Elder Justice Coalition

What Elder Justice Coalition does

The Elder Justice Coalition is a 501(c)(3) nonpartisan advocacy nonprofit founded in February 2003 and legally operated under Setting Priorities for Retirement Years Foundation (EIN/TIN 52-1723616). Headquartered in Washington, DC, with a staff of approximately 5 people led by National Coordinator Robert B. Blancato and Policy Analyst Laura Borth, the coalition's mission is to raise awareness of elder abuse, neglect, and exploitation and to advocate for national policies to address these issues. It was established to coincide with the original introduction of the Elder Justice Act in Congress, with five founding member organizations: NCPEA, NAELA, NASUA, NASOP, and NAPSA.

The coalition's core offering is a unified national advocacy program rather than a modular technology product. Its deliverables include a 3,000-member network of individuals and organizations receiving advocacy alerts, webinars, and member updates; a Contact Congress tool that enables advocates to write to legislators on funding and reauthorization priorities; a Share Your Story platform that collects personal accounts of elder abuse for policy use; an Elder Abuse Reporting Resources guide directing victims to Adult Protective Services and other authorities; and an Elder Justice Resources Hub curating articles, research, and links to partner organizations such as the DOJ Elder Justice Initiative, NCEA, and the CFPB. The coalition serves as a resource to Congress, the federal Administration, media, and the general public, with operational partnerships extending to the U.S. Senate Special Committee on Aging and the National Network of State Elder Justice Coalitions.

The coalition's business model is a freemium advocacy contribution structure: individual membership is free, organizational membership is requested at $250-$500 annually, and donations are accepted via check or online. There is no disclosed revenue and no external funding rounds, acquisitions, or technology platform — the organization's value lies in two decades of nonpartisan policy access, a curated member network, and advocacy campaigns focused on federal funding for Adult Protective Services, Long-Term Care Ombudsman Programs, and reauthorization of the Elder Justice Act and Older Americans Act.

Name

Elder Justice Coalition

Legal name

Setting Priorities for Retirement Years Foundation

Website

https://elderjusticecoalition.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

The Elder Justice Coalition is a 501(c)(3) nonpartisan advocacy nonprofit, founded in 2003 and based in Washington, DC, that mobilizes a 3,000-member coalition to advocate for federal policies and funding to end elder abuse, neglect, and exploitation in the United States.

Ownership category

akta.pro rank

Product category

Elder Justice Advocacy

NAICS

Social Advocacy Organizations (8133), Services for the Elderly and Persons with Disabilities (62412)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

Keywords

• Elder abuse prevention
• Elder justice advocacy
• Senior policy advocacy
• Nonprofit coalition
• Aging services advocacy

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Membership (Free): Membership is free for individuals, providing access to member updates, advocacy alerts, webinars, and other resources.
2. Organizational Membership Contributions: Organizations are requested to contribute between $250-$500 annually for membership. The organization is a 501(c)(3) nonprofit (EIN/TIN 52-1723616), operating under Setting Priorities for Retirement Years Foundation DBA Elder Justice Coalition.
3. Donations: The coalition accepts donations to support advocacy efforts addressing elder abuse, neglect, and exploitation. Donations can be made via check, money order, or online form.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Elder Justice Coalition is a national policy and advocacy program dedicated to elder abuse prevention. Founded in 2003 and based in Washington, DC, the Coalition serves as a trusted resource to Congress, the Administration, and the media, coordinating advocacy efforts among diverse aging-services organizations to advance federal policies that protect older Americans from abuse, neglect, and exploitation.

Product overview

The Elder Justice Coalition is a nonpartisan advocacy organization structured as a single, unified program rather than a modular platform. Its core offering is a national policy and advocacy program that raises awareness of elder abuse, neglect, and exploitation and advocates for national policies to end elder abuse. The coalition's portfolio consists of several integrated components: its Member Network (a 3,000-member coalition of individuals and organizations offering updates, alerts, and webinars), a Contact Congress Advocacy Tool enabling direct outreach to legislators on funding and reauthorization priorities, a Share Your Story Platform that collects personal accounts to inform policy, an Elder Abuse Reporting Resources guide directing victims to APS and other authorities, and an Elder Justice Resources Hub curating articles, research, and links to partner organizations. The organization does not have a technology product, API, or SaaS platform; its services are advocacy, education, and coordination.

Differentiator

Problem solved

Functional benefit

Products and services

• Elder Justice Coalition Advocacy Program Core national advocacy program coordinating federal policy engagement on elder abuse prevention; serves Congress, the Administration, the media, and the public.
• Coalition Membership Program

Quantifiable outcome

• 3,000 members strong spanning all generations
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered founding, core and minor.

• National Committee for the Prevention of Elder Abuse (NCPEA)foundingStrategic or Co-development Partner · 1 February 2003One of five founding member organizations of the Elder Justice Coalition in February 2003. NCPEA contributed its expertise in preventing elder abuse to the coalition's foundation.
• National Academy of Elder Law Attorneys (NAELA)foundingStrategic or Co-development Partner · 1 February 2003One of five founding member organizations of the Elder Justice Coalition in February 2003. NAELA provided elder law attorney expertise to the coalition's formation.
• National Association of State Units on Aging (NASUA)foundingStrategic or Co-development Partner · 1 February 2003One of five founding member organizations of the Elder Justice Coalition in February 2003. NASUA contributed state-level aging services expertise.
• National Association of State Long-Term Care Ombudsman Programs (NASOP)foundingStrategic or Co-development Partner · 1 February 2003One of five founding member organizations of the Elder Justice Coalition in February 2003. Contributed expertise in long-term care ombudsman programs.
• National Adult Protective Services Association (NAPSA)foundingStrategic or Co-development Partner · 1 February 2003One of five founding member organizations of the Elder Justice Coalition in February 2003. NAPSA brought Adult Protective Services expertise to the coalition.
• Elder Justice Initiative (U.S. Department of Justice)coreStrategic or Co-development PartnerReferenced as a key resource partner on the coalition's Resources page. The DOJ Elder Justice Initiative works to address elder abuse and financial exploitation.
• Justice in AgingcoreStrategic or Co-development PartnerReferenced as a resource partner on the Resources page. Justice in Aging is a national nonprofit that uses advocacy to fight senior poverty.
• National Center on Elder Abuse (NCEA)coreStrategic or Co-development PartnerReferenced as a resource partner on the Resources page. NCEA serves as a national resource center for elder abuse prevention and awareness.
• Consumer Financial Protection BureaucoreStrategic or Co-development PartnerReferenced as a resource partner on the Resources page. The CFPB addresses financial exploitation of older adults, a key issue for the coalition.
• National Long-Term Care Ombudsman Resource CentercoreStrategic or Co-development PartnerReferenced as a resource partner on the Resources page. Provides support for LTCOP programs that the coalition advocates to fund.
• National Network of State Elder Justice CoalitionscoreStrategic or Co-development PartnerReferenced as a resource partner on the Resources page. A collaborative network of state-level elder justice coalitions aligned with the national coalition.
• U.S. Senate Special Committee on AgingcoreStrategic or Co-development PartnerReferenced as a resource partner on the Resources page. The coalition serves as a resource to Congress including this committee.
• National Indigenous Elder Justice Initiative (NIEJI)minorStrategic or Co-development PartnerReferenced as a resource partner on the Resources page. Addresses elder abuse specific to Indigenous populations.
• National Adult Protective Services Association (NAPSA)coreStrategic or Co-development PartnerReferenced as both a founding member and a resource partner on the Resources page. NAPSA supports Adult Protective Services professionals.
• National Academy of Elder Law Attorneys (NAELA)coreStrategic or Co-development PartnerReferenced as both a founding member and a resource partner on the Resources page. NAELA supports attorneys specializing in elder law.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• LeadingAge: LeadingAge is a national association of nonprofit aging services providers representing mission-driven senior housing, care, and services organizations. It engages in federal advocacy on aging policy issues including long-term care, positioning it as a broader incumbent with overlapping policy priorities.
• AARP: AARP is the largest US advocacy organization for older adults, with tens of millions of members and a lobbying operation that dwarfs all elder-focused coalitions. It operates broadly across retirement security, healthcare, and aging policy, making it the dominant incumbent in the same advocacy space where Elder Justice Coalition competes for policymaker attention.

Direct peers

• National Adult Protective Services Association (NAPSA): NAPSA is both a founding member of the Elder Justice Coalition and a current resource partner. It represents Adult Protective Services professionals nationwide and works on policy issues that directly overlap with the coalition's advocacy for APS funding and elder abuse prevention.
• Justice in Aging: Justice in Aging is a national nonprofit that uses advocacy to fight senior poverty and is referenced as a resource partner on the Elder Justice Coalition's own Resources page. It engages in policy advocacy and litigation on behalf of low-income seniors, overlapping directly with the Elder Justice Coalition's mission around elder abuse, neglect, and exploitation.
• National Center on Elder Abuse (NCEA): NCEA is a national resource center for elder abuse prevention and awareness and is listed as a resource partner on the Elder Justice Coalition's Resources page. It serves as an information clearinghouse and shares the coalition's mission of raising awareness of elder abuse, neglect, and exploitation.
• National Academy of Elder Law Attorneys (NAELA): NAELA is a founding member of the Elder Justice Coalition and a current resource partner. It is a professional association of attorneys specializing in elder law, providing legal expertise that complements the coalition's advocacy work on issues affecting older adults.
• National Committee for the Prevention of Elder Abuse (NCPEA): NCPEA is one of the five founding member organizations of the Elder Justice Coalition and continues as a resource partner. It is a multidisciplinary alliance focused on preventing elder abuse through education, advocacy, and research, making it a directly comparable advocacy organization.

Others

• Bipartisan Policy Center: The Bipartisan Policy Center runs initiatives on aging and retirement policy, producing policy recommendations on long-term care financing and elder care. While not an elder abuse-specific advocate, it operates in the same Washington policy ecosystem and produces research that informs congressional decisions the coalition seeks to influence.

Emerging players

• National Consumer Law Center: The National Consumer Law Center advocates for consumer protection for low-income and elderly Americans, including work on elder financial exploitation. It operates as a comparable advocacy organization with overlapping mission areas around protecting older adults from financial harm.

Regional players

• DOJ Elder Justice Initiative: The Department of Justice Elder Justice Initiative is a federal government program that addresses elder abuse, neglect, and financial exploitation and is listed as a key resource partner on the coalition's Resources page. It operates as a federal entity rather than a coalition, but it shares the coalition's mission and is a stakeholder in policy outcomes the coalition advocates for.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/elder-justice-coalition

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elder Justice Coalition