Electrofit Industrial Solutions Ltd

What Electrofit Industrial Solutions Ltd does

Electrofit Industrial Solutions Ltd is a privately-held UK industrial sustainability company headquartered in Edlesborough, Buckinghamshire, that builds and sells solutions to reduce operating costs and emissions for industrial customers. Its core offering is the Electrofit REpower® remanufactured electric forklift line, which converts end-of-life internal combustion forklifts into lithium-ion electric machines via a partnership with global manufacturer EP Equipment in China, with remanufacturing carried out to UK CA/CE standards. The company sells SulNOxEco fuel conditioners (petrol and diesel variants) direct to consumers and fleets through an e-commerce shop, and has extended into adjacent sustainability products including MAX, an autonomous robotic industrial cleaner, and a commercial solar and battery storage advisory service. The portfolio is positioned around cost reduction, emissions compliance, and circular economy outcomes for UK industrial, warehousing, and logistics customers.

The business operates a hybrid B2B/B2C model. Enterprise sales of REpower forklifts are quote-based and contract-driven, supporting custom configurations and trade-in equipment assessments for industrial fleet operators. SulNOxEco fuel additives are sold on a pay-as-you-go unit-pricing basis through self-serve e-commerce (£22.50 per 250ml petrol bottle, tiered up to bulk 5-litre diesel), enabling repeat purchases from ongoing fuel consumption. Distribution combines direct enterprise field sales with an Odoo-powered online storefront, supplemented by content marketing, YouTube, Facebook, and international forum participation such as the 6th China-CEEC SME Cooperation Forum in Cangzhou (November 2024).

The company operates with approximately 5 employees under Managing Director Steven Noble, who brings over 35 years of material handling equipment experience and founded The REM Association, alongside Operations Director Carly Ellis. The firm is founder-led with no institutional investment or parent company disclosed, holds the REpower® registered trademark, and has been recognised with two National Awards for Innovation and Sustainability Excellence for its REpower® forklift line. There are no disclosed funding rounds, revenue figures, or institutional backers in the available data.

Name

Electrofit Industrial Solutions Ltd

Legal name

Electrofit Industrial Solutions Ltd

Website

https://electrofitsolutions.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Electrofit Industrial Solutions Ltd is a privately-held UK firm that remanufactures end-of-life internal combustion forklifts into lithium-ion electric REpower® units via EP Equipment, sells SulNOxEco fuel conditioners online, and offers an autonomous MAX robot cleaner and commercial solar advisory services to industrial customers seeking cost and emissions reductions.

Ownership category

akta.pro rank

Product category

Industrial Material Handling Equipment

NAICS

Motor and Generator Manufacturing (335312), Battery Manufacturing (33591), Other General Purpose Machinery Manufacturing (3339)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Electric Drive Units & E-Axles Rebuild/Remanufacturing (EV/Hybrid) (TLAKALAH)

akta.pro secondary industries

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA), EV & Hybrid Battery Service, Diagnostics & Reconditioning (TLAKAMAA), Battery Recycling, Second-Life & Remanufacturing (IMAGAHAL)

Keywords

• Electric forklift conversion
• Fuel conditioner additives
• Material handling equipment
• Industrial cleaning robotics
• Renewable energy consulting

Headquarters

HQ city

Edlesborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Electric Forklift Sales: Sale of remanufactured Electrofit REpower® electric forklift trucks converted from end-of-life internal combustion forklifts. Products feature lithium-ion technology with lifting capacities of 2.5T and 3.0T, sold with 7-year battery warranty. Pricing is quote-based for custom configurations.
2. SulNOxEco Fuel Conditioners: Sale of fuel conditioning additives in various sizes (250ml, 1 Litre, 5 Litre) for both petrol and diesel applications. One-time purchase model with repeat purchase potential from ongoing fuel consumption.
3. Commercial Solar Advisory Services: Consultancy services providing comprehensive cost analysis for industrial companies considering solar panel and battery storage installations. Includes financial assessments and tailored recommendations for renewable energy investments.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Electrofit Industrial Solutions Ltd remanufactures end-of-life internal combustion forklifts into high-performance lithium-ion electric forklifts under the Electrofit REpower® brand (manufactured in partnership with EP Equipment). It also sells the SulNOxEco line of biodegradable petrol and diesel fuel conditioners through its own e-commerce shop, distributes the MAX autonomous industrial robot cleaner, and provides commercial solar and battery storage advisory services to industrial companies.

Product overview

Electrofit Industrial Solutions Ltd offers a portfolio of sustainable industrial solutions centered on three core product lines: SulNOxEco fuel conditioners (available in diesel and petrol variants) that improve combustion and reduce emissions; Electrofit REpower remanufactured electric forklifts that convert end-of-life internal combustion forklifts to lithium-ion electric power; and MAX the Uniring Robot Cleaner for autonomous industrial cleaning. The company also provides advisory services for commercial solar installations. The Electrofit REpower forklift, produced in partnership with EP Equipment, represents the flagship product, with SulNOxEco fuel additives serving as complementary offerings for fuel efficiency and engine protection.

Differentiator

Problem solved

Functional benefit

Brands

• Electrofit REpower®: Electric forklift truck brand representing the next generation of material handling solutions, remanufacturing end-of-life internal combustion forklifts into fully electric machines using advanced lithium-ion technology.
• SulNOxEco

Products and services

• Electrofit REpower® Electric Forklift

Quantifiable outcome

• Reduces fuel consumption by up to 14.5%
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• EP EquipmentcoreTechnology or IntegrationEP Equipment is a global leader in electric material handling solutions and the manufacturing partner for Electrofit's REpower® remanufactured electric forklifts. EIS visits EP's factory in China to oversee remanufacturing processes, which include detailed inspection, component restoration, reassembly with modern upgrades, and rigorous quality testing to UK CA/CE standards. EP's remanufacturing facility embodies innovation and sustainability, transforming used forklifts into high-performance machines that meet modern industry demands.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Avidbots: Avidbots is a commercial autonomous floor cleaning robotics company serving warehouses, retail, and industrial facilities. Comparable to Electrofit's MAX autonomous robot cleaner offering for industrial and commercial cleaning automation.
• Flux Power: Flux Power supplies lithium-ion battery packs and energy storage solutions specifically for material handling equipment (forklifts, warehouse vehicles). Comparable because it enables the same lithium-ion forklift electrification outcomes that REpower delivers through remanufacturing.
• BYD Forklifts: BYD's forklift division produces lithium-iron-phosphate (LFP) electric forklifts at scale, competing for the same electric material handling buyers as REpower, particularly where zero-emission operations are required.

Direct peers

• EP Equipment: EP Equipment is Electrofit's core manufacturing partner for REpower forklifts and a global manufacturer of electric material handling equipment. It is directly comparable because it produces the very lithium-ion electric forklifts that Electrofit remanufactures, serving the same warehouse and logistics end-customers.
• SulNOx Group: SulNOx Group is the originator of the SulNOx fuel conditioning technology that Electrofit resells under the SulNOxEco brand. Directly comparable because it sells essentially the same fuel additive formulation into the same fleet and consumer fuel-efficiency market.

Broad incumbents

• Linde Material Handling: Linde Material Handling (part of KION Group) is a major global forklift OEM with extensive electric and ICE ranges. It competes head-to-head with Electrofit on fleet electrification deals in European industrial accounts.
• Jungheinrich: Jungheinrich is a leading European intralogistics and electric forklift OEM with a strong lithium-ion portfolio. It competes directly with REpower in warehouse and distribution center electrification projects.
• Crown Equipment: Crown Equipment is a major US-headquartered industrial truck manufacturer with electric and ICE forklift offerings. Comparable because it targets the same warehousing and logistics end-customers considering fleet electrification.
• Toyota Material Handling: Toyota Material Handling is one of the world's largest industrial truck OEMs, offering full ICE and electric forklift lineups. It is comparable because it competes for the same fleet electrification budgets and customer relationships that Electrofit targets with REpower.
• Hyster-Yale Materials Handling: Hyster-Yale is a global lift truck OEM producing electric and ICE forklifts under Hyster and Yale brands. Comparable because it competes for the same industrial fleet electrification procurement budgets as Electrofit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Electrofit-solutions
• Facebookfacebook.com/electrofitis
• LinkedInlinkedin.com/company/electrofit-industrial-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electrofit Industrial Solutions Ltd