Elephant Rock Boutique Hotel

What Elephant Rock Boutique Hotel does

Elephant Rock Boutique Hotel is a family-run 18-bedroom Victorian terrace boutique hotel in Portrush, Northern Ireland, founded in 2020 and operated under Landsdowne Holdings Limited. The property is positioned as an art deco coastal luxury destination on the Causeway Coast, with uninterrupted Atlantic Ocean views, direct access to blue-flag beaches, and proximity to Royal Portrush Golf Club and the UNESCO Giant's Causeway. Four room categories — Single, Classic Double/Twin, Superior Double/Twin, and Executive Sea-View — are priced from £90 to £225 per night, with seasonal packages (FOMO digital detox, Summer Stay and Save, Serene Sundays, B&B with evening meal) layered on top.

Revenue is diversified across four streams: accommodation (the core), food and beverage at the on-site Eldon's Bar & Restaurant (a 30-seater), Vi's @ Elephant Rock private venue, plus afternoon tea, brunch, and themed dining events; events and private hire (murder mystery nights, NYE, Gatsby parties, whiskey tastings, cocktail masterclasses); and gift vouchers redeemable across F&B and stays. Distribution is direct-to-consumer through the hotel's own Net Affinity-powered booking engine, phone reservations, and ResDiary for restaurant bookings, supplemented by an Elephant Rock Rewards loyalty programme. The business has no proprietary technology and no AI capabilities; competitive moat rests on physical location, design, locally sourced F&B, and an integrated partner ecosystem of 14-plus activity providers covering surf, e-bikes, SUP, sea sauna, freediving, walking tours, and wellness.

The hotel has accumulated substantial third-party recognition since 2022 — including Hotel of the Year 2025 (Ulster Tatler), Boutique Hotel of the Year for Ireland 2025, Outstanding Customer Service 2025 (LCN), Romantic Hotel of the Year Ulster (2022, 2023), and inclusion in The Times' 30 Best Seaside Hotels in the UK (2026) and Condé Nast Traveller. The 13-person team has produced leadership recognition for both Managing Director Charlotte (Entrepreneur of the Year 2024) and GM Joanne Boyle (GM of the Year Ulster 2023).

Name

Elephant Rock Boutique Hotel

Legal name

Landsdowne Holdings Limited

Website

https://elephantrockhotel.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Elephant Rock Boutique Hotel is a family-run 18-bedroom Victorian boutique hotel in Portrush, Northern Ireland, offering accommodation, dining at Eldon's Bar & Restaurant, private venue hire, and curated Causeway Coast activity packages for leisure travellers, couples, golfers, and wellness tourists.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

akta.pro secondary industry

Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

Keywords

• Boutique hotel accommodation
• Hotel dining services
• Private event venues
• Afternoon tea service
• Leisure hospitality

Headquarters

HQ city

Portrush

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Accommodation: Room bookings across four room categories: Single, Classic Double/Twin, Superior Double/Twin, and Executive Sea-View. Revenue from nightly rates ranging from £90 to £225 per night with various packages and special offers.
2. Food & Beverage: Restaurant dining at Eldon's Bar & Restaurant (30-seater intimate setting), cocktail bar, Vi's @ Elephant Rock venue, afternoon tea service, brunch on weekends, and special themed dining events. Includes pizza service 7 days a week.
3. Events & Private Hire: Private venue hire for special occasions, themed dinner events, chef takeovers, whiskey tasting evenings, cocktail masterclasses, and special events like murder mystery nights, NYE parties, and Gatsby parties.
4. Gift Vouchers: Monetary gift vouchers redeemable for food, beverages, and accommodation. Experience vouchers for afternoon tea, dinner packages, overnight stays, and special packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Elephant Rock Boutique Hotel operates an 18-bedroom art deco boutique hotel in Portrush on Northern Ireland's Causeway Coast, providing luxury accommodation across four room categories and integrated food and beverage through Eldon's Bar & Restaurant, Vi's venue, and an Afternoon Tea service. Revenue is also generated from private event hire, themed dining events, gift vouchers, and curated local activity partnerships (surf schools, e-bikes, spa, wellness retreats).

Product overview

Elephant Rock Boutique Hotel is a family-run 18-bedroom Victorian boutique hotel in Portrush, Northern Ireland, founded in 2020. The property offers accommodation across four room categories (Single, Classic Double/Twin, Superior Double/Twin, and Executive Sea-View) alongside integrated dining experiences including Eldon's Bar & Restaurant (30-seater restaurant with cocktail lounge), Vi's @ Elephant Rock (private venue bar), and Afternoon Tea service. Additional offerings include gift vouchers, seasonal special packages (FOMO experience, Stay & Save offers, Romance packages), a loyalty rewards programme, and group/event booking capabilities. The hotel positions itself as an art deco coastal luxury destination on the Causeway Coast.

Differentiator

Problem solved

Functional benefit

Brands

• Eldon's Bar & Restaurant: The hotel's signature restaurant offering modern seasonal menus featuring fresh, local ingredients.
• Vi's @ Elephant Rock
• Elephant Rock Rewards

Products and services

• Elephant Rock Hotel Accommodation Boutique hotel accommodation in an 18-bedroom Victorian property with art deco design, offering four room categories with premium amenities including 400 thread count Egyptian cotton linens, Field Day Irish toiletries, robes, slippers, and Lavazza coffee machines. Targeted at leisure travellers, couples, golf tourists and corporate groups visiting the Causeway Coast.
• Eldon's Bar & Restaurant 30-seater intimate restaurant offering a modern seasonal menu featuring fresh, locally sourced ingredients, alongside a cocktail lounge with Atlantic Ocean views and art deco ambiance. Targeted at hotel guests, local diners and visitors seeking fine dining in Portrush.
• Vi's @ Elephant Rock Indoor-outdoor bar and private venue space featuring colourful décor, available for private hire for special occasions, themed events and celebrations. Targeted at private event organisers, groups and celebration hosts.
• Afternoon Tea Service

Quantifiable outcome

• Rated 4 out of 5 on hotel website

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

16 partnerships are on record, tiered core, support and minor.

• José PizarrocoreStrategic or Co-development Partner · 26 September 2025Renowned Spanish chef ('Godfather of Spanish cuisine in UK') partnered with Eldon's restaurant for one-night-only dining experience. Four-course tasting menu featuring local Northern Irish produce with Carlingford oysters, Gracehill Black Pudding, and Cinco Jotas Jamón Iberico.
• Stephane DelourmecoreStrategic or Co-development Partner · 20 September 2024Chef residency partnership for seafood weekend takeover. World-class seafood chef (formerly Head Chef at Rick Stein's flagship restaurant for 25 years) created exclusive dining experiences using local Causeway Coast ingredients.
• Bushmills DistillerysupportGTM or Marketing Partner · 28 June 2024Whiskey tasting event partnership. Bushmills Brand Ambassador Mark led Whiskey Rocks Night featuring five whiskey tastes, four plates, and welcome drink at £49 per person.
• RNLI PortrushminorOthers · 20 May 2024Charitable partnership at Reverie Charity Fashion Show. £9,700 raised for NI Hospice and RNLI Portrush. Event featured 9 designers and 90 guests.
• NI HospiceminorOthers · 20 May 2024Charitable partnership at Reverie Charity Fashion Show. £9,700 raised for NI Hospice (provides specialist palliative care to over 4,000 infants, children, and adults annually) and RNLI Portrush.
• Tree and TidesupportStrategic or Co-development Partner · 26 April 2024Wellness event partnership for The Great Rock Reset. Partnered with Revive North Coast and Tree and Tide for guided hike of Binevenagh, cold water swimming, guided meditation, and sleep/nature talks.
• Alive Surf SchoolcoreStrategic or Co-development PartnerPartnership for e-bike hire services. Premium German Riese & Müller e-bikes available for guests to explore the Causeway Coast. Half and full day rental options for exploring attractions like Giant's Causeway, Dunluce Castle, and Ballintoy harbour.
• The Spa at Dunluce LodgesupportStrategic or Co-development PartnerPreferred spa partner for exclusive access to spa treatments. The hotel arranges reservations on behalf of guests for indulgent spa experiences during their stay.
• Revive Northern IrelandcoreStrategic or Co-development PartnerPartner for stand-up paddleboarding (SUP), coasteering, rock climbing, abseiling, canoeing and hiking experiences. Guided tours showcasing the region's coastline and inland waterways with expert instructors.
• Hotbox Sea SaunasupportStrategic or Co-development PartnerScandi/Irish original sea sauna experience at Benone Strand. Sauna whisk, clay mask, and hot/cold therapy experiences. Custom-built sauna designed to sit on the striking sands of Benone Strand.
• Dalriada Kingdom TourssupportStrategic or Co-development PartnerFamily business based in Portrush with over 140 years of history in tourism. Provides exclusive private walking tours on iconic sites like Dunluce Castle, Giant's Causeway and Carrick-a-Rede with professional local guides.
• AquaholicscoreStrategic or Co-development PartnerDiving tours and boat tours from Portrush Harbour. Excursions along the Causeway Coast, snorkeling tours, sea safaris, and bespoke private boat charters. Wildlife spotting including dolphins, seals, and seabirds.
• Freedive NIcoreStrategic or Co-development PartnerFreediving and cave snorkelling experiences along the Causeway Coast. Explores underwater kelp forests, caves, canyons and seal encounters. Partners for wellness events and seafood weekends.
• Troggs Surf SchoolcoreStrategic or Co-development PartnerSurf lessons in Portrush for all skill levels. Expert instructors provide personalized coaching in a safe environment on Northern Ireland's North Coast blue-flag beaches.
• Avandra EscapescoreStrategic or Co-development PartnerWomen-only wellness retreat partnership. The Ultimate Women's Only Wellness Weekend combining cold-water experiences with gentle wellness workshops. Four-day immersive experience on the Causeway Coast with 14 spaces available.
• Net AffinitysupportTechnology or IntegrationBooking technology provider powering the hotel's booking engine and reservation system at bookings.elephantrockhotel.co.uk

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Adare Manor: Ultra-luxury resort in County Limerick, Ireland with Michelin-star dining and championship golf. Comparable in luxury positioning, design quality, and award prestige, though operates at much larger scale and different geography.

Direct peers

• Ballygally Castle Hotel: Historic castle hotel on Causeway Coast in County Antrim with comparable size and boutique heritage positioning. Direct competitor for leisure travelers exploring Northern Ireland's coastline.
• Dunluce Lodge: Luxury boutique hotel also located on the Causeway Coast near Portrush, offering upscale accommodation with spa access. Most direct geographic and positioning competitor to Elephant Rock in the Northern Ireland boutique luxury segment.
• Salthouse Hotel: Boutique eco hotel in Ballycastle on the Causeway Coast with similar scale (~24 rooms), design-led interiors, and emphasis on local cuisine. Directly comparable in size, target market, and Causeway Coast positioning.
• The Bushmills Inn: Boutique heritage hotel in Bushmills near Giant's Causeway, featuring traditional Irish hospitality, award-winning restaurant, and comparable luxury positioning on the Causeway Coast. Competes directly for the same leisure and romantic getaway segments.

Broad incumbents

• Hastings Hotels: Northern Ireland's largest hotel group operating multiple properties including Slieve Donard, Europa, and Culloden. Provides scale benchmark and competitive context for Northern Ireland hospitality market dynamics.
• Galgorm Resort: Northern Ireland's premier luxury resort in Ballymena with extensive spa, multiple restaurants, and 125+ rooms. Competes for luxury leisure and wellness tourists in NI but operates at much larger scale with broader amenity portfolio.
• Slieve Donard Hotel: Large 180-room luxury resort at Newcastle, County Down with spa and sea views. Hastings Hotels flagship property, represents scaled luxury accommodation competition in Northern Ireland.
• The Merchant Hotel: Leading luxury boutique hotel in Belfast with award-winning dining and cocktail bar. Competes for the same Northern Ireland luxury leisure segment but operates as a city property with different demand drivers.
• Lough Erne Resort: Five-star resort in Enniskillen with 100+ rooms, golf courses, spa, and Thai-inspired wellness. Broader luxury resort competitor in Northern Ireland with comparable leisure and golf positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/elephantrockhotel
• Instagraminstagram.com/elephantrockhotel
• LinkedInlinkedin.com/company/elephant-rock-boutique-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elephant Rock Boutique Hotel