Elevate Sports

What Elevate Sports does

Elevate Sports LLC is a direct-to-consumer sports training equipment company founded in San Francisco by Tyler Simmons, a former University of Denver Division 1 lacrosse player and Stanford lacrosse coach. The company designs, manufactures, and sells a line of inflatable and foam training mannequins — branded as the "11th Man" family — that simulate the shape, angle, and shot-rejection behavior of real lacrosse goalies and defenders, enabling solo practice of shooting, dodging, screen shots, and cuts without a live partner. The product portfolio spans entry-level inflatable dummies ($99–$149), professional-grade inflatable goalies ($224–$250), a high-density foam Elite goalie ($449), a box-lacrosse-specific model ($224), and a recently introduced 11th Man Defender Pro Soccer for the adjacent soccer market ($174). The company also markets the Pro-Tec 2in1 Goal+Backstop System (patent pending) — a 6x6 steel-framed lacrosse goal with integrated backstop — and a full aftermarket parts line (replacement bladders, covers, balance poles, pumps, carry bags) plus apparel (hats, beanies, shooter shirts, t-shirts). Technical differentiation rests on proprietary inflatable designs using thick PVC bladders with protective nylon covers and weighted water bases that pop back up after impact.

The company operates a direct-to-consumer e-commerce model through a Shopify storefront at elevatesportsequipment.com, shipping from a single warehouse at 1425 63rd Street, Emeryville, CA, with fulfillment to the U.S. and Canada and free shipping above $250. Pricing is one-time/perpetual across all hardware, with product bundles (e.g., the 11th Man Pro Goalie/Defender Bundle at $374.99 and the 11th Man Elite Bundle at $549.99) positioned as higher-value offers; a 90-day money-back guarantee and 1-year manufacturer warranty back all products. Endorsements from professional players — Kyle Harrison (Team USA), Deemer Class (PLL PRO), and Rob Pannell (Team USA) — and a partnership with the Premier Lacrosse League (Elevate Shooting Challenge) drive brand credibility, while marketing is executed across Instagram, YouTube, TikTok, Facebook, and seasonal Black Friday promotions. Customer segments include individual athletes (youth through D1 college), lacrosse teams and programs (volume/wholesale orders via direct contact), and an emerging soccer athlete segment. Elevate Sports is organized as a private LLC with no disclosed external funding, indicating a bootstrapped founder-controlled structure.

Name

Elevate Sports

Legal name

Elevate Sports LLC

Website

https://elevatesportsequipment.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Elevate Sports is a direct-to-consumer lacrosse (and soccer) training equipment company that designs and sells the "11th Man" line of inflatable and foam goalie/defender mannequins, serving individual athletes, youth to collegiate programs, and coaches across the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Lacrosse Training Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL)

akta.pro secondary industries

Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK), Lacrosse Equipment Retail (CRAMAEAF)

Keywords

• Lacrosse training equipment
• Inflatable training dummies
• Sports training mannequins
• Lacrosse goal systems
• Athletic training accessories

Headquarters

HQ city

Emeryville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Training Equipment Sales: One-time hardware sales of lacrosse training dummies (goalies and defenders) and lacrosse goals with backstops. Products are sold as individual units or in bundles. Accessories and replacement parts also sold separately.
2. Accessories and Parts: Replacement bladders, covers, carry bags, air pumps, balance poles, and other parts for the 11th man product line.
3. Apparel and Merchandise: Branded apparel including training beanies, t-shirts, snapback hats, and lacrosse shooting shirts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Elevate Sports designs, manufactures, and sells direct-to-consumer inflatable and foam training dummies that simulate lacrosse goalies and defenders for solo shooting and skills practice. The company also sells lacrosse goal-with-backstop systems, replacement parts/accessories, and branded apparel. Products are sold individually and in bundles to individual athletes and lacrosse programs in the U.S. and Canada.

Product overview

Elevate Sports is a direct-to-consumer sports training equipment company specializing in lacrosse (and extending to soccer) inflatable training dummies, goal systems, and accessories. The core product line is the 11th Man family of inflatable and foam training mannequins — including goalies (11th Man Goalie, 11th Man Goalie Pro, 11th Man Goalie Elite foam, 11th Man Box Goalie) and defenders (11th Man Defender Pro, 11th Man Defender) — sold both individually and in bundles (11th Man Bundle, 11th Man Pro Goalie/Defender Bundle, 11th Man Elite foam Bundle, 11th Man Box Bundle). The company also offers the Pro-Tec 2in1 Goal+Backstop lacrosse goal system, and an expanding soccer-specific 11th Man Defender Pro Mannequin. Supporting the core products is a comprehensive aftermarket accessories line covering replacement bladders, covers, storage covers, balance poles, air pumps, and carry bags. A smaller apparel and accessory category includes resistance bands, drawstring bags, shooter shirts, hats, beanies, and t-shirts. The company was founded in San Francisco by Tyler Simmons, a former University of Denver Division 1 lacrosse player and Stanford lacrosse coach, and ships from a warehouse in Emeryville, CA.

Differentiator

Problem solved

Functional benefit

Brands

• 11th Man: Product line of inflatable lacrosse goalies and defenders for training
• Pro-Tec

Products and services

• 11th Man Goalie Inflatable lacrosse goalie/defender dummy serving as an introductory training mannequin; provides realistic shooting reps with instant feedback on shot placement; lightweight at 20 lbs when filled with water; inflates in 60 seconds.
• 11th Man Goalie Pro Inflatable lacrosse goalie that simulates the true shape and angle of a goalie for realistic practice reps; highly portable; includes carry bag and battery-powered pump; made from thick PVC with protective nylon cover.
• 11th Man Goalie Elite (Foam) All-foam lacrosse goalie mannequin designed for highest-level training; lightweight at 20 lbs; simulates goalie shape and angle; includes balance poles; suitable for home or field use.
• 11th Man Box Goalie Three-dimensional box lacrosse goalie dummy simulating the true shape and angle of a real box lacrosse goalie; highly portable, sets up in 3 minutes; weighs 20 lbs with no water required; reversible for left or right-handed goalie simulation.
• 11th Man Defender Pro Inflatable lacrosse defender mannequin that serves as a practice partner for screen shots, dodging, hitches, cuts, and picks; lightweight at 20-40 lbs; inflates in 1 minute; fillable base with water for balance; made from thick PVC with nylon protective cover.
• 11th Man Defender Inflatable lacrosse defender dummy serving as a practice partner for mastering screen shots, dodging, hitches, cuts, and picks; lightweight at 15-30 lbs; inflates in 1 minute; designed for at-home training or team practices.
• 11th Man Defender Pro Mannequin (Soccer) Inflatable soccer training defender/mannequin for sharpening goalie skills, footwork, passing, finishing, and reaction time; designed for free kicks, dribbling, attacking runs, and goalkeeper positioning; includes battery-powered pump; weighs 20-40 lbs depending on water fill.
• Pro-Tec 2in1 Goal+Backstop Lacrosse goal with integrated backstop system; patent pending; standard 6x6 ft steel frame with 1.75mm steel pipes; 6mm pro lacrosse net; 4 ft extended backstop coverage on all sides; impact-absorbing bungee net/goal connection; assembles in under 10 minutes; 1-year manufacturer warranty.
• 11th Man Pro Goalie/Defender Bundle Bundle combining the 11th Man Goalie Pro 2.0, 11th Man Defender Pro, Carry Bag, and Battery Powered Pump; enables realistic shot practice from any angle, screen shot training, and dodging drills; sets up in 4 minutes.
• 11th Man Bundle Bundle combining the 11th Man Goalie, 11th Man Defender, and Battery Powered Pump; enables game-like shooting reps and dodging practice.
• 11th Man Elite (Foam) Bundle Bundle combining the 11th Man Goalie Elite (foam) and 11th Man Defender Pro (inflatable) with a Battery Powered Pump; designed for college-level training; ships with flat rate shipping in the USA.
• 11th Man Box Bundle Box lacrosse goalie and defender bundle including the 11th Man Box Goalie, 11th Man Defender Pro, Carry Bag, and Battery Powered Pump.
• Air Pump (Battery Powered) Battery-powered air pump (AA batteries) for inflating 11th Man dummies on the go; includes three interconnecting nozzles for rapid inflation.
• Carry Bag Thick nylon carry bag with reinforced stitching designed to fit all 11th Man dummies; can also accommodate agility ladders, cones, and balls.
• Replacement Parts and Accessories Replacement bladders (for Goalie Pro, Defender Pro, and Box Goalie), nylon protective covers, UV storage covers, balance poles, foam goalie poles, and water caps sold separately to maintain and extend the life of 11th Man training dummies.
• Apparel and Merchandise Branded apparel and accessories including the Elevate Training Beanie, Paint Corners Tee, Retro Gym Tee ('Work For It'), Shooter Shirt (long-sleeve performance), Snapback Rope Hat, Drawstring Bag, and Resistance Band.
• Team and Wholesale Orders Volume orders and team pricing for lacrosse teams, schools, programs, and clubs coordinated via direct contact (email or phone) for group training sessions and team practices.

Quantifiable outcome

• Products effectively training players from beginners to D1 college programs
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Premier Lacrosse League (PLL)minorGTM or Marketing PartnerElevate Sports partners with the Premier Lacrosse League through event sponsorship of the Elevate Shooting Challenge, where PLL tickets are offered as prizes and products are showcased at PLL events.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Warrior/Brine Lacrosse: Warrior (which absorbed Brine) is now part of New Balance and offers a comprehensive line of lacrosse sticks, gloves, helmets, and team gear. As a mass-market lacrosse incumbent, it competes for training-related equipment budgets across school, club, and individual segments.
• STX Lacrosse: STX is a long-tenured lacrosse brand with a complete equipment line across sticks, gloves, and protective gear, plus growing presence in women's and youth lacrosse. It is a broader incumbent but competes for the same end-user wallet share on the field.
• Under Armour: Under Armour is a global performance apparel and footwear brand that has long-standing lacrosse-focused product lines and team sport sponsorships. It competes indirectly for the lacrosse athlete's training apparel and accessories wallet.
• Champion Sports: Champion Sports produces institutional-grade PE and team sport equipment distributed to schools and recreation programs. It overlaps with Elevate's wholesale/program channel and the 'physical education and athletics equipment' procurement category.

Emerging players

• BucketGolf: BucketGolf is linked directly from the Elevate Sports shop menu, indicating a partnership or closely related brand selling an outdoor sport-social game. Both target athlete hobbyist buyers searching for portable, social, training-adjacent products.
• SKLZ: SKLZ is a multi-sport athletic training aids brand selling solo training products (agility, resistance, targets) across categories. It overlaps with Elevate in the conceptual space of solo, at-home skill training for athletes, although it does not specialize in lacrosse.
• GoSports: GoSports manufactures and sells a broad portfolio of affordable backyard and team sport equipment, including goal and training aids. It competes with Elevate in the multi-sport training equipment category but at a more mass-market price point.

Direct peers

• StringKing: StringKing makes lacrosse sticks, mesh, and performance apparel and operates a DTC-first model with strong pro-athlete endorsement strategy in lacrosse. It targets the same lacrosse athlete with engineered performance gear, making it the closest like-for-like DTC brand peer.
• Epoch Lacrosse: Epoch is a premium lacrosse equipment brand focused on shafts, heads, and handles with a culture-led, athlete-validated product strategy. It sells directly to lacrosse athletes and competes for the same sponsorship-driven, skill-focused segment that Elevate targets.
• Maverik Lacrosse: Maverik is a long-established lacrosse brand offering sticks, gloves, pads, and team equipment across the full player journey. It overlaps with Elevate in serving lacrosse athletes with performance-driven gear and program-level sales channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_1chDPinpSi6JrMsO3ZILQ
• Facebookfacebook.com/ElevateLacrose
• Instagraminstagram.com/elevate.lacrosse
• TikToktiktok.com/@elevate.lacrosse?lang=en
• LinkedInlinkedin.com/company/elevate-sports-lacrosse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elevate Sports