Elders Electric
Elders Electric is a fourth-generation, family-owned electrical contractor founded in 1928, based in Grandville, Michigan, serving commercial, industrial, institutional, and residential clients across West Michigan with design-build, installation, service, and maintenance work.
- Company typePrivate
- Founded1928
- HeadquartersGrandville, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Elders Electric does
Elders Electric is a fourth-generation, family-owned electrical contracting company headquartered in Grandville, Michigan. Founded in 1928 by Albert Elders, the firm operates with a small team of approximately 9 employees and serves the West Michigan region across four primary customer segments: commercial properties (retail, offices, restaurants), industrial facilities (manufacturing, warehouses), institutional buildings (schools, healthcare, public buildings, places of worship), and residential properties (new construction, renovations, apartments, custom homes). The company's service portfolio is organized into six lines: Design-Build Electrical Contracting, Commercial Electrical Services, Industrial Electrical Services, Institutional Electrical Services, Residential Electrical Services, and Electrical Service and Maintenance. Capabilities include new installations, renovations, lighting and power systems, trenching and underground work, panel and service upgrades, equipment connections, and ongoing troubleshooting and repair.
The business runs on a project-based, quote-priced revenue model: one-time project fees for design-build and installation work, supplemented by professional services revenue from service calls, repairs, and maintenance. Pricing is custom to each project's scope, complexity, materials, and labor requirements and is not publicly disclosed. Distribution is direct — phone, website contact forms, and in-person project consultations — targeting general contractors, facility managers, property owners, and businesses. Marketing relies on the company website, organic search, word-of-mouth referrals, and a social media presence on Facebook, LinkedIn, and Instagram. The firm is privately held, with no identified external investors, parent company, subsidiaries, patents, certifications, awards, or partnerships documented in the available data. No technology platform, software product, mobile app, or API surface is offered; the offering is entirely labor- and expertise-based trade services.
Elders Electric firmographics
Firmographics- Name
- Elders Electric
- Legal name
- Elders Electric
- Website
- https://elderselectric.com
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Elders Electric is a fourth-generation, family-owned electrical contractor founded in 1928, based in Grandville, Michigan, serving commercial, industrial, institutional, and residential clients across West Michigan with design-build, installation, service, and maintenance work.
- Ownership category
- akta.pro rank
Where Elders Electric is headquartered
LocationHeadquarters
- HQ city
- Grandville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Elders Electric business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Electrical Contracting Services: Project-based electrical contracting services for new construction, renovations, and installations across commercial, industrial, institutional, and residential sectors. Revenue is generated through one-time project fees for design-build, installation, and construction work.
- Service and Maintenance: Ongoing electrical service, troubleshooting, repairs, and maintenance contracts. Revenue from service calls, repairs, system upgrades, and preventive maintenance for existing electrical systems in homes, businesses, and facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Elders Electric product offering
Product offeringCore offering
Elders Electric is a fourth-generation, family-owned electrical contracting company that delivers design-build planning, installation, maintenance, and repair services for commercial, industrial, institutional, and residential properties throughout West Michigan. The company is headquartered in Grandville, Michigan, and has been operating continuously since 1928, providing power distribution, lighting, controls, equipment connections, trenching, and system upgrades as project-based contracting work.
Product overview
Elders Electric is a fourth-generation family-owned electrical contracting company offering a unified portfolio of electrical services rather than a software platform. The company's core offerings include six interconnected service lines: Design-Build Electrical Contracting (which provides early-stage planning support), Commercial Electrical Services, Industrial Electrical Services, Institutional Electrical Services, Residential Electrical Services, and Electrical Service and Maintenance. These services are delivered across West Michigan to commercial, industrial, institutional, and residential clients, with additional capabilities in trenching, underground work, service upgrades, equipment installation, power and lighting systems, and system troubleshooting. The company combines nearly a century of experience since 1928 with modern electrical systems and technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Design-Build Electrical Contracting Electrical planning and installation support from the early stages of a project through completion, providing practical design solutions and coordination for general contractors, builders, and project teams.
- Commercial Electrical Services Electrical contracting services for retail spaces, restaurants, offices, facilities, and other commercial properties, including new installations, renovations, lighting, power systems, troubleshooting, and repairs.
- Industrial Electrical Services Electrical installation, maintenance, and service for manufacturing facilities, warehouses, and industrial environments, covering power distribution, equipment connections, electrical controls, and system upgrades.
- Institutional Electrical Services Electrical solutions for schools, healthcare facilities, public buildings, places of worship, and other institutional properties, including lighting and power upgrades, renovation support, and maintenance.
- Residential Electrical Services Professional electrical work for new homes, residential developments, apartments, renovations, and custom residential projects, including new construction wiring, lighting installations, and panel upgrades.
- Electrical Service and Maintenance Troubleshooting, repairs, upgrades, and ongoing electrical maintenance to keep homes, businesses, and facilities operating safely, including electrical troubleshooting, repairs and replacements, and system upgrades.
Companies that use Elders Electric
Customer profileSegments5 records
Ideal customer profiles5 records
Elders Electric technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Elders Electric partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
Elders Electric competitors and assessment
Company assessmentDirect peers
- Windemuller Electric: Windemuller is a West Michigan electrical contractor offering design-build, commercial, industrial, and low-voltage services with offices in the Grand Rapids region. It directly competes with Elders Electric for the same regional contractors and facility customers.
- Feyen Zylstra: Feyen Zylstra is a Grand Rapids-based electrical contractor serving commercial, industrial, and institutional clients across West Michigan. It is the most direct comparable to Elders Electric in terms of geographic market, service mix, and customer base.
- Buist Electric: Buist Electric is a Wyoming, Michigan-based electrical contractor serving commercial, industrial, and residential customers in the Grand Rapids area. Its size, geography, and service portfolio closely mirror Elders Electric's positioning.
Broad incumbents
- MYR Group: MYR Group is a publicly traded specialty electrical construction services provider with commercial, industrial, and transmission capabilities nationally. It is a broad incumbent with overlapping capabilities to Elders Electric's commercial and industrial work.
- Rosendin Electric: Rosendin is one of the largest employee-owned electrical contractors in the U.S., serving commercial, industrial, and mission-critical markets nationally. It is a broad incumbent comparable in service mix but operates at a vastly larger scale than Elders Electric.
- Faith Technologies: Faith Technologies is a national electrical and specialty systems contractor serving commercial, industrial, and renewable markets. It is comparable in service breadth but operates at much larger scale and across multiple geographies.
- IES Holdings: IES Holdings is a publicly traded electrical and mechanical services provider with commercial, industrial, and residential offerings across the U.S. A broad incumbent comparable to Elders Electric on service scope, though at enterprise scale.
- Helix Electric: Helix Electric is a national electrical contractor with strong commercial, industrial, and data center capabilities. Comparable to Elders Electric on the service mix dimension but at materially larger scale and broader geographic footprint.
- Power Plus: Power Plus is a multi-state electrical contractor focused on commercial, industrial, and mission-critical projects. Comparable in service portfolio to Elders Electric, though with substantially larger headcount and broader geographic reach.
Regional players
- Cochran Electric: Cochran Electric is a Michigan-based electrical contractor with similar commercial, industrial, and institutional capabilities. It is a relevant regional peer because it competes for overlapping project types in the broader Michigan market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Elders Electric social profiles
Digital presenceElders Electric financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elders Electric leadership team
Management profileNumber of profiles
Elders Electric funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elders Electric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elders Electric
What does Elders Electric do?
Elders Electric is a fourth-generation, family-owned electrical contracting company that delivers design-build planning, installation, maintenance, and repair services for commercial, industrial, institutional, and residential properties throughout West Michigan. The company is headquartered in Grandville, Michigan, and has been operating continuously since 1928, providing power distribution, lighting, controls, equipment connections, trenching, and system upgrades as project-based contracting work.
Is Elders Electric a public or private company?
Elders Electric is a private company. It is classified as family owned and is currently operating.
When was Elders Electric founded?
Elders Electric was founded in 1928. It employs 1 to 10 people.
Where is Elders Electric based?
Elders Electric is headquartered in Grandville, United States, in the North America region.
How does Elders Electric make money?
Two revenue lines are on record. Electrical Contracting Services are the primary driver. The others are service and Maintenance.
Who are Elders Electric's main competitors?
Direct peers on record are Windemuller Electric, Feyen Zylstra and Buist Electric. Broad incumbents are MYR Group, Rosendin Electric, Faith Technologies, IES Holdings, Helix Electric and Power Plus. Cochran Electric is listed as a regional player.
Does Elders Electric have an API?
No public API is recorded for Elders Electric.