Elektra Women's Choir

What Elektra Women's Choir does

Elektra Women's Choir is a Vancouver-based, registered Canadian charity (#894795582RR0001) that operates as an adult treble-voice choral ensemble, founded in 1987 by Diane Loomer, C.M., and Morna Edmundson, C.M. The choir serves three core audiences: concert-going patrons in the Vancouver metro, auditioned adult treble singers seeking performance and mentorship opportunities, and Canadian composers whose new works are commissioned and premiered by the ensemble. Elektra is led by Artistic Director Cassie Luftspring, Managing Director Bea Orbegoso, and Marketing Director Bruce Hoffman, and operates from a single headquarters at 949 W 49th Ave, Vancouver, BC, with a small staff of approximately 10.

Elektra's product portfolio centers on live concert performances at venues such as Pacific Spirit United Church, Christ Church Cathedral, and the Orpheum Theatre, augmented by audio recordings (CDs and digital releases distributed via the organization's online shop, Apple Music, Carus-Verlag, and Centredisc), signature events such as the Tapestry International Festival (revived in 2026 after a 2018 hiatus), and large-scale commissioning projects including The Lost Words: A Spell Book (20 works by 10 Canadian composers, 2022-2025) and Snewíyalh tl'a Sta'əw (Teachings of the Water). The ensemble's repertoire library exceeds 120 commissioned Canadian works, a portion of which is published commercially through the Elektra Series at Cypress Choral Music. There is no proprietary technology platform; digital presence is limited to a website, newsletter ('Elektric Wire'), and standard social channels (Facebook, Instagram, YouTube, Spotify, Threads).

Elektra's revenue model is a typical Canadian performing-arts charity mix: concert ticket sales, donations (including an annual fundraising challenge and virtual auctions), public-sector grants from Canada Council for the Arts, the Government of British Columbia, and the City of Vancouver, foundation support (Socan, Martha Lou Henley, Somerset), gold corporate sponsorship (Redtree Dental), programme advertising sold to local businesses, and one-time sales of CD recordings. The organization is preparing to celebrate its Ruby 40th Anniversary Season in 2026-27, and its Artistic Director was awarded the King Charles III Coronation Medal in 2025.

Name

Elektra Women's Choir

Legal name

Elektra

Website

https://elektra.ca

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Elektra Women's Choir is a Vancouver-based registered charity and internationally acclaimed adult treble-voice choir, founded in 1987, that serves Vancouver concert audiences, auditioned singers, and Canadian composers through live performances, audio recordings, the Tapestry International Festival, and a commissioning program of over 120 new Canadian works.

Ownership category

akta.pro rank

Product category

Choral Music and Performing Arts

NAICS

Musical Groups and Artists (711130), Musical Groups and Artists (71113), Other Performing Arts Companies (71119), Other Performing Arts Companies (711190)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

akta.pro secondary industries

Music Production & Composition (Songwriting, Recording, DJing) (EDAMAAAF), Audio Production & Podcasting (BPAFAIAE)

Keywords

• Choral music performances
• Adult treble choir
• Concert ticket sales
• Music recordings
• Choral commissions

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Concert Ticket Sales: Revenue from public performances at venues including Pacific Spirit United Church, Christ Church Cathedral, and Orpheum Theatre. Tickets sold through the website.
2. Recordings and Merchandise: Sale of CD recordings including 'Fire Flowers', 'On Christmas Night', 'Silent Night', 'Your One and Only Life', 'Still', and other albums. Distributed via online shop and Apple Music.
3. Advertising in Concert Programmes: Sale of advertising space in concert programmes to local businesses, with rates specified in the Elektra rate sheet.
4. Donations and Fundraising: Direct donations through online giving platform, annual fundraising challenges, and virtual auctions. Registered charity #894795582RR0001.
5. Government and Foundation Grants: Funding from Canada Council for the Arts, Government of British Columbia, City of Vancouver, Socan Foundation, and other charitable foundations.
6. Corporate Sponsorship: Gold corporate sponsorship from Redtree Dental and support from other corporate partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Elektra Women's Choir is Vancouver's internationally acclaimed adult treble-voice choral ensemble that delivers live concert performances, produces and sells audio recordings (CDs and digital releases), commissions and premieres new Canadian choral works, and operates the Tapestry International Festival of Women's Choirs. The registered Canadian charity also runs community engagement and mentorship programs to develop emerging treble singers and expand the repertoire for adult treble voices.

Product overview

Elektra Women's Choir is Vancouver's internationally acclaimed adult treble-voice choir offering a portfolio of live concert performances, audio recordings (CDs and digital), and signature events such as the Tapestry International Festival. Their work includes commissioned Canadian compositions, community mentorship programs, and published sheet music. The choir celebrates its Ruby 40th Anniversary Season in 2026-27.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Concert Performances Live concert performances featuring the adult treble-voice choir, including seasonal programs (such as Christmas concerts), spring performances, and special themed events held at Vancouver venues like Pacific Spirit United Church, Christ Church Cathedral, and Orpheum Theatre. Tickets are sold to the general public through the website.
• Audio Recordings (CDs and Digital)

Quantifiable outcome

• 2026 Annual Fundraising Challenge raised $14,450, exceeding goal of $11,000
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• La CaccinaflagshipStrategic or Co-development Partner · 1 May 2026Adult treble choir based in Chicago, Illinois, participating in Tapestry International Festival 2026. Champions diverse, innovative repertoire for women's voices.
• Peninsula Women's ChorusflagshipStrategic or Co-development Partner · 1 May 2026Adult treble choir based in Palo Alto, California, founded in 1966. Recognized for artistic excellence and commitment to commissioning new works.
• The Aeolian SingersflagshipStrategic or Co-development Partner · 1 May 2026Adult treble choir based in Halifax, Nova Scotia, part of the province's choral community since 1976. Explores diverse repertoire with clarity and heart.
• Canada Council for the ArtscoreOthersFederal arts funding body providing operational and project support to Elektra as a leading Canadian arts organization.
• Government of British ColumbiacoreOthersProvincial government providing community gaming grants and arts funding to support Elektra's programming.
• City of VancouvercoreOthersMunicipal government providing cultural funding and support to Elektra as a Vancouver arts organization.
• Socan FoundationminorOthersFoundation supporting Canadian music creators and music education initiatives.
• Martha Lou Henley Charitable FoundationminorOthersPrivate charitable foundation providing funding support to Elektra.
• Somerset FoundationminorOthersPrivate foundation supporting arts and cultural organizations in Canada.
• Redtree DentalcoreOthersGold corporate sponsor of Elektra, providing financial support in exchange for recognition and brand association with the arts.
• Stir MagazineminorGTM or Marketing PartnerLocal arts publication providing editorial coverage and partner features for Tapestry International Festival and Elektra events.
• Cypress Choral MusiccoreChannel Partner/ Reseller/ DistributorPublisher of the Elektra Series of sheet music, distributing choral arrangements and compositions associated with the choir.
• Carus-VerlagminorChannel Partner/ Reseller/ DistributorRecording label distributing some of Elektra's recordings internationally.
• CentrediscminorChannel Partner/ Reseller/ DistributorCanadian record label distributing Elektra recordings through the Canadian Music Centre.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Sixteen: UK-based professional vocal and orchestral ensemble with a comparable commissioning, recording, and touring model. Comparable as a globally recognized choral ensemble with diversified revenue across performances, recordings, and education.
• Anonymous 4: Historically prominent women's vocal quartet specializing in medieval and contemporary repertoire. Comparable to Elektra as a women's-voice ensemble with a strong commissioning and recording legacy.
• Chanticleer: Internationally renowned professional vocal ensemble (San Francisco) operating at the same elite artistic tier as Elektra. Comparable in repertoire ambition, recording catalog, and touring profile, though larger in scale.
• Vancouver Chamber Choir: Established Vancouver-based professional chamber choir with broader mixed-voice programming and longer operating history. Comparable as a regional incumbent in the same choral ecosystem with overlapping audiences.

Direct peers

• musica intima: Vancouver-based professional vocal ensemble with overlapping artistic leadership connections to Elektra (Cassie Luftspring has performed with them). Directly comparable as a Vancouver-based ensemble of similar caliber.
• Phoenix Chamber Choir: Vancouver-based professional chamber choir with a similar artistic caliber and Canadian-repertoire focus. Operates in the same geographic market with overlapping concert audiences and donor pools.
• La Caccina: Chicago-based adult treble choir that champions diverse, innovative repertoire for women's voices. Directly comparable to Elektra as a fellow Tapestry Festival participant with a similar niche focus and commissioning ethos.
• Chor Leoni: Vancouver-based men's choir with a comparable niche-focus strategy, commissioning program, and community-engagement model. Shares the same regional donor and audience ecosystem as Elektra.
• Peninsula Women's Chorus: Palo Alto-based adult treble choir founded in 1966, recognized for artistic excellence and commitment to commissioning new works. Directly comparable to Elektra in genre, scale, and commissioning focus; also a Tapestry Festival partner.
• The Aeolian Singers: Halifax-based adult treble choir active in Nova Scotia's choral community since 1976, with a similar commitment to diverse treble-voice repertoire. Direct peer as another Canadian women's ensemble and Tapestry Festival participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCeE7G0m42Cb4nJAKf0yVCAQ
• Facebookfacebook.com/ElektraYVR
• Instagraminstagram.com/elektrayvr
• LinkedInlinkedin.com/company/elektra-women's-choir

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elektra Women's Choir