Elevate building solutions

What Elevate building solutions does

Elevate Building Solutions, operating under the brand name Articlad, is an India-based architectural cladding manufacturer headquartered in Thane, Maharashtra, with a flagship showroom in Mumbai's Lower Parel district. The company designs, manufactures, and sells eco-friendly cladding solutions for interior and exterior architectural applications, serving architects, interior designers, and end clients across corporate offices, boutique hotels, restaurants, fitness centers, and premium residential projects in India.

The product portfolio comprises four core lines: Brick Cladding (traditional brick aesthetics with reduced weight and installation complexity), Cultured Stone Cladding (manufactured stone veneer mimicking natural stone), Flexura (a flexible cladding product enabling application on curved surfaces), and Everything Concrete — a specialty concrete range that includes Canvas Concrete and Translucent Concrete. The company positions patented cladding technology as a core differentiator and backs all products with a 25-year warranty, citing over 8 million square feet of projects delivered across India and 25 years of operational trust.

Commercially, Elevate operates a direct, quote-based enterprise sales model through its Mumbai showroom and website inquiry system, targeting professional specifiers (architects and interior designers) as its primary channel. Revenue is generated via one-time product sales of customized cladding systems, with no subscription or recurring component. Marketing is executed through owned digital channels — website, Facebook, Instagram, blog, and press releases. The company is founder-led (Smita Tiwari, Founder), privately held with no disclosed external funding, and operates with a lean team of 12 employees. Customer relationships are anchored by named enterprise clients including Swati Interiors, Hanging Hammer Interiors, Bobby Mukherji & Associates, Studio Osmosis, Nitrro Fitness, and Redbrick.

Name

Elevate building solutions

Legal name

Elevate Building Solutions

Website

https://elevatebuildingsolutions.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Elevate Building Solutions (Articlad) is an India-based architectural cladding manufacturer selling patented, eco-friendly brick, stone, flexible, and concrete cladding products to architects, interior designers, and developers of corporate, hospitality, fitness, and premium residential projects across India.

Ownership category

akta.pro rank

Product category

Architectural Cladding and Building Materials

SIC

Concrete, Gypsum & Plaster Products (3270), Concrete Products, Except Block & Brick (3272)

akta.pro primary industry

Facade & Cladding Systems (Rainscreens, Panels, EIFS, Siding) (IMAFAMAB)

Keywords

• Architectural cladding solutions
• Brick cladding panels
• Cultured stone veneer
• Flexible stone cladding
• Concrete cladding products

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Cladding Product Sales: Articlad generates revenue through the sale of architectural cladding products including brick cladding, cultured stone, flexible cladding, and concrete solutions. Products are sold directly to customers with customization options available.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Elevate Building Solutions, operating under the Articlad brand, manufactures and sells architectural cladding products for interior and exterior building applications. Its portfolio includes brick cladding, cultured stone veneer, flexible stone/concrete cladding (Flexura), and specialty concrete products (Canvas Concrete and Translucent Concrete). Products are backed by a 25-year warranty and are sold directly to architects, interior designers, commercial developers, and homeowners across India.

Product overview

Articlad (Elevate Building Solutions) offers a unified portfolio of innovative architectural cladding solutions consisting of four main product lines: Brick Cladding for traditional brick aesthetics, Cultured Stone Cladding for natural stone appearance, Flexura (Flexible Cladding) for curved surface applications, and Everything Concrete (including Canvas Concrete and Translucent Concrete) for contemporary concrete finishes. All products are designed for both interior and exterior applications and are backed by a 25-year warranty. The company positions itself as an eco-friendly, Made in India manufacturer with patented cladding technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Brick Cladding Architectural brick cladding panels designed for interior and exterior applications, offering the aesthetic of traditional brick with reduced weight and installation complexity. Targeted at architects, interior designers, commercial developers, and homeowners.
• Cultured Stone Cladding Manufactured stone veneer cladding that mimics natural stone appearance while being lighter and more cost-effective for residential and commercial projects. Targeted at architects, interior designers, and property developers.
• Flexura Flexible Cladding Flexible stone and concrete cladding solutions that can bend to conform to curved surfaces, enabling design applications on non-standard architectural elements. Targeted at architects and designers specifying materials for curved or unconventional surfaces.
• Everything Concrete (Canvas Concrete and Translucent Concrete) Concrete-based cladding product line including Canvas Concrete and Translucent Concrete, offering contemporary aesthetic options for modern architectural designs. Targeted at architects, interior designers, and commercial developers seeking distinctive concrete finishes.

Quantifiable outcome

• 8+ million square feet of projects delivered across India
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Wienerberger AG: World's largest producer of clay bricks and a major supplier of facade and roof systems across Europe. Closely comparable to Articlad's brick cladding line, with overlapping end-customer base (architects, developers) and similar technical/regulatory positioning.
• Boral Limited: Australia-based building materials and construction products group with masonry, brick, and stone veneer product lines. Comparable to Articlad's brick and stone cladding category, including Boral's manufactured stone veneer products targeting architectural and residential exteriors.
• James Hardie Industries: Global leader in fibre cement and architectural cladding panels serving residential and commercial facades. Comparable to Articlad as a branded, warranty-backed cladding manufacturer selling through architect/specifier channels, but operating at much larger scale and with broader product portfolio.
• Saint-Gobain (Weber / Exterior Products): Major building materials conglomerate with facade and exterior wall solutions (including Weber façade systems and cladding ranges). Overlaps with Articlad in architectural exterior cladding serving commercial and residential projects, though it is a much broader portfolio player with significant India operations.
• Etex Group (including Eternit and Cedral): Belgian building materials group with a significant architectural cladding and facade panel business (fibre cement, fibre cement slates, rainscreens). Directly comparable to Articlad's facade cladding product category, with strong R&D and international distribution.

Direct peers

• Coronado Stone Products: Manufacturer of manufactured stone veneer and architectural stone cladding serving residential and commercial projects in North America. Direct product category overlap with Articlad's cultured stone cladding, including similar warranty and architect-driven go-to-market model.
• Pacific Clay (Boral Stone Products): Manufactured thin brick and stone veneer products for interior and exterior architectural applications. Direct peer to Articlad's brick cladding and cultured stone cladding lines, with similar positioning around designer/specifier channels and lightweight alternative-to-masonry claims.
• FunderMax (a brand of FunderMax GmbH): Austrian manufacturer of high-pressure laminate (HPL) and architectural facade/cladding panels. Direct peer in the architectural exterior cladding panel category, with comparable focus on designer-driven facades and strong R&D/differentiation story.

Regional players

• Alstone Industries: India-based manufacturer of architectural cladding, panel, and facade products including ACP and other exterior/interior cladding systems. Direct regional peer to Articlad in the Indian architectural cladding market, targeting similar commercial and premium residential projects.
• Eurobond (formerly known as Euro Panels): India-based manufacturer of architectural aluminium composite panels (ACP) and metal facade solutions. Regional peer to Articlad serving the same Indian architect/developer customer base on commercial facades, though with a metal-based product portfolio rather than brick/stone/concrete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TeamArticlad
• Instagraminstagram.com/articlad
• LinkedInlinkedin.com/company/elevate-building-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elevate building solutions