UAB “Avitelos prekyba” ELEKTROMARKT

What UAB “Avitelos prekyba” ELEKTROMARKT does

UAB "Avitelos prekyba" ELEKTROMARKT is a privately held Lithuanian retailer (UAB-equivalent private limited company) operating under the "Elesen" brand. The company sells consumer electronics and household appliances to Lithuanian individual consumers through an omnichannel setup: a proprietary e-commerce platform at elesen.lt and physical retail stores, with parcel-locker delivery offered free on orders above €100. Its assortment spans ten categories including TVs, IT equipment, mobile phones, audio equipment, home appliances (refrigerators from Liebherr, Whirlpool, LG, Samsung), home care appliances, kitchen appliances, gaming consoles, beauty/health products, and leisure goods. The site supports Lithuanian, English, and Russian, and customer service operates seven days a week from 09:00 to 21:00.

The business model is direct-to-consumer retail with three revenue streams layered on product sales: (1) one-time product sales across the catalog, (2) fee/service revenue from extended warranty, product insurance, and device exchange/trade-in arrangements, and (3) installment purchasing financed through third-party credit partners. The technology stack is a standard e-commerce platform with catalog search, shopping cart, user accounts, loyalty pricing for registered users, and email marketing for personalized offers. Marketing relies on a set of standard third-party integrations — Google Ads/Analytics/Floodlight, Facebook, TikTok, Adform programmatic, Zendesk for live chat, Vimeo for embedded video, and Flixmedia for manufacturer-sourced product content. No headcount, revenue, parent company, or funding structure is disclosed in the source material; the company is independently owned and operated domestically.

Name

UAB “Avitelos prekyba” ELEKTROMARKT

Legal name

UAB "Avitelos prekyba"

Website

https://elektromarkt.lt

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Elesen is a Lithuanian consumer electronics and home appliances retailer operating an e-commerce platform (elesen.lt) and physical stores, serving Lithuanian consumers with installment purchasing, extended warranty, and device exchange services.

Ownership category

akta.pro rank

Headquarters

HQ city

Vilnius, Vilniaus

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time transaction revenue from sale of consumer electronics, home appliances, kitchen equipment, and related products directly to end consumers.
2. Warranty and Extended Services: Extended warranty, product insurance, and device exchange services offered as add-on revenue streams to product sales.
3. Installment Financing: Facilitates installment purchasing through integrated financing options, likely earning fees or commissions on credit arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

UAB "Avitelos prekyba" ELEKTROMARKT, operating as Elesen, is a Lithuanian consumer electronics and household appliance retailer. It sells TVs, IT equipment, mobile phones, audio gear, home and kitchen appliances, beauty/health products, gaming consoles, and leisure goods via its elesen.lt e-commerce platform and physical stores, bundling these with services such as installment purchasing, extended warranty, product insurance, device exchange, delivery, and warranty repair.

Product overview

UAB 'Avitelos prekyba' ELEKTROMARKT operates Elesen.lt as a multi-category e-commerce platform for consumer electronics and home appliances. The product portfolio consists of physical goods organized into ten main product categories: TVs (televizoriai), IT equipment, mobile phones, audio equipment, home appliances (refrigerators, washing machines), home care appliances, kitchen appliances, beauty and health products, gaming consoles and games, and leisure products. The platform complements its product sales with six service offerings including installment purchasing, extended warranty, product insurance, device exchange programs, delivery services, and warranty repair services. The company operates both online and maintains physical retail presence, with customer service available daily from 09:00 to 21:00.

Differentiator

Problem solved

Functional benefit

Products and services

• TVs / Televizoriai Retail category of televisions (including smart, 4K QLED, and OLED TVs) from brands like Samsung, LG, and Hisense, offered to Lithuanian consumers through elesen.lt and physical stores.
• IT Equipment / IT įranga Retail category of information technology products including computers, peripherals, and accessories, sold to Lithuanian consumers through Elesen.
• Mobile Phones / Telefonai Retail category of mobile phones, including the latest iPhone models, with a trade-in/device exchange program for old devices, sold to Lithuanian consumers.
• Audio Equipment / Garso technika Retail category of audio equipment such as speakers, headphones, and sound systems for Lithuanian consumers.
• Home Appliances / Namų buities technika Retail category of large household appliances including refrigerators (with features such as BioFresh, NoFrost, DoorCooling+) from Liebherr, Whirlpool, LG, and Samsung, sold to Lithuanian consumers.
• Home Care Appliances / Namų priežiūros technika Retail category of home cleaning and care appliances such as vacuum cleaners and fans (e.g., Shark FlexBreeze Pro Mist), offered to Lithuanian consumers.
• Kitchen Appliances / Virtuvės technika Retail category of kitchen appliances such as air fryers and cooking equipment (e.g., Tefal Easy Fry Infrared 2180W), sold to Lithuanian consumers.
• Beauty and Health / Grožis ir sveikata Retail category of beauty and health products including hair care appliances such as the Ga-ma IQ3 Perfetto 1600W hair dryer.
• Gaming Consoles and Games / Žaidimų konsolės, žaidimai Retail category of gaming consoles and video games for entertainment, offered to Lithuanian consumers.
• Leisure Products / Laisvalaikis Retail category of leisure and outdoor products including insect repellent devices such as Thermacell, offered to Lithuanian consumers.
• Installment Purchasing / Pirkimas išsimokėtinai Service allowing Lithuanian consumers to purchase products on Elesen on credit through installment payments with quick and convenient options.
• Extended Warranty / Pratęsta garantija Service providing extended warranty protection for purchased products beyond the standard manufacturer warranty, available to Lithuanian consumers.
• Product Insurance / Prekių draudimas Insurance coverage for purchased products against damage, theft, or other incidents, available as an add-on for Lithuanian consumers.
• Device Exchange / Įrenginio keitimas Trade-in device exchange program allowing Lithuanian consumers to exchange old devices for newer models at discounted prices.
• Delivery Service / Prekių pristatymas Product delivery service for online orders, with free delivery to parcel lockers for orders over €100, serving Lithuanian consumers.
• Warranty Repair Service / Garantinis aptarnavimas Warranty repair and service for products covered under manufacturer warranty, provided to Lithuanian consumers through Elesen.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Four partnerships are on record, tiered minor.

• Google (Ads & Analytics)minorGTM or Marketing PartnerGoogle provides advertising and analytics services including Google Floodlight (DV360) for targeted advertising and performance tracking on the Elesen platform.
• Facebook (Meta)minorGTM or Marketing PartnerFacebook provides social media integration and advertising services through third-party cookies for retargeting and audience measurement.
• TikTokminorGTM or Marketing PartnerTikTok provides social media advertising and pixel/tracking services through third-party cookies for marketing purposes.
• AdformminorGTM or Marketing PartnerAdform provides programmatic advertising and digital marketing platform services through third-party cookies for targeted advertising.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Regional players

• BigBox (Latvia): Latvian electronics and appliance retailer with comparable omnichannel model; relevant regional comparable given the shared Baltic retail dynamics.
• Kaup24: Estonian multi-category e-commerce platform that includes electronics and appliances; useful Baltic regional benchmark for assortment breadth and digital retail.
• 1a.lv: Latvian online electronics retailer with similar assortment and GTM to Elesen; provides a cross-border regional benchmark for Baltic e-commerce dynamics.

Broad incumbents

• Euronics: Pan-European consumer electronics retail group with Lithuanian presence; competes for the same premium-brand electronics and appliance demand as Elesen.
• Senukai: Largest Lithuanian home/DIY and household goods chain, also carrying electronics and appliances — a broad incumbent competitor with greater scale and store footprint than Elesen.
• MediaMarkt Baltics: European big-box consumer electronics retailer operating in Lithuania; overlaps directly with Elesen's core TV, IT, phone, and appliance categories at much larger scale.

Direct peers

• Eurouze: Smaller Lithuanian consumer electronics retailer serving similar customer base with overlapping assortment; a closer-but-smaller local peer.
• 1a.lt: Lithuanian electronics-focused e-tailer operating both online and physical stores; very similar multi-category consumer electronics assortment and omnichannel positioning.
• Varle.lt: Lithuanian online electronics retailer with a strong assortment of consumer electronics and home appliances; directly comparable to Elesen in product mix and online-led GTM.
• Pigu: Major Lithuanian e-commerce platform selling electronics, home appliances, and household goods directly to consumers — closest direct comparable in assortment and channel model to Elesen.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/elektromarkt-lt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UAB “Avitelos prekyba” ELEKTROMARKT