Electrolux Argentina S.A.

What Electrolux Argentina S.A. does

Electrolux Argentina S.A. is the Argentine operating subsidiary of Sweden-based Electrolux AB (Nasdaq Stockholm: ELUX B), established in 1924 and marking 100 years of operations in the country. The company sells major and small household appliances directly to Argentine consumers through a proprietary e-commerce storefront built on the VTEX platform (tienda.electrolux.com.ar) and a network of physical retail stores under the 'Nuestras tiendas' banner. Its product catalog spans large appliances — refrigerators, washing machines, washer-dryers, dryers, range hoods, stoves, built-in ovens, cooktops, and wine coolers — and small appliances including vacuum cleaners, air fryers, blenders, coffee makers, mixers, electric pots, food processors, toasters, fans, electric kettles, irons, garment steamers, accessories, and bundled Combos. The business is structured as a direct-to-consumer, hardware-sales retailer with no B2B or enterprise segment disclosed.

The commercial model is built around one-time unit sales of branded appliances at consumer-retail prices, with active promotional discounting of 20-50% across categories (refrigerators up to 20% off, air fryers up to 50% off, laundry up to 25% off, vacuum cleaners up to 45% off). Free shipping is offered on orders above $69,999 to the CABA and GBA areas, with the rest of Argentina served at non-disclosed terms. Marketing is multi-channel and digital-first: search-optimized category pages (heladeras, lavarropas, aspiradora, cocina, microondas), UTM-tracked paid display banners for product launches, on-site promotional merchandising, and content-style product browsing integrated into the storefront. Revenue is generated entirely through consumer appliance sales, with no subscription, services, or recurring revenue streams disclosed.

The firm is governed as a wholly-owned subsidiary of Electrolux AB, drawing on group-level brand equity, product engineering, and procurement. Management team, financial filings, M&A activity, partnerships, certifications, and Argentine-specific revenue figures are not disclosed in the available source material. With 48 employees, the Argentine operation functions as a sales-and-marketing distribution entity rather than a manufacturing or R&D center, and its strategic positioning is anchored on the Electrolux brand heritage, a full-line appliance assortment, and DTC e-commerce execution in a single-country market.

Name

Electrolux Argentina S.A.

Legal name

Electrolux Argentina S.A.

Website

https://electrolux.com.ar

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Electrolux Argentina S.A. is the Argentine subsidiary of Sweden's Electrolux AB, selling major and small home appliances directly to Argentine consumers via a VTEX-powered e-commerce store and physical retail locations. Founded in 1924, it leverages 100 years of brand heritage.

Ownership category

akta.pro rank

Product category

Home Appliances

NAICS

Electronics and Appliance Retailers (449210)

SIC

Household Appliances (3630)

akta.pro primary industry

Off-Price Small Appliances & Home Electronics Retail (CRAEACAH)

akta.pro secondary industries

Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers) (CRACACAB), Appliance Parts, Accessories & Installation Kits Retail (CRACACAJ), Personal Comfort & Air Treatment Appliances Retail (Fans, Heaters, Humidifiers, Purifiers) (CRACADAI)

Keywords

• Home appliances
• Major appliances
• Kitchen appliances
• Small appliances
• Consumer electronics

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Appliance Sales: One-time hardware sales of major and small home appliances to consumers. Products include refrigerators (heladeras), washing machines (lavarropas), dryers (secarropas), cookers (cocinas), built-in ovens, cooktops, range hoods, air fryers, vacuum cleaners, blenders, coffee makers, mixers, electric kettles, toasters, processors, steamers, fans, and accessories/replacement parts. Revenue generated through direct consumer purchases via e-commerce platform with promotional discounts applied at point of sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Electrolux Argentina S.A. sells and distributes a full range of Electrolux-branded home appliances to Argentine consumers, including major appliances (refrigerators, washing machines, washer-dryers, dryers, stoves, cooktops, built-in ovens, range hoods, and wine coolers) and small appliances (vacuum cleaners, air fryers, blenders, coffee makers, mixers, electric pots, food processors, toasters, fans, electric kettles, irons, and garment steamers), plus accessories, replacement parts, and bundled combo packages. Distribution is primarily direct-to-consumer through the company's own VTEX-powered online storefront (tienda.electrolux.com.ar) and physical retail locations, with promotional discounts of 20–50% off on select categories.

Product overview

Electrolux Argentina S.A. is a consumer appliance company offering a comprehensive portfolio of large and small household appliances. The product lineup includes large appliances (Grandes Electrodomésticos) such as refrigerators (Heladeras), washing machines (Lavarropas), washer-dryers (Lavasecarropas), dryers (Secarropas), range hoods (Campanas), stoves (Cocinas), built-in ovens (Hornos Empotrables), cooktops (Anafes), and wine coolers (Cavas), as well as small appliances (Pequeños Electrodomesticos) including vacuum cleaners (Aspiradoras), air fryers (Freidoras de Aire), blenders (Licuadoras), coffee makers (Cafeteras), mixers (Batidoras, Mixer), electric pots (Ollas Eléctricas), food processors (Procesadoras), toasters (Tostadoras), fans (Ventiladores), electric kettles (Pava Eléctrica), irons (Planchas), clothing steamers (Vaporizador de Ropa), and accessories (Accesorios y Repuestos). The company also offers bundled appliance packages (Combos). This is a multi-product consumer appliance portfolio organized into categories for laundry, cooking, refrigeration, and small kitchen appliances.

Differentiator

Problem solved

Functional benefit

Products and services

• Heladeras (Refrigerators) Refrigerators for household food preservation and storage, offered to Argentine consumers through the Electrolux online store with promotional discounts up to 20% off.
• Lavarropas (Washing Machines) Washing machines for household laundry care, sold to Argentine consumers through the Electrolux online store.
• Lavasecarropas (Washer-Dryers) Combined washing and drying machines for household laundry care, offered to Argentine consumers through the Electrolux online store.
• Secarropas (Dryers) Standalone clothes drying machines for household laundry care, offered to Argentine consumers through the Electrolux online store.
• Campanas (Range Hoods) Kitchen ventilation range hoods for odor and smoke extraction, offered to Argentine consumers through the Electrolux online store.
• Cocinas (Stoves) Freestanding kitchen stoves and cookers for home cooking, offered to Argentine consumers through the Electrolux online store.
• Hornos Empotrables (Built-in Ovens) Built-in cooking ovens designed for integrated kitchen installations, offered to Argentine consumers through the Electrolux online store.
• Anafes (Cooktops) Built-in cooktops and stovetops for kitchen integration, offered to Argentine consumers through the Electrolux online store.
• Cavas (Wine Coolers) Wine cooling and storage units for household wine collections, offered to Argentine consumers through the Electrolux online store.
• Aspiradoras (Vacuum Cleaners) Vacuum cleaners for household cleaning, offered to Argentine consumers through the Electrolux online store with promotional discounts up to 45% off.
• Freidoras de Aire (Air Fryers) Air fryer appliances for healthier oil-free cooking, offered to Argentine consumers through the Electrolux online store with promotional discounts up to 50% off.
• Licuadoras (Blenders) Blending appliances for food and beverage preparation, offered to Argentine consumers through the Electrolux online store.
• Cafeteras (Coffee Makers) Coffee brewing appliances for household use, offered to Argentine consumers through the Electrolux online store.
• Batidoras / Mixers Hand and stand mixers for cooking and baking preparation, offered to Argentine consumers through the Electrolux online store.
• Ollas Eléctricas (Electric Pots) Electric cooking pots and slow cookers for household meal preparation, offered to Argentine consumers through the Electrolux online store.
• Procesadoras (Food Processors) Food processor appliances for chopping, slicing, and food preparation, offered to Argentine consumers through the Electrolux online store.
• Tostadoras (Toasters) Bread toasting appliances for household use, offered to Argentine consumers through the Electrolux online store.
• Ventiladores (Fans) Electric fans for household ventilation and cooling, offered to Argentine consumers through the Electrolux online store.
• Pava Eléctrica (Electric Kettles) Electric water kettles for household beverage preparation, offered to Argentine consumers through the Electrolux online store.
• Planchas (Irons) Clothing ironing appliances for household garment care, offered to Argentine consumers through the Electrolux online store.
• Vaporizador de Ropa (Clothing Steamers) Garment steaming appliances for household clothing care, offered to Argentine consumers through the Electrolux online store.
• Accesorios y Repuestos (Accessories and Replacement Parts) Replacement parts and accessories for Electrolux appliances, sold to Argentine consumers through the online store to support installed products.
• Combos (Bundled Appliance Packages) Bundled appliance packages offering complete kitchen or household solutions at combined pricing, sold to Argentine consumers through the Electrolux online store.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Philips Argentina: Philips Argentina sells small domestic appliances (coffee makers, air fryers, blenders, irons, garment steamers) that overlap heavily with Electrolux's Pequenos Electrodomésticos line. Direct competitor in the small-appliance category where both brands emphasize quality and brand heritage.
• Whirlpool Argentina: Whirlpool's local subsidiary markets major home appliances (washing machines, refrigerators, ovens) under Whirlpool and proprietary Argentine brands. Competes with Electrolux Argentina in the same core major-appliance replacement cycles.
• LG Electronics Argentina: LG's Argentine operation offers major appliances and small home electronics with a comparable omnichannel D2C strategy. Competes head-to-head with Electrolux in refrigerators, laundry, and kitchen built-in categories in the Argentine market.
• Drean: Drean is a long-established Argentine home appliance brand (washing machines, refrigerators, cookers). A local heritage competitor that overlaps directly with Electrolux Argentina in core major appliance categories and benefits from local manufacturing.
• Peabody: Peabody is an Argentine small-appliance brand with a strong portfolio in heating, fans, and kitchen appliances. Comparable to Electrolux Argentina's small-appliance category with deep local distribution.
• Liliana: Liliana is a leading Argentine small-appliance manufacturer selling fans, irons, heaters, and kitchen gadgets domestically. Directly competes with Electrolux Argentina's small-appliance portfolio and often wins on price and availability outside CABA/GBA.
• Midea Argentina: Midea's Argentine subsidiary distributes a broad line of home appliances across major and small categories with value-oriented positioning. Competes with Electrolux on price-sensitive SKUs and the same D2C/retail hybrid model.
• Samsung Argentina: Samsung's Argentine subsidiary sells a broad range of home appliances (refrigerators, washers, ovens, vacuums) directly and through retail. Direct competitor to Electrolux Argentina across both major and small appliance categories in the same D2C + retail mix.

Broad incumbents

• Bosch Argentina (BSH Electrodomésticos): BSH/Bosch's Argentine subsidiary sells premium built-in kitchen appliances (ovens, cooktops, hoods) and laundry. Competes with Electrolux in the higher-end of the same major-appliance range and shares the premium-brand positioning.

Others

• Frávega: Argentina's largest appliance and electronics retailer, carrying Electrolux and competing brands nationwide. Functions as a major distribution channel for and competitor to Electrolux Argentina given its omnichannel scale and financing programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/electrolux-argentina-s-a-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electrolux Argentina S.A.