F1, tennis), and includes a live radio feature. The website is owned and operated by MARKETING PROCESOS Y GESTIÓN MAPROGES S.A.

Differentiator

Problem solved

Functional benefit

Products and services

• El Deportivo Website Minute-by-minute Colombian and international sports news portal providing coverage of Liga BetPlay, Copa BetPlay, Liga Femenina, international football leagues (Champions League, Copa Libertadores, Premier League, La Liga, Serie A), the Colombian National Team, and other sports including basketball, cycling, Formula 1, and tennis. Targeted at Colombian sports fans and general sports enthusiasts.
• Radio en Vivo

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Regional players

• TyC Sports: Major Argentine sports broadcaster and digital portal. Comparable Spanish-language sports content model (football, multi-sport), though anchored in Argentina rather than the Colombian market El Deportivo primarily serves.

Emerging players

• Bolavip: Latin American digital sports publisher covering football, NBA, and other sports with Spanish-language content. Comparable as a digital-first sports news site targeting Latin American sports fans, with growing regional reach.

Direct peers

• AS Colombia: Spanish sports newspaper AS's Colombia edition. Comparable digital sports publisher targeting Colombian football and international sports fans with free editorial content.
• Win Sports: Colombian pay-TV sports broadcaster and digital platform that holds exclusive Colombian football league rights. Directly comparable as a Colombian sports media destination covering Liga BetPlay and Selección Colombia, though operating with a subscription/live-TV model rather than free ad-supported.
• Futbolred: El Tiempo's Colombian football vertical, one of the most-trafficked digital sports sites in Colombia. Comparable as a digital sports publisher focused on Liga BetPlay and Colombian footballers, backed by a larger news-media parent.
• Gol Caracol: Colombian sports news portal operated by Caracol TV. Directly competes with El Deportivo for Liga BetPlay fans and Colombian national team coverage, with a similar free ad-supported digital model and broader integrated TV ecosystem.
• Antena 2: RCN's Colombian sports radio and digital portal. Closely comparable given El Deportivo's live radio feature and Colombian football focus, with a similar audio-plus-editorial content model.
• Marca Claro: Spanish sports daily MARCA's Colombian edition. Directly competes for Spanish-language Colombian sports readers, with similar free ad-supported digital content around football, F1, and tennis.

Broad incumbents

• Goal.com: Global digital football media property with strong Latin American coverage. Comparable in delivering minute-by-minute football news, transfer coverage, and international league reporting to sports fans in Colombia.
• ESPN Latin America: Global sports media giant with a dedicated Colombia edition. Comparable in covering Colombian football, international leagues, and multiple sports disciplines, with a much broader portfolio and resources than El Deportivo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eldeportivoco
• Facebookfacebook.com/eldeportivo
• LinkedInlinkedin.com/company/el-deportivo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Deportivo