ELECTRA SALES LTD
- Company typePrivate
- Founded2003
- HeadquartersRegina, Canada
- Headcount—
- GTM typeB2B
- OfferingServices
What ELECTRA SALES LTD does
Electra Sales Ltd, operating as ELECTRA, is an independent manufacturer sales agency established in 2003 and headquartered in Regina, Saskatchewan. The firm represents over 100 lighting, lighting controls, and window treatment/shading brands — including Cooper Lighting Solutions, Lutron, Lumenwerx, Lumenpulse, Beta-Calco, Beluce, WAC Lighting, and Hammond Manufacturing — as the specification and distribution channel between manufacturers and end customers in Saskatchewan and Western Canada. Its team of approximately 21 staff brings over 300 years of combined commercial and industrial electrical sales experience, organized into Industrial, Commercial, Quotations, Controls & Automation, Outside Sales (Northern and Southern Saskatchewan), and Management functions.
ELECTRA SALES LTD firmographics
Firmographics- Name
- ELECTRA SALES LTD
- Legal name
- ELECTRA Ltd.
- Website
- https://electrasalesltd.ca
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Ownership category
- akta.pro rank
ELECTRA SALES LTD industry classification
Industry- Product category
- Lighting and Controls Sales Agency
- akta.pro primary industry
- Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)
- akta.pro secondary industry
- Home Décor, Housewares & Gifts Distribution (CRAOAFAB)
Keywords
Where ELECTRA SALES LTD is headquartered
LocationHeadquarters
- HQ city
- Regina
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
ELECTRA SALES LTD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Manufacturer Representative/Sales Agency: Electra Sales operates as a manufacturer sales agency, representing over 100 lighting and control brands. Revenue is generated through commissions from manufacturers on products sold to architects, engineers, contractors, and developers who specify and purchase their represented products.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
ELECTRA SALES LTD product offering
Product offeringCore offering
Electra Sales Ltd. operates as an electrical manufacturer representative agency, representing over 100 brands of architectural, residential, and industrial lighting products, lighting controls, and window treatments. The company provides product specification support, project quotations, and outside sales coverage across Saskatchewan for architects, engineers, contractors, home builders, and property managers working on commercial, residential, and industrial construction projects. Revenue is generated through manufacturer commissions on products specified and purchased through the agency.
Product overview
Electra Sales Ltd is an electrical sales agency established in 2003, serving Saskatchewan and beyond. The company represents over 100 brands of architectural, residential, and industrial lighting products and controls. Their core offerings include Architectural Lighting (interior and exterior), Lighting Controls (advanced systems and automation), and Window Treatments/Shades, complemented by a comprehensive Industrial Lighting & Controls division featuring explosion-proof and hazardous location products. They serve commercial, residential, and industrial sectors through specialized teams including Industrial, Commercial, Quotations, Controls & Automation, and Outside Sales.
Differentiator
Problem solved
Functional benefit
Products and services
- Architectural Lighting (Specification & Supply)
- Lighting Controls (Specification & Supply)
- Window Treatments and Shades (Specification & Supply)
- Industrial Lighting & Controls (Specification & Supply)
- Project Quotations and Specification Support
Companies that use ELECTRA SALES LTD
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
ELECTRA SALES LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ELECTRA SALES LTD partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and standard.
- Hammond ManufacturingcoreHammond Manufacturing partnered with Electra Sales as part of their strategic partnerships strengthening Western Canada presence. Hammond's new 55,000 square-foot facility enhances service for customers in British Columbia, Alberta, and Saskatchewan. Electra Sales serves as a key distribution partner for Hammond's electrical enclosure products.
- Cooper Lighting SolutionscoreElectra Sales represents Cooper Lighting Solutions products including Invue Architectural Outdoor Lighting, Metalux, McGraw-Edison, and other Cooper brands. Products supplied on multiple major Saskatchewan projects.
- LumenwerxcoreElectra Sales represents Lumenwerx lighting products including VIA family, Nova, and Togo product lines supplied on projects including Sunrise Foods International and University of Saskatchewan College Quarters.
- LumenpulsecoreElectra Sales represents Lumenpulse including Lumenline 2 products, supplied for Jim Pattison Children's Hospital and Midtown Plaza color-changing LED lighting projects.
- Beta-CalcostandardElectra Sales represents Beta-Calco including XACARA Series LED lighting for industrial applications, supplied for Brandt Tractor facility.
- Beluce LightingstandardElectra Sales represents Beluce emergency lighting products supplied for Mosaic Stadium and MWC Chartered Accountants projects.
- WAC LightingstandardElectra Sales represents WAC Lighting products including landscape and general lighting solutions listed in their product portfolio.
- LutroncoreElectra Sales represents Lutron lighting control products. Lutron Designer software is featured in their resource center for design support.
- 100+ Lighting and Control BrandscoreElectra Sales represents over 100 brands total including Above-All Lighting, Amerlux, ACDC Lighting, ARON Lighting, Dals, Deco Lighting, Eaton Crouse-Hinds, Fluxwerx, Ledvance, Liton, LSI, Lumca, Modern Forms, Solavanti, SPI Lighting, StressCrete, Valmont, VISO, Zumtobel, and many others covering architectural, industrial, and residential lighting.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
ELECTRA SALES LTD competitors and assessment
Company assessmentDirect peers
- Salex: Salex is one of Canada's largest lighting sales agencies, representing a multi-brand portfolio to architects, engineers, and contractors across multiple provinces. It is a direct peer because it shares the same manufacturer-rep business model, specification-driven GTM, and lighting/controls focus as Electra Sales, with broader geographic reach.
- CDM2 Lightworks: CDM2 Lightworks is a Canadian architectural lighting representative agency serving design professionals and contractors. It is a direct peer due to the same rep-agency model, lighting specification focus, and overlap in represented brands (Cooper, Lumenpulse, etc.).
- LightForm: LightForm is a Canadian architectural lighting distributor and showroom operator serving designers and specifiers with premium lighting brands. It is comparable as a multi-brand lighting specification channel to architects and designers, similar in business model and customer base to Electra.
Regional players
- Contact Delage: Contact Delage is a Quebec-based lighting representative agency serving architects, engineers, and contractors with architectural and industrial lighting lines. It is comparable to Electra for its manufacturer-rep model and lighting focus, but is regional to Quebec/Ontario rather than Western Canada.
Broad incumbents
- Stanpro: Stanpro is a Canadian lighting manufacturer and distributor offering commercial and industrial luminaires with in-house specification and rep capabilities. It is a broader incumbent in the same lighting specification market, competing with the brands Electra represents rather than as a direct rep agency peer.
- Liteline: Liteline is a Canadian manufacturer of LED lighting fixtures and controls with national distribution through rep agencies. It is a broader incumbent in the lighting space — one of the brand categories Electra could potentially represent — and competes indirectly through its own specification sales team.
- Acuity Brands: Acuity Brands is one of North America's largest lighting and building solutions manufacturers (parent of Lithonia, Gotham, Winona, Mark Architectural Lighting). It is a broader incumbent whose brands are commonly represented by agencies like Electra, and which increasingly invests in direct specification sales forces that compete with independent reps.
- Signify: Signify (formerly Philips Lighting) is the global leader in lighting products, systems, and services, including Philips, Color Kinetics, and Interact controls. It is a broader incumbent in the same lighting category whose products Electra may represent or compete with through direct specification channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ELECTRA SALES LTD social profiles
Digital presenceELECTRA SALES LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
ELECTRA SALES LTD leadership team
Management profileNumber of profiles
Profiles8 records
ELECTRA SALES LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ELECTRA SALES LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ELECTRA SALES LTD
What does ELECTRA SALES LTD do?
Electra Sales Ltd. operates as an electrical manufacturer representative agency, representing over 100 brands of architectural, residential, and industrial lighting products, lighting controls, and window treatments. The company provides product specification support, project quotations, and outside sales coverage across Saskatchewan for architects, engineers, contractors, home builders, and property managers working on commercial, residential, and industrial construction projects. Revenue is generated through manufacturer commissions on products specified and purchased through the agency.
Is ELECTRA SALES LTD a public or private company?
ELECTRA SALES LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ELECTRA SALES LTD founded?
ELECTRA SALES LTD was founded in 2003.
Where is ELECTRA SALES LTD based?
ELECTRA SALES LTD is headquartered in Regina, Canada, in the North America region.
How does ELECTRA SALES LTD make money?
One revenue line is on record: manufacturer Representative/Sales Agency.
Who are ELECTRA SALES LTD's main competitors?
Direct peers on record are Salex, CDM2 Lightworks and LightForm. Contact Delage is listed as a regional player. Broad incumbents are Stanpro, Liteline, Acuity Brands and Signify.
Does ELECTRA SALES LTD have an API?
No public API is recorded for ELECTRA SALES LTD.
What industry is ELECTRA SALES LTD in?
ELECTRA SALES LTD's product category is Lighting and Controls Sales Agency. Its primary akta.pro industry code is CRAOAFAG, Lighting & Electrical Supplies for Home Distribution, with a secondary code of CRAOAFAB, Home Décor, Housewares & Gifts Distribution.