Elementz
Elementz Group is a Dubai-headquartered full-service experience agency delivering integrated AV, interactive technology, software, and content solutions for brand activations, live events, and exhibitions across aviation, luxury, defense, energy, and travel verticals in MENA and Europe.
- Company typePrivate
- Founded2017
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Elementz does
Elementz Group is a Dubai-headquartered, privately held full-service experience agency operating from offices in Dubai (MENA) and London (Europe). The company was founded in 2016 by Renato Gomes and Yvar Brouwer, formally incorporated as Elementz Group in 2017, and today is organized around three delivery divisions — Experience Architects (design of intelligent, multisensory environments), Content Studio (adaptive applications, video mapping, interactive installations, and 2D/3D content creation), and Live Productions (AV solutions for live events, exhibitions, and broadcasts) — plus Exhibition Services (formerly the Warehouse of Interactive Machines), an in-house interactive hardware rental-and-sales hub. The firm serves enterprise clients across Aviation & Aerospace (Riyadh Air, Fly Dubai, Qatar Airways), Travel & Tourism (Redsea), Defence & Energy (Textron, SAMI Advanced Electronics, Masdar), Luxury & Fashion (Chanel, Valentino), Government (Digital Cooperation Organization), and Entertainment (Vertis), with delivered work spanning Expo 2020 Dubai (11 projects), Dubai Airshow, World Travel Market, Coca Cola Arena, and the Digital Prosperity Awards Gala.
The technology stack is the principal point of differentiation. Proprietary assets include the AI-driven Scape-X interactive suite (object recognition), the Bernax F1 Racing Simulator product line (haptic feedback, 8K screens, VR, custom livery), and the Heartbeat Analytics Platform (engagement/flow/impact measurement for ROI). The group blends an in-house software team, a multimedia content studio, and an interactive hardware warehouse with multisensory immersion (video, sound, scent, 5D effects) and XR experiences, plus partnerships with sensor/integration providers (Leap Motion, Kinect, Nexmosphere, Controllino) and Interactive Scape.
Commercially, Elementz operates a pure B2B, quote-based, project-scoped revenue model with three pricing tiers: dry-hire AV and interactive hardware rental (usage-based, per-event), hardware purchases such as the Bernax F1 simulator and integrated exhibition technology (one-time/multi-year), and integrated project engagements combining hardware, software, content, and AV production (hybrid, multi-year/retainer). Customer acquisition is enterprise field sales driven by direct outreach, founder-led engagement, referrals, and visibility at high-profile venues and industry events; no public pricing is listed and conversion runs through a "Drop us a line" contact form. Revenue, funding, and ownership structure beyond founder equity are not disclosed.
Elementz firmographics
Firmographics- Name
- Elementz
- Legal name
- Elementz Group
- Website
- https://elementz-group.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elementz Group is a Dubai-headquartered full-service experience agency delivering integrated AV, interactive technology, software, and content solutions for brand activations, live events, and exhibitions across aviation, luxury, defense, energy, and travel verticals in MENA and Europe.
- Ownership category
- akta.pro rank
Elementz industry classification
Industry- Product category
- Live Event Production & Brand Activation Services
- NAICS
- Indoor and Outdoor Display Advertising (541850), Convention and Trade Show Organizers (561920), Graphic Design Services (54143)
- akta.pro primary industry
- Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)
- akta.pro secondary industries
- Custom Booth & Stand Design (Concept, 3D, Branding) (THAHAHAA), Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds) (THAHAEAC), Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK), Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG), Event Theming, Mood Boards & Concept Design (HSACAOAH)
Keywords
Where Elementz is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
Elementz business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Audio-Visual Equipment Rental: Dry-hire and turn-key rental of world-class audio-visual equipment including LED walls, curved screens, directional audio, smart lighting, and modular rigging and staging for live events and exhibitions.
- Interactive Hardware Sales and Rental: Sales and rental of interactive hardware including 3D screens, XR headsets, PCAP films, OR-tables, magic mirrors, photobooths, UHD touchscreens, interactive sensors, and the Bernax F1 racing simulator product line.
- Software Development Services: Hassle-free software development including adaptive applications, interactive installations, mapping, and real-time engine solutions tailored to brand activation needs.
- Live Event Production Services: End-to-end live event production including stage and entertainment AV, broadcast and streaming, corporate and brand events, exhibitions, and entertainment shows. Encompasses technical event management, video, audio, lighting, and rigging.
- Content Creation: 2D and 3D content creation, video mapping, light art, interactive installations, video creation, audio production, and narration for brand experiences.
- Exhibition Design and Build: Design and delivery of intelligent exhibition ecosystems with human-focused design strategy, memorable user journeys, tangible technology integration, and actionable analytics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Dry-hire rental of AV equipment and interactive hardware |
| One time/ perpetual license | Multi-year contract | Turn-key solutions and hardware purchases |
| Hybrid | Multi-year contract | Integrated project engagements |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Elementz product offering
Product offeringCore offering
Elementz Group is a full-service experience agency that designs, produces, and delivers integrated brand activations, exhibitions, and live events through three divisions: Experience Architects (exhibition design and analytics-driven immersive environments), Content Studio (software development, video mapping, interactive installations, 2D/3D content creation), and Live Productions (AV solutions, interactive hardware rental/sales, and end-to-end event production). The company also operates Exhibition Services (formerly WIM), a hub for renting and selling interactive hardware such as the Bernax F1 Racing Simulator, Scape-X interactive scape technology, photobooths, XR headsets, and sensors.
Product overview
Elementz Group is a full-service experience agency organized into three interconnected divisions: Experience Architects (designing intelligent, multisensory journeys with real-time analytics and adaptive technology), Content Studio (delivering software development and immersive content including adaptive applications, video mapping, interactive installations, and 2D/3D content creation), and Live Productions (providing expert AV solutions, high-end interactive hardware rentals and sales including the Bernax F1 Racing Simulator, Scape-X technology suite, interactive sensors, and turn-key event production). The company also operates Exhibition Services (formerly WIM) as a dedicated hardware hub. The divisions work together to deliver integrated brand activations that span design strategy, content creation, interactive technology, and live event execution.
Differentiator
Problem solved
Functional benefit
Brands
- WIM (Warehouse of Interactive Machines): Former name of Exhibition Services - an all-in-one hub for renting and selling interactive hardware
- Exhibition Services
Products and services
- Experience Architects An Elementz division that designs intelligent, multisensory brand journeys, converting exhibitions into intelligent ecosystems using real-time analytics, adaptive technology, and seamless integration. Targeted at enterprise brand owners across aviation, luxury, defense, energy, travel, and real estate verticals.
- Content Studio An Elementz division delivering hassle-free software development and immersive content experiences including adaptive applications, video mapping, interactive installations, and 2D and 3D content creation for brand activations.
- Live Productions An Elementz division providing expert audio-visual solutions for live events, exhibitions, and immersive experiences, including stage and entertainment AV, broadcast and streaming, corporate events, and high-end interactive hardware rental and sales.
- Bernax F1 Racing Simulator A ready-made marketing activation product offering immersive F1 racing action with haptic feedback, 8K screens, VR options, customizable branding, and an AI-powered F1 photobooth for social engagement. Available for rental or purchase and used for team-building experiences or event attention capture.
- Scape-X Technology Suite An AI-driven turn-key object recognition technology suite for interactive scape experiences in exhibition and event environments. Enables smart, playful, data-driven activations.
- Heartbeat Analytics Platform A specialist event and exhibition analytics platform that tracks engagement, audience flow, and impact metrics, providing actionable data for measuring ROI and optimizing brand activation results.
- Exhibition Services (formerly WIM) An all-in-one hub for renting and selling interactive hardware, integrated into Elementz Group. Offers photo booths, kinetic installations, 3D screens, XR headsets, magic mirrors, UHD touchscreens, interactive sensors, and next-generation interactive technology solutions for events and exhibitions.
Quantifiable outcome
- 11 projects delivered at Expo 2020 Dubai — a world-stage landmark event demonstrating large-scale delivery capability
- +1 more outcomes
Companies that use Elementz
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Elementz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature8 records
Elementz partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Interactive ScapecoreInteractive Scape is referenced as the provider of world-leading interactive technology integrated into Elementz's exhibition and event solutions. Elementz deploys Interactive Scape's technology as part of its interactive hardware offerings, including the AI-driven Scape-X technology suite.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Elementz competitors and assessment
Company assessmentDirect peers
- Pixomondo: Global provider of immersive experiences including LED volume stages, virtual production, and XR activations — comparable to Elementz's Live Productions and XR experience offerings.
- Optimist: Creative-led experiential agency producing brand activations, immersive installations, and content-driven live experiences for premium global brands — directly competitive with Elementz in the experiential design space.
- MKG (Mastroianni Kingsley Grant): Boutique experiential marketing agency delivering brand activations, immersive experiences, and live event production for enterprise clients — closely comparable in service mix and target customer profile.
- Ravensbourne: Mid-sized experiential agency focused on immersive brand experiences, event design, and interactive installations — comparable in scale and integrated offerings to Elementz.
- Hot Knife Designmedia: UK-based experiential design and build agency offering exhibition stands, brand activations, and immersive installations — closely comparable to Elementz's London operations and integrated production model.
Broad incumbents
- Freeman: Global experiential marketing and events giant with full-service brand activation, exhibition design, and AV production capabilities — the scale incumbent Elementz competes against for enterprise briefs.
- GPJ (George P. Johnson Experience Marketing): Large global experiential marketing agency specializing in trade show exhibits, brand experiences, and event production — directly overlaps with Elementz's booth design and live activation offerings.
Others
- Interactive Scape: Provider of the interactive object-recognition technology that powers Elementz's Scape-X suite — an upstream technology partner and adjacent competitor in interactive installations.
Regional players
- Exposure Communications: UAE-based brand activation and event management agency serving MENA enterprise clients — direct regional competitor in Dubai for trade show and live event work.
- Progressive F&B: Dubai-based event management and brand activation company serving regional enterprise clients — comparable in MENA market focus and event production scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Elementz social profiles
Digital presenceElementz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elementz leadership team
Management profileNumber of profiles
Profiles10 records
Elementz subsidiaries and ownership
Company hierarchySubsidiaries2 records
Elementz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elementz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elementz
What does Elementz do?
Elementz Group is a full-service experience agency that designs, produces, and delivers integrated brand activations, exhibitions, and live events through three divisions: Experience Architects (exhibition design and analytics-driven immersive environments), Content Studio (software development, video mapping, interactive installations, 2D/3D content creation), and Live Productions (AV solutions, interactive hardware rental/sales, and end-to-end event production). The company also operates Exhibition Services (formerly WIM), a hub for renting and selling interactive hardware such as the Bernax F1 Racing Simulator, Scape-X interactive scape technology, photobooths, XR headsets, and sensors.
Is Elementz a public or private company?
Elementz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elementz founded?
Elementz was founded in 2017. It employs 11 to 50 people.
Where is Elementz based?
Elementz is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Elementz make money?
Six revenue lines are on record. Audio-Visual Equipment Rental is the primary driver. The others are interactive Hardware Sales and Rental, software Development Services, live Event Production Services, content Creation and exhibition Design and Build.
Who are Elementz's main competitors?
Direct peers on record are Pixomondo, Optimist, MKG (Mastroianni Kingsley Grant), Ravensbourne and Hot Knife Designmedia. Broad incumbents are Freeman and GPJ (George P. Johnson Experience Marketing). Interactive Scape is listed as an others. Regional players are Exposure Communications and Progressive F&B.
Does Elementz have an API?
No public API is recorded for Elementz.
What industry is Elementz in?
Elementz's product category is Live Event Production & Brand Activation Services. Its primary akta.pro industry code is MPAAAGAC, Trade Show & Exhibition Marketing (Booth Design/Build), with a secondary code of THAHAHAA, Custom Booth & Stand Design (Concept, 3D, Branding). Its NAICS code is 541850.