What Electro World de Groot does

Electro World de Groot is a family-owned consumer electronics and home appliance retailer based in Woerden, Netherlands, founded in 1970 and operating for more than 50 years. The company serves local Dutch consumers and households in Woerden and the surrounding region through a single physical storefront located at the central Kerkplein/Hoge Woerd location (since 2015), complemented by a WordPress-based personal online webshop that also links into the broader Electro World franchise webshop. Its assortment spans premium-brand OLED televisions (Samsung, LG), built-in and freestanding kitchen appliances (Bosch, Liebherr, Beko, AEG, Pelgrim), audio equipment (JBL, Yamaha, Soundmaster), and small household appliances (Philips, Ninja, Inventum, Numatic, Tefal), with unit prices ranging from approximately €19 for entry-level kettles to over €1,575 for premium wine coolers.

The company's business model combines direct-to-consumer retail sales (in-store and online) with an after-sales service offering. Revenue is generated primarily through hardware sales of new electronics and appliances, supported by gift card sales. Distinctive service capabilities include in-store and at-home advisory consultations, professional installation of built-in appliances, and a certified service department authorized to repair Beko, Bosch, Samsung, and Siemens brands both within and outside warranty periods. Marketing is conducted primarily through local brand presence, customer referrals, and the company website, with no disclosed institutional investors, private equity backing, or parent company structure; ownership is reported to remain with the founding family. The firm operates with approximately 5 employees and does not develop proprietary technology beyond its standard e-commerce website.

Name

Electro World de Groot

Legal name

Electro World de Groot, Draait om jou

Website

https://electroworlddegroot.nl

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Electro World de Groot is a family-owned Dutch consumer electronics and home appliance retailer in Woerden, Netherlands, serving local consumers for over 50 years through a central showroom and online webshop, with certified installation and repair services for premium brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Woerden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail electronics and appliance sales: The company generates revenue through the sale of new electronics and home appliances from premium brands, sold both in-store and via their online webshop. Products include TVs, kitchen appliances, audio equipment, and small household appliances. They also offer gift cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Electro World de Groot is a family-owned retail store in Woerden, Netherlands, founded in 1970, that sells consumer electronics and home appliances from brands such as Samsung, LG, Bosch, Siemens, and Beko. The business operates a physical showroom and an online webshop, and provides certified installation, repair, and advisory services as part of the Electro World franchise network.

Product overview

Electro World de Groot is a Dutch electronics retail store offering a diverse portfolio of consumer electronics and home appliances. The product portfolio includes major appliance categories: OLED and LED televisions (Samsung, LG), built-in and freestanding kitchen appliances including refrigerators, freezers, induction cooktops, microwaves, and wine coolers (Bosch, Liebherr, Beko, Samsung, AEG, Pelgrim), small household appliances such as steam generators, steam irons, kettles, coffee machines, vacuum cleaners (Philips, Ninja, Inventum, Numatic, Tefal), and audio equipment including soundbars, microsets, radios, CD players, and music centers (JBL, Yamaha, Soundmaster). The store provides installation, repair, and advisory services, with certified technicians for Beko, Bosch, Samsung, and Siemens brand repairs.

Differentiator

Problem solved

Functional benefit

Products and services

• Televisions (Samsung, LG) Retail sale of consumer televisions including Samsung and LG OLED TVs aimed at individual household buyers.
• Refrigerators and Freezers Retail sale of Samsung and LG refrigerators and freezers for household consumers in the Woerden region.
• Kitchen Appliances Retail sale of kitchen appliances such as microwaves, cooktops, and wine coolers for residential consumers.
• Small Household Appliances Retail sale of small household appliances including steam irons, kettles, coffee machines, and vacuum cleaners for everyday home use.
• Audio Equipment Retail sale of audio equipment including soundbars, microsets, radios, and CD players for household consumers.
• Installation Service Professional installation of consumer electronics and home appliances purchased from the store, delivered to local customers in the Woerden area.
• Repair Service Brand-certified repair service for Beko, Bosch, Samsung, and Siemens appliances for residential customers.
• Advisory Service In-store advisory service that assists individual customers in selecting appropriate electronics or appliances based on their household needs.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Coolblue: Coolblue is the largest Dutch online-focused electronics and appliance retailer, selling the same core categories (TVs, kitchen appliances, small appliances, audio) with strong service offerings. It is the most direct large-scale competitor to Electro World de Groot in the Dutch consumer electronics retail market.
• Amac: Amac is a Dutch chain of premium consumer electronics specialty stores (notably Apple Premium Reseller) emphasizing personal service and expert advice. It shares Electro World de Groot's high-touch local retail model and focus on expert-led customer experience rather than pure transactional discount selling.
• EP: Electronics Personality: EP is another Dutch franchise network of independent consumer electronics specialists, comparable to Electro World in structure: locally owned stores backed by a shared brand, supplier leverage, and service capabilities. Operates the same model of premium-brand electronics retail with installation and repair services.
• Expert Nederland: Expert is a Dutch franchise network of independent electronics and appliance retailers with a shared brand, marketing, and supplier relationships. It is highly comparable because it operates on essentially the same franchise-independent-store model as Electro World de Groot, serving local Dutch consumers with similar product categories.

Broad incumbents

• Mediamarkt Nederland: Mediamarkt is a large European big-box electronics chain with Dutch operations selling the same consumer electronics and home appliance categories. It is a broad incumbent competitor with significantly larger scale, assortment, and marketing reach than Electro World de Groot.
• Bol.com: Bol.com is the dominant Dutch e-commerce marketplace with a large consumer electronics and appliance category. It competes with Electro World de Groot across the same product categories primarily online, leveraging massive assortment, fast delivery, and strong brand recognition in the Netherlands.
• BCC: BCC is a Dutch electronics and home appliance retail chain carrying similar premium-brand product categories. It operates as a broad incumbent with multiple physical locations across the Netherlands, competing for the same local consumers with greater scale and broader selection.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/electro-world-de-groot

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electro World de Groot