Elevate Performing Arts

What Elevate Performing Arts does

Elevate Performing Arts Pty Ltd is a Sydney-based dance education studio founded in 2008 by Gabrielle Abela, operating across five physical studio locations in the Inner West and Eastern Suburbs of Sydney (Five Dock flagship with two studios, Bellevue Hill at Easts Rugby, Strathfield at Meriden Junior School, and Maroubra), plus a Paddington postal address. The company delivers weekly group classes across Ballet, Jazz, Hip Hop, Contemporary/Lyrical, Tap, Acrobatics, and Aerial Silks for children aged 2 through teenagers and adults, organized into multi-class Recreational Packages ($620 to $899 per term), single-class offerings ($169 to $219 per term), Performance Troupe competition tracks ($670 to $976 per term), Solo/Duo/Trio eisteddfod private lesson packages, and casual drop-in options. The underlying methodology emphasizes a non-competitive, ego-free learning environment in capped class sizes (max 10 students per class with two teachers for primary classes), differentiated from typical Australian dance studios by its anti-competition positioning.

Beyond the consumer studio base, Elevate runs B2B School Dance Programs (In House and Contracted models) for primary and high schools, a weekly Dance Daycare Program priced at $149 per 9-week term, Royal Academy of Dance examination preparation, school holiday workshops, in-house Uniform Shop sales, venue hire at $66-$88/hour, and themed birthday parties in partnership with Bop Till You Drop ($599 to $889). The studio is a registered Active Kids + Creative Kids NSW government rebate provider (up to $300/year per school-aged child), and was named the 2020 Inner West Business Awards winner after a 2019 finalist placement.

Revenue is generated primarily through term-based subscription billing (Australia runs four school terms per year), supplemented by one-off private lessons, venue hire, birthday parties, school contract fees, and merchandise. The go-to-market combines direct-to-consumer digital marketing (Wix website, Instagram, Facebook, Vimeo) with channel partnerships through schools and daycare centers and word-of-mouth referrals in the Inner West and Eastern Suburbs communities. The teaching staff is the company's stated core differentiator: faculty are described as working professional performers across film, television, theatre, and cruise entertainment, recruited from Brent Street Studios, ED5 International, Dargie Entertainment, and international institutions. The company has no disclosed external funding, is founder-owned, and operates as a single Australian proprietary limited company.

Name

Elevate Performing Arts

Legal name

Elevate Performing Arts Pty Ltd

Website

https://elevateperformingarts.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Elevate Performing Arts is a Sydney-based dance education studio founded in 2008, operating five studio locations serving children, teens, and adults with weekly group classes across multiple styles plus B2B school and daycare programs in a non-competitive, boutique learning environment.

Ownership category

akta.pro rank

Product category

Dance Education Services

NAICS

Dance Companies (711120), Fine Arts Schools (61161)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYEDAMAAAH

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Arts & Creative Enrichment (Visual Arts, Music, Theater, Dance)

SECONDARYMPAGADAH

Dance Competitions & Showcases (Non-Esports)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Dance & Ballet Performances

SECONDARYEDAAAGAE

Performing Arts (Acting, Improv, Theater)

Education/Adult & Continuing Education/Personal Enrichment & Hobby Learning (Arts, Crafts, Music, Cooking)

Keywords

• Dance education
• Performing arts studio
• Dance classes
• School dance programs
• Ballet instruction

Headquarters

HQ city

Five Dock

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Dance Class Fees: Recurring term-based fees for weekly dance classes. Enrollment is for the entire year, invoiced per term. Pricing varies by class duration (30, 45, or 60 minutes) and skill level. Also includes recreational packages offering multiple weekly classes at discounted rates.
2. Performance Troupe Packages: Premium packages for dedicated dancers who rehearse weekly and compete/perform at events. Includes competition entry fees, extra rehearsals, guest choreographer fees, and combined studio routines.
3. Private Lessons: One-on-one coaching sessions available in 30, 45, or 60 minute durations for intensive training or competition preparation.
4. Solo/Duo/Trio Eisteddfod Packages: 7-hour private lesson packages for competition preparation. Includes choreography and intensive training for solo, duo, or trio performers entering eisteddfod competitions.
5. Birthday Party Services: Party packages through partnership with Bop Till You Drop including disco, science, Frozen, and slime themed parties held at studio venues.
6. Venue Hire: Hourly rental of studio facilities for performing arts rehearsals, fitness groups, yoga, pilates, photo shoots, and events. Rehearsal rate $66/hr, event rate $88/hr.
7. Dance Daycare Program: Weekly 30-minute dance classes held at daycare centers. Parents pay $149 per 9-week term directly to Elevate.
8. School Dance Programs: In-school dance programs for primary and high schools. Can be structured as In House (school promotes, Elevate handles admin, no cost to school) or Contracted (school manages administration and pays teacher fees).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Elevate Performing Arts is a Sydney-based dance studio operator offering weekly dance classes across multiple styles (Ballet, Jazz, Hip Hop, Contemporary, Tap, Acrobatics, Aerials) for children, teens, and adults at five flagship studios. The company also delivers in-school dance programs for primary/high schools and daycare centers, an elite Performance Troupe program for competition-bound dancers, R.A.D. examination preparation, holiday workshops, birthday party packages, studio venue hire, and dance uniforms.

Product overview

Elevate Performing Arts is a dance education studio offering a comprehensive suite of programs for children, teens, and adults. The core offering consists of weekly dance classes across multiple styles (Ballet, Jazz, Hip Hop, Contemporary/Lyrical, Tap, Acrobatics, Aerials) organized by age and skill level. The company provides tiered Recreational Packages bundling multiple class types, a Performance Troupe Program for elite dancers seeking competition and performance opportunities, and Solo/Duo/Trio Eisteddfod Packages for competition-bound students. Additional services include School Dance Programs delivered on-site at educational institutions, Dance Daycare programs for daycare centres, R.A.D. Ballet Examination preparation, School Holiday Workshops, Birthday Party packages, Venue Hire, and a Uniform Shop. The company operates multiple studio locations across Sydney (Five Dock, Bellevue Hill, Maroubra, Strathfield) and provides government rebate programs through Active Kids and Creative Kids providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Dance Classes (Ballet, Jazz, Hip Hop, Contemporary/Lyrical, Tap, Acrobatics, Aerials) Weekly dance instruction across multiple styles including Ballet, Jazz, Hip Hop, Contemporary/Lyrical, Tap, Acrobatics, and Aerials, organized by age groups and skill levels from preschool (ages 2-4) through adult. Delivered at five flagship Sydney studios.
• Recreational Dance Packages Multi-class bundled packages combining Jazz, Hip Hop, Contemporary, Musical Theatre, Tap, two Ballet classes, and Acrobatics. Tiered by level: Junior ($620/term), Pre-Intermediate ($716/term), Intermediate ($796/term), and Senior+ ($899/term).
• Performance Troupe Program Elite performance troupe for dedicated dancers aged 7+ who rehearse weekly and compete/perform at events. Packages range from $670 to $976 per term depending on level, and include competition entry fees, guest choreographers, and combined studio routines.
• Solo, Duo & Trio Eisteddfod Packages Private lesson packages of 7 hours each for competition preparation: Solo ($840/routine), Duo ($525/routine), Trio ($373/routine), including private coaching and choreography.
• School Dance Programs Dance programs delivered on-site at primary schools, high schools, and daycare centres, including extracurricular classes, lunchtime sessions, dance ensemble programs, and PDHPE subject development support.
• Dance Daycare Program Weekly 30-minute dance classes held at daycare centres during school hours, featuring Jazz and Hip Hop exercises for children aged 2-5. Priced at $149 per 9-week term, with Elevate handling all invoicing and administration.
• School Holiday Workshops Full-day workshops during school holidays for ages 6-13, featuring Acrobatics, Dance, and Aerial Silks sessions at Inner West and Eastern Suburbs studios.
• Venue Hire Dance rehearsal and event facilities at Five Dock studio with polished wooden floors, mirrored walls, sound systems, and ballet barres. Rehearsal rates at $66/hour, event rates at $88/hour.
• Birthday Parties Party packages including Disco Parties, Science Parties, Frozen Parties, and Slime Parties for ages 2-14, run in partnership with Bop Till You Drop. Starting at $599 for 1.5 hours, with Frozen parties at $889 for 2 hours.
• Uniform Shop Dance uniforms available for purchase online or at Five Dock studio, including leotards, ballet shoes, jazz shoes, tap shoes, and activewear.
• Private Lessons One-on-one instruction in 30-minute ($66), 45-minute ($92), or 1-hour ($120) sessions for personalized coaching, intensive training, or competition preparation.
• R.A.D. Ballet Examinations Royal Academy of Dance (R.A.D.) examination preparation and testing, offered for students meeting age and skill prerequisites. Exams held in May and December annually.
• ALL-IN! Special Needs Dance Program Certified Rhythm Works Instructor-led integrative dance program for children with Autism, Down Syndrome, Sensory Processing Disorder, and other challenges using Hip Hop-based therapeutic approaches.

Quantifiable outcome

• Small class sizes with maximum 10 students per class and two teachers for primary classes
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Bop Till You DropminorStrategic or Co-development PartnerEntertainment partner for birthday party services. Bop Till You Drop provides professional entertainers for disco, science, Frozen, and slime themed parties held at Elevate studio venues. Elevate provides the venue and coordinates bookings.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Bop Till You Drop: Sydney children's entertainment provider offering mobile discos, science parties, and themed events. Comparable only as a partner — Elevate currently co-delivers birthday party packages with Bop Till You Drop at its studio venues, making them a channel partner rather than a competitor.
• Royal Academy of Dance (RAD): International dance examination and teacher certification body. Not a competitor but a curriculum/credentialing partner; Elevate's R.A.D. examination preparation offering depends on RAD's syllabi and credentialing, making it an ecosystem enabler for Elevate's ballet stream.

Direct peers

• ED5 International: Sydney full-time performing arts college that also delivers part-time recreational and holiday programs. Directly comparable on dance style breadth, Sydney geography, and the same graduate talent pool feeding Elevate's teaching roster (multiple Elevate educators trained at ED5 International).
• Brent Street Studios: Sydney-based performing arts school offering dance, musical theatre, and singing across full-time and part-time programs for children through adults. Highly comparable: Elevate's founder (Gabrielle Abela) trained there (Diploma in Dance, 2001), and both operate multi-style recreational and pre-professional pathways in the Sydney market.
• Academy of Music and Performing Arts (AMPA): Sydney higher-education dance and performing arts provider offering bachelor programs and short courses. Comparable on Sydney location and dance-education focus; multiple Elevate educators hold AMPA bachelor degrees.
• Tanya Pearson Classical Coaching Academy: Sydney ballet and dance school offering classical coaching, R.A.D. examination preparation, and competition pathways. Directly comparable to Elevate on R.A.D. exam prep, small-class boutique model, and elite performance troupe structure serving Sydney children and teens.
• Starbound Performing Arts: Multi-location Sydney performing arts school offering dance, singing, and acting classes for children, teens, and adults. Comparable on multi-style curriculum, multiple Sydney studios, and recreational-to-elite pathway model.

Regional players

• Ministry of Dance: Melbourne-based performing arts college offering full-time and part-time dance and musical theatre programs. Comparable on curriculum breadth and recreational-to-professional pathway, but operates in Victoria rather than NSW so does not directly compete in Elevate's Sydney territory.

Broad incumbents

• Sydney Dance Company: Sydney's flagship professional dance company with affiliated education and community programs (including pre-professional year and youth classes). Comparable as a Sydney dance-education brand, though primarily a professional producing company with recreational programming as a secondary line.
• The McDonald College: Sydney performing arts school (K-12) with strong dance and musical theatre streams. Compares on Sydney location, dance education delivery, and overlap of faculty (Elevate's Madeline Calder teaches there as Faculty Teacher).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/elevateperformingarts
• Facebookfacebook.com/ElevatePerformingArts
• Instagraminstagram.com/elevate_performing_arts
• LinkedInlinkedin.com/company/elevate-performing-arts

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elevate Performing Arts