Elemental North America
Elemental North America is the U.S. operating arm of Elemental Holding Group, unifying four legacy recyclers (PGM of Texas, Legend Smelting and Recycling, Maryland Core, Daniel Ball Converter Recycling) into the largest domestic network purchasing and recycling catalytic converters to recover platinum, palladium, and rhodium through in-house refining and smelting.
- Company typePrivate
- Founded2010
- HeadquartersSan Marcos, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Elemental North America does
Elemental North America is the operating U.S. holding entity for the catalytic converter recycling operations of Elemental Holding Group, formed from the consolidation of four legacy U.S. recyclers: PGM of Texas (founded 2010), Legend Smelting and Recycling (founded 1982), Maryland Core Inc., and Daniel Ball Converter Recycling. The company purchases spent and scrap catalytic converters from scrap yards, automotive repair shops, dealerships, and commercial sellers across 20+ domestic processing locations, and recovers platinum, palladium, and rhodium through an end-to-end in-house process that includes sampling, XRF and ICP assay, electric fusion furnace smelting, and refining to finished metals. It is the only U.S. catalytic converter recycler that owns the entire recycling chain, including refining and smelting, with supplemental refining capacity accessed through the parent group's Zawiercie facility in Poland, one of the most modern recycling centers in the world.
The technology stack centers on physical metallurgy and chemistry rather than software: hydraulic shear decanning for converter opening, ball and hammer mills for sample preparation, carbon analyzers for contamination control, XRF for elemental identification, ICP optical emission spectroscopy for precise quantification, and electric fusion furnaces for sample processing. Capital-intensive refining assets are supported by a proprietary converter database (delivered via a mobile app to approved customers) built from decades of lab testing. Beyond catalytic converters, the company has extended into lithium-ion battery recycling, e-waste, wheels, foil catalyst, and oxygen sensors.
Elemental North America makes money on a transaction-based spread: it buys converter material at quote-based pricing that varies by type, PGM content, condition, and quantity, and sells recovered platinum, palladium, and rhodium into precious-metals markets. Distribution is entirely domestic and is driven by a direct field sales force of regional buyers who handle pricing, grading, documentation, and settlement. Customer segments are highly fragmented across enterprise scrap recyclers, mid-market auto and repair shops, dealership channels, core buyers, and individual sellers, with go-to-market executed through owned regional offices rather than third-party resellers.
Elemental North America firmographics
Firmographics- Name
- Elemental North America
- Legal name
- Elemental North America
- Website
- https://elementalna.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elemental North America is the U.S. operating arm of Elemental Holding Group, unifying four legacy recyclers (PGM of Texas, Legend Smelting and Recycling, Maryland Core, Daniel Ball Converter Recycling) into the largest domestic network purchasing and recycling catalytic converters to recover platinum, palladium, and rhodium through in-house refining and smelting.
- Ownership category
- akta.pro rank
Elemental North America industry classification
Industry- Product category
- Precious Metals Recycling
- NAICS
- Nonferrous Metal (except Aluminum) Smelting and Refining (33141)
- SIC
- Secondary Smelting & Refining Of Nonferrous Metals (3341), Wholesale-Metals & Minerals (No Petroleum) (5050)
- akta.pro primary industry
- Precious & Specialty Metal Recovery (Smelting, Refining, Hydrometallurgy) (EUAIAIAD)
- akta.pro secondary industries
- Scrap Collection, Brokerage & Trading (Dealers, Aggregators, Exporters) (EUAIAJAH), Auto Shredding & Metal Fragmentation (Shredder Operations) (EUAIAJAD), Battery Scrap & Recycling Feedstock (Lead-Acid, Li-ion Black Mass Feedstock, NiMH) (IMAKAMAH)
Keywords
Where Elemental North America is headquartered
LocationHeadquarters
- HQ city
- San Marcos
- HQ country
- United States
- HQ region
- North America
Offices24 records
Markets served
Elemental North America business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Infrastructure, Supply Chain, Personnel
Revenue model
- Catalytic Converter Purchasing and Recycling: The company purchases catalytic converters from scrap yards, auto shops, dealerships, and commercial sellers. They process the converters to recover platinum, palladium, and rhodium metals which are then sold. This is a transaction-based model where the company buys material and generates revenue from the sale of recovered precious metals.
- Additional Recycling Services: Beyond catalytic converters, the company also processes lithium-ion batteries, e-waste, wheels, foil catalyst, O2 sensors, and other non-ferrous waste materials for recycling and metal recovery.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Elemental North America product offering
Product offeringCore offering
Elemental North America is a wholly-owned subsidiary of Elemental Holding Group that purchases end-of-life catalytic converters from scrap yards, auto shops, dealerships, and core buyers, and operates an end-to-end in-house recycling process covering sampling, XRF and ICP assaying, decanning, milling, smelting, and refining to recover platinum, palladium, and rhodium for sale on precious metals markets.
Product overview
Elemental North America is a unified platform of four leading U.S. recycling companies (PGM of Texas, Legend Smelting and Recycling, Maryland Core, Inc., and Daniel Ball Converter Recycling) offering comprehensive catalytic converter recycling services. The company's core offering is end-to-end recycling with full vertical integration—including purchasing, processing, sampling, assaying, smelting, and refining—making it the only catalytic converter recycler in the U.S. that owns the entire process. Beyond converters, they also recycle lithium-ion batteries, e-waste, wheels, foil catalysts, and O2 sensors. The portfolio includes a converter database app and laboratory analysis services, supported by processing facilities across 20+ nationwide locations and smelting/refining operations through the Zawiercie facility in Poland.
Differentiator
Problem solved
Functional benefit
Products and services
- Catalytic Converter Recycling Services End-to-end purchasing and recycling service for end-of-life catalytic converters, covering sampling, XRF and ICP assaying, hydraulic shear decanning, milling, electric fusion furnace smelting, and refining to recover platinum, palladium, and rhodium. Targeted at scrap yards, auto repair shops, dealerships, and core buyers across the United States.
- Lithium-Ion Battery Recycling Recycling service for end-of-life lithium-ion batteries, recovering valuable materials such as cobalt, nickel, lithium, and copper through specialised processing. Targeted at battery waste generators, automotive recyclers, and electronics waste handlers.
- E-Waste Recycling Recycling service for end-of-life electronic equipment, recovering precious and base metals from circuit boards, connectors, and electronic components. Targeted at electronics recyclers, IT asset disposition firms, and commercial waste generators.
- Converter Database App Standalone digital application providing catalytic converter pricing reference and identification data for converters in the secondary market. Targeted at scrap yards, auto shops, dealers, and core buyers needing current market pricing and converter reference information.
Quantifiable outcome
- Nearly 800 pounds of earth and rock must be mined to extract the same amount of precious metals found in just one catalytic converter weighing about 3.3 pounds (Waste Advantage Magazine, April 2021)
Companies that use Elemental North America
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Elemental North America technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Elemental North America partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- ReMA (Recycling Industries Association, formerly ISRI)minorPGM of Texas collaborates with ReMA (formerly ISRI - Institute of Scrap Recycling Industries) to continuously improve the metal recycling industry.
- IPMI (International Precious Metals Institute)minorPGM of Texas collaborates with IPMI to advance precious metals recovery and recycling practices.
- ARA (Automotive Recyclers Association)minorPGM of Texas collaborates with ARA to support the automotive recycling industry and improve metal recovery practices.
- Elemental Holding GroupcoreParent company providing capital, global network of collection points, processing facilities and transportation. Elemental North America is part of Elemental Holding Group which operates the Zawiercie smelting and refining plant in Poland - one of the most modern recycling centers in the world.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Elemental North America competitors and assessment
Company assessmentBroad incumbents
- Johnson Matthey: Global PGM specialist with established refining, recycling, and catalyst operations. Competes broadly with Elemental NA in PGM refining and end markets, though with a much wider portfolio.
- Umicore: Belgian materials technology group with a major precious metals recycling and refining business, plus battery materials. Overlaps with Elemental NA on PGM refining and increasingly on battery recycling.
- Heraeus: German-headquartered precious metals and technology group operating one of the world's largest precious metals refineries. Direct overlap with Elemental NA in PGM refining and recycling services.
- BASF: Global chemical company with major automotive catalyst and PGM businesses, including PGM recycling from spent autocatalysts. Competes with Elemental NA at the interface of PGM recovery and catalyst markets.
- Aurubis: European copper smelter that recovers precious metals (including PGMs) as byproducts of copper refining. Provides an alternative metallurgical pathway for PGM recovery versus Elemental NA's dedicated converter route.
- Tanaka Kikinzoku Kogyo: Japanese precious metals refiner and manufacturer with global PGM processing capability, including through subsidiary Metalor. Comparable to Elemental NA in PGM refining services and supply.
- Sibanye-Stillwater: South African PGM miner and recycler with North American operations (Stillwater). Competes in PGM production and recycling, providing alternative supply to PGM buyers vs. Elemental NA's recycled feedstock.
- Dowa Holdings: Japanese environmental and recycling company operating one of Asia's largest e-waste and precious metals recycling complexes. Overlaps with Elemental NA's e-waste and PGM recovery operations.
Direct peers
- Asahi Refining: North American precious metals refiner (part of Asahi Holdings) with PGM refining capabilities. Competes with Elemental NA for catalytic converter feedstock and serves overlapping jewelry and industrial PGM customers.
- Materion Corporation: U.S.-based advanced materials company that processes and refines precious and specialty metals, including PGMs. Materion competes most directly with Elemental NA in domestic precious metals refining and high-purity metal supply.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Elemental North America social profiles
Digital presenceElemental North America financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elemental North America leadership team
Management profileNumber of profiles
Elemental North America subsidiaries and ownership
Company hierarchySubsidiaries4 records
Elemental North America funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elemental North America M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elemental North America
What does Elemental North America do?
Elemental North America is a wholly-owned subsidiary of Elemental Holding Group that purchases end-of-life catalytic converters from scrap yards, auto shops, dealerships, and core buyers, and operates an end-to-end in-house recycling process covering sampling, XRF and ICP assaying, decanning, milling, smelting, and refining to recover platinum, palladium, and rhodium for sale on precious metals markets.
Is Elemental North America a public or private company?
Elemental North America is a private company. It is classified as corporate owned and is currently operating.
When was Elemental North America founded?
Elemental North America was founded in 2010. It employs 11 to 50 people.
Where is Elemental North America based?
Elemental North America is headquartered in San Marcos, United States, in the North America region.
How does Elemental North America make money?
Two revenue lines are on record. Catalytic Converter Purchasing and Recycling is the primary driver. The others are additional Recycling Services.
Who are Elemental North America's main competitors?
Broad incumbents on record are Johnson Matthey, Umicore, Heraeus, BASF, Aurubis, Tanaka Kikinzoku Kogyo, Sibanye-Stillwater and Dowa Holdings. Direct peers are Asahi Refining and Materion Corporation.
Does Elemental North America have an API?
No public API is recorded for Elemental North America.
What industry is Elemental North America in?
Elemental North America's product category is Precious Metals Recycling. Its primary akta.pro industry code is EUAIAIAD, Precious & Specialty Metal Recovery (Smelting, Refining, Hydrometallurgy), with a secondary code of EUAIAJAH, Scrap Collection, Brokerage & Trading (Dealers, Aggregators, Exporters). Its NAICS code is 33141 and its SIC code is 3341.