Elevate Basketball & Performance Training

What Elevate Basketball & Performance Training does

Elevate Basketball & Performance Training is a privately held, single-location basketball training facility founded in 2015 and headquartered at 1041 Shary Circle, Concord, California. The company delivers in-person basketball coaching to youth athletes (boys and girls, grades 3 through high school) through a diversified service portfolio: private one-on-one lessons, small group lessons, drop-in Sunday group training, AAU competitive teams (Fall and Spring seasons), multi-day summer camps, birthday party packages, hourly gym rentals, and an athlete mentorship program covering mental toughness and leadership. It also sells business consulting services aimed at aspiring basketball training facility owners.

The business is operated by a small team of three to four trainers led by founder Jim Croy, who brings 25+ years of coaching experience and a Division I playing background. The training staff (Kendall Holmes, Cameron Curry, and Jaley Croy) hold concurrent high school coaching positions at Northgate and Acalanes, embedding Elevate within the local Bay Area basketball ecosystem. The offering is entirely physical-service based; there is no proprietary software platform, no mobile application, and no API — the company operates a Wix-hosted website with reCAPTCHA-enabled contact forms, with bookings handled via phone, email, and the care.com marketplace for AAU/camp registrations.

Revenue is generated through transactional, pay-as-you-go pricing across all service lines, with no subscription software or recurring digital product. Pricing is per-session or per-athlete (e.g., $55-$95 for private lessons, $695 for an AAU season, $350 for a birthday party package, $75/hour for gym rental, $225 for summer camp). The GTM motion is direct-to-consumer and community-driven, relying on the founder's local reputation, word-of-mouth, school relationships, and limited digital presence. Scale signals include 500+ birthday parties hosted cumulatively over 10+ years and a sold-out 14-team Spring AAU season.

Name

Elevate Basketball & Performance Training

Legal name

Elevate Basketball & Performance Training

Website

https://elevatebasketballtraining.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Elevate Basketball & Performance Training is a privately held, single-location basketball training facility in Concord, California that offers private lessons, group training, AAU teams, camps, birthday parties, gym rentals, and athlete mentorship to Bay Area youth athletes and families.

Ownership category

akta.pro rank

Product category

Basketball Training Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

akta.pro secondary industry

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

Keywords

• Basketball training services
• Youth sports training
• AAU basketball teams
• Sports performance coaching
• Athletic skill development

Headquarters

HQ city

Concord, California

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Training Services: One-on-one and group basketball training sessions, including private lessons, small group lessons, and drop-in group training. Revenue is transaction-based per session.
2. AAU Teams: Seasonal AAU basketball teams (Fall season August-September) for boys and girls grades 3rd through high school. $695 per athlete includes coaching, practice time, and tournament entry fees.
3. Birthday Parties: Slam Dunk birthday party package at $350 for 2-hour time block with trainer-led activities. Accommodates 15 kids with additional participants at $10 each.
4. Gym Rentals: Hourly gym rental for private basketball runs at $75 per hour. Available weekday nights after 9pm, weekends mornings and evenings, and holidays.
5. Summer Camps/Clinics: Multi-day basketball camps for youth athletes (ages 5-12) at $225 per athlete. Includes structured skill development programming.
6. Athlete Mentorship Program: One-on-one mentorship and counseling sessions focused on mental toughness, leadership, goal setting, and life balance. Offered as single sessions ($75) or Pathway Plan of 5 sessions ($350).
7. Business Consulting: Coaching business consulting services for aspiring facility owners, including The Blueprint guide and 1-on-1 consulting via Zoom/calls. Cost quoted upon inquiry.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Elevate Basketball & Performance Training is a single-location basketball training facility in Concord, CA that delivers private lessons, small group lessons, drop-in group training, AAU competitive teams, summer camps/clinics, birthday party packages, gym rentals, athlete mentorship, and business consulting for aspiring facility owners. Services are delivered on-site by a small team of trainers led by founder Jim Croy, who brings 25+ years of coaching experience.

Product overview

Elevate Basketball & Performance Training is a single-location basketball training facility in Concord, CA offering a unified portfolio of services. The core offerings include basketball skills training (private lessons, small group lessons, and drop-in group sessions), AAU competitive teams for boys and girls, and seasonal camps/clinics. Additional services include birthday party packages, gym rentals, athlete mentorship/counseling, and a business consulting program for aspiring facility owners. The company serves athletes of all levels from youth to high school, operating from one gym location.

Differentiator

Problem solved

Functional benefit

Products and services

• Basketball Training (Private Lessons, Small Group, Drop-in Group) Basketball skills training delivered at the Concord facility for athletes of all levels. Includes 50-minute and 30-minute private lessons, 50-minute small group lessons (2-4 athletes at $50/athlete, 5+ at $40/athlete), and Sunday drop-in group sessions (Boys 4th-7th Grade $30, Boys 8th-High School $40, Girls 7th-High School $40). Private lessons priced $95/$75 (50 min) and $55/$45 (30 min) depending on coach.
• AAU Teams Seasonal competitive AAU basketball teams for boys (grades 3rd-8th) and girls (grades 4th-High School). Fall season runs August-September ($695 per athlete) and Spring season. Includes coaching, 2x/week 75-minute practices, and 4-5 local tournament entries. Operates as a no-cut, inclusive program where team formation balances talent at younger grades and creates A/B teams at older grades.
• Birthday Parties (Slam Dunk Package) 2-hour trainer-led birthday party package at the Concord gym for $350, available Saturdays 11am-9pm. Includes basketball, dodgeball, and soccer activities with full private gym access. Standard package accommodates 15 kids, with $10 per additional child and $50 per 30-minute extension available. Facility has hosted over 500 birthday parties.
• Summer Camps/Clinics Multi-day basketball camps for youth athletes (ages 5-12) running Monday-Thursday 9am-11am. Summer 2026 priced at $225 per athlete. Focused on skill development, confidence building, and teamwork.
• Gym Rentals Private hourly rental of the full gym for individual or group basketball training runs and private sessions at $75 per hour. Available weekday nights after 9pm, weekends 7-9am and 7pm+, and holidays by inquiry.
• Athlete Mentorship Program One-on-one mentorship and counseling sessions for young athletes focused on confidence building, leadership, mental toughness, goal setting, time management, and life balance. Available as single 30-minute sessions ($75) or as the Pathway Plan of 5 sessions ($350).
• Business Consulting (The Blueprint + 1-on-1) Advisory services for individuals seeking to open their own basketball training facility. Includes 'The Blueprint' comprehensive gym opening guide and 1-on-1 consulting via Zoom/calls during planning and launch phases. Cost provided upon email inquiry.

Quantifiable outcome

• Over 500 birthday parties hosted at the facility
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered minor.

• Northgate High SchoolminorOthersFounder Jim Croy serves as Head Girls Varsity Basketball Coach. Trainer Kendall Holmes serves as Head Girls JV Coach at Northgate High School. Relationship provides coaching talent pipeline and community connection.
• Acalanes High SchoolminorOthersTrainer Cameron Curry serves on the boys' program staff at Acalanes High School. Relationship provides coaching talent pipeline.
• Cal Poly / Westmont CollegeminorOthersFounder Jim Croy's alma mater. Westmont College named him Defensive Player of the Year. Relationship establishes credibility through college basketball credentials.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• 5-Star Basketball Camps: Single-sport basketball camp and clinics network running events across the U.S. for youth athletes. Comparable because it shares the basketball-only skill-development and tournament-adjacent positioning Elevate pursues, but at much larger event-scale across geographies.
• PGC Basketball (Point Guard College): Multi-day basketball skill camps and training programs serving youth and high school athletes. Comparable because both run skill-focused basketball camps with a similar target athlete and parent buyer, though PGC operates at a far larger national scale vs. Elevate's single Concord site.
• Breakthrough Basketball: Basketball skill training company running camps, clinics, and coach education, plus a robust online video/resource library. Comparable target customer (dedicated youth hoopers and their parents) and offering mix of in-person training plus content.
• Hoop Group: Regional basketball training and showcase event operator on the East Coast offering camps, skills academies, and AAU-style exposure events. Comparable because it combines skill training with competitive team/tournament offerings for youth and high school athletes, similar to Elevate's AAU + training model.
• Skyhawks Sports Academy: Youth sports instruction provider offering camps, clinics, and classes across multiple sports at local facilities. Directly comparable business model — single or multi-sport youth training with similar pricing tiers and parent-driven registration flow.

Broad incumbents

• Athletic Republic: Franchised network of performance training centers focused on speed, strength, and sport-specific conditioning for youth and adult athletes. Comparable as a facility-based youth athletic training business with multi-location reach, though broader in scope than Elevate's basketball-only curriculum.
• Nike Basketball Camps: Brand-licensed basketball camp network delivering multi-day youth basketball training at partner locations across the U.S. Comparable because it is basketball-only youth skill development sold to parents — but with national scale and a major brand not available to a single-location operator.
• IMG Academy: National multi-sport performance and academic training institution serving elite youth athletes, including a basketball track. Comparable only at the category level — sports skill training for serious young athletes — but operates at vastly larger scale, multi-sport, with boarding and academics Elevate does not offer.
• Parisi Speed School: Franchised performance training brand operating sports-conditioning centers for youth athletes. Comparable as a facility-based youth athletic training franchise model — useful reference for how Elevate's Blueprint could be commercialized into a structured system.

Emerging players

• i9 Sports: Franchised youth sports league and clinic operator offering basketball and other sports programs at local community venues. Comparable as a community-level youth sports training and league provider with a multi-location, asset-light franchise structure Elevate could aspire to with its Blueprint consulting product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/elevate-basketball-&-performance-training

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elevate Basketball & Performance Training